vii TABLE OF CONTENTS CHAPTER 1 2 TITLE PAGE NO DECLARATION ii DEDICATION iii ACKNOWLEDGMENT iv ABSTRAC v ABSTRAK vi TABLE OF CONTENTS vii LIST OF TABLES xiv LIST OF FIGURES xv INTRODUCTION 1.1 Introduction 1 1.2 Problem Background 2 1.3 Research Questions 3 1.4 Objectives 4 1.5 Scope of Study 4 1.6 Significant of Study 4 1.7 1.8 Organization of Chapters Chapter Summary 5 5 LITERATURE REVIEW 2.1 2.2 Introduction Cloud Computing 2.2.1 7 8 Cloud Computing Service Models (SaaS, PaaS and IaaS) 9 2.2.1.1 Software as a Service (SaaS) 10 2.2.1.2 Platform as a Service (PaaS) 10 viii 2.2.1.3 2.2.2 2.3 Cloud Computing Deployment Models (Public, Private and Hybrid) Cloud Computing in Higher Education 2.3.1 2.4 Impact of Cloud Computing in Higher Education 2.3.1.1 Students 11 11 12 14 15 2.3.1.2 Teachers 16 2.3.1.3 Researchers 16 Cloud Computing Example applications 17 2.4.1 Google Drive 17 2.4.1.1 Advantages 18 2.4.1.2 Online Collaboration 19 2.4.13 Disadvantages 19 2.4.2 DropBox 2.4.2.1 2.4.3 2.5 Infrastructure as a Service (IaaS) 20 2.4.2.2 Educational Applications of Dropbox DropBox Characteristics 20 20 2.4.2.3 Advantages 21 2.4.2.4 Disadvantages 21 UTM as the first dropbox user Adoption of cloud based applications in higher education 22 2.5.1 Challenges 22 22 2.5.2 Opportunities 23 2.5.3 Perspective 23 2.6 Comparative Studies and Previous Model Analysis 24 2.7 Technology Acceptance Model (TAM) 28 2.8 Actor-Network Theory 29 2.9 TAM and ANT for Cloud Computing 30 2.10 Factor Dependency 32 2.10.1 Human Factors 33 2.10.2 Self-Efficacy 33 2.10.3 Factor Reference list based on Adoption Relevant Studies 2.11 Case Study 1: CC and TAM 2.11.1 Model Fit 2.12 Case Study 2: CC and TAM 35 39 41 43 ix 2.12.1 3 44 2.13 Literature Review Discussion 45 2.14 Chapter summary 46 RESEARCH METHODOLOGY 3.1 Introduction 48 3.2 Phases of Research Methodology 49 3.2.1 Phase 1: Planning 49 3.2.2 Phase 2: Initial Findings 50 3.2.2.1 Select basic research methods 50 3.2.2.2 Data Collection 51 3.2.2.3 Random Sampling Method 52 3.2.2.4 Questionnaire 52 3.2.3 3.2.4 3.2.5 3.3 4 Model fit Phase 3: Data Collection and Analysis 54 3.2.3.1 Research location 54 3.2.3.2 Research participants 54 3.2.3.3 Conduct Survey 54 Phase 4: Finalize Formulation (Model) 57 3.2.4.1 57 Main study Phase 5: Discussion and Conclusion Chapter summary 59 61 MODEL DEVELOPMENT 4.1 4.2 Introduction 62 Questionnaire Development 63 4.2.1 General List of Human Factors 63 4.2.1.1 Motivation 65 4.2.1.2 Self-Efficacy 66 4.2.1.3 Exposure 66 4.2.2 Selected Human Factors 67 4.2.3 Demographic Factors 67 4.2.3.1 Gender 68 4.2.3.2 Faculty 68 4.2.3.3 Educational Level 68 4.2.3.4 Age 69 4.2.4 Background of Participants 69 x 4.2.5 5 4.2.4.1 Working experience 69 4.2.4.2 Experience in using computer 69 4.2.4.3 Experience in using internet 70 4.2.4.4 Experience in using cloud-based applications Opinion Related Questions 4.2.5.1 perceived usefulness 70 70 71 4.2.5.2 Perceived ease of use 71 4.2.5.3 Attitude toward use 72 4.2.5.4 Behavioral intention to use 72 4.2.5.5 Acceptance to use 73 4.2.5.6 Human factor 74 4.3 Processing Cloud-based Applications Adoption model 77 4.4 Model 79 4.5 Pilot Survey Overview 80 4.6 Preliminary finding analysis on pilot Questionnaire 81 4.7 Chapter Summary 82 RESULTS AND DISCUSSION 5.1 Introduction 83 5.2 Questionnaire development and data collection 83 5.3 Questionnaire Analysis 84 5.4 Factor Analysis 84 5.5 Analysis of Reliability 85 5.6 Demographic Factors 86 5.7 Usage Stats 87 5.8 Opinion related to Cloud-based Application Adoption 88 5.9 Test of Propositions 89 5.10 Exposure Impact Evaluation from another Perspective 94 5.11 Motivation Influence Evaluation from another Perspective 5.12 Cloud based application familiarity over usage 95 97 5.13 Effect of Some Demographic Factors 98 5.13.1 Gender 98 5.13.2 Age 100 5.14 Conclusion 101 5.15 Final Model 101 5.16 Recommendation 103 xi 5.17 Chapter summary 6 106 CONCLUSION AND DISCUSSION 6.1 Introduction 107 6.2 Achievements 107 6.2.1 Achievement 1 108 6.2.2 Achievement 2 108 6.2.3 Achievement 3 109 6.3 Constrains, challenges and limitations 110 6.4 Future work 111 6.5 Chapter summary 111 REFERENCE 112 APPENDIX A 120 xii LIST OF TABLES TABLE NO. 2.1 TITLE PAGE NO. List of Comparative Studies with reference to acceptance and adoption of a new technology. 24 2.2 List of human factors used as external variables in TAM 35 3.1 Research methods Reference 50 3.2 List of Factors involved in our model and hypothesis, and their associated number 55 3.3 Detailed Framework of Phases in the project 58 4.1 List of Human Factors studied in different studies relevant to Adoption issue. 62 5.1 KMO Factor Analysis output 84 5.2 Cronbach’s alpha reliability test output 84 5.3 Cronbach’s Alpha value for all the questions categorized by factor type. 85 5.4 Summary of statistics for all 8 variables in the model 85 5.6 Opinion related questions statistics. Number of questions involved, Mean and standard deviation of each group is as shown. 87 Result of all the variables regression. 89 5.7 xiii LIST OF FIGURES FIGURE NO. 2.1 TITLE PAGE Schema of Cloud computing service and model deployment with two cloud based applications example of Google Drive and DropBox. 8 2.2 Basic variables of TAM and their relationships 27 2.3 Proposed Model of Framework 1 using Technology Acceptance Model 38 2.4 Model Fit of Framework 1 40 2.5 Model Fit of Framework 2 44 3.1 Project Flow Chart 48 4.1 Proposed schema of TAM with modification in independent variables. Human factors are added. 77 4.2 Detailed schema of human factors addition to the normal TAM. These variables are considered as external variables. 78 The output of the proposed model with the measure of regression based on our hypothesis 91 5.2 The final model fit with the measure of regression. 92 5.3 Influence of being exposed to the cloud based applications by mean of different contacts 94 Influence of being motivated to use cloud based applications from different contacts. 96 Comparison plot of using cloud based applications over knowing them 97 Final Model Fit 102 5.1 5.4 5.5 5.6