Pert. 20. Rantai nilai eksternal
• Falsafah
The overall performance of the industry, in terms of
its ability to maximize its value added and minimize
its costs, is primarily dependent on how well demand
and supply information are matched at all stages of
the industry.
Pert. 20. Rantai nilai eksternal
Pert. 20. Sistem informasi (e-comm) dan
rantai nilai
• Fig 5.5 shows three types of relationship. Normal
business transactions (invoices, orders, payments,
etc) could be addressed by a company with most of
its customers and suppliers who have computers,
simply by connection via the internet.
Pert. 20. Sistem informasi (e-comm) dan
rantai nilai
Informing the market
to create demand
Operational information exchange to enable
matching of supply and demand
SUPPLY
CONVERSION
PRODUCT
& SERVICES
LOGISTICS
Gathering
information
to
understand
demand
CONSUMPTION
Figure.5.5.Understanding the information issues in the value chain
source:
(
after Rayport and Sviokla)
Pert. 20. Sistem informasi (e-comm) dan
rantai nilai
• Pengaruhnya ke ERP dan CRM
According to Porter, we are entering a new stage of
evolution in terms of how IT is affecting industry
value chains. Previously, each firm has achieved
improved performance by integrating its activity and
processes as well as its supplier and customer
interaction through IS, most recently via ERP and
CRM software packages.
Pert. 20. Sistem informasi (e-comm) dan
rantai nilai
Pert. 20. Rantai nilai internal
• The value chain approach distinguishes between two
types of business activity.
1. Primary activities:
@ inbound logistics;
@ operation;
@ outbound logistics;
@ sales and marketing;
@ services.
Pert. 20. Rantai nilai internal
2. Support activities:
@ infrastructure
@ human resource management
@ product and technology development
@ procurement
Pert. 20. Rantai nilai internal
Pert. 20. Rantai nilai internal
Pert. 20. Rantai nilai internal