POSITION DESCRIPTION QUESTIONNAIRE
ADMINISTRATIVE FACULTY
ALL INFORMATION MUST BE PROVIDED. INCOMPLETE FORMS WILL BE RETURNED TO DEPARTMENT.
QUESTIONS? CALL UNR Faculty Human Resources at 784-6082 x250.
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INSTRUCTIONS: PDQ and Org Chart must be sent to marshag@unr.edu for initial review BEFORE routing.
1. Complete form, sign, and submit to immediate supervisor;
2. Supervisor (chair/director/dean)– review, approve, sign, forward to vice president or vice provost;
3. Pres/Vice Pres/Vice Prov - approve, sign, forward to Placement Committee (c/o UNR HR, M/S 238);
4. Placement Committee recommends administrative salary range and title & forwards to Provost.
5. Approval letters are then sent from HR with final stamped PDQ to Vice President, Dean or Director and
supervisor for PAF/Terms preparation.
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Incumbents’ Name (if applicable): Vacant
Position #: 16185 + 11209
Current Title: Director, Underwriting (76382,1B,None,E) and
Current Range: 2
Coordinator, Underwriting (77543,3C,None,E)
Department: KUNR
College/Division: Information Technology
Action Proposed: (check all that apply)
( ) New position : Proposed Range:
Proposed Title:
( x ) Title Change, Proposed Title: Coordinator, KUNR Community Support
( ) Proposed Reassignment from Range
to Range
( x ) Revised PDQ only (no change in range or title)
Range 2
I certify that the statements in this description are accurate and complete to the best of my knowledge.
Employee’s Signature
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
Immediate Supervisor’s Signature
Date
Director/Chair/Dean David Stipech
Interim Station Manager, KUNR
Approved for Salary Placement Committee review.
Date
Pres / Vice Pres / Vice Prov Signature Steven Zink
Date
Vice President, Information Technology
Action Approved by the President (Completed by Faculty HR):
Position #:
EEO Code:
CUPA Code:
Job Class Code:
Exempt: Yes or No
Range:
Effective Date:
Title Approved:
_____________________________________________________________________________
Employee’s Signature (Sign & send to HR for personnel file after final approval) Date
Revised: 11/ 9 / 2006
Revised 3.2006 http://www.unr.edu/vpaf/hr/forms/documents/pdq_001.doc
Position Description – Coordinator, KUNR Community Support, Position #11209+16185
Page 2
1. Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
The Coordinator, KUNR Community Support, is responsible for planning and coordinating all
underwriting (sale) and routine membership activities for the station. Underwriting and membership
combined bring in approximately half of all station revenues, in support of programming, equipment,
salaries and services. The position represents KUNR at the University of Nevada, Reno (UNR) – and,
by association, the University – in the conduct of all business and community dealings.
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information from greatest to least percentage).
50% - NEW BUSINESS DEVELOPMENT
 Initiates and maintains strong relationships with key clients and potential clients, including
underwriters, advertising agencies and others in the business community
 Initiates sales leads and sales calls
 Develops and presents underwriting proposals
 Researches market, industry and listener data and prepares summaries tailored to specific
client needs
 Strategically identifies potential underwriting clients and calls on prospective businesses and
organizations
 Works closely with clients to propose underwriting budgets and on-air schedules and prepares
contracts
 Writes on-air copy for underwriting clients
 Conducts research on the potential client’s market and industry with appropriate analysis for
decision-making
 Stays abreast of FCC guidelines to ensure underwriting message copy is legal and within
station guidelines
25% - MANAGING DAY-TO-DAY & ADMINISTRATIVE PROCESSES
 Monitors contract expiration dates and follows up with clients to prevent contracts from lapsing
 Completes appropriate internal documents to ensure underwriting messages are scheduled
and are broadcast accurately, in keeping with the approved contract
 Maintains accurate and organized underwriting and member files and documentation for
servicing accounts, ensuring accurate billing, and as required for the station needs, federal
requirements, granting agencies, and the annual audit
 Provides frequent, appropriate and clear communication with the station manager, staff,
underwriting clients and members to ensure commitments are kept and services are provided
as contracted or promised
 Submits periodic reports to the station manager detailing the status of underwriting clients,
members, projects and work in progress, along with any problems and possible solutions
15% - MEMBER RELATIONS AND NEW MEMBER DEVELOPMENT
 Follows up with members after events, fundraising mailings and pledge drives to recognize
and thank supporters appropriately
 Routinely contacts or corresponds with members to build strong and positive member bonds
with the station
 Responds to member calls and provides assistance, problem-solving and customer service
 Assists with or coordinates special events and activities related to membership
Position Description – Coordinator, KUNR Community Support, Position #11209+16185
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Tracks important membership data, renewal and other relevant information, working with the
front office database staff
Assists in identifying and suggesting potential new members or sources for new members
Plays a key support role in the fundraising on-air drives and other membership campaigns
5% - UNDERWRITING REVENUE COLLECTIONS
 Requests the end-of-month collections report from and works closely with the front office
 Follows up with clients to ensure prompt payment
 Foresees potential problems with a clients’ payment and works to head off issues in advance
5% - OTHER SUPPORT
 Assists with implementation of pledge drive, special events, promotions and other station
activities as needed
 Suggests ways to improve and enhance the station, underwriting, and membership activities
and processes, and operations.
3. Describe the level of freedom to take action and make decisions with or without
supervision and how the results of the work performed impact the department, division and/or
the university as a whole.
KUNR is dependent on underwriting efforts for 25% to 30% of its budget, and about an equal amount
from various membership activities. The revenue raised by the Coordinator plays a critical role in the
daily and long-term operation of the station. Not meeting station revenue requirements would
seriously impact funding for jobs and services, significantly impairing the station’s ability to operate
and fulfill its mission.
While working as part of the overall team at the station, and operating under the overall direction of
and in collaboration with the Station Manager, the Coordinator is tasked with a significant level of
responsibility, independence and decision-making with little daily hands-on guidance from the station
manager. This position functions at a professional level and uses independent judgment and critical
thinking to interact on behalf of KUNR and the university with businesses, organizations and
individuals throughout the coverage area.
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity &
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
 The market, the station’s product, industry trends, demographics, and sales strategies
 The arts and civic organizations and an awareness of the business community
 The principles of media sales, marketing and public relations
Skills:
 Strong organizational and administrative skills, including setting and meeting goals, managing
time and priorities, tracking projects, follow-through, and math involved in calculating
contracts.
 Excellent interpersonal, written and oral communication skills
 Persistence and perseverance in dealing with challenges and difficult situations
 Critical thinking and problem solving skills
Position Description – Coordinator, KUNR Community Support, Position #11209+16185
Page 4
Ability to:
 Work professionally and effectively with a wide variety of internal and external groups,
organizations and individuals, including staff, current and prospective underwriters and
members, businesses, nonprofit organizations, University staff and other constituents
 Perform duties without close supervision, to identify and anticipate problems and implement
solutions; to think critically and creatively
 Learn and adapt to a variety of challenging computer software
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
a. With management: While establishing and tracking sales and membership goals
b. With staff: Participating in staff discussions, planning sessions and daily interaction
c. With current and prospective underwriters and members: Contacting various individuals to
establish relationships, conduct business, and service clients and members
d. With the community: Contacting various businesses and individuals concerning events and
other kinds of support for the station
6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
a.
Minimum educational level, including appropriate field, if any.
Bachelor’s Degree from a regionally accredited institution
b.
Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Bachelor’s Degree and two years or a Master’s Degree and one year of professional
work experience
c.
Indicate any license or certificate required for this position.
None