Formation PhD in marketing at Binghamton University, USA—2006-2011 MMS, Marketing from Mumbai University, India—1998-2000 Ashwin Malshe Professeur Assistant, Département Marketing BE, Electronics from Mumbai University, India—1993-1997 Thèmes de recherche Marketing Strategy Marketing-Finance Interface Social Media Marketing Consumer Behavior Behavioral Decision Theory Projets en cours Working Papers 1. Impact of Advertising on Liquidity Risk, with Manoj Agarwal and Srini Krishnamurthy (First Dissertation Essay) 2. How Capital Structure Affects Marketing strategy: Impact of Leverage on Customer Satisfaction, with Manoj Agarwal (Second Dissertation Essay) 3. The Impact of Strategic Alliance on Firm Valuation in Markets with Network Effects and Standard Competition, with Qi Wang and Jinhong Xie Contact Work-in-Progress Mail: malshe@essec.fr 100 Victoria Street BP 50105 #13-02 National Library Singapour 1. Self Construal and Financial Risk-Taking: Evidence from Global Financial Markets, with Kalpesh Desai 2. Perils of Content-Targeted Adverting: How Accidentally Incompatible Ad-Placement Harms Brand Evaluation, with Napatsorn Jiraporn Publications Publications académiques Articles "From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction" (A. Malshe, M. Agarwal), Journal of Marketing, Numéro September "The Role of Regulatory Fit on the Attraction Effect" (A. Malshe, S. Chatterjee, R. Roy), Journal of Consumer Psychology "The Effect of Mixed Versus Blocked Sequencing of Promotion and Prevention Features on Brand Evaluation: The Moderating Role of Regulatory Focus" (A. Malshe, S. Chatterjee, T. Heath), Journal of Business Research, déc. 2010, Vol. 63, Numéro 12, p. 1290-1294 Autres publications Articles de presse 1/3 http://www.essec.fr/professeurs/ashwin-malshe " The Mightly Middle: Why Europe's Future Rests on its Middle Market Companies". GE Capital UK, 14 juin 2012 "Leading from the Middle: The Untold Story of British Business". GE Capital UK, 14 juin 2012 "The True Costs of Social Media". Today, 14 mai 2012 "A Typology of Social Media Crises". Grupo de Estudos do Tempo , 23 mars 2012 Enseignement Enseignement à l'ESSEC Social Media Marketing Spring 2011 Managerial Economics Spring 2011 Autres activités pédagogiques Past Teaching Introduction to Marketing ONLINE Summer 2009, 2010, Winter 2010 Introduction to Marketing Fall 2009 Marketing Research Fall 2007 Current Teaching Introduction to Marketing Fall 2010 Retail Management and E-Commerce Fall 2010 Autres activités Prix et distinctions The Graduate School Award for Excellence in Research 2009-2010, Binghamton University AMA-Sheth Doctoral Consortium Fellow, 2008 Best Student Award-2000, NMIMS—Mumbai University Activités scientifiques Communications présentées à des conférences "Impact of Advertising on Liquidity Risk" with Manoj Agarwal and Srini Krishnamurthy BBCRST Conference 2009 (Cornell University by Aswhin Malshee) Marketing Strategy Meets Wall Street Conference 2009 ((Emory University; by Manoj Agarwal) "The Impact of Branding Strategy on Liquidity and Investors' Transactions Costs" with Manoj Agarwal, Srini Krishnamurthy, and Yiuman Tse Marketing Science Conference 2008 (Vancouver; by Ashwin Malshe) "The Impact of Strategic Alliance on Firm Valuation in Markets with Network Effects and Standard Competition" with Qi Wang and Jinhong Xie 2/3 http://www.essec.fr/professeurs/ashwin-malshe to be Presented at the 34th PDMA Annual Global Conference 2011 (Orlando, by Qi Wang) "The Role of Regulatory Fit on Attraction Effect" with Subimal Chatterjee and Rajat Roy Marketing Science Conference 2010 (Cologne, by Subimal Chatterjee) "The Effects of Regulatory Focus on Consumer Judgments Involving Self and Others' Payoffs" with Subimal Chatterjee, Tim Heath, and Glenn Pitman presented at ACR Conference 2009 (Pittsburgh, by Tim Heath) "The Effect of Mixed Versus Blocked Sequencing of Promotion and Prevention Features on Brand Evaluation: The Moderating Role of Regulatory Focus", with Subimal Chatterjee and Tim Heath presented at ACR Conference 2008 (San Francisco; by Subimal Chatterjee) Affiliations et activités académiques American Marketing Association (AMA) Association for Consumer Research (ACR) American Economic Association (AEA) American Finance Association (AFA) Society for Financial Studies (SFS) Expérience professionnelle Industry experience 2005-2006 - MeritTrac Services Pvt Ltd, India - Head-Analytics - Developing analytics reporting system, conducting research related to aptitude testing, and building predictive models for recruitment 2001-2005 - Phalanx Technologies, India Partner - Selling industrial water purification systems such as ozone generators and reverse osmosis membranes 2000-2001 - Unit Trust of India - Manager-Marketing - Advising on investments and selling mutual funds to institutional buyers such as banks, companies, trusts, and government and non-profit organizations 3/3 http://www.essec.fr/professeurs/ashwin-malshe