General Information
Certificate Requirements
This certificate consists of 9 required courses and
2 electives. Students must schedule an interview
with the Deputy Director of Continuing Education
& Special Programs before they are enrolled in this
program. To arrange an interview, please call our
offices at 212-650-3850 or email at: ce@hunter.
cuny.edu
Not all classes will be offered each semester.
Registration and Tuition
The complete certificate cost is $3,400. Payment
plans are available.You can also register for courses
individually, plus $20.00 registration fee per
semester.
Retake Policy for Certificate Program
• A student may drop a class only before the start of
the first meeting. A class may not be dropped after
the first class meeting has occurred. No refund will
be given.
• If for any reason a student does not complete a
class, the class will be treated as a failure. In this
case, the Retake Policy will apply.
Summer 2016 Schedule
Business Writing (BUSWRI)
Wed. 5:30-7:30pm; 6/8 - 7/13 (6 sess.)
English Composition (ENGCOMP)
Wed. 7:40-9:40pm; 6/8 - 7/13 (6 sess.)
Speaking Persuasively (SPEPER)
Thu. 7:40-9:40pm; 6/30 - 8/4 (6 sess.)
Marketing 101(BCMAR101)
Thu. 6:00-9:00pm; 6/2 - 6/30 (5 sess.)
New Media: Writing for the Web & Beyond
(BCNEMED)
Sat. 1:30-4:30pm; 6/11 - 7/9 (5 sess.)
Editing & Publishing Workshop (BCEDPUW)
Sat. 9:30am-12:30pm; 6/11 - 7/9 (5 sess.)
Business
Communication
The Communications Industry is strong
and growing rapidly. This program’s
custom-designed courses give you the
skills needed to negotiate your way into
a successful career in communications.
Public Relations Workshop (BCPUBRE)
Tue. 5:30-7:40pm; 6/7 - 7/19 (7 sess.)
Print Media: Books, Magazines & Newspapers
(BCPRIME)
Tue. 7:50-9:55pm; 6/7 - 7/19 (7 sess.)
Effective Writing (EFFWRI)
Wed. 5:30-8:30; 7/20 - 8/10 (4 sess.)
• The Retake Policy allows a student to retake the
failed class free of charge within a period of one
year. This privilege can be exercised only ONCE for
the duration of the certificate program.
• If a student believes that his or her circumstances
warrant special consideration in the case of a
dropped or uncompleted class, please state the
reason in writing and send to the Dep. Dir. of CE,
Daytime location:
695 Park Avenue; East Building Room E1022; NY, NY 10065
Phone: 212-650-3850; Fax: 212-772-4302
Email: ce@hunter.cuny.edu
Mon.-Thu 9am-5pm; Fri. 9am-4:45pm
www.hunter.cuny.edu/ce/certificates/businesscertificates/business-communication
Evening location:
71 East 94th Street; 3rd Floor; Room 333; NY, NY 10128
Phone: 646-963-6311; Email: ce@hunter.cuny.edu
Mon.-Thu. 5-9pm
Summer 2016
www.hunter.cuny.edu/ce
Business Communication Certificate
Required Courses:
Business Writing $350 (BUSWRI)
In this course, students will analyze, practice and
improve their skills in written business communication
including: business letters, reports, memos, summaries,
email messages. The course will also address grammar
and specialized business terminology to enhance
professional communication.
Textbook: “Business Writing What Works What
Won’t” by Wilma Davidson
English Composition $350 (ENGCOMP)
This course will help you build the strong foundation
in writing skills essential for you to write in any area of
your life. It accomplishes this by focusing on the basic
composition skills including proper essay organization,
paragraph development, sentence structure and
grammar. necessary to meet the requirements
for college level coursework. After practicing the
composition skills taught in this class, you will have the
confidence to write anything and become a successful
student and business professional.​
Speaking Persuasively $350 (SPEPER)
Students will vastly improve their public speaking skills
while learning and practicing the art of persuasion.
Topics include: Stage fright, body language, psychological
variables of an audience, changing attitudes, speech
organization, assertive communication, and impromptu
speaking.
Marketing 101 $500 (BCMAR101)
Students learn the core marketing activities, including
segmentation, research, consumer behavior, product
strategy, pricing, promotion and distribution. Marketing
principles, policies, and practices used by manufacturers,
wholesalers, and retailers will also be covered. The
factors of consumer behavior and motivation will
be analyzed to provide an understanding of market
planning. The system of distribution of goods from
the producer to the consumer will also be discussed.
New Media: Writing for the Web and Beyond
$400 (BCNEMED)
Social networking is a booming internet industry that
can be utilized for business growth and promotion by
even the most technologically challenged. This course
will explore the advantages of internet outlets, such
as blogging and Facebook, and teach students how to
use these tools for the benefit of their business no
matter the individual’s level of online communication
knowledge. By the end of the course, students will
have prepared web-based publications, learned the
fundamentals needed to create dialogue, and grown
familiar enough with sites like Twitter to effectively
build a community around their business.
Editing & Publishing $400 (BCEDPUW)
The role of the editor and proofreader is invaluable.
One missed error can cost a company tens of
thousands of dollars. In this course, students will learn
basic copy editing and proofreading skills that they
can take into the work world as a freelance or fulltime editor or proofreader. You will also learn the
importance of style sheets and how to draft a good
one, how to think like an editor, and how to query
authors. Assignments will include editing articles from
the print media, creating headlines that fit specific
formats, and choosing photos that best illustrate your
manuscript. By the end of the class, students will have a
solid foundation to interview for a job as an editor or
proofreader in a variety of communications specialties.
Public Relations $500 (BCPUBRE)
PR is incorporated into the functions of any successful
business from Silly Bands to Starbucks. This class
addresses the idea of PR strategy and effectiveness
through print, broadcast, and online outlets, as well as
PR’s presence in advertising, marketing, and journalism.
Students will create their own press kits, including a
press release, fact sheet, backgrounder, and bios that
can be used to promote any product or business or
possibly a career in Public Relations.
Print Media Books, Magazines, & Newspapers
$400 (BCPRIME)
The world of publishing can be a bit intimidating to
a budding journalist or a mom with a great children’s
story idea, but with the help of this course, which
offers an in-depth look into print media, anyone can
prepare for a career in publishing.Topics we’ll consider:
independent vs. mainstream publishing houses, agents,
niche publishing, writing and marketing basics. Aside
from learning what makes a publication successful and
who plays what role, students will develop their own
publication proposal and take a look at the newest
additions to the publishing world, such as e-books and
online self-publishing.
Effective Writing $350 (EFFWRI)
Successful people must have effective writing skills.
Without them, people cannot get and keep the jobs
they want. This course focuses on the grammar,
sentence structure, and the basic business and legal
formats necessary to be able to write anything
well through lectures, written exercises and editing
exercises.