Creating & Starting The
Venture
Sesi 6
Chandra WW
J0652 - Seminar Kewirausahaan
1
in review…….
• The starting point for any successful new
venture is the basic product or service to be
offered
• The possible sources of new ideas range from
the comments of consumers to changes in
government regulations
• Brainstorming, a technique useful in both idea
generation and problem solving, stimulates
creativity by allowing a small group of people to
work together in an open, nonstructured
environment.
Chandra WW
J0652 - Seminar Kewirausahaan
2
Legal Issues
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A Patent
A Trademark
Copyrights
Licensing
The entrepreneur should also be sensitive
to possible product safety and liability
requirements
Chandra WW
J0652 - Seminar Kewirausahaan
3
The Business Plan
• BP is essential in launching a new venture
• The results of many hours of preparation
will represent a comprehensive, wellwritten, and well-organized document that
will serve as a guide to the entrepreneur
and as an instrument to raise necessary
capital dan financing
Chandra WW
J0652 - Seminar Kewirausahaan
4
Bp – Key Points
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Venture Description
Industry Analysis
Marketing Plan
Marketing Goals
Marketing Objectives
Organizational Plan
The Financial Plan
Risk Assessment
Chandra WW
J0652 - Seminar Kewirausahaan
5