THOUGHT
LEADERS
IN YOUR
BUSINESS
EMBEDDING CORPORATE
RESPONSIBILITY &
SUSTAINABILITY
“
“
If you don’t know where you are going,
every road will get you nowhere.
HENRY KISSINGER
www.cranfield.ac.uk/som/leaders
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Research
Knowledge
Pre-Workshop Activity
Analysis and Strategic Thinking
Your Critical Issues
As an organisation are you making a
commitment to be responsible and
sustainable as part of your core business
purpose and strategy? Are you working
on a tender with a corporate responsibility
requirement that you cannot meet or has
your Risk and Resilience team highlighted
a potential issue that needs addressing?
Your Workshop
Drawing on a wealth of experience and
pioneering research, our Thought Leaders
will help your senior team appreciate why
corporate responsibility is critical to an
organisation’s future success. You will
develop a collective understanding about
If you are about to embark on a review
of your corporate responsibility strategy
then Cranfield School of Management can
help you work through the complex issues
and put you on the road to embedding an
attainable corporate responsibility strategy
and approach for your organisation.
the current and desired stage of corporate
responsibility maturity within your organisation
and the key elements required to successfully
embed it into your business. Crucially, they
will guide and support you in creating an
achievable action plan to get there.
Your Thought Leaders
Professor David Grayson joined Cranfield
as director of the Doughty Centre for
Corporate Responsibility in 2007, after a
30 year career as a social entrepreneur
and campaigner for responsible business,
diversity, and small business development.
This included founding Project North East
which has now worked in more than 60
countries around the world. He speaks,
writes and advises regularly on business,
society, entrepreneurialism, and future trends
for businesses, media and business schools
around the world. He has worked with many,
leading global businesses
including BP, Shell,
Microsoft and Diageo.
Nadine Exter - With over a decade of
experience in marketing and comms,
stakeholder engagement and partnership
brokering, Nadine completed her MBA at
Cranfield in 2008, where she focused on
the triggers and barriers for organisations
being responsible and sustainable. Nadine
helps organisations on the sustainability
journey via partnerships, consultancy and
mentoring. Nadine also researches, writes
and advises on the role of employees in
creating sustainable business, embedding
corporate responsibility into the organisation,
effective marketing and
communications for
corporate responsibility,
and driving cultural
change in organisations.
Action
Value
Engaging, Creating, Embedding
Post-Workshop Support
Your Thought Leaders Package
Pre-Workshop Activity
As your workshop will be focussed solely around your business you will need to come
equipped with relevant supporting data, including at least two recent corporate responsibility
reports and details of two leading competitors whose corporate responsibility strategy you
aspire to emulate or better. Alternatively, be prepared to come with details of existing codes
and standards, environmental management systems, employee welfare approaches, as well
as a clear understanding of your current approach to how to treat customers, suppliers and
communities.
Day 1 - Analysis and Strategic Thinking
||
What is corporate responsibility and why
is it attracting so much focus? What does
it mean to your organisation?
||
Stages of corporate responsibility
maturity
||
Identifying your most material, social,
environmental and economic impacts
||
Leadership and sustainability
||
Board oversight and governance.
Day 2 - Engaging, Creating, Embedding
||
Engaging employees and creating a
sustainable culture
||
Engaging stakeholders
||
Measuring, reporting and continuous
improvement
||
Developing the action plan
||
Walk away with a focussed action plan
with management buy-in.
Post-Workshop Support
To ensure you deliver the plan your Thought Leaders will continue to engage with the team
through a:
||
4 week Progress Review workshop via WebEx to help you overcome any initial blockers
||
12 week Progress Review – to track progress and ensure you are working through the
thorny issues
||
Optional on-going support.*
Fee: £20,000 + VAT - For the top management team in your organisation.
Date: To suit your business priorities.
*Additional charges may apply.
THOUGHT LEADERS IN YOUR BUSINESS
Embedding Corporate Responsibility
& Sustainability
Some organisations believe that their top management teams benefit from being removed
from their normal day-to-day environment during the workshop element of this programme.
If you wish, we can arrange to run your workshop at Cranfield School of Management.
Location:
Cranfield School of Management’s rural
setting in Bedfordshire allows you fully to
absorb yourself into this programme without
distraction.
Located about halfway between London
and Birmingham, and on the outskirts of
the rapidly developing city of Milton Keynes,
Cranfield’s location and travel links could not
be better. Junctions 13 and 14 of the M1 are
five minutes away and the railway station at
Milton Keynes is 20 minutes by taxi. London
Luton airport is just 30 minutes by car and
Heathrow and Stansted within 90 minutes,
offering superb connections to and from just
about anywhere in the world.
How To Book:
Our advisers are on hand to provide you with
more information and will put you in contact
with your Thought Leaders for an initial
consultation.
E: som.action@cranfield.ac.uk
T: +44 (0)1234 754570
W: www.cranfield.ac.uk/som/leaders