Item 9.G-August 5, 2011
ADMINISTRATIVE FACULTY POSITION DESCRIPTION QUESTIONNAIRE
To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to
marshag@unr.edu for discussion and for initial review before routing PDQ for approval signatures.
Questions - call UNR Faculty HR at 682-6114
INSTRUCTIONS: See http://www.unr.edu/vpaf/hr/compensation/placement.html for complete instructions.
Incumbent(s) Name (if applicable): Vacant
Position #(s):
Current Title: Associate Athletics Director, Marketing &
Current Range: 4
Communication (JCC:77564;3C;CA8052;CC005;E)
Department: Intercollegiate Athletics
College/Division: Office of President
Account #(s): 1202-107-0010
Action Proposed: (check all that apply)
( ) New position: Proposed Range:
Proposed Title:
(X) Title Change, Proposed Title: Associate Athletics Director, Marketing
( ) Proposed Reassignment from Range
to Range
( ) Revised PDQ only (no change in range or title)
( ) Line of Progression (show titles below)
Range:
JCC (Current
or new HR
assigned):
I certify that the statements in this description are accurate and complete to the best of my knowledge.
____________________________________________________________
Employee’s Signature
__________________
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
____________________________________________________________
Immediate Supervisor’s Signature
Rory Hickok, Sr. AAD, Ext Opns
__________________
Date
____________________________________________________________
Director/Chair/Dean
Cary Groth, Director, Intercollegiate Athletics
__________________
Date
Approved for Salary Placement Committee review.
____________________________________________________________
__________________
Marc Johnson, President / Jannet Vreeland, Vice Provost & Secretary of University Date
Pres / Vice Pres / Vice Prov Signature
Action Approved by the President (Completed by Faculty HR):
Position #:
EEO Code: 3C
CUPA Code: CA8052
Exempt: Yes or No Census Code: 005
Job Class Code: 67107
Range: 4
Effective Date:
Approved Title:
ASSOCIATE ATHLETICS DIRECTOR, MARKETING
____________________________________________________________
__________________
Employee Signature
Date
(Employee signs and sends to HR for personnel file after PDQ has been “final” stamped for approval)
Rev: 12/1/2008
Position Description – Associate Athletics Director, Marketing
Page 2
1.
Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
The Associate Athletics Director of Marketing oversees all areas of strategic planning for marketing,
promotions and ticket sales for the Intercollegiate Athletics Department (ICA). The individual provides
daily leadership for the Director of Marketing and Promotions, Assistant Director of Marketing and
Promotions as well as the Ticket Sales team and serves as the department liaison with the multimedia rights holder, Wolf Pack Sports Properties (WPSP). The position provides daily direction to the
ticket sales staff and has dotted line oversight of the Athletics Ticket Manager. This position works
with the General Manager of WPSP to ensure that the multi-media rights holder is maximizing
revenue opportunities through advertising, radio/television and corporate sponsors. The Director
oversees the creation, coordination, and execution of game day promotions. This position reports to
the Senior Associate Athletics Director for External Operations and is a member of the Department’s
Senior Leadership Team.
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information).
30% - Staff Management
 Oversee and supervise work of Director of Marketing, Promotions Coordinator, Athletics Ticket
Manager, and sales team to generate and increase annual revenue
 Ensure compliance with NCAA, Conference, and university rules and regulations (subject to
disciplinary or corrective action as set forth in the provisions of the NCAA enforcement
procedures)
20% - Multi-media Liaison
 Act as liaison with Wolf Pack Sports Properties
 Coordinate with WPSP GM sponsorship procurement and any accompanying promotions with
WPSP
20% - Licensing Program Oversight
 Expand growth of the department’s licensing program and execution/protection of official Wolf
Pack logos and marks
 Serve as the department liaison to Collegiate Licensing Company (CLC)
 Chair the department’s Branding Committee
15% - Athletics Events Advertising
 Advertise and promote Nevada athletics events
15% - Marketing and Promotion Plan Development
 Develop marketing and promotions plans for each of Nevada’s spectator/ticketed sports
Position Description – Associate Athletics Director, Marketing
Page 3
3. Describe the level of freedom to take action and make decisions with or without
supervision and how the results of the work performed impact the department, division and/or
the university as a whole.
Level of Freedom:
The majority of the department’s funding is generated from external sources and success in the
department is dependent upon ICA reaching its annual fund raising goals to meet budget
requirements. The Associate AD for Marketing must be able to make most decisions independently
and with only minor supervision from the Senior Associate Athletics Director.
Impact:
Decisions have a direct impact on revenue generation for the department and the fans’ game day
experience. Therefore, thoughtful decisions are required to prevent loss of revenue.
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity and
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
 Marketing, advertising and sales campaigns
 All forms of media (print, radio, tv, and social media)
 TV/Radio contract negotiation and administration
 Game Promotions
 Ticketing systems and sales
 Collegiate and brand licensing
 National Collegiate Athletics Association (NCAA) Rules and Regulations
Skills:
 Excellent verbal and written communication
Ability to:
 Plan ahead and meet deadlines
 Create and implement marketing plans
 Work well in a cooperative team-oriented environment
 Promote season and single game ticket sales
 Comply with NCAA, conference, and university regulations
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
Internal
Marketing & Promotions Staff
Ticket Sales
Communications Services
Coaches
AD & Sr. Administration
Campus Units
Reason for Contact
To provide oversight
To provide oversight
To provide communications/outreach
To advertise and collaborate on sport promotions
To provide updates and coordinate advertising projects
To distribute university promotions and encourage collaborative
relations with the athletics department
Position Description – Associate Athletics Director, Marketing
External
Wolf Pack Sports Properties
Media
Business Community
Donors
Page 4
Reason for Contact
To discuss and coordinate marketing and sponsorships
To distribute advertising/promotions of athletic events
To distribute information on marketing, ticket sales and provide
outreach
To conduct community outreach
6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
a.
Minimum educational level, including appropriate field, if any.
Bachelor’s Degree from a regionally accredited institution
b.
Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Bachelor’s Degree and six years or a Master’s Degree and three years of experience in
marketing, advertising, or corporate sponsor sales within an NCAA Division I program
or a marketing/advertising agency with direct involvement in the intercollegiate athletics
environment
Preferred Licenses or Certifications: None
c.
Indicate any license or certificate required for this position.
None