Property Market Research (SGP 3113)
Quiz I
1. The followings are some of the reasons
why market research is needed:
I. To explain certain issues related to
property market
II. As a source of market information
III. An aid to decision making
IV. As a business strategy
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2. Which of the following statement(s) is (are)
untrue about property market research?
A. A scientific process
B. Answers all aspects about property market
C. Helps to find answers to a certain issue of
property market whose nature of problem has
been properly identified
D. Helps company for a competitive positioning
in the market
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3. The term “4Ps” in property marketing refers to
A. Product, price, perception & population
B. Product, positioning, pricing & promotion
C. Product, promotion, pricing, population
D. Pricing, promotion, perception & population
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4. Which of the following statement(s) is(are) NOT true
with respect to market intelligence versus market
research?
A. General versus specific purpose
B. Day-to-day versus ad-hoc data collection
C. Not addressing specific problem versus
addressing specific problem
D. Neither one is costly to conduct
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5. Which of the following statement(s) is(are) NOT true
with respect to market intelligence versus market
research?
A. General versus specific purpose
B. Day-to-day versus ad-hoc data collection
C. Not addressing specific problem versus
addressing specific problem
D. Neither one is costly to conduct
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6. Match the key words in left column with the
corresponding appropriate words in right column
Area of property market
research
E.g. of factors/data
investigated/collected
Consumer
Location, design, size, materials,
facilities
Product
Income, occupation, age, family size,
race, living place
Pricing
Levels of demand & supply, prices,
rentals, inflation, gross domestic
product, regional market
General market situation
Development costs, profit margin,
demand elasticity, buyers’ affordability
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7. Read the following statement:
It uses secondary time series data and emphasises on the estimates of
future changes in values by investigating past market trends. It
identifies trends and patterns and deduces expected market
behaviour. With the use of statistics recent macro data, it tries to draw
conclusions about a general class of phenomena and attempts a
projection of historical trends of the phenomena.
This statement refers to
A.
B.
C.
D.
Fundamental analysis
Historical analysis
Inferential analysis
Statistical analysis
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8. A process that involves a delegation of tasks of market
research from a project proponent to a property
consultancy company at a fee is generally called as
________________
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9. STEP is an acronym for _____________________
___________________________________________
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10. Research process starts with problem identification
and ends with a analysis conclusion
True / False
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