China Sporting Goods Market Report,
2008
With the successful conduct of 2008 Beijing Olympic Games,
sports industry will become a new highlight during china
rapid economic development, sporting goods market will also
witness a new development.
The market scale of sporting goods in china is expected to
achieve USD6.2 billion in 2008. Caused by the government
strongly advocates national fitness, around 400 million
Chinese people are engaged in various sports and the figure
is rising continuously, which will definitely bring a great
demand for sporting goods.
Market Scale of Sporting Goods in China, 2004-2008
Source: China Sporting Goods Federation
According to China Customs, the export volume of sporting goods was 2.713 billion pieces during Jan 2008-Jun
2008, up 8.58% compared to the same period of 2007; the export value was US$4.98 billion, up 22.43% compared
to the same period of 2007; The average price was US$1.84, rising 12.76% over the same period of 2007.
Moreover, the import value of Guangdong port was US$160 million, up 12.76% than the same period of 2007,
among which, golf equipments was the main import kind of sporting goods.
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1. Status Quo of China Sporting Goods Industry, •
2007-2008
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1.1 Definition and classifications
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1.2 Status Quo of the Industry
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1.2.1 Status Quo
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1.2.2 Market Drivers
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1.2.3 Retailing Structure
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1.3 Industrial Competitiveness
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2. Analysis of Market Segments, 2007-2008
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2.1 Sportswear
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2.2 Sport Shoes
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2.3 Fitness Equipments
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2.4 Other Sporting Goods
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2.4.1 Great Market Potential for Outdoor Sports
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2.4.2 Skiing
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2.4.3 Fishing Tackle
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2.4.4 Diving
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2.4.5 Golf
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3. Import and Export, 2007-2008
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3.1 Export & Import in 2007
3.2 Export in H1 2008
3.3 Import in H1 2008
3.4 Oversea Safeguard Measures on China-Made
Sporting Goods
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3.5 Problems of Sportswear Export and
Countermeasures
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4. Regional Markets
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4.1 Beijing
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4.1.1 Market Capacity
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4.1.2 Marketing Channels
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4.1.3 Brand Competition
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4.1.4 New Consumption Concepts
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4.2 Shanghai
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4.2.1 Main Economic Indices
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4.2.2 Marketing Channels
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4.2.3 Tendency towards Leisure Wear
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4.3 Guangzhou
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4.3.1 Market Scale
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4.3.2 Consumption of Sportswear
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4.3.3 Brand Competition
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4.4 Chengdu
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4.4.1 Market Capacity
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6.4 Puma
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4.4.2 Market Competition
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6.5 Kappa
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6.6 Li Ning
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5. Consumer Analysis
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6.7 Doublestar
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5.1 Demand Analysis
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6.8 Anta
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5.2 Consumer Behavior Analysis
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6.9 Erke
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5.3 Teenage Sporting Goods Market
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6.10 Peak
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5.3.1 Consumption Structure
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6.11 Double Happiness
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5.3.2 Brand Awareness
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6.12 WNQ Fitness Co., Ltd.,
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5.4 Influences of Purchase Decision
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6.13 Good Family Co., Ltd.
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5.4.1 Brand Preference
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6.14 Taishan Sports Industry Group
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5.4.2 Price
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6.15 Sport 100
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5.4.3 Advertisement
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6.16 Other Companies
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5.4.4 Fashion
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7. Industrial Developmental Trend
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7.1 The “Eleventh-Five Year Plan” Regarding
China Sports Industry
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7.2 Development Forecast,2008-2010
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8 Conclusions
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6. Key Sporting Goods Manufacturers in China
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6.1 NIKE
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6.1.1 Company Profile
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6.1.2 Operations
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6.1.3 Development Strategy
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6.2 Adidas
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6.2.3 Plan for Development in China
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6.3 Mizuno
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Market Scale of Sporting Goods in China, 2004-2008
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Market Share of Top Ten Sportswear Brands in China, 2007-2008
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Price fluctuations of Sportswear in Guangzhou City, 2007-2008
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Prices Fluctuations of Sport Shoes in Guangzhou City, 2007-2008
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Consumer Structure of China Sportswear Market
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Factors Influencing Sports Shoes Purchase Decision in Guangzhou City
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Strategy Comparison among Domestic Sporting Goods Companies and Foreign
Companies
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China Top Ten Fitness Equipment Manufacturers in 2007
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Consumption Structure of Various Cities in China, 2007-2008
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Demand Characteristics of Sportswear Consumers according to Age
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Teenager Consumption Structure in Beijing and Shanghai
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Brand Awareness of Teenagers for Sportswear
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Profit Forecast and Evaluation of Li Ning Co., Ltd., 2008-2010
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Top Ten Sporting Goods Brands in China, 2007-2008
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Publication date: Oct. 2008
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