China Third-party Payment Industry Report,
2010-2013
July 2011
This report
 Analyzes the market environment of third-party
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Abstract
Transaction Volume of Third-Party Payment Market in China,
Third-party payment refers to an Internet-based means of exchange that
2005-2013E
provides online (Internet) and offline (telephone & mobile phone)
payment channels enabling user-to-merchant online payment, fund
settlement, inquiries and statistics, etc.
In 2010, market transaction volume of third-party payment broke
through RMB 1 trillion and registered RMB 1.1395 trillion in China.
However, third-party payment market is still in its infancy stage and is
expected to develop rapidly in the next several years.
People’s Bank of China issued “Regulation on Payment Service of Non-
financial Organization” on 14 Jun. 2010, with the aim to officially
supervise the domestic third-party payment industry. On 26 May 2011,
Source: ResearchInChina
People’s Bank of China granted the first batch of “Payment Transaction
Alipay: Alipay is a third-party payment platform that belongs to Alibaba
License” to 27 third-party payment companies including Alipay, Tenpay,
ChinaPay and 99Bill. In terms of market share, the top three third-party
group. As of Dec. 2010, its number of registered users broke through
550 million, and daily transaction value reached RMB 2.6 billion and
payment service providers in China are Alipay, Tenpay and ChinaPay.
daily number of transactions hit 11 million. It is expected that the annua
transaction value of Alipay will achieve about RMB 1 trillion in each of
the next two years.
YeePay: YeePay is an integrated payment platform. Till 26
TenPay: As Tencent’s third-party payment platform, TenPay
Nov. 2010, with over 10 thousand large and medium signed
accumulated 150 million personal users and over 400 thousand
merchants, its daily transaction volume and number of
cooperative merchants till Dec. 2010.
transactions exceeded RMB200 million and 1 million
respectively. Moreover, YeePay plays a leading role in the
ChinaPay: ChinaPay is a third-party payment service provider
telephone payment market. During 2008-2010, it experienced
with diversified business. Its business growth is mainly driven by
rapid development in the fields of aviation, telecommunication
those monopolistic fields including fund and insurance online
and education.
payment. However, this monopolistic advantage is gradually
diminished. In addition, with limited investment, online payment
Chinabank Payments: The lower online payment price is the
service is not the core business of ChinaPay, and its
key competitive advantage of Chinabank Payments. In
competitiveness is weak.
addition, its offline credit card payment business has the early
entry advantage.
99Bill: As of 30 Apr. 2011, with transaction volume over RMB
100 billion, 99bill has 91 million registered users and over 980
Shengpay: With a registered capital of RMB250 million and
thousand business partners. During 2008-2009, 99Bill shifted its
about 250 employees, Shengpay is an independent third-party
major business to the segment markets, including insurance and
payment service provider belongs to Shanda Group. It
fund industries, to get involved in the differential competition.
provides payment solution for Shanda’s business including
literature, music, film, recreation and tourism.
All In Pay: Headquartered in Shanghai, All In Pay possesses registered
capital of RMB 1.36 billion. Its main services include offline payment for
POS machine, online payment service, telephone payment through call
center, and payment service for other self-service terminal equipment.
Qiandai: Qiandai has registered capital of RMB 100 million and over
300 employees. In the field of mobile payment, backed by its technical
R&D strength, Qiandai has developed QDSIM expansion card, a smart
card chip product with full intellectual property rights.
Lakala: Founded in 2005, Lakala is a member enterprise of Lenovo
Holdings with accumulative investment of RMB 350 million. As of Jan.
2011, it had 38 branches and offices in total, with over 1000 employees.
Currently, Lakala has set up approximately 50 thousand convenient
payment sites in over 230 cities, and can be found in over 50 thousand
offices and 100 thousand households. Moreover, at present, the
number of Lakala’s convenient payment sites is 3 times of the number
of post offices.
Table of contents
1. Overview of Third-Party Payment
1.1 Definition
1.2 Regulatory Policies
2. Market Environment of Third-Party
Payment Industry
2.1 Overview of Chinese Netizen
2.2 Overview of Chinese Online Merchant
2.2.1 Scale and Transaction Volume
2.2.2 Regional Development
2.2.3 Distribution by Industry
2.3 Development of Mobile Phone Users in
China
3. Market Analysis of Third-Party Payment
Industry
3.1 Market Scale
3.2 Market Segments
3.2.1 Online Payment
3.2.2 Mobile Phone Payment
3.2.3 Telephone Payment
4. Competition
4.1 Market Share
4.2 Main Platforms
5. Key Licensed Enterprises
5.1 Alipay
5.1.1 Changes of Stock Rights
5.1.2 Development
5.1.3 Subscriber Volume
5.1.4 Daily Transaction Volume and
Number of Transactions
5.1.5 Partner
5.1.6 Multinational Payment Service
5.1.7 Business Volume on Alibaba’s
Platform
5.1.8 SWOT
5.2 TenPay
5.2.1 Changes of Stock Rights
5.2.2 Development
5.2.3 Product and Service
5.2.4 Livelihood Payment
5.2.5 Air Ticket Payment
5.2.6 SWOT
5.3 99Bill
5.3.1 Profile
5.3.2 Development
5.3.3 Subscriber
5.3.4 SWOT
5.4 YeePay
5.4.1 Development
5.4.2 Operation
5.4.3 SWOT
5.5 iPS
5.6 Chinabank Payments
5.7 ChinaPnR
5.8 Others - Internet Tycoon
5.8.1 Shengpay
5.9 Others - State-owned
5.9.1 All In Pay
5.9.2 KuaiPay
5.9.3 Beijing Digital Wangfujing Technology Ltd. Co.
5.10 Others - Card Distribution
5.10.1 Property & Credit (Zihexin)
5.10.2 Open Union
5.11 Others - Independent Service Provider
5.11.1 Qiandai
5.11.2 SmartPay
5.11.3 Lakala
5.12 Others - Unionpay and Bank
5.12.1 Shanghai FFT Information Service Ltd.
5.12.2 China UnionPay Merchant Services Co., Ltd.
5.12.3 Beijing UnionPay
6. Other Key Enterprises
6.1 ChinaPay
6.1.1 Profile
6.1.2 SWOT
6.2 PayEase
6.3 Beijing Cloudnet Internet Co., Ltd.
6.4 Union Mobile Pay (UMPay)
6.5 Others
6.5.1 BestPay
6.5.2 95epay
6.5.3 Ecpss
7. Market Forecast of Third-Party Payment
Industry
7.1 Main Influencing Factors
7.2 Market Forecast
7.3 Segment Market Forecast
Selected Charts
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Interpretation of Third-party Payment Regulatory Policies
List of Companies firstly Obtained Payment Business License
Number of Netizens & Internet Penetration in China, 2002-2010
Echelon Distribution of Online Merchants in China
Industry Distribution of Small & Medium Online Merchants, 2010
Distribution of Small & Medium Online Merchants by Business Type in China
Number of Mobile Phone Users in China, 2006-2011Q1
Number of Mobile Internet Users in China, 2008-2013F
Transaction Volume and Growth Rate of China's Third-party Payment Market, 2005-2010
Proportions of Third-party Online Payment, Mobile Payment and Telephone Payment by Transaction
Volume, 2005-2010
Number of Registered Accounts and Growth Rate of China's Third-party Payment Market, 2005-2010
Transaction Volume and Growth Rate of China's Third-party Online Payment, 2005-2011Q1
Number of Registered Accounts and Growth Rate of China's Third-party Online Payment, 2005-2010
Transaction Volume and Growth Rate of China's Third-party Mobile Payment, 2005-2010
Number of Registered Accounts and Growth Rate of China's Third-party Mobile Payment, 2005-2010
Transaction Volume and Growth Rate of China's Third-party Telephone Payment, 2005-2010
Number of Registered Accounts and Growth Rate of China's Third-party Telephone Payment, 2005-2010
Market Shares of Third-Party Online Payment Companies, 2011Q1
Comparison of China’s Key Payment Platforms
Comparison of China’s Key Payment Platforms by Type
Alipay’s Controlling Shareholders before Equity Transfer
Alipay’s Controlling Shareholders after Equity Transfer
AliPay’s History
Basic Information of AliPay’s Business License
Selected Charts
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Number of Registered Accounts and it’s Growth Rate of AliPay, 2006-2010
Comparison between AliPay and PayPal by Number of Registered Accounts
AliPay’s Daily Trading Volume and Transaction Amount, 2004-2011
Cross-Border Payment Service Flow of Alipay
Some of Alipay’s Clients & Partners
Number of Taobao’s Registered Accounts, 2006-2010Q2
Sales and It’s Growth Rate of Taobao, 2005-2009
SWOT of AliPay
Equity Structure of TenPay
TenPay’s History
Basic Information of TenPay’s Business License
Products and Services of TenPay
Development of TenPay's Air Ticket Business
SWOT of TenPay
99Bill’s History
Basic Information of 99Bill’s Business License
Quantity of Individual Subscribers and Merchant Subscribers of 99Bill, 2004-2011
SWOT of 99Bill
YeePay’s History
Basic Information of YeePay’s Business License
Key Operating Indicators of YeePay
SWOT of YeePay
IPS’s History
Basic Information of IPS’s Business License
Information of IPS’s Payment Platform
Selected Charts
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SWOT of IPS
Profile of Chinabank Payments
History of Chinabank Payments
Basic Information of Chinabank Payments’ Business License
Some Partners of Chinabank Payments
SWOT of Chinabank Payments
Chinapnr’s Headquarters and Branches
Basic Information of Chinapnr’s Business License
Some Partners of Chinapnr
Basic Information of Shengpay’s Business License
Big Events of ALL IN PAY
Basic Information of ALL IN PAY’s Business License
Basic Information of Kuaipay’s Business License
Basic Information of Digital Wangfujing’s Business License
Ownership Structure of Beijing Shangfutong Network Technology Co., Ltd.
Basic Information of Shangfutong’s Business License
Basic Information of Open Union’s Business License
Basic Information of Qiandai’s Business License
Basic Information of Smartpay’s Business License
Basic Information of Lakala’s Business License
Basic Information of EBPP’s Business License
Basic Information of UMS’ Business License
Basic Information of Beijing UnionPay’s Business License
Profile of Chinapay
SWOT of ChinaPay
Selected Charts
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Information of PayEase’s Platform
SWOT of PayEase
Platforms and Products of Cloudnet
SWOT of Cncard
Information of UMPay’s Headquarters and Branches
UMPay’s History
Information of 95EPAY’s Platform
Information of Ecpss’ Platform
Key Contributing Factors of China's Third-party Payment Industry, 2010-2013F
Key Barriers of China's Third-party Payment Industry, 2010-2013F
Transaction Volume and Growth Rate of China's Third-party Payment Industry, 2005-2013F
Proportions of Online Payment, Mobile Payment and Telephone Payment by Transaction Volume,
2005-2013F
Number of Registered Accounts of China's Third-party Payment Market, 2011-2013F
Transaction Volume of China's Third-party Online Payment Market, 2011-2013F
Number of Registered Accounts of China's Third-party Online Payment Market, 2011-2013F
Transaction Volume of China's Third-party Mobile Payment Market, 2011-2013F
Number of Registered Accounts of China's Third-party Mobile Payment Market, 2011-2013F
Transaction Volume of China's Third-party Telephone Payment Market, 2011-2013F
Number of Registered Accounts of China's Third-party Telephone Payment Market, 2011-2013F
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