Matakuliah
Tahun
Versi
: U0224/Tipografi I
: 2005
: 1/0
Pertemuan 10
Huruf “Decorative/Digital 1”
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Learning Outcomes
Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu :
 Mengidentifikasi huruf “Decorative/Digital”
 Menggambar huruf “Decorative/Digital”
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Outline Material
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

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Caslon Openface
Serpentine
Insignia Alternate
Dead History
3
Huruf “Decorative/Digital”
Decorative fonts are easy to identify. Decorative fonts
are attention getters used in advertising. Each typeface
has individual and distintive characteristics.
Decorative typefaces are meant to add punch to a
publication, create a definite “look” or emphasize the
content. These fonts are distinctive, easy to use and fun.
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“Decorative/Digital”
Example of “Decorative/Digital” are:
1.
2.
3.
4.
Caslon Openface
Serpentine
Insignia Alternate
Dead History
5
“Caslon Openface”
1.
Barnhart Brothers & Spindler
Opened in Chicago as the Great Western Type Foundry. It became Barnhart
Brothers & Spindler in 1883, and was acquired by ATF in 1911; it closed in
1933.
Caslon Openface is a font from Bitstream library. A small xheight typeface, originating with engravers near the start of
the twentieth century, appearing in type in the 1923 ATF
specimen.
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“Caslon Openface”
Structure of Caslon Openface:
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“Serpentine”
2.
The American designer Dick Jensen (born 1926 in St. Paul, Minnesota, died
2000 in Edina, Minnesota) created the font Serpentine™ in 1972.
Designed by Dick Jensen for the Visual Graphics Corporation, Serpentine is a
display typeface with slight, sharp serifs. The light weight has some of the feel
of a computer screen, while the medium and bold weights can be more
versatile. Serpentine is a contemporary-looking display font. With the rise of
digital typesetting and desktop publishing, this typeface quickly became both
popular and ubiquitous. This dynamic, wide, boxy design is identifiable via tiny
triangular swellings at the stroke endings – what might be called semi-serifs.
This typeface has the uncommon ability to take on distinct personalities in its
different weights, even though all three weights exhibit the same basic
architecture. Comes complete with light, medium, bold and oblique versions.
This typeface comes in both PostScript Type One & TrueType format.
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“Serpentine”
Structure of Serpentine:
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Summary
Display type includes letters that have been
dimensionalized, inlined, shadowed, outlined, or
optically distorted in order to engage & surprise the
eye or the viewer.
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