Matakuliah
Tahun
Versi
: M0284/Teknologi & Infrastruktur E-Business
: 2005
: <<versi/revisi>>
Pertemuan 1
E-Commerce and E-Business
1
Learning Objectives
• Differentiate between E-Commerce and EBusiness.
• Understand B-to-C and B-to-B E-Commerce.
2
Overview
• What is E-Commerce?
• Types of E-Commerce
• Drivers, Activities, Values and Models of
B-to-C E-Commerce
3
What is E-Commerce?
• Business activities running over the Internet and
World Wide Web platform
• Use of TV and toll-free telephones in business
are not usually associated with e-commerce
• Depending on the situation, electronic data
interchange (EDI) may or may not be associated
with e-commerce. EDI is used for business-tobusiness transactions
• Examples of e-commerce:
–
–
–
–
–
Buying books on Amazon.com
Promoting cars on Toyota.com
Participating in auctions at eBay.com
Customer support at Fedex.com
Industrial exchanges such as Covisint.com
4
Types of E-Commerce
• Business-to-Consumer E-Commerce
– Serves direct consumers. Important activity is
buying
• Business-to-business E-Commerce
– Serves businesses. Important activity is
purchasing. Purchasing is differentiated from
buying in that instead of individuals
departments are involved, formal processes
are followed, high monetary values may be
involved, and complex negotiations and
contracts may take place
5
E-Commerce
6
Drivers to B2C E-Commerce
• Social: Affordability and Convenience
• Technological: Stability and Availability
7
Social Drivers: B2C E-Commerce
Estimated % of US Households with PCs
80
60
% of US
40
Households
20
Multiple PCs
Single PC
Multiple PCs
0
1999
2000
Single PC
2001
Year
8
Social Drivers: B2C E-Commerce
Estimated Average Price of a PC
2.5
2
1.5
Dollar in '000
1
Price of PC
0.5
0
1995
1997
1999
2001
2003
Year
9
Acceptability profile of various
technologies
10
Activities: B2C E-Commerce
• Advertisement and Promotion
• Ordering
• Product Delivery
• After-sales Support
11
Values: B2C E-Commerce
• Creating Business Values
– Operational excellence
– Customer intimacy
– Product and service leadership
• Creating Consumer Values
–
–
–
–
Cost
Choice
Convenience
Customization
12
Business Models:B2C
Business Model of eBay.com :
• Who? Everybody
• What? Any product
• How? Exchange through auction
• Business value? Efficiency + relationship
• Consumer value? Low price + choice
13
Models: B2C E-Commerce.
• Pure-play (primarily Internet based)
– Portal sites/ Advertisements Yahoo.com
– Auction-based ebay.com
– Retail Merchants Amazon.com
• Brick and Mortar (Click and brick)
– New Channels Gateway.com
– Reinforce existing channels Promotion
(Toyota.com), transaction (bn.com) support
(Fedex.com)
14