6/10/2015
Go Pro!
Set up your profile step by step
Engage! Connections, Groups, Readers
Info? Just ask!
The LinkedIn Help Center is your go‐to how‐to:
• Support
• Help forum
• Safety Center
• Contact point
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6/10/2015
Help! Do you need somebody?
LinkedIn Statistics
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332 million users
2 new users every second
3 billion users
Average use is 17 minutes per month
1 in 3 professionals is on LinkedIn
56% male, 46% female
13% don’t use Facebook
59% don’t use Twitter
26% of users time spend time on mobile app
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6/10/2015
Why use LinkedIn?
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Find jobs
Find clients
Hire or partner with new people
Keep tabs on business contacts
Build professional visibility
Become active in professional communities
Enhance career goals
You’re worth 1,000+ words, but you need a PORTRAIT
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Be approachable
It’s about YOU
It’s about your business
Stay current
Dress the part
You don’t need a plastic surgeon
No selfies! No eggheads!
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6/10/2015
Smart and Accessible
Ann Handley is a social media pro. At first glance, she is triple‐threat visual: face, banner, headline.
Profile: headshot tips
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Avoid a wide‐angle lens
Let your headshot pop
Keep the background plain—but no passport
Blur background in a crowded setting
Shoot in a variety of settings
Look at camera—no double chin
Relax and smile!
Dimensions: 240x240
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6/10/2015
Headline: Hey, look at me!
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Avoid exact job title if you’re looking for a job
Dull—don’t do it
Speak to your value
Job search—cast in the position you want
Don’t make your headline a resume
Less is more
Summary: get to the point
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2000 characters!
Zinger selling handle
Short paragraphs―bullet points are OK
Be personable―more than a flat resume
What you do? Why are you good at it?
Show challenges + problem solving
Relevant accomplishments, awards, courses
Numbers talk
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6/10/2015
Jeff Bullas, social media thought leader
Jeff Bullas: bragging rights
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6/10/2015
Show up in searches
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Show up in searches Use keywords
Looking? Title that reflects what you want
Up‐to‐date skills Soft skills
Hard skills Development, training, relevant courses
Profile: don’t go there
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“Seeking new opportunity”
“Making career change” Overly personal information
GPA after first job
College activity overkill after first job
High school
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6/10/2015
Profile: killer cliches
• Meaningless adjectives, redundancies, fillers
• Creative, analytical, motivated, effective, seasoned
• Results oriented
• Passionate (avoid romancing yourself)
• Responsible for
• Guru
• Excellent oral and written communication skills
Profile: prove it, baby, prove it
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Nouns and verbs = workhorses
SHOW, don’t tell
Link to website
Link to blog
Create slideshare
List publications (e.g., articles, whitepapers)
List presentations
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6/10/2015
Profile: power up with recommendations
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Quality, not quantity
Recommend/accept—connections you know
Managers, clients, co‐workers, colleagues
Positive character traits
Specific services, products
Quality of work
Problem solving, results
Jeff Bullas: recommendations
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6/10/2015
Recommendation: ask and ye shall get
Dear Michele,
I would appreciate a brief recommendation of my work to include in my LinkedIn profile. It would be great if you would provide a few specific examples.
To make this easy for you, here’s a possible draft; feel free to edit it or create your own.
[Insert your draft of the recommendation]
Thanks for your help! I would love to do the same for you.
Best regards,
Catherine
Endorsements: icing, not cake
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Set up the Skills & Endorsements section
List the top 10 skills to get started
Most endorsement skills rise to top
You can add up to 50—don’t get skills happy
Be neighborly; endorse connections honestly
Judge where you position endorsements
Edit/manage endorsements every month
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6/10/2015
Jeff Bullas: endorsements
That other stuff
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3 website links
Portfolio
Slideshare
Blog
Interests—show personality/humor, hobbies, extracurricular activities, volunteer work
• Organizations (e.g., professional groups, affiliations, clubs)
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6/10/2015
Jeff Bullas: publications
Jeff Bullas: groups
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6/10/2015
Jeff Bullas: influencers
Jeff Bullas: news
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6/10/2015
Cool Ag Gal
Contact info: who sees what
Connections see:
• Email
• IM • Phone,
• Address
Your network (e.g., 1st, 2nd, 3rd degree connections & groups) sees:
• Twitter
• Websites
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6/10/2015
Customize your URL
It takes a minute—just do it
• Go to profile header
• Click edit next to your public profile
• Set the custom URL
• Be straightforward—no riddles
Account settings—don’t forget!
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6/10/2015
Do your housekeeping—edit monthly
Engage & make it so!
Connections, Groups, Pulse
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