Formation
PhD in marketing at Binghamton University, USA—2006-2011
MMS, Marketing from Mumbai University, India—1998-2000
Ashwin
Malshe
Professeur
Assistant,
Département
Marketing
BE, Electronics from Mumbai University, India—1993-1997
Thèmes de recherche
Marketing Strategy
Marketing-Finance Interface
Social Media Marketing
Consumer Behavior
Behavioral Decision Theory
Projets en cours
Working Papers
1. Impact of Advertising on Liquidity Risk, with Manoj Agarwal and Srini
Krishnamurthy (First Dissertation Essay)
2. How Capital Structure Affects Marketing strategy: Impact of Leverage on
Customer Satisfaction, with Manoj Agarwal (Second Dissertation Essay)
3. The Impact of Strategic Alliance on Firm Valuation in Markets with
Network Effects and Standard Competition, with Qi Wang and Jinhong Xie
Contact
Work-in-Progress
Mail:
malshe@essec.fr
100 Victoria Street
BP 50105
#13-02 National
Library
Singapour
1. Self Construal and Financial Risk-Taking: Evidence from Global Financial
Markets, with Kalpesh Desai
2. Perils of Content-Targeted Adverting: How Accidentally Incompatible
Ad-Placement Harms Brand Evaluation, with Napatsorn Jiraporn
Publications
Publications académiques
Articles
"From Finance to Marketing: The Impact of Financial Leverage on Customer
Satisfaction" (A. Malshe, M. Agarwal), Journal of Marketing, Numéro
September
"The Role of Regulatory Fit on the Attraction Effect" (A. Malshe, S.
Chatterjee, R. Roy), Journal of Consumer Psychology
"The Effect of Mixed Versus Blocked Sequencing of Promotion and
Prevention Features on Brand Evaluation: The Moderating Role of
Regulatory Focus" (A. Malshe, S. Chatterjee, T. Heath), Journal of Business
Research, déc. 2010, Vol. 63, Numéro 12, p. 1290-1294
Autres publications
Articles de presse
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" The Mightly Middle: Why Europe's Future Rests on its Middle Market
Companies". GE Capital UK, 14 juin 2012
"Leading from the Middle: The Untold Story of British Business". GE Capital
UK, 14 juin 2012
"The True Costs of Social Media". Today, 14 mai 2012
"A Typology of Social Media Crises". Grupo de Estudos do Tempo , 23 mars
2012
Enseignement
Enseignement à l'ESSEC
Social Media Marketing Spring 2011
Managerial Economics Spring 2011
Autres activités pédagogiques
Past Teaching
Introduction to Marketing ONLINE Summer 2009, 2010, Winter 2010
Introduction to Marketing Fall 2009
Marketing Research Fall 2007
Current Teaching
Introduction to Marketing Fall 2010
Retail Management and E-Commerce Fall 2010
Autres activités
Prix et distinctions
The Graduate School Award for Excellence in Research 2009-2010,
Binghamton University
AMA-Sheth Doctoral Consortium Fellow, 2008
Best Student Award-2000, NMIMS—Mumbai University
Activités scientifiques
Communications présentées à des conférences
"Impact of Advertising on Liquidity Risk" with Manoj Agarwal and Srini
Krishnamurthy BBCRST Conference 2009 (Cornell University by Aswhin Malshee)
Marketing Strategy Meets Wall Street Conference 2009 ((Emory
University; by Manoj Agarwal)
"The Impact of Branding Strategy on Liquidity and Investors' Transactions
Costs" with Manoj Agarwal, Srini Krishnamurthy, and Yiuman Tse
Marketing Science Conference 2008 (Vancouver; by Ashwin Malshe)
"The Impact of Strategic Alliance on Firm Valuation in Markets with Network
Effects and Standard Competition" with Qi Wang and Jinhong Xie
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to be Presented at the 34th PDMA Annual Global Conference 2011
(Orlando, by Qi Wang)
"The Role of Regulatory Fit on Attraction Effect" with Subimal Chatterjee and
Rajat Roy
Marketing Science Conference 2010 (Cologne, by Subimal Chatterjee)
"The Effects of Regulatory Focus on Consumer Judgments Involving Self
and Others' Payoffs" with Subimal Chatterjee, Tim Heath, and Glenn Pitman
presented at ACR Conference 2009 (Pittsburgh, by Tim Heath)
"The Effect of Mixed Versus Blocked Sequencing of Promotion and
Prevention Features on Brand Evaluation: The Moderating Role of
Regulatory Focus", with Subimal Chatterjee and Tim Heath
presented at ACR Conference 2008 (San Francisco; by Subimal Chatterjee)
Affiliations et activités académiques
American Marketing Association (AMA)
Association for Consumer Research (ACR)
American Economic Association (AEA)
American Finance Association (AFA)
Society for Financial Studies (SFS)
Expérience professionnelle
Industry experience
2005-2006 - MeritTrac Services Pvt Ltd, India - Head-Analytics - Developing
analytics reporting system, conducting research related to aptitude testing,
and building predictive models for recruitment
2001-2005 - Phalanx Technologies, India Partner - Selling industrial water
purification systems such as ozone generators and reverse osmosis
membranes
2000-2001 - Unit Trust of India - Manager-Marketing - Advising on
investments and selling mutual funds to institutional buyers such as banks,
companies, trusts, and government and non-profit organizations
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