Contemporary Marketing Syllabus
Lake Zurich Senior High School
Text Used:
Marketing, Thomson South-Western Publishing Company
Course Description:
This is a one-semester course designed for Lake Zurich High School students. The objective of
the course is to introduce students to the fundamentals of Marketing. The course will allow
students to hear knowledgeable speakers, produce individual and group projects, discuss current
Marketing strategies, view videos, and discuss applicable Marketing topics. Throughout the
semester, students will also be expected to assemble their work in a portfolio. The course topics
will include the following: Marketing and Its Impact on Society, Economics, Marketing Research,
The Importance of Customers, Competition, E-Commerce, Marketing Strategy, New Product
Development, Product Distribution, Pricing Strategies, Promotion, Advertising, Selling, The Global
Economy, Managing Risks, Entrepreneurship, and Career Opportunities.
Course Requirements:
Attendance and Participation: Individual attendance is critical to the overall success of the
class. Participation points will be given as part of the daily grade. If you cut a class, you will not
be allowed to make up any work, quizzes or exams. The attendance policies as stated in the
student handbook will apply.
Homework and Projects: Homework points will accumulate for each chapter to form a
percentage of the overall grade. Late assignments will be graded. However, a late assignment
will be penalized 10% per day up to 5 days late. After one week (5 school days), the student will
receive no points for the assignment.
Tests and Final Exam: Tests may be given after each chapter. A comprehensive final exam will
be given at the end of the semester. If a student is absent on the day of a chapter test, he or she
can be expected to take a make-up test. The make-up test will cover similar information.
However, the make-up test will not be the exact same as the test given on the regular test day.
Grading Scale:
Grades are based on total points throughout
both quarters and a semester exam.
A = 90
B = 80
C = 70
D = 60
Preferred Timetable:
Chapters 1-2
Chapters 3-4
Chapters 5-6
Chapters 7-8
Chapters 9-10
Chapters 11-12
Chapters 13-14
Chapters 15-16
Chapters 17-18
Chapters 19, 20, 22
Semester Grade:
Quarter 1 or 3
40%
Quarter 2 or 4
40%
Semester Exam 20%
Marketing and the Impacts on Society
Economics and the Basics of Marketing
Marketing Research and the Customer
Competition and E-Commerce
Marketing Strategy and Product Development
Services and Products for Resale
Customers and Pricing
Promotion and Advertising
Selling and the Global Economy
Risks, Money and Management
Weeks 1 and 2
Weeks 3 and 4
Weeks 5 and 6
Weeks 7 and 8
Weeks 9 and 10
Weeks 11 and 12
Week 13
Week 14
Week 15
Week 16
Chapters 21, 23
Re-Cap
Entrepreneurship and Careers in Marketing
Preparation for the Final Exam/Final Exam
Week 17
Week 18
If you are experiencing any problems with the course, please talk to me. Do not wait until the end of the
quarter or the end of the semester to address concerns.