Alumni interview Alumni interview: Carl Clump (MBA 1980) by Stephen Hoare Carl Clump, Group Chairman of the payment card fraud prevention company Retail Decisions (ReD), talks about how they have taken on the cyber criminals to make online shopping safer for us all. Leading the Fight against Cyber Crime 26 Management Focus | Autumn 2011 T he millions of customer account details stolen each year by hackers is any company’s worst nightmare, and highlights the challenges posed to e-commerce, and the vital role played by a publicity shy industry – payment card fraud prevention. Retail Decisions (ReD), Britain’s biggest privately owned fraud prevention business has, like the fraud it combats, global reach with offices in the UK, USA, Australia, South Africa and China and a business spanning six continents. Carl was appointed Group Chairman of Retail Decisions in August 2011 after being CEO since 1998. In 2000 he managed ReD’s de-merger from the ailing conglomerate Card Clear. Eight years later, to avoid a hostile takeover he took the business private, negotiating a £186 million management buy-out supported by private equity fund Palamon. Since the company was formed, Carl has seen the firm’s fortunes rise with turnover building at 18% year-on-year and operating profit showing a healthy 39% growth, year-on-year. Management Focus | Autumn 2011 27 Alumni interview “I think the secret of good management is to be humble, to genuinely listen and believe in your colleagues.” Carl attributes ReD’s success to a focus on the core business of fraud prevention and payment processing and a team of highly motivated and dedicated colleagues, who are well respected in the world of payments. The results speak for themselves. “Last year we screened transactions from over 170 countries around the world, securing over 19 billion transactions – some 10% of all the card payments in the world,” says Carl. “We’ve focused on organic growth, finding new services that are coherent and we’ve taken those services to new geographies.” ReD’s expansion into Australia was regarded as a springboard into Asia and Carl eyes the China market where e-commerce and credit cards are still in their infancy, as a powerful future driver of the business. Last year in the United States, credit card fraud cost banks and retailers $48 billion. Worldwide, the figure is many times greater. A highly organised and sophisticated crime that crosses international borders, card fraud is on the rise as advancing technology presents new opportunities for cyber criminals. 28 Management Focus | Autumn 2011 Theft, card cloning and internet “phishing” sites means ReD has to be constantly developing technology to keep pace. “It is impossible to be ahead of the fraudsters, but we’re never more than half a step behind them,” says Carl. One of the company’s most successful products is ReD Shield®, a real-time risk assessment programme which compares card details with a global database of lost, stolen or cloned cards and searches for patterns of card use which stand out as suspicious. The resulting decision to accept or reject a customer’s credit card is flashed to the online retailer in less than a second. “Transactions come to us and we give a response in 400 milliseconds,” says Carl who explains that ReD’s risk assessment is all about profiling transactions, not people. Initially headhunted to sort out the issues left by a departed management team by Card Clear’s AIM listed advisor Credit Lyonnais, Carl found a dysfunctional business, a diverse and incoherent product range, and worse. “Within two months of joining Card Clear, the only customer for our fraud prevention business, the payments clearing operation APACS, came to me and told me that the development of Chip and PIN technology would effectively make their operation fraud proof. We had two years to find an alternative income stream.” This was the driver behind Card Clear’s de-merger in 2000 which saw the business go from a £60 million turnover operation employing 350 staff to a much leaner operation based on e-commerce with 40 staff and a turnover of £7 million. “We made a conscious decision to switch the business to card-not-present transactions which are not protected by Chip and PIN.” The growth in e-commerce and the need for constant vigilance on telephone sales or internet transactions paved the way for ReD’s spectacular growth as the company developed the technical solutions that protect banks and retailers. As a provider of outsourced technical solutions, ReD is massively successful by any standard with a client base that includes Walmart, John Lewis, Air China, Louis Vuitton, Shell and T-Mobile to name but a few. “We have the world’s largest retailer, the UK’s biggest retailer, the world’s largest airline, the biggest oil company, the UK’s largest mobile phone company. The list goes on and on,” says Carl. The success rate for detecting and preventing online fraud is surprisingly and consistently high. “We get it right 99% of the time. That’s well within the tolerance level of a retailer.” Carl took the full-time Cranfield MBA in 1980 from an IT background: “I was a classic career changer wanting to make the move into general management.” He recalls the work ethic at Cranfield as laying the foundations for an energetic management style in which leaders are encouraged to be entrepreneurs. He and his fellow executives believe in taking the temperature of the business by walking the floor and seeking feedback. “I think the secret of good management is to be humble, to genuinely listen and believe in your colleagues,” says Carl. ReD enjoys a low staff turnover especially among the technical experts who develop the solutions on which his company’s success depends. “This is a young company,” says Carl. “Much younger than me. Our hires tend to be smart, streetwise and have a passion - individuals who want to win.” There are no plans to downsize – in fact, quite the opposite. “The best time for hiring is in a recession. We do not do downsizing. We just don’t do it,” adds Carl. Carl is a firm advocate of MBAs for strategic roles within the company and has hired many MBAs to manage the firm’s global offices. He has eight direct reports across his international offices. A typical working day might involve international travel and working across several time zones. So does he have any tips for Cranfield MBAs? Carl points to his favourite management title, a book called What Colour IsYour Parachute?: A Practical Manual for Job-Hunters and Career Changers by Richard M Bolles. “It says the real opportunities for wealth creation happen in small companies.” Asked what he is proud of, Carl says the success that ReD has achieved in the last decade, all the great people in ReD, as well as his family, who give him all the support he needs. Management Focus | Autumn 2011 29