Document No:
GSC(14)18_027
Source:
Open Mobile Alliance
Contact:
Seth Newberry
Agenda Item:
5.3
Engaging Verticals in M2M – The Imperative to think
Long-term – An OMA use-case
Seth Newberry, General Manager, Open Mobile Alliance
GSC-18 Meeting, 22-23 July 2014, Sophia Antipolis, France
WHO WE ARE AND WHAT WE DO
• At OMA, we develop specifications for the application layer
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called Service Enablers.
Our membership is evolving but we primarily serve a telecomcentric membership similar to that of 3GPP and GSMA.
We have released over 150 specifications that enable some
distinct service with more services currently in the work
program.
We also have an API program that specifies standardized
interfaces to the Service Provider infrastructure and on
devices for Internet influenced Application developers.
As technology has evolved, our members have proposed new
work that is more developer-centric with a recognition of
trends in OTT applications.
GSC-18, 22-23 July 2014, Sophia Antipolis
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WORLD-CLASS PARTICIPATION
GSC-18, 22-23 July 2014, Sophia Antipolis
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SPECTRUM OF REQUIREMENTS
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Charging/Presence/Messaging
oneAPI/RCS Suite
Location
Network/Device APIs
Device Management
M2M/LWM2M
Personal Networks
Social Web
Mobile Barcodes
GSC-18, 22-23 July 2014, Sophia Antipolis
Telco
IoT
Social Web
Digital
Commerce
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CONNECTING WITH THE RIGHT PARTNERS
• Getting the right dynamic between the technically-
centric approach of the SDO and the applicationcentric approach of the Vertical association is
difficult and really productive engagements are
rare.
• At present, the M2M / IOT space seems to be
solution-driven. Time to market imperatives dictate
the conversation.
GSC-18, 22-23 July 2014, Sophia Antipolis
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CONNECTING WITH THE RIGHT PARTNERS
• OMA has a number of initiatives where our
specifications have much to offer in specific M2M
applications.
• We have some productive relationships with
vertical organizations and we have learned some
lessons along the way.
• Some lessons imply changes to how we think about
our long term partnerships.
GSC-18, 22-23 July 2014, Sophia Antipolis
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OMA – GS1 – GSMA: The Digital
Consumer
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OMA is working with GS1 on a protocol to connect the product barcode
to the GS1 product information servers to the client.
• Preparing for the inexorable migration of the B2B product information into
the B2C world.
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GS1 is one of the most influential Trade & Standards bodies associated
with barcode and supply chain logistics for the retail brands and
channels.
• The GS1 system of standards is the most widely used supply chain standards
system in the world. GS1 barcodes are used by 2 million companies in 150
countries.
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GS1 is also working with GSMA on digital couponing applications.
There may be a very significant technical and business opportunity
working with GS1, GSMA, and OMA on what GS1 refers to as the “Digital
Consumer”.
GSC-18, 22-23 July 2014, Sophia Antipolis
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ACCESSING GS1 TRUSTED DATA WITH
OMA MOBILE CODES ENABLER
Mobile
Device
GS1 Source
Network
Web
App
Web
App
GS1
Source
DA
DA Client
Mobile
Code
Client
GS1
Source
DA
GS1
Source
DA
App
App
Creating a real-time link between
the Digital consumer, the retailer,
and the product.
GSC-18, 22-23 July 2014, Sophia Antipolis
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A LONG TERM COMMITMENT
• Every day, there are 6 billion retail transactions (beeps) in the stores. The
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number of informational barcode scans taking place on smart phones is
catching up.
Tomorrow RFIDs will become as common as barcodes are today.
Barcodes / RFIDs are the physical triggers to all the digital information
associated with a physical product.
The potential for the smartphone to become a commonly used product
information and POS payment terminal is high.
The possibility that Operator networks will carry a very significant fraction
of the Retail GDP over an OMA protocol is high.
The evolution towards the Digital Consumer implies a persistent and longterm partnership of all the participating Associations.
GSC-18, 22-23 July 2014, Sophia Antipolis
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THE OPPORTUNITY
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OMA has other specifications deployed or in development in M2M
applications
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Automotive – Device Management
Smart Devices – LWM2M
Retail – Mobile Codes
Small Cells - APIs
The challenge of engaging market verticals in M2M is large
• The sheer number and emergence of new vertical associations
• The time-to-market pressures versus the time-to-quality pressures
• Size and complexity of the M2M ecosystems
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Cross-sector collaboration will yield the best long term solutions.
• Requires strong support of the Liaison function
• A culture of adaptability to the needs of the partners
• A recognition that the work is not done when the Specification is released.
GSC-18, 22-23 July 2014, Sophia Antipolis
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THANK YOU!
Seth Newberry
General Manager
snewberry@omaorg.org