The SIJ Transactions on Industrial, Financial & Business Management (IFBM), Vol. 3, No. 7, August 2015 Look beyond the Liquidity: An Investment Strategy Focusing on Large Stocks Based on Trading-Volume Factor Xuan Zhang* & Xin Cheng** *Assistant Professor, School of Business Administration, China University of Petroleum, Beijing, CHINA. E-Mail: zhangxuan816{at}139{dot}com **Consultant, Bain & Company, Beijing, CHINA. E-Mail: chengxin611{at}gmail{dot}com Abstract—An investment strategy based on the trading-volume factor could be quite compelling, which has already been recommended by some researchers in the past. However, China stock market is quite special. Could such a strategy also work in China? In this paper, we try to answer this question based on the data of China stock market. Specifically speaking, in this paper, we have developed an investment strategy that works in China stock market based on the relationship between trading volume and stock return. Results suggest that investors should (a) long small trading volume stocks and short large trading volume stocks during the bull market period, and (b) long large turnover stocks and short small turnover stocks during the bear market period. This research not only contributes to the existing literature through showing the significant effect of the trading-volume factor in China stock market, but also provides implications to investors by empirically proposing an investment strategy that could be effective in China stock market. Keywords—Bear Market; Bull Market; Investment Strategy; Stock Market; Trading Volume. Abbreviations—Capital Asset Pricing Model (CAPM); High Book/Price Minus Low Book/Price (HML); Market Risk Premium (RmRf); Small-Minus-Big Market-Capitalization (SMB); Winner-Minus-Loser PriceMomentum (UMD). I. F INTRODUCTION OR a long time, in the stock market, investors have always been trying hard to improve their returns. Different people or groups apply various investment strategies. Some investors depend on fundamental analysis, some do technical analysis, some follow recommendations by security analysts, while still some others just make random investments. Many people may trust analysts, because they’ve got professional knowledge about investments. However, few strategies could bring significant positive abnormal return. For example, past research has shown that a strategy of buying the most highly recommended stocks would yield negative abnormal returns [Barber et al., 10]. Can we apply information in firms’ financial statements to form our trading strategies? Some scholars support it, emphasizing the importance of analyzing the accrual and cash components of current earnings in the assessment of future earnings [Graham et al., 1]. However, based on the past research [eg., Sloan, 6], the stock prices don’t fully reflect publicly available information, especially financial ISSN: 2321-242X information. In conclusion, past literature has told us that financial statement analysis may also be not that useful. If the above investment strategies may not be effective as expected, then is there any strategy that could really work? The motivation of this research is to answer this question. If investment strategies based on public information or analysts’ recommendations couldn’t bring common investors significant abnormal returns, then what kind of strategy would be better? Researchers have tried hard to find some. For example, to trade stocks on special days sometimes may bring investors surprises. According to Hirshleifer & Shumway [11], stock returns and sunshine are significantly positively correlated with each other. Another investment strategy discussed and recommended by a number of researchers is based on liquidity measures [eg., Karpoff, 2; Campbell et al., 3; Conrad et al., 4; Blume et al., 5; Datar et al., 8; Lee & Swaminathan, 9; Pástor & Stambaugh, 12; Chan & Faff, 13]. In previous studies, many scholars care about tradingvolume measures which could proxy for liquidity [eg., Fama & French, 15]. For example, investors commonly track © 2015 | Published by The Standard International Journals (The SIJ) 113 The SIJ Transactions on Industrial, Financial & Business Management (IFBM), Vol. 3, No. 7, August 2015 “activity” as measured by trading volume and many technical analysts use measures related to trading volume to predict whether a stock will rise or fall in the short term or the midterm. In this paper, our objective is to develop an investment strategy based on the trading-volume factor that would work in China stock market. This strategy follows Brown et al., [16]’s work “Trading volume and Stock Investments”, but in order to make it competitive in China, we make major adjustments based on our data. This research has contributions both theoretically and empirically. Firstly, although some scholars have shown in their research that investment strategies based on the tradingvolume factor could be effective, they didn’t test their strategies in China stock market. This research makes up this gap and contributes to the existing literature through showing the significant effect of the trading-volume factor in China stock market. Secondly, by empirically proposing an investment strategy that could be effective in China stock market, this research provides implications to investors who are trying to get abnormal returns in China stock market. II. RELATED WORKS Brown et al., [16] extend the investment strategy based on trading volume. From their perspective, trading-volume measures proxy for more than liquidity: They are as much of momentum as of investor interest or information content. They found that (1) for stocks that are more liquid, there would be a positive relationship between the trading volume and stock returns; and (2) for stocks that are less liquid, there would be a negative relationship between the trading volume and stock returns, because investors may demand a liquidity premium. Now let’s firstly have a brief review of the basic procedure used by the article to get the investment strategy and what are their key findings. They began their study by defining two simple measures related to the trading volume: (1) average daily trading volume, measured on a three-month basis; and (2) turnover, measured by the percentage of annualized trading volume to shares outstanding. Firstly, they averaged the above two measures among each of five quintile portfolios in their samples (100 stocks for the S&P 500 and 200 stocks for the Largest 1,000) and sorted them on three metrics/investment styles commonly used: the PB ratio (price per share divided by the book value of equity), which captures the valueversus-growth styles; the market capitalization of equity, which captures small-versus-large stock styles; and pricemomentum winners-versus-losers styles. Their results showed monotonic relationships among the first two metrics and a U-shaped relationship for the last metric. Next, they tried to investigate the potential profitability of long–short portfolios sorted based on trading volume and turnover. Portfolio deciles were formed on the basis of the trading-volume measures, and their returns over the subsequent 1-month, 3-month, 6-month, and 12-month periods were compared. Their results were contrary to much ISSN: 2321-242X of the past work by other researchers, showing that for larger stocks, those traded more (with bigger trading volume and turnover) had higher returns, and vice versa. Furthermore, they found the alpha to be significant for the most heavily traded portfolio, when using CAPM (the traditional capitalasset-pricing model), that is, regressesing excess (T-bill) returns on market excess returns. The above results could even be exaggerated when applying the three-factor FamaFrench model (1992, 1993), considering the factors of RmRf (market risk premium), SMB (small-minus-big: return on portfolios of small stocks minus return on portfolios of big stocks), and HML (high-minus-low: return on portfolios of high-book/price stocks minus return on portfolios of lowbook/price stocks), and when applying the four-factor FamaFrench model, adding an extra factor of UMD (winnerminus-loser price-momentum, measured by returns over the previous six months) into consideration [eg., Carhart, 7; Avramov & Chordia, 14; Fama & French, 17]. The alpha was also positive and significant for the highest turnover portfolio. Finally, they tested the effect of trading-volume factors by investigating the difference between the return of hightrading-volume portfolios and that of low-trading-volume portfolios, and examined the correlations between the trading-volume factors and other well-known factors. Their results showed that the trading-volume factors were often significant and could have bigger effect than other factors. So we give a brief summary of their findings: Consistent with previous research, their findings suggest that tradingvolume measures proxy for more than liquidity: They are as much measures of momentum as of investor interest or information content. Investors may demand a liquidity premium for less liquid stocks, leading to a negative relationship between trading volume and stock returns. But for stocks that are more liquid—the focus of our current study—their results show a positive relationship between trading volume and stock returns. III. INITIAL INVESTMENT STRATEGY AND DATA 3.1. Initial Investment Strategy Following the essential idea of Brown et al., [16], we try to form a similar investment strategy in China stock market in this paper, and find out if the investment strategy would be also competitive in China. Our initial investment strategy is as follows: When forming a portfolio which only contains large stocks (with great liquidity), long the heavily and frequently traded stocks and short the less heavily and less frequently traded stocks. (The portfolio is constructed based on equal-weighted method.) In order to obtain a wise investment strategy, we have done the following work in this paper: we consider to firstly have a general replication of this articles procedure and to see whether the same pattern exists in China market. Secondly © 2015 | Published by The Standard International Journals (The SIJ) 114 The SIJ Transactions on Industrial, Financial & Business Management (IFBM), Vol. 3, No. 7, August 2015 we would make reasonable adjustment based on the data and propose an adjusted investment strategy for China market. Then we try to test whether there are significant returns, Alpha and whether the strategy is sensitive to the nature of the market (bull or bear). Finally, we try to prove the existence of “trading-volume factors” in China market. market. This reflects that China stock market is less mature than US stock market and that it’s an emerging market. 3.2. Data and Sample 4.1.1. Relationships between Trading-Volume Factors and Three Commonly Used Metrics/Investment Styles Just as Brown et al., [16] did in their paper, we also choose big companies in the China stock market as our samples to test the investment strategy. We use Hushen 300 portfolio, and because of the restriction of data completeness, we select 200 stocks from Hushen 300 portfolio, excluding those with little information available. We obtained each stock’s monthly data of the period from January 2002 to December 2009 from Wind and CCER data base. We select this period of time because the China stock market experienced both a bear market period from January 2002 to May 2005, and a bull market period from June 2005 to January 2008. After that, the China stock market began to experience a long period of downturn. In our following analysis, we divided our data into two subgroups according to time periods, one represents bear market period and the other represents bull market period. We measure the recent trading volume using the variable of Dvol3mo, which is calculated as the total trading volume of the past 3 months on a rolling basis. And we measure turnover using the variable of Turno, which is calculated as the average turnover ratio of the past 3 months also on a rolling basis. Rolling window of the two variables is 3 months and they are adjusted for each month. Table 1 shows the descriptive analysis of our data. Table 1: Summary Statistics, 2002-2009 Mean Median 72.03 43.04 PE 4.87 4.05 PB 11.75 11.62 ROE 1.69 1.59 Ret1mo 5.01 4.62 Ret3mo 9.95 9.28 Ret6mo 18.49 17.02 Ret12mo 6460.60 4053.59 Mktcap(million) 546.54 343.46 Shs(million) 569.01 418.92 Dvol3mo(million) 35.73 35.78 Turno Variables in Table 1 are: price-to-earnings ratio (PE), price-to-book ratio (PB), return on equity (ROE); 1-month return (Ret1mo), 3-month return (Ret3mo), 6-month return (Ret6mo), 12-month return (Ret12mo), these are calculated on a rolling basis and adjusted for each month; market capitalization of equity in A stock market (Mktcap), common shares outstanding in A stock market (Shs), total trading volume of the past 3 months measured on a rolling 3-month basis (Dvol3mo), and average turnover ratio of the past 3 months measured on a rolling 3-month basis (Turno). As Table 1 shows, PE, trading volume and turnover of stocks in China market are much larger than those in US ISSN: 2321-242X IV. RESULTS 4.1. A Simple Replication in China Stock Market As the procedure of the original article [Brown et al., 16], we first compared these measures averaged among each of five quintile portfolios in our samples and sorted on three metrics/investment styles commonly used: the PB ratio (capturing the value-versus-growth styles), the market capitalization of equity (capturing small-versus-large stock styles), and winners-versus-losers price-momentum. However, the pattern found by us is quite different from that in US. Please see Table 2. The US data shows monotonic relationships among the price-to-book ratio and marketcapitalization variables and a U-shaped relationship with the momentum variable. However, in China market, monotone decreasing relationships are found among marketcapitalization and momentum variables and an inverted Ushaped relationship is found with the price-to-book variable. The relationships found here suggest some complex interactions among various investment styles and trading volume and the relationships may be quite different compared with the US market. Table 2: Trading Volume and Turnover, 2002-2009 Trading Volume (Dvol3mo) Turnover(Turno) 617,020,033 35.244 PB1 541,935,090 34.689 PB2 659,933,322 36.275 PB3 584,536,273 37.084 PB4 441,631,387 35.353 PB5 423,459,914 40.891 MKT1 674,816,017 38.192 MKT2 597,512,199 38.347 MKT3 528,666,483 32.720 MKT4 620,601,494 28.495 MKT5 636,553,445 32.653 MOM1 640,575,589 33.583 MOM2 680,324,642 34.779 MOM3 481,594,383 34.675 MOM4 406,008,047 42.956 MOM5 4.1.2. Performance of Portfolios Sorted by Trading Volume and Turnover We formed portfolio deciles on the basis of the tradingvolume measures and compared returns over the subsequent 1-month, 3-month, 6-month, and 12-month periods. Specifically, the 200 stocks are divided into 10 groups based on Dvol3mo and Turno separately, with D1 (D10) being the lowest (highest) measure. Then we calculate the returns for the subsequent 1-month, 3-month, 6-month, and 12-month holding periods for each group from D1 to D10 for both the Dvol3mo measurement and Turno measurement. Moreover, © 2015 | Published by The Standard International Journals (The SIJ) 115 The SIJ Transactions on Industrial, Financial & Business Management (IFBM), Vol. 3, No. 7, August 2015 since our investment strategy is to long the heavily and frequently traded stocks and short the less heavily and less frequently traded stocks, we also calculate the returns for the subsequent 1-month, 3-month, 6-month, and 12-month holding periods for the portfolio D10-D1. A t-test for each return has then been done to see whether they are significantly different with 0. The results are shown in Table 3 and Table 4. Table 3 is performance of portfolios sorted by trading volume. Table 4 is performance of portfolios sorted by turnover. Table 3: Performance of Portfolios Sorted by Trading Volume, 2002-2009 Overall Sub1 (Bear) 20.69039 -15.1031 D1 21.16298 -23.7443 D5 1 Month Holding Period 16.8586 -12.504 D10 (Annualized Return) -3.83179 2.599151 D10-D1 t-Test p-value 0.515 0.605 20.23732 -15.2832 D1 21.378 -21.163 D5 3 Month Holding Period 16.55275 -13.408 D10 (Annualized Return) -3.685 1.875 D10-D1 t-Test p-value 0.294 0.472 19.77198 -15.1653 D1 20.981 -20.160 D5 6 Month Holding Period 15.407 -13.630 D10 (Annualized Return) -4.365 1.535 D10-D1 t-Test p-value 0.030** 0.312 19.91425 -11.9416 D1 21.52311 -13.5438 D5 12 Month Holding Period 15.335 -11.882 D10 (Annualized Return) -4.5793 0.05955 D10-D1 t-Test p-value 0.000*** 0.953 Note: ***p<0.01, **p<0.05, *p<0.1 Sub2 (Bull) 85.17642 84.15479 65.16861 -20.0078 0.141 80.69134 82.376 62.74062 -17.951 0.024** 72.51954 75.409 57.190 -15.329 0.000*** 57.58178 60.03543 47.24229 -10.3395 0.000*** Table 4: Performance of Portfolios Sorted by Turnover, 2002-2009 Overall Sub1 (Bear) 19.345 -20.145 D1 14.252 -13.768 D5 1 Month Holding Period 15.912 -7.930 D10 (Annualized Return) -3.432 12.214 D10-D1 t-Test p-value 0.500 0.003*** 16.216 -24.306 D1 22.161 -15.340 D5 3 Month Holding Period 18.813 -21.445 D10 (Annualized Return) 2.596 2.861 D10-D1 t-Test p-value 0.617 0.418 13.506 -24.868 D1 19.959 -14.562 D5 6 Month Holding Period 20.791 -16.749 D10 (Annualized Return) 7.285 8.119 D10-D1 t-Test p-value 0.031** 0.000*** 14.10892 -20.3848 D1 20.16963 -8.92242 D5 12 Month Holding Period 19.47326 -14.6217 D10 (Annualized Return) 5.364332 5.763105 D10-D1 t-Test p-value 0.006*** 0.000*** Note: ***p<0.01, **p<0.05, *p<0.1 Sub2 (Bull) 86.866 63.000 61.753 -25.113 0.038** 82.379 78.572 74.410 -7.96835 0.483 74.517 68.829 71.904 -2.61281 0.693 61.12756 56.66311 59.34164 -1.78592 0.638 Generally speaking, we could hardly say the strategy that long the heavily and frequently traded stocks and short the less heavily and less frequently traded stocks works in China market. Many returns of D10-D1 are even significantly negative. However, it seems that there are alternative ways to interpret the return data and there may be some new trading ISSN: 2321-242X strategies. We don’t do a detailed analysis here and we will leave to it for later discussion when we take a second look at Table 3 and Table 4 later. Generally speaking, we can argue here that the strategy of longing the heavily and frequently traded stocks and shorting the less heavily and less frequently traded stocks doesn’t work in China market. © 2015 | Published by The Standard International Journals (The SIJ) 116 The SIJ Transactions on Industrial, Financial & Business Management (IFBM), Vol. 3, No. 7, August 2015 4.1.3. Any Significant Superior Performance? We further apply the CAPM, regressing monthly portfolio returns on market excess returns (the RmRf variable measured by Fama-French), to find out if there’s any significant superior performance. The intercept return here can be interpreted as the traditional Jensen’s alpha. We also measured alpha after controlling for RmRf, SMB, HML, and UMD in the three- and the four-factor Fama-French models. The results are presented in Table 5, Table 6 and Table 7. Table 5: CAPM Risk-Adjusted Portfolio Performance, 2002-2009 Trading Volume Sorted Turnover Sorted Alpha Overall Sub1 Sub2 D1 D3 D5 D8 D10 D10-D1 RmRf 0.152 1.042 (0.48) (32.678) -0.21 1.088 (-1.079) (30.536) 0.523 1.009 (0.672) (14.331) 0.082 1.078 (1.151) (19.597) 0.162 1.06 (0.414) (26.786) 0.176 1.052 (0.416) (24.639) -0.036 1.033 (-0.086) (24.262) -0.167 0.961 (-0.52) (29.644) -0.249 -0.117 (-0.51) (-2.364) R2 Alpha 0.234 0.842 0.924 (0.551) (19.611) -0.011 0.914 (-0.034) (15.991) 1.345 0.777 (1.235) (7.903) 0.533 0.815 0.814 (0.895) (13.53) 0.455 0.826 0.891 (0.896) (16.087) 0.054 0.846 0.873 (0.125) (19.409) 0.211 0.861 (0.526) (21.195) 0.182 0.849 (0.452) (20.822) -0.351 0.441 (-0.795) (0.765) 0.966 0.873 0.87 0.909 0.06 R2 RmRf 0.814 0.886 0.676 0.675 0.746 0.811 0.836 0.831 0.007 Table 6: Fama-French Three Factor Risk-Adjusted Portfolio Performance, 2002-2009 Trading Volume Sorted Turnover Sorted Alpha Overall Sub1 Sub2 D1 D3 D5 D8 D10 D10-D1 RmRf SMB HML 0.509 1.054 0.389 0.032 (1.564) (37.401) (4.359) (0.373) -0.08 1.09 0.217 -0.058 (-0.424) (33.397) (2.977) (-0.76) 0.848 1.085 0.379 0.163 (0.997) (17.638) (2.45) (1.079) 0.361 1.092 0.485 -0.035 (0.593) (20.703) (2.901) (-0.213) 0.163 1.072 0.474 -0.156 (0.386) (29.239) (4.077) (-1.382) 0.223 1.065 0.51 -0.147 (0.489) (26.961) (4.07) (-1.208) 0.571 1.045 0.35 0.158 (1.254) (26.512) (2.801) (1.301) 0.371 0.968 0.167 0.187 (1.049) (31.659) (1.722) (1.986) 0.09 -0.124 -0.318 0.222 (0.017) (-2.533) (-2.053) (1.472) ISSN: 2321-242X R2 Alpha 0.229 0.85 0.291 -0.099 0.942 (0.467) (20.03) (2.161) (-0.754) 0.391 0.896 0.251 0.186 (1.377) (18.316) (2.296) (1.618) 0.278 0.827 0.362 -0.254 (0.189) (7.782) (1.353) (-0.972) 0.342 0.827 0.516 -0.257 0.834 (0.506) (14.13) (2.78 (-1.423) 0.199 0.835 0.408 -0.251 0.909 (0.343) (16.647) (2.567) (-1.62) 0.145 0.852 0.225 -0.033 0.895 (0.29) (19.606) (1.633) (-0.247) 0.298 0.866 0.18 -0.02 (0.634) (21.286) (1.395) (-0.162) 0.259 0.855 0.225 -0.04 (0.552) (21.077) (1.754) (-0.32) -0.083 0.028 -0.29 0.217 (-0.164) (0.632) (-2.08) (1.596) 0.974 0.922 0.892 0.921 0.106 RmRf © 2015 | Published by The Standard International Journals (The SIJ) SMB HML R2 0.824 0.924 0.696 0.702 0.765 0.817 0.84 0.838 0.059 117 The SIJ Transactions on Industrial, Financial & Business Management (IFBM), Vol. 3, No. 7, August 2015 Overall Sub1 Sub2 D1 D3 D5 D8 D10 D10-D1 Alpha 0.562 (1.904) -0.064 (-0.323) 0.584 (0.816) 0.448 (0.79) 0.201 (0.486) 0.272 (0.618) 0.608 (1.358) 0.403 (1.17) -0.045 (-0.081) Table 7: Fama-French Four Factor Risk-Adjusted Portfolio Performance, 2002-2009 Trading Volume Sorted Turnover Sorted RmRf SMB HML UMD R2 Alpha RmRf SMB HML 1.073 0.299 0.056 -0.458 0.258 0.86 0.241 -0.086 (41.472) (3.583) (0.713) (-4.453) 0.953 (0.529) (20.137) (1.754) (-0.658) 1.088 0.195 -0.041 -0.051 0.509 0.882 0.097 0.311 (32.433) (2.04) (-0.443) (-0.355) 0.974 (1.801) (18.398) (0.709) (2.359) 1.097 0.343 0.08 -0.592 0.208 0.83 0.353 -0.276 (21.277) (2.64) (0.621) (-3.611) 0.947 (0.139) (7.684) (1.294) (-1.024) 1.122 0.336 0.004 -0.751 0.339 0.826 0.522 -0.258 (22.585) (2.1) (0.028) (-3.801) 0.858 (0.497) (13.845) (2.714) (-1.421) 1.085 0.408 -0.139 -0.329 0.221 0.843 0.37 -0.241 (29.927) (3.494) (-1.258) (-2.285) 0.914 (0.38) (16.575) (2.256) (-1.551) 1.082 0.426 -0.125 -0.424 0.176 0.863 0.172 -0.019 (28.065) (3.424) (-1.064) (-2.766) 0.903 (0.354) (19.753) (1.221) (-1.144) 1.057 0.287 0.175 -0.318 0.341 0.881 0.107 -0.001 (26.971) (2.269) (1.46) (-2.037) 0.897 (0.742) (21.909) (0.822) (-0.009) 0.979 0.111 0.202 -0.282 0.302 0.87 0.151 -0.021 (32.434) (1.141) (2.191) (-2.348) 0.926 (0.661) (21.723) (1.172) (-0.169) -0.143 -0.225 0.197 0.469 -0.037 0.044 -0.371 0.238 (-2.966) (-1.451) (1.345) (2.451) 0.165 (-0.074) (1.018) (-2.642) (1.792) The investigation of risk-adjusted return performance is consistent with our prior t-test. We nearly don’t get any significant D10-D1 Jensen’s alpha. This finding tells us that the investment strategy doesn’t give us a significant positive abnormal return in China market. So far, we could confidently argue that the strategy that long the heavily and frequently traded stocks and short the less heavily and less frequently traded stocks doesn’t work in the China stock market. In the following part, we will review Table 3 and Table 4 and offer a new investment strategy. 4.2. Adjusted Investment Strategy Looking at Table 3 and Table 4 again, we can surprisingly find something else. Since we have split the whole data sample into two subgroups according to time periods, one representing bear market period and the other one representing bull market period, we found that results of either subgroup are different from each other and also from the overall. Maybe that’s the reason why we obtained nothing when applying our investment strategy to our whole data. The two tables show that: a. In bull market period, for Dvol3mo, if we long the most heavily traded stocks and short the least heavily traded stocks, the average annualized equal weighted returns for the one-month holding period is -20.01 percent, for the threemonth holding period is -17.95 percent, for the six-month holding period is -15.33 percent, and for the twelve-month holding period is -10.34 percent. Therefore we can obtain significantly negative returns if we long the group of stocks with largest trading volumes and short the group of stocks with smallest trading volumes (D10-D1). That means we can obtain significantly positive returns if we long the group of stocks with smallest trading volumes and short the group of stocks with largest trading volumes (D1-D10). ISSN: 2321-242X UMD -0.248 (-1.464) -0.366 (-1.766) -0.155 (-0.452) 0.032 (0.135) -0.193 (-0.953) -0.267 (-1.54) -0.37 (-2.318) -0.375 (-2.353) -0.407 (-2.351) R2 0.828 0.931 0.698 0.702 0.767 0.822 0.85 0.848 0.116 b. In bear market period, for Turno, if we long the most heavily traded stocks and short the least heavily traded stocks, the average annualized equal weighted returns for the one-month holding period is 12.21 percent, for the threemonth holding period is 2.86 percent, for the six-month holding period is 8.12 percent, and for the twelve-month holding period is 5.76 percent. Therefore we can obtain significantly positive returns if we long the group of stocks with largest turnover and short the group of stocks with smallest turnover (D10-D1). Therefore, according to the results above, we conclude that applying to China market, we can adjust our investment strategy to the following: When forming a portfolio which only contains large stocks, long large turnover stocks and short small turnover stocks during the bear market period; long small trading volume stocks and short large trading volume stocks, during the bull market period. The portfolio is constructed based on equal-weighted method. 4.2.1. Testing Significant Jensen’s Alpha In the following part we investigate the risk-adjusted return performance of the portfolios formed by applying our investment strategy. We attempted to find any significant superior or inferior performance in the context of the CAPM, by regressing monthly portfolio returns in excess of one-year term deposit returns, on market excess returns (the RmRf variable measured by Fama-French), whereby the intercept return in this regression form is interpreted as the traditional Jensen’s alpha. The results are showed in Table 8. We also measured alpha after controlling (1) RmRf, SMB and HML in the three-factor Fama-French model; and (2) RmRf, SMB, HML, and UMD in the four-factor Fama-French model. The results are presented in Table 9 and Table 10 respectively. © 2015 | Published by The Standard International Journals (The SIJ) 118 The SIJ Transactions on Industrial, Financial & Business Management (IFBM), Vol. 3, No. 7, August 2015 Table 8: CAPM Risk-Adjusted Portfolio Performance, 2002-2009 (Adjusted Investment Strategy) CAPM D10-D1 Alpha RmRf Turnover Sorted, Sub1 -0.034 1-Month Holding Period 1.027 2.878 -0.515 (t-stat) 0.152 3-Month Holding Period 1.755 2.066 2.931 (t-stat) 0.022 6-Month Holding Period 4.988 5.761 0.832 (t-stat) -0.003 12-Month Holding Period 6.208 7.025 -0.197 (t-stat) Trading-Volume Sorted, Sub2 -0.907 -0.135 1-Month Holding Period -0.713 -1.177 (t-stat) -1.335 -0.187 3-Month Holding Period -0.694 -3.232 (t-stat) -0.109 6-Month Holding Period -3.994 -2.099 -3.801 (t-stat) -0.045 12-Month Holding Period -7.275 -3.053 -2.534 (t-stat) Table 9: Fama-French Three Factor Risk-Adjusted Portfolio Performance, 2002-2009 (Adjusted Investment Strategy) Fama-French Three Factor D10-D1 Alpha RmRf SMB HML Turnover Sorted, Sub1 -0.031 -0.075 -0.016 1-Month Holding Period 0.946 2.400 -0.463 -0.496 -0.102 (t-stat) 0.136 -0.161 0.225 3-Month Holding Period 2.005 2.248 2.650 -1.406 1.862 (t-stat) 0.018 0.003 0.055 6-Month Holding Period 5.327 5.624 0.647 0.043 0.854 (t-stat) -0.006 0.013 0.044 12-Month Holding Period 6.863 7.385 -0.471 0.426 1.402 (t-stat) Trading-Volume Sorted, Sub2 0.871 -0.223 -0.626 0.419 1-Month Holding Period 0.527 -1.869 -2.084 1.429 (t-stat) -0.543 -0.209 -0.140 0.054 3-Month Holding Period -0.206 -3.280 -0.873 0.345 (t-stat) -0.093 0.103 -0.040 6-Month Holding Period -5.169 -2.012 -3.002 1.319 -0.529 (t-stat) -0.047 -0.022 0.039 12-Month Holding Period -5.528 -1.683 -2.383 -0.437 0.812 (t-stat) Table 10: Fama-French Four Factor Risk-Adjusted Portfolio Performance, 2002-2009 (Adjusted Investment Strategy) Fama-French Four Factor D10-D1 Alpha RmRf SMB HML UMD Turnover Sorted, Sub1 -0.043 -0.207 0.091 -0.314 1-Month Holding Period 1.047 2.587 -0.629 -1.057 0.481 -1.059 (t-stat) 0.148 -0.024 0.113 0.325 3-Month Holding Period 1.690 1.876 2.904 -0.165 0.809 1.480 (t-stat) 0.021 0.043 0.022 0.096 6-Month Holding Period 5.141 5.243 0.765 0.544 0.286 0.803 (t-stat) -0.007 0.003 0.052 -0.023 12-Month Holding Period 6.952 7.169 -0.521 0.078 1.375 -0.388 (t-stat) Trading-Volume Sorted, Sub2 1.163 -0.236 -0.586 0.511 0.653 1-Month Holding Period 0.727 -2.049 -2.018 1.779 1.781 (t-stat) -0.596 -0.208 -0.142 0.048 -0.040 3-Month Holding Period -0.221 -3.205 -0.870 0.299 -0.192 (t-stat) -0.090 0.094 -0.060 -0.142 6-Month Holding Period -5.549 -2.193 -2.965 1.228 -0.795 -1.467 (t-stat) -5.511 -0.047 -0.022 0.040 0.003 12-Month Holding Period -1.639 -2.339 -0.424 0.793 0.048 (t-stat) ISSN: 2321-242X © 2015 | Published by The Standard International Journals (The SIJ) R2 0.008 0.207 0.021 0.001 0.044 0.258 0.325 0.176 R2 0.021 0.293 0.052 0.106 0.173 0.280 0.368 0.196 R2 0.056 0.341 0.072 0.111 0.281 0.415 0.196 119 The SIJ Transactions on Industrial, Financial & Business Management (IFBM), Vol. 3, No. 7, August 2015 The three tables above show consistent results that by applying our investment strategy, we can generally obtain significantly positive Jensen’s alpha under CAPM model, three factor and four factor Fama-French model. According to the results, during the bear market period, we can obtain significantly positive Jensen’s alpha if we long large turnover stocks and short small turnover stocks. No matter how long we hold the portfolio, short-term (1-month) to long-term (12month), we can always get significant abnormal return. For example, by applying our investment strategy, after adjusted by the Fama-French four factors, we can averagely obtain 1.05 percent returns holding one month, 1.69 percent returns holding three months, 5.14 percent returns holding six months and 6.95 percent returns holding twelve months. Those figures are all significant. While during the bull market period, we can obtain positive Jensen’s alpha if we long small trading volume stocks and short large trading volume stocks, especially when we hold the portfolio for a long time (6month or 12-month) we can get significant abnormal return. For example, by applying our investment strategy, after adjusted by the Fama-French four factors, we can averagely obtain significant 5.55 percent returns holding six months. The returns in the three tables are not annualized. These analyses above illustrate that our adjusted investment strategy really works in China stock market. Following our investment strategy will bring investors significant excess returns. (D10) and the lowest-decile portfolio (D1) of Hushen 300 stocks measured by (1) total trading volume of the past 3 months measured on a rolling 3-month basis (Dvol3mo) and (2) average turnover ratio of the past 3 months measured on a rolling 3-month basis (Turno). RmRf, SMB, HML, and UMD are the four Fama-French factors included. Correlations are measured between the trading-volume factor monthly returns and the Fama-French factor monthly returns. 4.3. Trading-Volume Factor as a Pricing Factor in China Market UMD Since we have proved that investment strategy formed according to trading-volume variables (trading volume and turnover) is effective, we further investigated whether trading-volume factors can be formed and added into the pricing model. Since we form our investment strategy using different trading-volume variables in the two sub time periods, we try to add different trading-volume variables as factors accordingly into the pricing model. We started by examining the return difference between the highest and lowest trading-volume and turnover portfolios (D10 and D1, respectively) and formed trading-volume factors based on the Turno (for subgroup 1) and Dvol3mo (for subgroup 2) variables in the spirit of the SMB and HML factors. Table 11 and Table 12 report the portfolios’ properties and their correlations with the four Fama-French factors. For the Turno variable, the average monthly mean (median) return difference is 1.08 percent (0.95 percent), which implies that stocks with bigger turnover perform better than those with smaller turnover for our sample and sub time period 1 (bear market period). For the Dvol3mo variable, the average monthly mean (median) return difference is -1.67 percent (-0.69 percent), which implies that less heavily traded stocks perform better than more heavily traded stocks for our sample and sub time period 2 (bull market period). In the two tables below, the trading-volume factor measures are calculated monthly as the difference between the equal-weighted return on both the highest-decile portfolio ISSN: 2321-242X Table 11: Trading-Volume Factor Measures, Sub 1 TradingVolume Fama-French Factors Factors Turno RmRf SMB HML Summary Statistics 1.08 -1.49 -0.88 -1.11 Mean 0.95 -1.54 -0.89 -0.90 Median -2.88 -10.80 -4.87 -10.02 Minimum 6.39 9.25 5.23 5.10 Maximum 2.01 5.34 2.72 2.61 Std.dev. Correlations -0.09 RmRf -0.11 SMB -0.09 HML -0.10 UMD Table 12: Trading-Volume Factor Measures, Sub 2 TradingVolume Fama-French Factors Factors Dvol3mo RmRf SMB HML Summary Statistics -1.67 5.62 -0.40 -3.67 Mean -0.69 4.45 -0.09 -3.39 Median -27.11 -17.04 -10.07 -15.03 Minimum 7.13 27.70 12.69 5.55 Maximum 6.24 9.69 4.94 4.77 Std.dev. Correlations -0.21 RmRf -0.17 SMB 0.05 HML 0.27 UMD UMD 0.37 0.38 -3.03 3.90 1.59 0.21 0.25 -7.06 7.20 2.98 We then compared the correlations between these trading-volume factor monthly series and those of FamaFrench. Our results showed in Table 11 and Table 12 suggest that the trading-volume measures don’t have strong linear relationships with Fama-French factors. This implies that maybe trading-volume factors can explain some part of the pricing that the four Fama-French factors can’t explain. Therefore we use the following regression equation to test the trading-volume factors, Turno and Dvol3mo respectively, according to the time period. (1) The dependent variable is average monthly portfolio returns of Hushen 300 stocks, and the independent variables are the four Fama-French factors added with the tradingvolume (turnover) factor. The regression results are showed in Table 13, and we only present betas of the trading-volume (turnover) factor. © 2015 | Published by The Standard International Journals (The SIJ) 120 The SIJ Transactions on Industrial, Financial & Business Management (IFBM), Vol. 3, No. 7, August 2015 Table 13: Trading-Volume Factor as a Pricing Factor Turnover-Bear Trading VolumeMarket Bull Market Trading Volume 0.126 -0.250 Coefficient 1.441 -3.374 (t-stat) 0.160 0.002 P-value 0.976 0.963 R2 According to Table 13, after adding the trading-volume (turnover) factors into the pricing model, the explanation strengths of the models sharply increase, with both R square more than 95%. Also the beta of turnover is positive and close to be significant in the regression for bear market period, and the beta of trading volume is significantly negative in the regression for bull market period. This means that the two variables really make contributions to the pricing model. The conclusion is that in bear market period, stocks with bigger turnover have larger returns; while in bull market period, stocks with smaller trading volume have larger returns. Therefore we suggest that trading-volume is probably a pricing factor in China market. Regarding to the reason why trading-volume factor performs as the way we have found, we suggest the following. Firstly, in bear market, the turnover rates of all stocks would generally shrink to quite small numbers. If some stocks are heavily traded, they must be very different, in fact, better or have bigger returns than the majority. The phenomenon that they have bigger turnover rates should contain some useful information. Therefore we should long stocks with bigger turnover and short those with smaller turnover in bear market period. Secondly, in bull market, the stock market generally is performing well and investors may behave over-confidently. Therefore those stocks with very large trading volume may not be so good as they seem to be. Actually they may be quite bad compared with the market and other stocks. Therefore we should long stocks with smaller trading volume and short those with larger trading volume in bull market period. V. CONCLUSION AND FUTURE WORK The major findings and contributions of our study are as follows: Firstly, we find that the relationship between the trading-volume factor and abnormal strock returns is significantly positive. Second, we propose an investment strategy for investors in China stock market, which is a market sensitive investment strategy focusing on big stock: (a) During the bull market period, long small trading volume stocks and short large trading volume stocks; (b) During the bear market period, long large turnover stocks and short small turnover stocks. Third, according to the results of our paper, “trading-volume” factor helps to price the security in China market. However, there should also be some risk considerations when applying our proposed investment strategy in China stock market, since there exist two limitations in our paper. Firstly, our testing method of our strategy is a post-event ISSN: 2321-242X study. Therefore there would be a problem that almost nobody is able to accurately forecast or identify whether current market is a bear market or a bull market. This may make our strategy a little hard to employ in practical world. However, we believe that many investors have some basic sense of the nature of the market when the market condition has lasted for a certain period and will probably last for another sustainable time. Secondly, our investment strategy is adjusted each month and we don’t take trading fees into consideration. However, since we could obtain really considerable positive abnormal return, we believe the trading fee will not become a big problem. In the future study, we may address the limitations and extend the research scope of this paper. First, we could apply the investment strategy proposed in this paper to different stock markets besides China, and do comparison studies to see if the strategy would also be competitive in other markets. For example, different stock markets could be divided into groups such as mature stock markets and immature stock market. Second, we could also extend this research in terms of time. For instance, we could get data of China stock market through a longer time period, and try to divide those data into segments based on different standards other than bear market vs. bull market. By doing so, we may be able to find out other potential investment strategies which are compelling for investors. Third, in the future study, we could take more factors into consideration, such as trading fees, investors’ expectations as individuals or as groups. By taking in other considerations into account, the results of our analyses would provide more perspectives. ACKNOWLEDGMENT This research is supported by Science Foundation of China University of Petroleum, Beijing (No. 2462014YJRC032). REFERENCES [1] [2] [3] [4] [5] [6] [7] [8] B. Graham, D. Dodd & S. Cottle (1962), “Security Analysis: Principles and Techniques”, NY: McGraw-Hill. J.M. 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Radcliffe (1998), “Liquidity and Asset Returns: An Alternative Test”, Journal of Financial Markets, Vol. 1, No. 2, Pp. 203–219. © 2015 | Published by The Standard International Journals (The SIJ) 121 The SIJ Transactions on Industrial, Financial & Business Management (IFBM), Vol. 3, No. 7, August 2015 [9] [10] [11] [12] [13] [14] [15] [16] C. Lee & B. Swaminathan (2000), “Price Momentum and Trading Volume”, The Journal of Finance, Vol. 55, No. 5, Pp. 2017–2069. B. Barber, R. Lehavy, M. McNichols & B. Trueman (2001), “Can Investors Profit from the Prophets? Security Analyst Recommendations and Stock Returns”, Journal of Finance, Vol. 56, No. 2, Pp. 531–563. D. Hirshleifer & T. Shumway (2003), “Good Day Sunshine: Stock Returns and the Weather”, Journal of Finance, Vol. 58, No. 3, Pp. 1009–1032. Ľ. Pástor & R.F. Stambaugh (2003), “Liquidity Risk and Expected Stock Returns”, Journal of Political Economy, Vol. 111, No. 3, Pp. 642–685. H.W. Chan & R.W. Faff (2005), “Asset Pricing and the Illiquidity Premium”, The Financial Review, Vol. 40, No. 4, Pp. 429–458. D. Avramov & T. Chordia (2006), “Asset Pricing Models and Financial Market Anomalies”, Review of Financial Studies, Vol. 19, No. 3, Pp. 1001–1040. E.F. Fama & K.R. French (2008), “Dissecting Anomalies”, Journal of Finance, Vol. 63, No. 4, Pp. 1653–1678. J.H. Brown, D.K. Crocker & S.R. Foerster (2009), “Trading Volume and Stock Investments”, Financial Analysts Journal, Vol. 65, No. 2, Pp. 67–84. ISSN: 2321-242X E.F. Fama & K.R. French (2012), “Size, Value, and Momentum in International Stock Returns”, Journal of Financial Economics, Vol. 105, No. 3, Pp. 457–472. Xuan Zhang. Xuan Zhang is currently an Assistant Professor in School of Business Administration, China University of Petroleum, Beijing. She earned her Ph.D. Degree from Guanghua School of Management, Peking University. Her research interests include consumer behavior, branding, firm performance, crisis management, and pricing strategy. Her research papers have been published on Journal of International Marketing, Advances in Psychological Science (in Chinese), Journal of Marketing Science (in Chinese), Journal of Marketing Science (in Chinese), and Economic Science (in Chinese). She also has attended international academic conferences to present her research progress such as INFORMS Marketing Science Conference and Annual Conference of China Marketing Science. [17] Xin Cheng. Xin Cheng is currently a Consultant at Bain & Company in China. He earned his Master Degree from Guanghua School of Management, Peking University. His research interests include business strategy, consumer behavior, branding, and firm performance. © 2015 | Published by The Standard International Journals (The SIJ) 122