The Business Value
Of Meetings and Events
Presented by (your name here)
(date of presentation)
The Perfect Storm of 2009
Intense
Scrutiny
Shrinking
Meeting
Budgets
Reduced
Travel
Spending
Rise of
Virtual Meetings
No Attention
to the Value of
FACE TO FACE
Meetings Deliver
The Challenge to Meetings
Business Impact for
Participants
Revenue and Jobs for
Communities
Embracing the Shift
Entering 2009…
The challenge to meetings
Skepticism over
incentive travel
Carbon emissions
Entering 2009…
The challenge to meetings
Skepticism over
incentive travel
Carbon emissions
Entering 2010…
Meetings seen as an
essential business tool
Sealing the Deal
Source: Oxford Economics/USTA
Sealing the Deal
tool
CUSTOMERS
Prefer face-to-face
75%
EXECUTIVES
95%
Long-term relationships
Negotiating major deals
82%
Interviewing key staff
81%
Listening to major customers
69%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
The Best
Tool for
the Job
Source: Forbes Insights
The Best Tool for the Job
tool
VIRTUAL MEETINGS
92%
Save time
88%
Save money
76%
Add flexibility
Permit multi-tasking
64%
FACE-TO-FACE MEETINGS
88%
Build relationships
Pick up body language
Support interaction, bonding
77%
75%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%
Bridging Difference:
Negotiating across
languages and cultures
Source: Harvard Business Review
Government
Meetings:
4.6:1 ROI
Source: Oxford Economics/USTA
The Unsung Benefits
• Teamwork
• Critical thinking
• Stronger bonds with
clients
The Impact of
Brand Marketing
Source: Conference &
Incentive Travel
Magazine
The Value of Incentives
= 8.5%
more pay
Better than
cash
Boosts employee
performance (70%)
Builds morale, job
satisfaction (80%)
4:1 Return on Investment
Source: Oxford Economics/USTA
10% more travel
GDP rises 1.5-2.9%
Source: Oxford Economics/USTA
Revenue and Jobs for
Communities
673,400
meetings
69.8 million
participants
CAN$23.8
billion in
spending
552,300
full-year
jobs
CAN$14.2
billion in
tax
revenue
Steady
volume
2006-08
U.S. study concludes late 2010
Source: Canadian Economic
Impact Study
Executive Optimism
Source: Business Barometer
Meeting Professionals’
tool
Predictions
4.5% more
participants
Gradual
industry
growth
2.8% more
meetings
Source: FutureWatch 2010
Meeting Professionals’
Corporate
Predictions
• More value
• Fewer frills
• Greater
accountability
Association
• Steady attendance
• Strong demand for
content
• Sustainability
Independent
• More outsourcing
• Closer attention to
client objectives
Suppliers
More scrutiny =
shorter lead
times
Source: FutureWatch 2010
An Industry Adapts
Metrics are
In
• More Meetings
Closer to Home
• Smart Technology
at Lower Cost
• Relying More on
Measurement
(>70%)
Extras are
Out
Source: FutureWatch 2010
Incentive Planning
• Training
• Team-building
• More ROI
• Fewer getaways
Source: FutureWatch 2010
Most Common Measurement
Criteria
• Cost to budget
• Participant satisfaction
• Meeting objectives
• New clients/members
Source: FutureWatch 2010
Meetings Deliver
The Challenge to Meetings
Business Impact for
Participants
Revenue and Jobs for
Communities
Embracing the Shift
Thank You
And now, it’s your turn…
Information and
how-to guide:
www.mpiweb.org/MD_URL