Social network sites: information disclosure, perceived vulnerability, privacy concerns and perceived
benefits
Abstract:
People have been using Social Network Sites (SNS) to communicate and make friends through online.
Although SNS offer many benefits to the users, information privacy seemed to be overlooked. Based on
the protection motivation theory, this study investigated the factors that might influence youth to disclose
information about themselves on the SNS. Using university students as sample, we found that perceived
vulnerability, benefits and self efficacy are significantly related to information disclosure.