26-28 NOVEMBER 2013 • HOTEL ALILA, JAKARTA, INDONESIA
LEADING VALUE CREATION:
MARK JENKINS
PROFESSOR OF
BUSINESS STRATEGY
MIKE BOURNE
PROFESSOR OF
BUSINESS PERFORMANCE

This programme is aimed at
Business Leaders operating in the Asia-Pacific Region who wish to harness the power of clear strategies and effective performance measures to achieve genuine long term growth in value for their shareholders.
In a fast changing and increasingly volatile global market, truly successful companies have to create effective strategies that will change performance and deliver real value. Understanding how to develop strategies and align them to performance measures that will create new growth is crucial to longterm success for these businesses. Using real life examples from the Global business environment, supported by practical and relevant concepts and models, this programme will enhance Delegates appreciation of real Leadership of the strategy process and its implementation.
This programme is best suited to senior executives such as C-Levels, VPs, Directors,
General Managers, etc. whose remit is currently related to business critical strategies, or who aspire to a more strategic role in their organisation.
and become part of the Cranfield network of alumni in more than 120 countries for life.

PROFESSOR OF BUSINESS STRATEGY
1
Two deliveries of one and a half hour session on Strategy and creating strategic advantage
• The concept of value and value creation
• The customer matrix
• How to use the matrix to create strategic advantage
Two deliveries of a three hour session on resource based view of strategy
• Understanding your resources and capabilities
• Identifying strategic capabilities and assets
• Exploiting strategic capabilities and assets for competitive advantage
PROFESSOR OF BUSINESS PERFORMANCE
2
Two deliveries of one and a half hour session on Success Mapping
• Introduction to scorecards and success maps
• The process of success mapping
• How to do it
• The benefits of success mapping
Two deliveries of a three hour session on developing measures / KPIs
• The problem with designing measures / KPIs
• How to design appropriate performance measures / KPIs
• The Performance measure record sheet exercise
• The properties of a good measure / KPI
• The measure / KPI review exercise - feedback on designs created
• The role of measurement in strategy implementation

Mark Jenkins is Professor of Business Strategy and Director of Research. Mark’s teaching, research and consulting activities focus on the areas of competitive strategy, and innovation. He is the author of a number of books on strategic management issues, including Performance at the
Limit: Business Lessons from Formula One Motor
Racing, Advanced Strategic Management and The
Customer Centred Strategy. He has a particular expertise in the area of motorsport which he uses in both his teaching, consulting and research activities. His research focuses on using Formula 1
Motorsport to understand how strategy, teamwork and innovation creates high performance. He is currently a member of the Research Excellence
Framework (REF) panel for Business and
Management and the Research Committee of the
Association of Business Schools
Mike Bourne is Director of the Centre for Business
Performance. Before his academic career, Mike spent 15 years in business, spanning the valve, paper & board, building materials, machine tool and airline catering industries. He held a number of positions, with roles in production management, strategy and acquisitions, IT, HR, commercial and general management, including directorship positions in subsidiary companies. He gained his
PhD from the University of Cambridge in 2001, researching the design and implementation of balanced performance measurement systems.
He has spent the last fifteen years working with companies supporting senior management teams through the process of designing, implementing and using their balanced scorecards and related performance management techniques. He has authored over 100 publications, and is co-author of several books including Balanced Scorecard
- Instant Manager, Getting the Measure of your
Business and Change Management in a Week.
Mike is the editor of the Handbook of Performance
Measurement and Director of the MSc in Managing
Organisational Performance. Mike is a Chartered
Management Accountant and a Chartered Engineer.

THEME:
LEADING VALUE CREATION;
By Dr. Chris Van der Hoven &
Sri Srikanthan
“The much spoken about subject matter of
Innovation and entrepreneurship was fused in to the Case Study and delivered in a simple and pragmatic manner. I truly appreciate the content of delivery and the approach towards practical real life experience empowerment”
Indran K Rajalingam
SAP Consulting (SEA), SAP Malaysia
“Excellent program for grooming the corporate leadership with various exposure of international standard.”
Abdul Shakur Sharrie
General Manager, Kifaalah Sdn Bhd
“Both lecturers had their own style of teaching and I came across that both of them had not only academic excellence but also had vast experience in the industry and currently consulting for key companies there in the UK, Holland and South
Africa. The networking amongst senior managers, directors, CEO and VP from many esteemed organizations were good too.”
Raymond SR Victor
Vice President, Marketing & Business Development
Nilai Resources Group Bhd

As a significant contributor to this mission,
Cranfield School of Management, a world leader
Cranfield University is one of the few entirely post graduate and post experience universities in the world. For over 60 years it has been at the forefront of applied research and teaching making a difference in the fields of science, technology and management.
CRANFIELD’S CUSTOMISED PROGRAMMES RANKED:
1 st in the UK
Top 10 in the World
Top 5 in Europe in management education and research, has been helping individuals and businesses learn and transform knowledge into action. Ranked as one of the top 20 business schools in the world,
Cranfield’s faculty is amongst the largest and most diverse of any business school. Leaders in their chosen fields, they are actively engaged in consultancy and relevant research in business and government. They are committed to practicality: they understand your challenges.
They have faced them themselves and they can help you to do the same.
With our aspiration to be a high income nation by 2020, the need for investment in human capital has become so crucial and critical.
Without doubt, this aspiration can be achieved among others through innovation, creativity, higher productivity, new technology and development of multi-skilled and highly skilled workforce. This is what has truly inspired us in
K-Pintar. We are in the business of enhancing capability of human capital in Malaysia and we sincerely believe our business is contributing to this nation building and towards achieving a high income nation
Since its inception in 2002, K-Pintar Sdn Bhd has been focusing mainly in five areas i.e. Executive
Development, Professional Certification,
Technical Competency, Behavioural Competency and Graduate Capability Development. In each area, not only have we identified highly relevant programs but we have also tied up with the best industry partners namely Cranfield University,
Cornel University, AHRI, SAP, IIBA, etc.
K-PINTAR operates with a Class A License from
Human Resource Development Fund (HRDF), and over the last 11 years, we have achieved impressive track records in providing quality services to many key customers from various industries. With the unique, wide ranged yet relevant program offerings we clearly position
K-Pintar as the Total Human Capital Solution Provider.
CONTACT US
K-PINTAR Sdn Bhd
601316-X
Suite C-13-6, 13th Floor, Wisma Goshen,
Bangsar Trade Centre,59200 Kuala Lumpur.
PROGRAMME
FEE IS
100 %
CLAIMABLE UNDER
SBL SCHEME
T +603.2284.4148
F +603.2284.4175
E enquiry@kpsb.net
www.
kpintaracademy .com
PROGRAMME
JOIN US AT
1 00 % CLAIMABLE UNDER
SBL SCHEME
PRESENTED BY SUPPORTED BY
PROGRAMME
FEE IS
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CLAIMABLE UNDER
SBL KHAS SCHEME
PROGRAMME
FEE IS
1 00 % CLAIMABLE UNDER
SBL SCHEME
Programme Fee: USD 4,500
PROGRAMME FEE INCLUDES:
• Attendance at the Cranfield Asia
Executive Leadership Programme
• Buffet lunch and refreshments for each programme day
• All learning materials that are handed out during the programme
Register online at www.kpintaracademy/caelp before 31st Oct 2013
For enquiries, please email us at enquiry@kpsb.net
26-28 NOVEMBER 2013 • HOTEL ALILA, JAKARTA, INDONESIA
LEADING VALUE CREATION:
MARK JENKINS
PROFESSOR OF
BUSINESS STRATEGY
MIKE BOURNE
PROFESSOR OF
BUSINESS PERFORMANCE