China Digital TV Market Operation Report,
2008-2009
By the end of 2008, China had had almost 400 million TV
subscribers, of which 164 million are cable TV users and
more than 200 million wireless TV users. DTV subscribers
just take a small proportion in China. By the end of Mar
2009, China has had 49.86 million DTV users, less than one
third of cable TV subscribers.
Despite China has a small quantity of DTV users, the
number grows rapidly; annual average growth rate
Number of China’s DTV Subscribers, 2005-Mar.
2009
exceeded 50% during 2005 to 2008. As scheduled,
China will halt analog TV programs before 2015. It is
estimated that the growth rate of DTV subscribers in
China will rise by above 20% from 2008-2015,
calculating by 164 million subscribers up to 2015.
As for digital TV Operation, China sets both terrestrial
wireless digital TV and satellite digital TV as the publicinterest, while cable digital TV has certain commerciality
despite for public service. Operators always promote
subscription fee to offset costs on freely providing an
STB for each subscriber. At present, subscription
charge of per user is between CNY20-26, while the
ordinary STB is worth CNY400-800. There is a large
gap between China and developed counties in many
Source: SARFT, ResearchInChina
subscription fee, digitalization level, subscriber scale,
etc. With the growth of subscribers and value-added
services, Chinese DTV operators will have more
opportunities of profit making.
Based on the authoritative statistics from SARFT, CCBN Forum, Justice Department and companies’ annals, this
report analyzes the developments of China TV operation industry and market operations of cable, territorial and
satellite TV, as well as makes an in-depth study on relevant policies to DTV operation, progression of
segmented markets, performance of key TV operators and development trend of cable digital TV operation market.
Table of Contents
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2.1.3 Notice on Further Improving Work on Village
to Village TV Coverage in New Era by General
Office of the State Council
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2.1.4 Notice on Management of Satellite Receiving
Facilities Involving in Village to Village TV
Coverage by Office of SARFT
1.2.3 Satellite, cable and Terrestrial TV
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2.2 Related Policies to DTV Technology
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1.2.4 HDTV & SDTV
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2.3 DTV Operation Related Policies
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1.3 Developments of Segmented TV Markets
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1.3.1 Cable TV
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1.3.2 Satellite TV
2.3.1 Notice on Taxation Polices on Village to
Village TV Coverage by Ministry of Finance and
SAT
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1.3.3 Terrestrial (Wireless) TV
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2.3.2 Notice on Further Strengthening and
Standardizing Digitalization of Cable TV by SARFT
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2.3.3 Notice on Strengthening Management of
Automotive and In-building Public Audio-visual
Equipments
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2.4 Investment policies
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2.4.1 Suggestions on Stimulating Development of
Radio, Film and Television Industry
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2.4.2 Decisions on the Non-public capital Entry
into Cultural Industry by the State Council
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1. Overview of China DTV Market Operation
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1.1 Development Profile
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1.2 Classification of TV Operation Modes
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1.2.1 Analog TV and Digital TV
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1.2.2 Free TV & Pay-TV
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2. Policies on DTV Development in China
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2.1 DTV Development Plan and Relevant Policies
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2.1.1 The Tenth Five-year Plan and Perspective
Plan by 2010 of Radio Film and Television
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Technology
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2.1.2 The Timetable for Transition of CATV to DTV
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2.4.3 Polices on Encouraging Development of
Digital TV Industry
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3.5.4 Key Operation Modes
3.5.5 Obstacles to Development
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3. Operating Mode of DTV Market
3.1 DTV Operation Pattern
3.2 Cable DTV Operation
3.2.1 Development Overview
3.2.2 Businesses
3.2.3 Profit Model
3.2.4 Pricing
3.2.5 Promotion Pattern
3.3 Terrestrial DTV operation
3.3.1 Overview
3.3.2 Development Course
3.3.3 Planning
3.3.4 In-Building TV
3.3.5 Mobile TV
3.3.6 Controversy on Mobile TV standards
3.4 Satellite DTV Operation
3.4.1 Development Overview
3.4.2 New Businesses Brought by Satellite DTV
3.4.3 Live Broadcasting Satellite TV Operation
3.4.4 Development of European Satellite DTV
3.5 IPTV Operation
3.5.1 Introduction to IPTV
3.5.2 Industrial Chain
3.5.3 Profit Model
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4. Overseas DTV Operation Companies
4.1 DTV Operation Abroad
4.2 USA COMCAST
4.3 SKY(Britain)
4.4 SKY Perfect (Japan)
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5. China DTV Operation Companies
5.1 Beijing Gehua CATV Network Co., Ltd
5.1.1 Company Profile
5.1.2 Operations
5.1.3 Financial Results
5.1.4 Operating Mode
5.1.5 Prospect
5.2 Oriental Cable Network Co., Ltd
5.2.1 Company Profile
5.2.2 Main Business
5.2.3 Prospect
5.3 Shanghai Oriental Pearl ( Group ) Co., Ltd
5.3.1 Company Profile
5.3.2 Operations
5.3.3 Financial Results
5.4 Shanxi Broadcast & TV Network Intermediary
Co., Ltd
5.4.1 Businesses
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5.4.2 Network Coverage
5.4.3 Price Standard
5.5 Hunan TV & Broadcast Intermediary Co., Ltd
5.5.1 Company Profile
5.5.2 Businesses
5.5.3 Operations
5.5.4 Development History and Strategies
5.6 CITIC Guoan Information Industry Co., Ltd
5.6.1 Company Profile
5.6.2 Businesses
5.7 Shenzhen Topway Video Communication Co.,
Ltd
5.7.1 Company Profile
5.7.2 Businesses
6. Development Trend of China's DTV Industry
6.1 Forecast of DTV Subscribers
6.2 Tendency of Separation between STB and
Card
6.3 Prospect of Two-way Interactive STB
6.4 Prospect of Integrated DTV
6.5 Development Trend of DTV Operation
6.5.1 Market Orientation Will Replace Government
Orientation
6.5.2 Private TV Operators Will Play An Important
Role in the Market
6.5.3 Regional Broadcast Center Will Established
Very Soon
Selected Charts
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Total Revenue of China’s Broadcast TV, 2004-2008
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China's Number of Cable TV Subscribers, 2004-2008
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China TV Users’ Comprehensive Coverage, 2004-2008
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Merits of DTV
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Comparison Between HDTV and SDTV
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Four Development Stages of China Cable TV
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Ads Revenue Proportion to Total Revenue of China Cable TV
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Cable Channel Grouping And Price Control in Countries
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Key Cable TV Network Operators and Subscribers in China
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Development Course of Satellite TV in China
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China's Digital TV Development Planning and Construction Policies
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Related Policies Concerning Digital TV Technology
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Related Policies Concerning Digital TV Operation
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Related Policies Concerning Digital TV Investment
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Industrial Chain of Digital TV Operation
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DTV Operation Flow
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Analogy between Industrial Chain of Digital TV Operation and Telecom Value-added
Industry
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China’s Number of Cable Digital TV Subscribers and Its Growth Rate, 2004-2008
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Digitization Rate of China’s Cable TV, 2004-2008
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Number of Cable Digital TV Subscribers by Province (by the end of May 2008)
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Digitization Rate of Cable TV by Province (by the end of May 2008)
Classification of China’s Cable Digital TV Business
Charges of Cable Digital TV in Part of Regions in China (by early Jun 2009)
Comparison of Key Three Modes of Cable Digital TV
China’s Development Plan on Terrestrial Digital TV, 2008-2010
Targeted Users of Mobile TV Users
Bus Taking Situation in Key Cities
Quantity of Bus Mobile TV Terminals in China, 2006-2008
Provincial CMMB Operators in China
Forecast of Mobile TV Subscribers in China, 2011E
Development Course of China Satellites TV
IPTV Subscribers and Growth Rate in China, 2005-2008
Partial Relevant Institutions of IPTV Industrial Chain in China
IPTV Operators in China
Total Revenue and Revenue from Digital TV Business of Comcast, 2007-2008
Quarterly Revenue of Comcast from Digital TV Business, 2006-2008
Clients of Comcast, 2007-2008
Digital TV Subscribers and Penetration Rate of Comcast, 2006-2008
Business Development and Clients’ Growth of SKY Businesses
Net Increment of SKY’s Clients, 2006-2009
ARPU of SKY, 2004-2009
Total Revenue of SKY, 2007-2008
Operating Profit of SKY, 2006-2008
Operating Profit Margin of SKY, 2007-2008
Total Profit and Net Profit of SKY Perfect, 2008-2012E
Changes in SKY Perfect’s Subscribers, May 2009
Revenue of SKY Perfect by Business
Subscriber Quantity Proportion of SKY Perfect by Business by the End of May 2009
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ARPU of SKY Perfect, 2007-2008
Cost on Winning One Subscriber of SKY Perfect, 2007-2008
Property Rights and Control Relationship among Actual Controllers of Gehua CATV
Network
Development Course of Beijing Gehua CATV Network Co., Ltd
Operating Revenue of Beijing Gehua CATV Network Co., Ltd 2006-2008
Operating Revenue of Beijing Gehua CATV Network Co., Ltd 2006-2008 in Beijing
Registered Subscribers of Beijing Gehua CATV Network Co., Ltd 2006-2008
Digital TV Subscribers of Beijing Gehua CATV Network Co., Ltd 2007-2008
Solvency of Beijing Gehua CATV Network Co., Ltd
Profitability of Beijing Gehua CATV Network Co., Ltd
Operation Ability of Beijing Gehua CATV Network Co., Ltd
Interactive TV Equipment and Pricing Standard by Function
Operating Revenue of Shanghai Oriental Pearl (Group) Co., Ltd 2007-2009
Revenue of Shanghai Oriental Pearl (Group) Co., Ltd 2008 by Sector
New Media Service Platform Operation of Shanghai Oriental Pearl (Group) Co., Ltd
Solvency of Shanghai Oriental Pearl (Group) Co., Ltd 2007-2009
Profitability of Shanghai Oriental Pearl (Group) Co., Ltd 2007-2009
Operation Ability of Shanghai Oriental Pearl (Group) Co., Ltd 2007-2009
Revenue of Shanxi Broadcast & TV Network Intermediary Co., Ltd 2008 by Business
Revenue of Shanxi Broadcast & TV Network Intermediary Co., Ltd 2008 by Region
Main Business Revenue and Net Profit of Shanxi Broadcast & TV Network
Intermediary Co., Ltd 2005-2008
Revenue Proportion of Hunan TV & Broadcast Intermediary Co., Ltd 2008 by
Business
Revenue Proportion of Hunan TV & Broadcast Intermediary Co., Ltd 2008 by Region
Main Business Revenue and Net Profit of Hunan TV & Broadcast Intermediary Co.,
2005-2008
Development Course of Hunan TV & Broadcast Intermediary Co., Ltd
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Publication date: Jul. 2009
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