Week 8 - Unit 13: Cultures
• Quote of the Week
– The limits of my language mean the limits of
my world. - Ludwig Wittgenstein (1889 1951), Austrian philosopher
Week 8 - Unit 13: Cultures
• Definition of Money
– http://dict.die.net/culture/
– http://en.wikipedia.org/wiki/Cultures
Week 8 - Unit 13: Cultures
• Discussion - Starting Up
– Discuss the importance of cultural awareness in
business
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Exercise A
Exercise B
Exercise C
Exercise D
Exercise E
Week 8 - Unit 13: Cultures
• Discussion - Additional Resources
– Businessculture.com
• http://www.businessculture.com/
• A site specialising in business and culture, and
includes links to pages on individual countries and
reports on culture, communication, proper gifts and
negotiating tactics
• Reports on culture
– http://www.businessculture.com/cgibin/shop.pl/page=list.html
Week 8 - Unit 13: Cultures
• Texts - Listening: Cultural awareness
– An interview with an expert on cultural
awareness
• Claire Bebbington, External Affairs Manager BP
» Exercise A, 1st part of interview, 13.1
» Exercise B, 2nd part of interview, 13.2
Week 8 - Unit 13: Cultures
• Texts - Reading: Business across cultures
– Doing business across cultures
• "Liverpool to Tokyo"
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Exercise A
Exercise B
Exercise C
Exercise D
Exercise E
Week 8 - Unit 13: Cultures
• Language Review - Modal verbs
• Ability
– We use can to say that someone or something is able/not
able to do something. Could is used for a past ability.
• Obligation
– We use must or has/have to to indicate what is
compulsory.
• Permission & requests
– May and could are a little more formal than can.
Week 8 - Unit 13: Cultures
• Language Review - Modal verbs
• Possibility
– We use can to say that something is possible and cannot if
it is not.
• Probability
– We use modal verbs to express the degree of likelihood.
» Exercise A
» Exercise B