Canada in the 1920s Advertisement Activity
You have been hired by the ACME company as an advertising manager. Your task is to design
an advertisement for one of the new products being marketed during the 1920s. As well as including
information about the features of your chosen product, you need to design an ad that will attract the
young and prosperous middle class buyers. They have money to spend and you want them to buy
your product. Remember that this ad must be historically accurate and must include the lingo of the
times.
Criteria
Grade
Level 0
49% or
Level 1
50% - 59%
Level 2
60% -69%
Level 3
70% - 79%
Level 4
80%-100%
Mark
Below (-5)
Historical Accuracy
(Knowledge &
Understanding)
(5 – 5.9)
(6 – 6.9)
- Many
inaccuracies with
some irrelevant
material. Little
supporting
evidence.
Overall not
convincing and
persuasive.
Little research.
Shows little
knowledge of
subject material.
Void of
expectations.
- Few inaccuracies.
Contains supporting,
but weak evidence.
Limited persuasive
impact. Partially
convincing and
somewhat believable.
- Information is
relevant with 1-2
minor inaccuracies.
Shows supporting
evidence. Fairly
convincing and
appropriate for
intended audience.
- Accurate and
relevant information.
Strong supporting
evidence. Very
convincing, highly
effective and
believable.
Research shows minor
knowledge of subject
material. Covers
some aspects of
expectations.
Good research.
Shows knowledge of
subject material.
Covers most aspects
of expectations.
Well researched.
Shows thorough
knowledge of
subject material.
Covers all aspects of
expectations.
Did not meet
expectations.
Contains few
images though
they may be
arranged poorly.
Ineffective
message.
Contains eye-catching
images. Arranged in a
somewhat appealing
way. Effective in
conveying intended
message.
Contains clear,
appropriate images.
Arranged in an
appealing way.
Moderately effective
in conveying
intended message.
Contains clear,
concise, and
effective images.
Arranged in a highly
appealing way.
Very effective in
conveying intended
message.
Did not meet
expectations.
Demonstrates
little creativity
and originality.
Easily forgotten.
Not effective in
appealing to the
viewers’
emotions.
Demonstrates a small
degree of creativity
and originality.
Somewhat
memorable. Appeals
marginally to the
viewers’ emotions.
Demonstrates
creativity and
originality. The
poster is memorable
and appeals
somewhat to the
viewers’ emotions.
Demonstrates
exceptional
creativity and
originality. The
poster is highly
memorable and
appeals to the
viewers’ emotions
Did not meet
expectations.
RATIONALE
Research
(Thinking and Inquiry)
Did not meet
expectations.
RATIONALE
Appearance
(Communication)
POSTER
Overall Impact
(Application)
POSTER
Comments:
(7-7.9)
(8-10)
/10
/10
/10
/10