Online Newsletters Christy Mannering, Web Developer Why/How do people use e-newsletters? Find out about deals Stay up-to-date on current events/news Enter contests Forward to their friends and family Design Outlook, Hotmail, Yahoo, Google, Comcast, Verizon… Every email client renders content differently Design matters but it’s not everything, especially now that so many people check email on their smartphones Content Your subject line Preview text Images Length of email – 500 words MAX Timing DO NOT SPAM YOUR SUBSCRIBERS – Think Weekly Side note: The more brief your e-mail looks, the more likely it’ll pass spam inspection. Do think about your target audience and when they are most likely to check their email If you’re a business and want to push your sales, think about when people are most likely to shop Create Custom built newsletters are a thing of the past but can still be useful Newsletter creation tools ie. MailChimp, Constant Contact, Emma Word. Just don’t. Aside for Word being TERRIBLE for online design, it also won’t offer you the analytics that newsletter creation tools will offer. WordPress. Yes. OPTIONS Challenges Responsiveness and Accessibility The handful of email clients The real-time, fast paced world In-line styles require coding Social media With images, without images Things to think about When choosing a newsletter tool… How much does it cost? Two free options – MailChimp and Vertical Response Will it let you import contacts? Will it let you schedule emails in advance? Will it track your analytics? Does it allow RSS-Integration? Comparisons Develop Brand. Don’t change the look of your newsletter every time you send it. Choose something which is both pleasing on the eyes, for those who allow images to be seen in their emails. Also make sure you have brief text and links for those who do not allow images. Use headings, bold tags, different color. Not different fonts. This was designed using “Campaign Monitor” Tricks to know Because online newsletters have always been difficult to develop there are tools and tricks to help. Email on Acid will allow you to see what your email looks like across clients and devices. It’s free to try, but it’s $45/month afterwards. Create a plain text option and an HTML option TEST TEST TEST Make your email SUPER SHARABLE Offer a tip of the week, recommended for you, special promo code. Last but not least Always offer web-based views Cross reference – social media is changing the way the internet works and the way people want to get their news. So use that to your advantage. Let your Facebook fans know when a newsletter with a special promo code has been sent out Tweet about subscribing to your newsletters to get weekly tips or deals MailChimp – quick run through example Sign up for a free account Create a campaign Create a list of subscribers – just put in your email address again, this can be your test list Design a newsletter Test Schedule to send to your list.