Matakuliah
Tahun
: G1062/Public Speaking
: September 2006
Audience Analysis
Pertemuan 5
1
• Audience-Centeredness
• The Psychology of Audience
• Demographic Audience Analysis
• Situational Analysis
• Getting Information about the Audience
• Adapting to the Audience
2
Audience-Centeredness
Keeping the audience foremost in mind at
every step of speech preparation and
presentation.
3
The Purpose
To gain a desired response from the listeners.
4
Three Questions
1. To whom am I speaking?
2. What do I want them to know, believe, or do
as a result of my speech?
3. What is the most effective way of composing
and presenting my speech to accomplish that
aim?
5
The Psychology of Audience
• Auditory perception is selective.
• People are egocentric.
• People understand things in terms of their
experience.
6
Demographic Audience Analysis
• Age
• Gender
• Sexual Orientation
• Religion
• Group membership
• Racial
• Ethnic
• Cultural background
7
Situational Analysis
• The size of the audience
• Attitude influenced by the physical setting
• The dispositions of the audience toward the
subject, the speaker, and the occasion
8
Getting Information about
the Audience
1. Interviewing
2. Questionnaires
9
Adapting to the Audience
• Audience adaptation before the speech
• Audience adaptation during the speech
10