Membership Development Strategy
and Customization for China
2011-2012
Present by:
Lan Wang
IEEE China Office
July 20, 2011
Slide 2
Outline
IEEE China Membership
Statistics & Trend
IEEE MD Strategy &
Customization for China
Slide 3
Membership in China
Membership grew 70
times in the past 25
years
Given to large
g
technical
professional base in
China there is still
China,
large room to
increase
b hi iin
membership
China
IEEE Membership in China 1984 - 2010
8331
6676
5528
3414
4312
4568
2006
2007
1743
117
391
1984
1988
1999
2005
Population (billion)
20%
2008
2009
2010
IEEE Members
2.0%
400,000
7
1.4
8,331
World
China
World
China
Slide 4
Membership Breakdown(Dec 31 2010)
Section
H
LF
F
LS
SM
LM
M
AM
GSM
Stm
Total
Beijing Section
Beijing Section
1
3
36
9
288
0
2543 244
1179 257
4560
Chengdu Section
0
0
1
1
23
0
203
17
103
44
392
Harbin Section
Harbin Section
0
0
1
0
16
1
262
20
104
24
428
Nanjing Section
0
1
5
2
84
0
709
48
283
82
1214
Shanghai Section
0
1
2
2
96
0
522
54
110
46
833
Wuhan Section
0
0
0
0
16
0
204
17
93
21
351
Xian Section
0
1
5
0
40
1
321
24
114
47
553
Total
(Note: H-Honorary member; LF-Life Fellow; F-Fellow; LSLife Senior; SM-Senior
SM Senior Member; LM
LM-Life
Life Member; MM
Member; AM-Associate Member; GSM-Graduate Student
Member; Stm-Student Member)
8331
IEEE Membership Trend in China (2007 -2011)
2011)
5,000
4,500
,
4,000
2007
3 500
3,500
2008
2009
2010
2011*
2011
3,000
2,500
2,000
1,500
1,000
500
0
Beijing
B
iji
Section
Chengdu
Ch
d
Section
Harbin
H
bi
Section
* Data as of December 31, except 2011 (in June)
Nanjing
N
ji
Section
Shanghai
Sh
h i
Section
Wuhan
W
h
Section
Xian
Xi
Section
Slide 6
Member retention by China
Total Renewal of China by : 2011 Membership Year-June 2011
HIGHER GRADE MEMBERS
STUDENT MEMBERS
(includes GSM)
Opportunity
# Renewal
47,629
36,102
75.8%
32,109
9,425
29.4%
79,738
45,527
Beijing
2785
1786
64.1%
1031
359
34.8%
3,816
2,145 56.2%
Chengdu
218
162
74.3%
92
30
32.6%
310
192
61.9%
Harbin
264
170
64.4%
79
33
41.8%
343
203
59.2%
Nanjing
736
568
77 2%
77.2%
261
125
47 9%
47.9%
997
693
69 5%
69.5%
Shanghai
597
470
78.7%
126
44
34.9%
723
514
71.1%
Wuhan
202
138
68.3%
96
27
28.1%
298
165
55.4%
Xian
380
267
70.3%
112
76
67.9%
492
343
69.7%
Total
5182
3561
68.7%
1797
694
38.6%
6979
4255
61%
Region 10
Total
% Renewal Opportunity # Renewal
% Renewal
TOTAL MEMBERS
Opportunity # Renewal % Renewal
57.1%
The best place to grow membership is to satisfy and keep
2,724 have not renewed
the member we have
Slide 7
First Year Member Retention China
First Year Renewal of China by : 2011 Membership Year-June 2011
HIGHER GRADE MEMBERS STUDENT MEMBERS (incl GSM)
TOTAL MEMBERS
Opportunity # Renewal % Renewal Opportunity # Renewal % Renewal Opportunity # Renewal % Renewal
Region 10
Total
Beijing
9,017
3,172 35.2% 25,272 5,279 20.9% 34,289 8,451 24.6%
1,046
326
31.2%
817
216
26.4%
1,863
542
29.1%
Ch
Chengdu
d
51
26
51 0%
51.0%
73
19
26 0%
26.0%
124
45
36 3%
36.3%
Harbin
90
35
38.9%
60
17
28.3%
150
52
34.7%
Nanjing
168
95
56.5%
162
60
37.0%
330
155
47.0%
Shanghai
109
62
56.9%
97
25
25.8%
206
87
42.2%
Wuhan
75
30
40.0%
81
13
16.0%
156
43
27.6%
Xian
104
51
49.0%
65
37
56.9%
169
88
52.1%
Total
1643
625
38.0%
1355
387
28.6%
2998
1012 33.8%
About 6-7 out of every 10 members who joined last year in China did not
renew. A worldwide trend we must improve.
Slide 8
Sections/Subsections in China
Xu
Chair of IEEE Harbin Section
Dianguo xudiang@hit.edu.cn
•Harbin
Ruan
Qiuqi
Chair of IEEE Beijing Section
qqruan@center.njtu.edu.cn
Dongfeng
Yuan
Chair of IEEE Shandong Subsection
dfyuan@sdu edu cn
dfyuan@sdu.edu.cn
•Beijing
•Shandong
•Xi’an
•Hefei
•Nanjing
Bin
Luo
Chair of IEEE Hefei Subsection
luobin@ahu.edu.cn
You
Xiaohu
Chair of IEEE Nanjing Section
xhyu@seu.edu.cn
•Shanghai
•Wuhan
•Chengdu
•Zhejiang
Huang
Jianguo
Chair of IEEE Xi’an Section
jghuang@nwpu.edu.cn
Zhang
Chair of IEEE Shanghai Section
Wenjun zhangwenjun@sjtu.edu.cn
•Guangzhou
Dehong
Xun
Wang
Houjun
Chair of IEEE Chengdu Section
hjwang@uestc edu cn
hjwang@uestc.edu.cn
Zhou
Chair of IEEE Wuhan Section
Huaibei bzhou@whu.edu.cn
Jun
Zhang
Chair of IEEE Zhejiang Subsection
xdh@cee.zju.edu.cn
Chair
of
IEEE
Subsection
junzhang@ieee.org
Guangzhou
Chapters(Beijing
p
(
j g Section))
Beijing Section Chapter
Beijing Section(Guangzhou)Chapter
Beijing Section(Shenzhen) Chapter
Beijing Section(Baoding) Chapter
j g
(
g)
p
Beijing Section(Shijiazhuang) Chapter
AES10, AP03, BT02,C16,CAS04,CE08,CIS011,COM19,CPMT21,CS
23,ED15,EMB18,EMC27,GRS29,IA34,MAG33,MTT1
,
,
,
,
,
,
,
7,NANO042,PE31,PEL35,SEC37,SMC28,SP01/IT12
CAS004,CIS11,CS23,ED015,SP01,SMC28
COM19,EMB18,SMC28
SMC28
SMC28
Beijing Section(Capital Region) Chapter
SMC28
Beijing Section(Hangzhou) Chapter
PHO36
B iji /H bi J i t Ch t
Beijing/Harbin Joint Chapter
IM09
Chapters (Other Sections)
Chengdu Section Chapter
CIS11, ED015,IT12,MTT017,PHO36,SMC28,VT06
CIS11, ED15,CIS11,CS23,E25 ED15, CIS11
ED15 CIS11 CS23 E25 ED15
EMC27/MTT17/AP03
Nanjing (Hefei) Section Chapter
CIS11
AES10,C16,CAS004,CIS11,COM19,CS23,NANO042,SP01
Nanjing Section Chapter
,SMC28, AP03/MTT17/EMC27, IA34/PE31, ED15/SSC37
N ji /Sh h i/W h
Nanjing/Shanghai/Wuhan IM09
Section JT. Chapter
BT02, CAS04,CIS11, Sh h i S ti Ch t
Shanghai Section Chapter
COM19 ED15 EMC28 MTT17 OE22 SP01 SSC37 PHO36
COM19,ED15,EMC28,MTT17,OE22,SP01,SSC37,PHO36
Harbin Section Chapter
Wuhan Section Chapter
Xi’an Section Chapter
Total
BT02,C16,CIS11
CIS011,COM19,MTT17,SMC28,SP01,ED15
88
Student branches
Beijing
Tsinghua Univ‐Qing Hua Sb, Peking Univ, Graduate Univ of Chinese Academy of Sciences SB
Beijing Univ Of Posts & Telecomm, Beihang University SB, Northern Jiaotong
U i U i
Univ, University of China Science and Technology
i
f Chi S i
d
h l
Bejing(Guangzhou)
South China University Of Technology SB, Sun Yat‐Sen University‐Guangzhou SB
Beijing(Tianjin)
Beijing(Baoding)
Beijing(Shenzhen)
Beijing(Jinan)
Beijing(Chongqing)
Shanghai
Xian
Tianjin University SB
Hebei Univ
Peking University Shenzhen Graduate School SB
Shandong University SB
Chongqing University
Chongqing University
Shanghai Jiao Tong University SB
Xian Jiaotong Univ, Xidian Univeristy SB, Northwestern Polytechnic Univ
Harbin Institute of Technology, Harbin Inst Of Tech Shenzhen Graduate School
gy
Harbin
Chengdu
Wuhan
Nanjing
China Univ Of Electronic Science And Tech
Huazhong University of Science & Technology
S th t U i (Nanjing Inst Of Tech) Sb, Nanjing University of Science & Southeast Univ
(N ji I t Of T h) Sb N ji U i
it f S i
&
Technology SB
Nanjing(Hangzhou)
j g(
g
)
Zhejiang University SB
j g
y
Total
25
Slide 12
Outline
IEEE China Membership
Statistics & Trend
IEEE MD Strategy &
Customization for China
Non
Non-renewing
renewing members Survey in China
2000 email sent out to remind renewal of membership
Adhoc Survey Results
–
What benefits are useful for you (Top 3)?
IEEE Conference-registration discount
IEEE Member Digital Library
Spectrum/Society membership
–
Do you know E-membership?
80% know it
–
If you don’t renew, why?
IEEE services and benefits are not worth the amount of dues
Forget username and password
wire transfer to American bank takes a long time. If I could pay to a
china bank, that will be great
T expensive
Too
i ffor student
t d t member
b
IEEE hold too many low-level conferences in china.
I can't find how to renew student membership, all the prices are for
non-student membership
Non
Non-renewing
renewing members Survey (Cont.)
– What more benefits could IEEE provide for members?
more conference discount & better conference discount
more job opportunities
download paper
more communication opportunities, more free benefits
More local language technical activities
– Any Suggestions and comments to IEEE?
Difficult to find web account username and password
Renewal process is too complicated
Improve conference quality
China member benefits are much less than those for US members
Life member renew automatically
Prepay3-5 year membership fee
China MD SWOT Examples
Strengths
IEEE international influence grows and
pays more attention in emerging country
Largest number of engineers in the world
Staff coordinate with MD volunteers for
critical functions—marketing, benefits,
recruitment and retention
Localization MD materials
Opportunities
50% reduction in dues for those annual
income less than $ 13,400
E-Membership
IEEE new products/ benefits for
members(Xplore/e-books/Webinar)
IEEE Chinese website/e-newsletter
Awareness of IEEE membership
benefits
Weaknesses
Language barriers
Low quality conference
1st – year retention, lack of a consistent
and cohesive “first-year experience” for
members
S
Some
sections
ti
and
d chapters
h t
are very new
and immature.
Threats
IEEE is considered as US-centric
organization by some Chinese people
Competition from other organizations
Volunteers instability
Time available to volunteer is difficult
Slide 16
Key Programs to Improve the Member
Experience -Priorities for China
Access to Publications
Professional Networking
Electronic Membership Awareness and Marketing
Expansion of First Year Member Experience
Student Competition Portfolio Management
GOLD (Young Professional) Strategy
Implementation
Slide 17
Key Programs to Improve the Member
Experience -Priorities for China(Cont.)
Volunteer Leadership Training
– Best practices
– On time reporting
– Succession planning
– Up-dated section website on activities
New GUs Formation Process
Conference Quality Control
Awareness of Membership
p Development
p
Plans,
Tools, and Resources
Support Senior Member/Fellow Elevation
Meetings
g – Technical Focus example
p
Mid-Hudson Section.
– Monthly meetings attracting 10-12 attendees.
Novice Section Chair
– SAMIEEE Search of member technical interests.
– Large
g % of Section members were members
of the Computer Society.
Next Meeting
– Topic. Deep Blue: The IBM Chess Machine
– Speaker: Dr. C. J. Tan, Senior Manager, Deep Blue Project Team, IBM
T.J. Watson Research Center
– Result:
120 attendees
Future Computer Society Focused Meetings
Know your
Members to
Engage your
Members
– The Future of Semiconductor Lithography
– High-performance computing: Distributed, Cluster, and GPU Computing
– Speech and Language Technologies at the IBM Research Center
18
Member Satisfaction – Ideas
Action
Improving membership communication tools/medias
First Year Member Experience
Distinguish Lectures
Student branch webinar d
b
h b
GOLD Activities
Explanation
News collections
Post timely on website
Enrich the content of newsletter
Welcome email
Local outreach Local technical lectures/seminar /
Enhance Communication with student members, includes
members, includes Competition introduction, Soft & technical skills training
Organize technical lectures for young professions
Organize STEP program
Market Development – Ideas
Action
Arrears Recovery
Explanation
Outreach by emails and telephone
Outreach locally
Membership Booth at local Improve IEEE visibility and membership campaign
Conferences
MD brochures
Update Chinese IEEE MD brochure
Update Chinese IEEE MD brochure
IEEE Xtreme Competition
IEEE Xtreme
Outreach universities and encourage more students to participate
p
p
& Improve IEEE visibility in Universities
Media
Coordinate with IEEE marketing activities in China with IEEE marketing activities in China
Volunteer Development – Ideas
Action
Explanation
Enhance communication between staff Enhance
communication between staff –volunteers
volunteers China Leadership Training and volunteers‐volunteers
Workshop Student Branch Training MD tools, and resources
Student Leadership training
Brainstorm of membership development and program planning
Timely reporting via Vtools
Update volunteer information on line Awareness of IEEE W b
IEEE Webcast/survey/vote/ tools on Vtools
/
/
/
l
V l
Partner Development – Ideas
Action
IEEE‐MSRA joint program
Explanation
“IEEE‐MSRA joint program agreement”
MSRA will sponsor 300 interns to be IEEE student members Develop TEP partners Develop partners to co‐organize technical English program
Develop Industry Partners
Develop partners to co‐organize technical lectures
Thank
Th k you!!
Questions?