WEBSITE CONTENT WORKSHEET
WEBSITE CONTENT WORKSHEET
INSTRUCTIONS ON HOW TO USE THIS DOCUMENT ................................................................................. 2
WEBSITE CONTENT ..................................................................................................................................... 2
HOME............................................................................................................................................................. 4
ABOUT US ..................................................................................................................................................... 4
PATIENT CARE ............................................................................................................................................. 4
RESEARCH/PROJECTS ................................................................................................................................. 4
EDUCATION .................................................................................................................................................. 4
FACULTY/STAFF/PEOPLE ........................................................................................................................... 4
PUBLICATIONS ............................................................................................................................................. 4
NEWS ............................................................................................................................................................. 4
CALENDAR/EVENTS/MEETINGS ................................................................................................................ 5
CLINICAL TRIALS.......................................................................................................................................... 5
IMAGE GALLERY/PHOTOS .......................................................................................................................... 5
OTHER ........................................................................................................................................................... 5
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WEBSITE CONTENT WORKSHEET
INSTRUCTIONS ON HOW TO USE THIS DOCUMENT
The Table of Contents in this document represents the navigation of your new website. Main
topics correspond to the horizontal navigation on your new site, and sub-topics correspond to
left-hand navigation under each one of those main topics.
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New: If you are putting new content into this document, make sure to keep it short and
scannable, so that it’s appropriate for a web audience.
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Old with updates: If you are copying and pasting in content from your old website, make
sure to read it and update it. Also, include the url (like
http://www.medicine.yale.edu/index.html) so we can go look at the page if we need to.
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Old with no updates: If you want us to pull the content from your old website and you have
no updates to it, just include the url of the old page and we’ll go get the content from there.
Some web-writing tips:
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Website users visit your site with a question already in mind that they seek to answer.
A scannable document gets the point across as quickly as possible. Information is clearly
organized, labeled, and presented in small, easily-digestible chunks.
Keep sentences simple and to the point. Be concise.
Remove adjectives unless they are load-bearing. People will not read catchy slogans or
boastful language.
Use headers to break up your text. The header should tell you the topic of the next few
paragraphs.
No paragraphs longer than three sentences; each paragraph should make only one point.
If it’s a list, make it bulleted or numbered.
Make sure the reader knows what to do next. Do they call someone? Click on a link? Send an
email?
Keep the whole page to 250 words if you can.
WEBSITE CONTENT
General Information:
Name of Site:
Address:
Phone Number:
Email Address:
URL and Vanity:
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http://medicine.yale.edu/PARENT/SITE
WEBSITE CONTENT WORKSHEET
Most YSM web sites have the broad categories of content listed below. Your organization may
need some or all of these groupings. In addition, you may also want to create some new
category unique to your organization. The order indicated below is merely a suggestion. You
may choose to arrange it and label each section however you wish. Simply keep in mind that
the amount of available space in the horizontal navigation is not unlimited.
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WEBSITE CONTENT WORKSHEET
Home
The home page is usually a “table of contents” that leads people into the rest of your site. The
basic introductory paragraph should be no longer than 200 words. Highlight the sections of the
site that you want visitors to know about/access immediately.
About Us
This section can be more specific information about your department, program, or center, its
history, partners, etc.
Patient Care
Fill this section with information, documents, resources, etc. that are of most relevance to
patients.
Research/Projects
Fill this section with information, documents, resources, etc. that are of most use to other
researchers.
Education
Fill this section in with information, documents, resources, etc. that are of most use to
residents/students.
Faculty/Staff/People
Please provide a list of all current and previous members you’d like to mention. For faculty and
post-doctoral fellows, we will use the Faculty Profile system. You may request a specific layout.
More information is available here:
http://web.yale.edu/support/templates/external/applications/facultyprofiles/layout_views/
We also highly encourage all members to fill-out/update their profiles. More information is
here: http://web.yale.edu/support/applications/profile/
For graduate students/undergraduates and non-Yale collaborators, we will use a manual
profile. A separate form will be provided to collect their information if requested.
Publications
Publications can be imported directly using a PubMed feed. Please specify the best search
query we should use to get your publications using this system. Go here for more information:
http://web.yale.edu/help/instructions/interactive/pubmed/index.aspx.
News
Any references to your organization in the News can be added using the News System. Because
it uses people tagging, anyone in your organization who has already been tagged in a news item
will appear on your sites News page. This can be tailored to exclude people if necessary. We
can also start your news page simply by listing any news items tagged with your faculty. More
about the system is here: http://medicine.yale.edu/web/applications/news/index.aspx.
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WEBSITE CONTENT WORKSHEET
Calendar/Events/Meetings
If you/your lab members are attending meetings, presenting papers, etc. post them here. In
addition, if you’re frequently attending meetings or if you’d like to post meetings for your lab,
consider using the Calendar feature:
http://medicine.yale.edu/web/applications/calendar/index.aspx
Clinical Trials
If you conduct clinical trials as part of your work, you might want to consider making use of this
component: http://web.yale.edu/applications/clincial-trials.aspx
Image Gallery/Photos
If you have photos regarding lab activities and/or photos and imagery regarding the work you
do, please upload original files to basecamp and indicate what photos should be grouped
together and what captions you’d like to use.
IMPORTANT NOTE: Do NOT embed photos in an email message, in a Word document, a PDF, or
any other application. The original files must be sent or uploaded to a filesharing system.
Embedding degrades the image quality and thus appear blurry on your web site.
Other
If you have any other sections you’d like to include, please feel free to add them!
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