Pert. 6. Alat dan teknik yang digunakan
1. Matrik Boston Consulting Group (BCG)
Pert. 6. Alat dan teknik yang digunakan
2. Diagram Product Life Cycle (PLC)
Pert. 6. Alat dan teknik yang digunakan
3. 5 Daya Porter
Pert. 6. Alat dan teknik yang digunakan
Pert. 6. Alat dan teknik yang digunakan
Pert. 6. Alat dan teknik yang digunakan
Pert. 6. Alat dan teknik yang digunakan
Pert. 6. Alat dan teknik yang digunakan
5. Analisis industri
The management should ask questions regarding
how IS/IT could affect the essential industry
ingredients:
a. How can IS/IT affect the nature and value of the
product or service and its life cycle?
b. How can IS/IT affect the demand for products and
services, segment market more effectively, extend
them geographically, or provide new distribution
channels to reach the market?
Pert. 6. Alat dan teknik yang digunakan
c. How can IS/IT affect the cost base of the key
processes in the industry or change the balance in
the trade-off between flexibility and standardization.
Pert. 6. Analisis 5 daya Porter utk
identifikasi peluang dan ancaman IS/IT
• Analisis 5 daya Porter
In the airline industry, all competitive forces have
been and are still being affected by the use of IS/IT,
as described in table 2.3.
Pert. 6. Analisis 5 daya Porter utk
identifikasi peluang dan ancaman IS/IT
Pert. 6. Analisis 5 daya Porter utk
identifikasi peluang dan ancaman IS/IT
Pert. 6. Amatan sumber daya strategi
•
1.
2.
3.
Kompetensi dan keunggulan bersaing
Operational excellence: enabling products and
services to be obtained reliably, easily and cost
effectively by customers.
Customer intimacy: targeting markets very
precisely and tailoring products and services to the
needs of particular customer groups.
Product leadership: continuing product innovation
meeting customers’ needs.
Pert. 6. Amatan sumber daya strategi
BUSINESS STRATEGY
Economic
environment
Market
requirements
EXTERNAL DRIVEN
Stakeholder
demands
1. Operational
exceleng?
2. Customer
intimacy?
3. Product
leadership?
Competitors
Resources
Competencies
INTERNALLY DRIVEN
Figure.2.9. Forces that shape strategy
Pert. 6. Amatan sumber daya strategi
Pert. 6 Diskusi
• Jelaskan berbagai alat dan teknik yang dapat
digunakan
• Apa saja yang dimaksud dengan sumber daya
strategi