Going Mobile
the In’s and Out’s of an Academic Library Mobile Site
Ronda Holt, Information Technology Librarian
Butler Community College
Mary Walker, Electronic Resources Librarian
Wichita State University
Kansas Library Association Conference, Topeka, KS April 6, 2011
Agenda
 Facts
 Devices
 Mobile Website
Mobile Catalog
 Mobile Database
 Future of Mobile
“People expect to be able
to work, learn, and study
whenever and wherever
they want to.”
(2010 Horizon Report)
A Few Facts - General
 “Mobile web access is growing faster than desktop
internet did…” (Milligan)
Smart phone sales is the fastest-growing segment of
the market
 82% of Americans own a cell phone
 67% of Americans use smartphone to access
Internet
(Johnson, et al)
(Smith, A)
(Smith, A)
A Few Facts – Higher Ed
 66% of college students own a cell phone
(Fitzpatrick)
½ of all undergraduates own a mobile device
capable of accessing the internet (Farkas)
 Portability (Johnson)
 Information & training materials increasingly
being accessed (Johnson)
A Few Facts - Libraries
Medical Libraries - First 2000 (Pope,2010)
2009 ECAR Study - 14.8 respondents would use library services ("2010 top
ten," 2010)
University of Cambridge Study – Library use with Smartphone (Aldrich,
85% Opening hours
28% Electronic journals
Kent State University – 2009 Focus Groups, Smartphone use
2010)
Access to online resources, course materials, and to be able to contact a
librarian
Handheld Mobile Devices: Impact and Implications for Library Services
(Cummings, Merrill, & Borrelli, 2010)
Specific tasks in mind
Smartphones Give you wings: Pedagogical affordance of mobile Web 2.0
(Cochrane, & Bateman, 2010)
SmartPhone Devices
Blackberry – Introduced 1996
Personal Digital Assistant
2002 SmartPhone introduced
iPhone – Introduced 2007
2008 APP Store launched with over 200,000 App’s
4 Generations
 Android OS – Introduced 2008
Open source platform from Google
Android 3.0 upgrade (Honeycomb)
Larger screen, interface and multicore
(Wikipedia, 2010)
Mobifyme
http://mobify.me/tour/
First attempt
Join – Basic is free
Capture content on website
Wanted code - Control issue
Montana State University Library
Demo
http://www.lib.montana.
edu/~jason/files/m/
Mobile Site Generator v1.1
http://www.hiddenpeanuts.com/msg/
iUI: iPhone User Interface Framework
Download iUI file
Enter your Title
Add Header Image – 320 x 40
Start adding information
HTML code - Notepad
Mobile Site Generator v1.1
Mobile Site Generator v1.1
Enter your subfields and then select Submit
:
Copy and paste
code to Notepad
Butler Library Web Site
Marketing approved
May 2010
Design May/June 2010
Marketing designed logo
July 2010
Launched September 2010
Marketing advertised on
home page
http://bit.ly/bNN8mz
Butler Mobile Statistics
120
100
80
60
Visits
40
Pageviews
20
Unique Users
0
Tips and What I Learned 
Keep it Simple
Keep it Informative
Keep Images under 1KB
Keep to one Column
Keep away from html Software, use Notepad
WSU Libraries Mobile Website
Live July 22, 2010
http://libraries.wichita.edu/mobile
Campus announcement, July 27 (36 visits)
Viewport
Supported by: iPhone, Android, IE Mobile,
Opera & webOS
http://learnthemobileweb.com/2009/07/mobile-meta-tags/
http://davidcalhoun.com/2010/viewport-metatag
WSU Libraries Mobile Website
July 22, 2010 – March 2011
http://libcat.wichita.edu/vwebv/searchBasic?sk=mobile
Mobile Catalogs
Auto-Graphics - iLib2Go Features:
• Unique StackMap feature that provides
interactive “stacks” navigation to locate
an item’s physical location within the library.
• Locate libraries in your area that are
iLib2Go enabled.
• Log-in to a patron account using a
username and password.
• Review and update account information.
• Search all library resources including topic
search based on BISAC categories.
• Place and review reserves (holds).
• Renew items.
In negotiation for next fiscal year 2011-2012
Mobile Databases
Vendors With Mobile Sites / Apps
Mobile Databases
Finding Vendors with Apps / Sites
 Vendor Newsletters
 Listservs
 Literature
 Blogs
 Colleagues
 Internet search
Mobile Databases
Setting Up Mobile Access
Depends on the type of access provided
• iPhone, iPad, iPod Touch
• Android
• website
Depends on vendor
• EBSCOhost – special URL
• Gale – contact info
Mobile Databases
Created January 2010
From regular web site to
mobile site – March
2010
http://bit.ly/9FIYua
Mobile Databases
October 12, 2010 – March 2011
Future of Mobile
 2015 – five billion people connected
via mobile device
(Fox, R)
 2020 – internet access primarily
through mobile device
(Farkas)
 More Universities using mobile
devices in the classroom
(Johnson)
Future of Mobile - WSU
 will continue to grow mobile
 features added to mobile page as
developed
 facelift for mobile databases page
Future of Mobile - Butler
 Add iLib2go from Auto-Graphics in fiscal
year 2012
 Update Electronic Resources and conduct
further research in how academics are using
mobile applications
Mobile Web Site
QR Codes &/or Microsoft Tag’s
LibGuide as mobile web page
Augmented Reality??
“It is incumbent upon libraries and
information service providers to
continue striving to provide quality
services to all its users and the mobile
segment of the overall user group will
only continue to become more
important.”
(Cummings, Merrill, & Borrelli, 2010)
Thank you!
Bibliography
http://bit.ly/cwdPGM
Contact
Ronda Holt, rholt@butlercc.edu
Mary Walker, mary.walker@wichita.edu
Bibliography
ACRL Research Planning and Review Committee. (2010). 2010 top ten trends in academic libraries: a review of the
current literature. College & Research Libraries News, 71(6), Retrieved from http://crln.acrl.org/content/71/6/286.full
Cochrane, T., & Bateman, R. (2010). Smartphones give you wings: pedagogical affordances of mobile web 2.0.
Australasian Journal of Educational Technology, 26(1), Retrieved from
http://www.ascilite.org.au/ajet/ajet26/cochrane.pdf
Cummings, J., Merrill, A. & Borrelli, S. (2010). The use of handheld mobile devices: their impact and implications for
library services. Library Hi Tech, 28(1), 22-40. Retrieved March 22, 2011, from Research Library. (Document ID:
1977324071)
Farkas, M. (2010). A Library in your pocket: building a web presence for mobile users. American Libraries Magazine,
41(6&7), 38.
Fitzpatrick, S. (2009). LITA forum speakers make the case for mobile. American Libraries Magazine, 40(11), 30.
Fox, M. K. (2008). Information anywhere. netConnect, 23, 2-5.
Fox, R. (2010). Library to go. OCLC Systems & Services: International Digital Library Perspectives, 26, 8-13
Iwhiwhu, B. E., Ruteyan, J. O., & Eghwubare, A. (2010, April). Mobile phones for library services: prospects for Delta
State University Library, Abraka. Library Philosophy and Practice [Academic OneFile]. Available: Gale Document
Number: A227012747
Johnson, L., Levine, A., Smith, R., & Stone, S. (2010). The 2010 Horizon Report. Austin, Texas: The New Media
Consortium. Available: http://wp.nmc.org/horizon2010/
Bibliography (cont.)
Milligan, J. (2010, June). Clicks to bricks: is your website ready for mobile access? [website] Amigos Library
Service. Available: http://www.amigos.org/node/500
Pope, K., Peters, T. Bell, L., & Burhans, S. (2010, April). Twenty-First century library must-haves: mobile library
services. Searcher: the Magazine for Database Professionals [Academic OneFile]. Available: Gale Document Number:
A223373903
Purcell, K., Entner, R., Henderson, N. (2010, September). The Rise of apps culture. Pew Report [Online]. Available:
http://www.pewinternet.org/Reports/2010/The-Rise-of-Apps-Culture-aspx
Quitney Anderson, J. & Rainie, L. (2008, December 14). The Future of the Internet III. Pew / Internet: Pew Internet &
American Life Project
[Online]. Available: http://www.pewinternet.org/~/media/Files/Reports/2008/PIP_FutureInternet3.pdf.pdf
Seeholzer, J. & Salem, J. (2011). Library on the Go: a focus group study of the mobile web and the academic
library. College & Research Libraries, 72(1), 9-20.
Smartphone. (2010, October 11). In Wikipedia, The Free Encyclopedia. Retrieved 01:41, October 12, 2010, from
http://en.wikipedia.org/w/index.php?title=Smartphone&oldid=390073736
Smith, S. & Borreson Caruso, J. (2010). The ECAR Study of Undergraduate Students and Information Technology,
2010. EDUCAUSE Center for Applied Research, Boulder, CO Retrieved from
http://net.educause.edu/ir/library/pdf/ERS1006/RS/ERS1006W.pdf
Bibliography (cont.)
Smith, S. & Borreson Caruso, J. (2010). The ECAR Study of Undergraduate Students and Information Technology,
2010, key findings. EDUCAUSE Center for Applied Research, Boulder, CO Retrieved from
http://net.educause.edu/ir/library/pdf/EKF/EKF1006.pdf
Trainor, C.(2010, March 2). Planning for a mobile website. ALA TechSource [Online]. Available:
http://www.alatechsource.org/blog/2010/03/planning-for-a-mobile-website.html
Tudor, B. & Pettey, C. (2010). Gartner Says Worldwide Mobile Phone Sales Grew 35 Percent in Third Quarter 2010;
Smartphone Sales Increased 96 Percent. Retrieved from: http://www.gartner.com/it/page.jsp?id=1466313
Logo / Screenshot Locations
ACS Mobile http://publs.acs.org/page/tools/acsmobile/index.html
AIP iResearch http://scitation.aip.org/iphone
EBSCO App Logo
http://www.ebscohost.com/thisTopic.php?marketID=1&topicID=1336
Gale AML http://www.gale.cengage.com/apps/
Google Books http://globoscoped.com/archive/2009-02-05-n87.html
MedlinePlus http://m.medlineplus.gov/
Naxos Logo http://itunes.apple.com/us/app/nml/id338059159?mt=8
Overdrive logos http://www.overdrive.com/software/omc/Default.aspx
PubMed http://www.nlm.nih.gov/mobile/
Unbound Medline http://www.unboundmedicine.com/medline/ebm
USA.gov http://www.gsa.gov/Portal/gsa/ep/contentView.do?contentType=GSA_BASIC&contentId=2441
9&noc=T
WorldCAT http://www.worldcat.org/mobile/default.jsp