Note:
Course content may be changed, term to term, without
notice. The information below is provided as a guide
for course selection and is not binding in any form,
and should not be used to purchase course materials.
BUSI 433 Syllabus
COURSE SYLLABUS
BUSI 433
MARKETING MANAGEMENT
COURSE DESCRIPTION
Advanced study of the role and responsibilities of marketing executives. Emphasis will include:
analysis of marketing opportunities and problems; planning of objectives and strategies;
development of organizational structure, policies, implementation, and control; and evaluation of
marketing programs.
RATIONALE
Individuals desiring to serve in a marketing management role must understand the relationships
between an organization’s marketing strategies and the marketing environment in which the
organization operates. An organization can exist for making profit or on a not-for-profit mission.
Marketing managers must understand how the marketing function within an organization serves
and is served by the other functional units of that organization. This course will emphasize
making marketing decisions that optimize the organization’s competencies, in order to
accomplish its stated mission, within the market and competitive environment.
I.
II.
PREREQUISITES
For information regarding prerequisites for this course, please refer to the Academic
Course Catalog.
REQUIRED RESOURCE PURCHASES
Click on the following link to view the required resource(s) for the term in which you are
registered: http://bookstore.mbsdirect.net/liberty.htm
III.
IV.
ADDITIONAL MATERIALS FOR LEARNING
A.
Computer with basic audio/video output equipment
B.
Internet access (broadband recommended)
C.
Microsoft Word
(Microsoft Office is available at a special discount to Liberty University students.)
MEASURABLE LEARNING OUTCOMES
Upon successful completion of this course, the student will be able to:
A.
Assess the six macro-environmental forces’ and Porter’s Five Competitive
Forces’ impact on market and industry attractiveness.
B.
Analyze the steps to correctly position a product in the market.
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BUSI 433 Syllabus
V.
C.
Distinguish the correct market strategies for pioneer companies, market leaders,
and market followers.
D.
Create tactical marketing action plans to deliver value to a target market.
E.
Integrate a biblical worldview within the context of marketing management.
COURSE REQUIREMENTS AND ASSIGNMENTS
A.
Textbook readings and lecture presentations
B.
Course Requirements Checklist
After reading the Syllabus and Student Expectations, the student will complete the
related checklist found in Module/Week 1.
C.
Discussion Board Forums (4)
The student is required to submit a thread in response to the provided prompt for
each forum. Each thread must be at least 300 words in length. The student will also
submit a substantial reply to at least 2 other classmates’ threads. Each reply must be
150 words in length. Each thread and reply should demonstrate college-level
writing with regard to content and style, and include at least 1 reference that is cited
and is recapped at the bottom of the posting in current APA format. Sources should
be the textbook or scholarly articles.
D.
Essays (3)
Each essay must be a minimum of 1,000 words in length and be structured in
current APA format. Each essay should include a minimum of 2 sources cited and
be submitted through the SafeAssign link in Blackboard.
E.
Marketing Plan Proposal and Outline
The student will be completing a Marketing Plan in this course. Prior to the final
submission, the student will submit a proposal of 50 words in length and an
outline using the provided template. In addition, the student will submit a
reference page of at least 5 sources that will be used for this project.
F.
Integration of Faith and Learning Paper
The student will complete a paper that is at least 500 words in length. It must
include a biblical quote and an outside reference from a business source
discussing marketing and faith. This paper must be submitted through the
SafeAssign link in Blackboard.
G.
Marketing Plan
The student will complete a Marketing Plan following the template provided. This
must be a minimum of 10 pages in length and contain a minimum of 10 sources
including the textbook. Current APA format is required. The title, abstract, and
reference pages do not count toward the 10-page minimum. This assignment must
be submitted through the SafeAssign link in Blackboard.
H.
Quizzes (4)
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BUSI 433 Syllabus
Each quiz will cover 4 chapters every other module/week in this course. The quizzes
are directly related to the reading assignments and the student will have 2 hours to
answer 50 multiple-choice and true/false questions. Each quiz will be openbook/open-notes.
VI.
COURSE GRADING AND POLICIES
A.
Points
Course Requirements Checklist
Discussion Board Forums (4 at 50 pts ea)
Essays (3 at 100 pts ea)
Marketing Plan Proposal and Outline
Integration of Faith and Learning Paper
Marketing Plan
Quizzes (4 at 50 pts ea)
Total
B.
10
200
300
50
50
200
200
1010
Scale
A = 900–1010 B = 800–899 C = 700–799 D = 600–699 F = 0–599
C.
Late Assignment Policy
If the student is unable to complete an assignment on time, then he or she must
contact the instructor immediately by email.
Assignments that are submitted after the due date without prior approval from the
instructor will receive the following deductions:
1.
Late assignments submitted within one week of the due date will
receive a 10% deduction.
2.
Assignments submitted more than one week late will receive a 20%
deduction.
3.
Assignments submitted two weeks late or after the final date of the
class will not be accepted.
4.
Late Discussion Board threads or replies will not be accepted.
Special circumstances (e.g. death in the family, personal health issues) will be
reviewed by the instructor on a case-by-case basis.
D.
Disability Assistance
Students with a documented disability may contact Liberty University Online’s
Office of Disability Academic Support (ODAS) at LUOODAS@liberty.edu to
make arrangements for academic accommodations. Further information can be
found at www.liberty.edu/disabilitysupport.
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COUR ### Course Schedule
COURSE SCHEDULE
BUSI 433
Textbook: Mullins & Walker, Marketing Management (2012).
MODULE/
WEEK
READING & STUDY
1
Mullins & Walker: chs. 1–2
1 presentation
Course Requirements Checklist
Class Introductions
DB Forum 1
10
0
50
2
Mullins & Walker: chs. 3–4
1 presentation
Essay 1
Quiz 1
100
50
3
Mullins & Walker: chs. 5–6
1 presentation
DB Forum 2
Marketing Plan Proposal and Outline
50
50
4
Mullins & Walker: chs. 7–8
1 presentation
Integration of Faith and Learning Paper
Quiz 2
50
50
5
Mullins & Walker:
chs. 9–10
1 presentation
DB Forum 3
Essay 2
50
100
6
Mullins & Walker:
chs. 11–12
1 presentation
DB Forum 4
Quiz 3
50
50
7
Mullins & Walker:
chs. 13–14
1 presentation
Marketing Plan
200
8
Mullins & Walker:
chs. 15–16
1 presentation
Essay 3
Quiz 4
100
50
TOTAL
1010
ASSIGNMENTS
POINTS
DB = Discussion Board
NOTE: Each course week (except Module/Week 1) begins on Tuesday morning at 12:00 a.m.
(ET) and ends on Monday night at 11:59 p.m. (ET). The final week ends at 11:59 p.m.
(ET) on Friday.