CONNOTATION
AMBIGUITY - NEOLOGISM
Connotation – Ambiguity – Neologism - Jargon
WHAT IS CONNOTATION
“An aura of ideas and feelings suggested by lexical words”.
(Newmark, 1988)
Connotation is what you think of when you hear a word.
It is the images, feelings, and thoughts that accompany
words.
(answer.yahoo.com)
Connotation – Ambiguity – Neologism - Jargon
KINDS CONNOTATION
Positive Connotation
Neutral Connotation
Negative Connotation
Connotation – Ambiguity – Neologism - Jargon
Negative
connotation
Positive
connotation
Synonymy
Neutral connotation
Connotation – Ambiguity – Neologism - Jargon
Single meaning
with different
connotation
POSITIVE
NEUTRAL
NEGATIVE
Slim/ Slender
Thin
Skinny
Afro-America
Black
Negro
Wafat/ Gugur
Meninggal
Mampus
Jenazah
Mayat
Bangkai
Connotation – Ambiguity – Neologism - Jargon
CONNOTATION AND ASSOCIATION
flower
beauty
rose
beauty
lily
beauty
rainbow
beauty
moon
beauty
horse
strength
buffalo
strength
lion
bravery
tiger
bravery
eagle
bravery
Connotation – Ambiguity – Neologism - Jargon
CONNOTATION AND ASSOCIATION
snake
unseen danger
wolf
slyness
chicken
coward
worm
weakness
donkey
stupidity
panda
cute
sofa
comfort
candle
enlightening
castle
wealthy
fly
happiness
fly
speed
etc
Connotation – Ambiguity – Neologism - Jargon
cultural connotation and association
Indonesian
tikus
: corruptor
banteng
: political party
beringin
: political party
ayam
: pseudonymous prostitute
etc
Connotation – Ambiguity – Neologism - Jargon
Connotation and Translation
original text
(source language)
translation text
(target language)
Positive
Positive
Neutral
Neutral
Negative
Negative
Connotation – Ambiguity – Neologism - Jargon
TRANSLATING WITH EQUIVALENT CONNOTATION
ramping/ langsing
: slim
kurus
: thin
kurus kering
: skinny
kerempeng
: skinny
Connotation – Ambiguity – Neologism - Jargon
AMBIGUITY
Anak dokter yang cantik itu.
The chicken is ready to eat.
Flying planes can be dangerous.
Hunting lions can be dangerous.
Connotation – Ambiguity – Neologism - Jargon
NEOLOGISM
Neologism is newly coined lexical units or existing lexical units that
acquire a new sense.
(Newmark, 1988: 140)
A neologism is a word, term, or phrase that has been recently created (or
"coined"), often to apply to new concepts, to synthesize pre-existing
concepts, or to make older terminology sound more contemporary.
Neologisms are especially useful in identifying invention, new
phenomena, or old ideas that have taken on a new cultural context.
(wikipedia.org)
Connotation – Ambiguity – Neologism - Jargon
Neologism
e-mail
eco-friendly
supernova
global-warming
greenhouse-effect
black hole
Agrowisata
jagawana
etc
Connotation – Ambiguity – Neologism - Jargon
NEOLOGISM AND TRANSLATION
(how to translate neologism)
Loan word (transference)
e-mail
supernova
biogas
email
supernova
biogas
naturalization
biotechnology
television
bioteknologi
televisi
word by word
global-warming
greenhouse-effect
black hole
pemanasan global
dampak rumah kaca
lubang hitam