Matakuliah
Tahun
: U0062/Strategi Manajemen Persuasi
: 2006
Behavioristik
Pertemuan 10
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Behaviorism
• Behaviorism or behaviorisms is an
approach to psychology based on the
proposition that behavior can be
researched scientifically without
recourse to inner mental states.
It is a form of materialism, denying any
independent significance for the mind.
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http://en.wikipedia.org/wiki/Behaviorism
Behavioral Psychology
or behaviorism, is a major theoretical field
in psychology.
Behaviorism is a philosophy that assumes:
 The proper concern of psychological
science should be the study of
observable behavior and responses.
 Concepts such as "consciousness" or
even "the mind" cannot be
meaningfully defined and therefore,
should not be studied by scientists.
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http://en.wikipedia.org/wiki/Behaviorism
Behavioral Psychology
 People are born as "blank slates".
This assumption is based on the
philosophy of John Locke (1690) who
described the mind as a tabula rasa.
Whatever people learn to do (this
means all behavior), depends on their
interactions and experiences with the
environment.
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http://en.wikipedia.org/wiki/Behaviorism
Behavioral Psychology
 Changes in behavior (i.e. learning) follow the
Law of Effect. E.L. Thorndike defined this
law which says: "behavior that is followed by
satisfying consequences will be more likely
to be repeated and behavior that is followed
by unsatisfying consequences will be less
likely to be repeated".
 Changes in behavior or learning can occur
automatically as people (and all organisms)
discover Contingency Relationships - the
occurrence of one event is dependent on or
determined by the occurrence of another
event. This is also called associative
learning.
http://en.wikipedia.org/wiki/Behaviorism
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Behavioral Psychology
 Behavioral Psychology is basically
interested in how our behavior results from
the stimuli both in the environment and
within ourselves. They study, often in
minute detail, the behaviors we exhibit
while controlling for as many other
variables as possible.
Often a grueling process, but results have
helped us learn a great deal about our
behaviors, the effect our environment has
on us, how we learn new behaviors, and
what motivates us to change or remain the
same.
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http://en.wikipedia.org/wiki/Behaviorism
Tugas 3
 Baca Materi Pokok pert.13 sebagai
gambaran tugas 3.
 Detail dan mekanisme tugas akan
dijelaskan oleh dosen di dalam kelas.
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