West Side Market Cleveland, Ohio Fall Edition 2012 Volume 1, Issue 1 Hea lt hy, L oca l Options Awa it But don’t expect everything to be local. After all, A bounty of local and imported foods can be found at Cleveland’s historic West Side Market. Clevelanders are clamoring for fresh and healthy food options, and ideally, they want that food to come from local farms. The West Side Market, Cleveland’s original grocery store, is just the place to go to fill your basket with fruits, vegetables, produce, and meats that have been raised, often organically, by fellow Ohioans. Just a small sample of local delights that can be found at the 100 year old market include grass-fed beef from Ashtabula County, Lake Erie Creamery cheese from Cleveland, goat cheese from Hiram, and butter and honey from Amish farmers in Holmes County. In this issue: this is Cleveland; our growing season is short. Vegetable vendor Tom Dunderman laughs when he talks about the unrealistic expectations of some shoppers. "People in January ask me, 'Is this broccoli local?' And I'll say, 'It's January; My backyard looks like your backyard.' " 100 years and still going strong 1 During the colder months, vendors fill their stands Healthy choices made easy at the market 1 Vendors selling through the generations 2 with nonlocal organic food and conventionally raised U.S. and imported goods. This certainly holds over the thousands of shoppers who frequent the market each week, but it’s the locally grown and raised goods that shoppers seek in increasing numbers. To meet that need, new stands are continuing to open each season. In the produce arcade, for example, new vendors are selling Lorain County honey (Jorgensen's Apiary) and Geauga County maple syrup (Maple Valley Sugarbush). Inside the main market hall, the meat vendors have remained fairly consistent over the years, but most are now purchasing from distributors who sell Ohio-grown chicken, beef, lamb and pork. Ohio farmers are optimistic that the trend toward local food consumption will help the West Side Market to continue to thrive for another 100 years. A huge menu while 2 you shop! Special points of interest: Briefly highlight your point of interest here. Briefly highlight S E E S A M P L E A RT I C L E A B OV E your point of interest here. Briefly highlight your point of interest here. Briefly highlight your point of Organization Name Address Line 1 Address Line 2 Address Line 3 Address Line 4 Mailing Address Line 1 Tel: 555 555 5555 Mailing Address Line 2 Mobile: 555-555-5555 Fax: 555 555 5555 Mailing Address Line 3 E-mail: someone@example.com Mailing Address Line 4 Mailing Address Line 5 Organization We’re on the Web! example.microsoft.com Tag line goes here. B a c k Pa g e S t o r y H e a d l i n e This story can fit 175-225 words. If your newsletter is folded and mailed, this story will appear on the back. So, it’s a good idea to make it easy to read at a glance. A question and answer session is a good way to quickly capture the attention of readers. You can either compile questions that you’ve received since the last edition or you can summarize some generic questions that are frequently asked about your organization. A listing of names and titles of managers in your organization is a good way to give your newsletter a personal touch. If your organization is small, you may want to list the names of all employees. Caption describing picture or graphic. If you have any prices of standard products or services, you can include a listing of those here. You may want to refer your readers to any other forms of communication that you’ve created for your organization. You can also use this space to remind readers to mark their calendars for a regular event, such as a breakfast meeting for vendors every third Tuesday of the month, or a biannual charity auction. If space is available, this is a good place to insert a clip art image or some other graphic.