Position Yourself Positively
In a Competitive Environment
Presented by
Linda Byars Swindling, JD, CSP
Nothing presented herein should be construed as legal advice.
© 2009. All rights reserved by Linda Swindling & Passports to Success.
Management Consulting  Facilitation  Presentations
3509 Cimarron DriveCarrollton, TX 75007 972-416-3652 Fax 972-416-0220 lindaswindling.com
Position Yourself Positively
• Threshold versus CEO Thinking
• Talk so a CEO will listen
• Understand Your Power
• Take Your Next Best Step
DESTINATION
What one area do you need to work on to help you
position yourself more positively?
© 2009 Linda Byars Swindling, JD, CSP
972-416-3652 info@journeyon.com
www.JourneyOn.com www.LindaSwindlng.com
Position Yourself Positively
Threshold Thinking
THRESHOLD VERSUS CEO THINKING
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Position Yourself Positively
Questions
Adjust
Actions
Decisions
Investment
CEO DECISION MAKING
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Position Yourself Positively
Is it worth it?
What one decision or person are you struggling
with now?
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Position Yourself Positively
Great Decision
Makers are...
What do great decision makers have in common?
Who could you observe as a potted plant?
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Position Yourself Positively
TALK SO A CEO WILL LISTEN
• Do you like me?
• Do you approve?
• Validation please!
Threshold Thinking
What threshold thinking gets in your way?
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Position Yourself Positively
• Bottom line •Opportunity
• Payroll
•Market Share
• People
• Personal
CEO Thinking
Which of these topics based on CEO Thinking
could you add to your next conversation?
How about a stretch question?
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Position Yourself Positively
Identify &
Involve
Stakeholders
CEO Influencers
Who will be involved the next time you need to
show up powerfully or position yourself
positively?
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Position Yourself Positively
• Who do you need to visit?
• What do you need to learn
from them?
• How can you help them?
VIPs to Visit
Who are your VIPs?
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Position Yourself Positively
Understand Power
Yours & Theirs
Define your power
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Position Yourself Positively
What is/are your next best step(s)?
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Position Yourself Positively
Linda's negotiation strategies help us
add $3 million to the bottom line.
David E. Irons
Executive Vice President of Sales
Holt Rinehart and Winston
About Linda:
Linda Swindling, JD, CSP, has more than 2,000 hours as a CEO
advisor and facilitator. She understands how decisions makers think,
examines the problems they face and helps professionals both
problem-solve and create long-term strategies. During 10 years as
an attorney, she learned how business owners thought by running
her own law practice and leading a number of clients through the
complexities of corporate and employment law.
Linda is the 2010-2011 president of the National Speakers
Association/North Texas. A media expert and the creator of the
popular Passports to Success book series, Linda combines the
lessons she learned in the courtroom and the board room to help
you thrive no matter the challenge. Author of Get What You Want
and co-author of Impact Negotiation, she is called “one of the
country's top experts on communications” by the Network for
Executive Women and “an expert on bargaining” by American Way
magazine. Linda will help you Journey On to your success. For more
information on speaking, training and facilitation services contact us
at info@JourneyOn.com or 972-416-3652.
For complimentary book Negotiate Like a CEO (value $27.00),
go to www.journeyon.com/book. Follow the steps to download.
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