Matakuliah : U0094/Color Theory
Tahun
: 2008
Corporate Color 1
Pertemuan 19 s.d 20
Introduction
Corporations have spent millions of dollars
establishing a corporate identity, image &
brand equity through their logos,
advertising, web sites & signage.
Company must convey an instant message
of who they are & what they stand for.
The colors not only
identify, they idealize.
Bina Nusantara
Banking Corporate Color
Bina Nusantara
Airlines Corporate Color
Bina Nusantara
Food & Beverage Corporate Color
Bina Nusantara
Food & Beverage Corporate Color
Bina Nusantara
Color is powerful and can affect the
way people react to your corporate
identity.
We all have similar
emotive responses to it color is primal.
Bina Nusantara