Matakuliah
Tahun
Versi
: M0284/Teknologi & Infrastruktur E-Business
: 2005
: <<versi/revisi>>
Pertemuan 22
Software Agents for
E-Commerce
1
Learning Objectives
• Describe what software agents are
• Differentiate between various classes of
software agents
• Understand the use of artificial intelligence and
statistical reasoning
• Describe the range of agents available to assist
in the buying process
• Identify various activities in e-commerce where
software agents can be used
2
Overview
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What are software agents?
Logic of agent behavior
Types of agents
Information agents
E-Commerce agents
Mobile agents
3
E-Commerce Agents
• Agents help in 6 stages of consumer
decision-making process
– Need identification
– Product brokering
– Merchant Brokering
– Negotiation
– Purchase and delivery
– Service and evaluation
4
E-Commerce Agents
5
E-Commerce Agents
• Jango
uses a process called wrapping to find
product prices which it uses to rank-order offerings
from various web sites. Used at Excite portal
6
E-Commerce Agents
ClassifiedWarehouse
content-based search used in
classifieds Form-based input
7
E-Commerce Agents
PersonaLogic
uses constraint-satisfaction approach
8
E-Commerce Agents
• Frictionless.com
uses agent Tete-a-tete based
on multi-attribute utility theory
9
E-Commerce Agents
• Extempo
Use of Interactive Imp characters
10
E-Commerce Agents
• Architecture of Imp System
11
E-Commerce Agents
Use of Imp Character by Proctor & Gamble
12
E-Commerce Agents
• Frontmind Personalization tool
• Present web content according to user interests
and characteristics
• Need to collect data on user behavior and
demographic characteristics
• Frontmind uses both statistical and rule-based
reasoning
13
E-Commerce Agents
• Frontmind Personalization tool offered by Manna, Inc
14
Mobile Agents
• Software that actually travels around the web
collecting data. Not only data but the program is moving
around
• Reduces traffic on the network. Only the relevant
data is forwarded
• Local computation
at the server where the data is
available means often reduced computation
• Experimental stage
15
Mobile Agents
• Logic of Mobile Agents
– Mobile agent places
– Mobile agent
– Mobility
– Authority and permit
• General Magic, Inc
product Telescript
16