SLR-B

*SLRB1*

Seat

No.

SLR-B – 1

M.A. Mass Communication (Semester – I) Examination, 2015

(New – CBCS)

PRINCIPLES OF MASS COMMUNICATION (Paper – I)

OZg§kmnH$mMr _ybVËdo

Day and Date : Monday, 16-11-2015

Time : 10.30 a.m. to 1.00 p.m.

N.B. : i) All questions are compulsory .

gd© àíZ Amdí`H$ AmhoV.

ii) Figures to the right indicate full marks.

COdrH$S>rb A§H$ àíZm§Mo nyU© JwU Xe©{dVmV.

1. Select the correct alternatives.

`mo½` n`m©`mMr {ZdS> H$am.

1) Self communication means _______________

ñd g§kmnZ åhUOo

__________________ a) Inter-personal communication b) Intra-personal communication nañna g§dmX

AmË_ g§dmX c) Group communication d) Mass communication

JQ> g§dmX

OZ g§kmnZ

2) _______________ model is called as Helical Model.

__________________

`m à{V_mZmbm ho{bH$bmMo à{V_mZ åhQ>bo OmVo.

a) Dance b) Schramm c) Gerbner d) None of these

S>mÝg l°_

J~©Za

`mn¡H$s Zmhr

Max. Marks : 70

14

P.T.O.

SLR-B – 1

-2-

3) There are _______________ factors in SMCR model.

__________________

Eg.E_.gr.Ama. à{V_mH$m_Üò KQ>H$ AmhoV.

a) four b) five c) six d) three

Mma nmM ghm

VrZ

*SLRB1*

4) _______________ develops the model of social references.

gm_mOrH$ g§X^m©Mo à{V_mZ

__________________

`m§Zr {dH${gV Ho$bo.

a) George Gerbner b) Wilber Schramm

Om°O© J~©Za

{dë~a l°_ c) Shannon and Weaver d) Newcomb eZm°Z Am{U drìha

Ý`yH$m°å~

5) The MacBride Commission was setup in _______________

_______________

_°H$~«°mBS> Am`moJmMr ñWmnZm

______________

_Üò Pmbr.

a) 1977 b) 1982 c) 1980 d) 1978

1977

1982

1980

1978

6) _______________ factor is more important in communication.

__________________

KQ>H$ g§kmnZmV AË`§V _hËdmMm Amho.

a) Message b) Communicator g§Xoe g§kmnH$ c) Receiver d) All of these

ñdrH$maH$

`mn¡H$s gd©

7) Interview is type of _______________

_wbmIV

__________________

Mm àH$ma Amho.

a) Mass communication b) Dyadic communication

OZ g§kmnZ

ìXr_mJu g§kmnZ c) Multiadic communication d) None of these

~hþ_mJu g§kmnZ

`mn¡H$s Zmhr

*SLRB1*

-3-

8) The communication between two persons _______________

XmoZ ì`Vr_Yrb g§kmnZ à{H«$`m

__________________

Agbo.

a) Intra-personal communication b) Inter-personal communication

AmË_ g§dmX

Am§Vaì`Vr g§dmX c) Group communication d) Mass communication g_yh g§dmX

OZ g§kmnZ

9) _______________ controls the Doordarshan.

__________________

Mo XyaXe©Zda {Z`§ÌU Amho.

a) DAVP b) NfDC

S>r.E.ìhr.nr.

EZ.E\$.S>r.gr.

c) Prasar Bharti d) I & B Ministry

àgma ^maVr

_m{hVr Am{U àgmaU _§Ìmb`

10) Harold Laswelis model developed in _______________ hoamëS> bmgdobMo à{V_mZ

__________________

_Üò {dH${gV Pmbo.

a) 1940 b) 1948

1940

1948 c) 1950 d) 1951

1950

1951

11) Communication is derived from _______________ g§dmX hm eãX

__________________ nmgyZ KoVbm Amho.

a) Latin b) French b°{Q>Z

\«|$M c) Hindi d) English qhXr

B§J«Or

12) Which one among these is not a mass media tool ?

Imbrbn¡H$s H$moUVo OZ_mÜ`_ gmYZ Zmhr ?

a) Radio b) Newspaper ao{S>Amo d¥ÎmnÌ c) Telephone d) Internet

Q>o{b\$moZ

B§Q>aZoQ>

SLR-B – 1

SLR-B – 1

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13) Gerbner’s general model developed in _______________

__________________ gmbr J~©Za `m§Zr gm_mÝ` à{V_mZ {dH${gV Ho$bo.

a) 1956 b) 1957

1956

1957 c) 1958 d) 1959

1958

1959

14) Communis means to _______________

H$å`w{Zg åhUOo

__________________ a) Inform b) Share c) Community d) None of these

_m{hVr XoUo gm_mÝ`rH$aU

O_mV

`mn¡H$s Zmhr

2. Write short notes ( any four ) :

WmoS>`mV Q>rnm {bhm (H$moUVohr Mma ) :

1) Mass communication

2) Mass media

OZ g§kmnZ

OZ _mÜ`_o

3) Receiver

4) SMCR model

5) Opinion leaders

ñdrH$maH$

Eg.E_.gr.Ama. à{V_mZ

_VZoVo

3. Write the answer in short ( any four ) :

WmoS>`mV CÎmao {bhm (H$moUVohr Mma ) :

1) State the types of mass communication.

OZ g§kmnZmMo àH$ma {deX H$am.

2) Explain the media convergence.

_mÜ`_mMo EH$mpË_H$aU ñnîQ> H$am.

*SLRB1*

12

16

*SLRB1*

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3) Discuss on the principles of mass communication.

OZ g§kmnZmMo VËdo `mda MMm© H$am.

4) Explain the ethics according to Aristotle.

A[añQ>mQ>b `mÀ`m_Vo {ZVr_yë` ñnîQ> H$am.

5) Explain the importance of the communication in the social life.

gm_m{OH$ OrdZmV g§dmXmMo _hÎd ñnîQ> H$am.

4. Write the answer in 250 words ( any two ) :

AS>rMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ ) :

1) Describe in detail the Gerbner’s model.

J~©ZaÀ`m à{V_mZm~X²Xb g{dñVa {ddoMH$ H$am.

2) Explain the Harold D Lasswell’s model of communication.

hoaëS> S>r. bmgdobMo g§dmX à{V_mZ ñnîQ> H$am.

3) Explain the verbal and non-verbal communication.

_m¡{IH$ Am{U A_m¡{IH$ g§dmX ñnîQ> H$am.

5. Write answer in 500 words ( any one ) :

1) Discuss the development communication.

{dH$mgmË_H$ g§dmXmMr MMm© H$am.

OR

Discuss the characteristics of mass communication.

OZg§kmnZmMr {d{eîQ>ço `mda MMm© H$am.

—————————

SLR-B – 1

14

14

*SLRB2*

SLR-B – 2

Seat

No.

M.A. (Mass Communication) (Semester – I) (New CBCS)

Examination, 2015

DEVELOPMENT OF MEDIA (Paper – II)

_mÜ`_mMm {dH$mg

Day and Date : Wednesday, 18-11-2015

Time : 10.30 a.m. to 1.00 p.m.

Total Marks : 70





1. Select the correct alternatives :

`mo½` n`m©`mMr {ZdS> H$am :

1) Vishwanath Wable had started _____________ newspaper.

{dídZmW dm~io `m§Zr

______________

dV©_mZnÌ gwê$ Ho$bo hmoVo.

a) Shivner

{edZoa b) Samata c) Bahishkrut Bharat d) Jagruk g_Vm

~{hîH¥$V ^maV

OmJê$H$

2) _____________ was the first editor of Dhyanprakash.

______________

ho n{hbo kmZàH$me Mo g§nmXH$ hmoVo.

a) Krushnaji Rande b) Narsingh Kelkar

H¥$îUmOr amZS>o

Zaqgh Ho$iH$a c) Shivrampant Paranjape d) Lokmanya Tilak

{edam_n§V nam§Ono bmoH$_mÝ` {Q>iH$

14

P.T.O.

SLR-B – 2

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3) _____________ was the first Marathi Magazine in Maharashtra.

______________

ho n{hbo _amR>r _m{gH$ _hmamîQ´>mV hmoVo.

a) Vivek

{ddoH$ b) Lokprabha c) Manorama d) Digdarshan bmoH$à^m

_Zmoa_m

{X½Xe©Z

4) Rashtramat Newspaper started in ________________ amîQ´>_V ho d¥ÎmnÌ

______________

_Üò gwê$ Pmbo.

a) 1908 b) 1909

1908

1909 c) 1910 d) 1912

1910

1912

5) ___________ was the father of Indian Journalism.

______________

ho ^maVr` nÌH$m[aVoMo OZH$ hmoVo.

a) Raja Ram Mohan Roy amOm am_ _mohZ am°` b) Dr. Babasaheb Ambedkar c) Narsingh Kelkar d) Lokmanya Tilak

S>m°. ~m~mgmho~ Am§~oS>H$a

Zaqgh Ho$iH$a bmoH$_mÝ` {Q>iH$

6) __________ was established by Surendranatha Banerji.

Mr ñWmnZm gwa|ÐZmW ~°ZOu `m§Zr Ho$br.

a) News Association

Ý`yO Agmo{eEeZ b) Indian Association c) Association of India d) Press Association

B§{S>`Z Agmo{eEeZ

Agmo{eEeZ Am°\$ B§{S>`m

àog Agmo{eEeZ

*SLRB2*

*SLRB2*

-3-

7) Swadeshmitram was the _________________ important Newspaper.

ñdXoe{_Ì_ ho _hÎdmMo d¥ÎmnÌ hmoVo.

a) Tamil

V{_b b) Hindi c) Marathi d) English qhXr

_amR>r

B§J«Or

SLR-B – 2

8) Sanvad Kaumudi was publishing in Language.

g§dmX H$m¡_wXr ^mfoV àH$m{eV hmoV Ago.

a) Bengali

~§Jmbr b) Persian c) English d) Hindi nmaer

B§J«Or

{h§Xr

9) was the First Marathi Daily.

ho n{hbo _amR>r X¡{ZH$ hmoVo.

a) Mumbai Vaibhav

_w§~B© d¡^d b) Kesari c) Bhala d) Shivner

Ho$gar

^mbm

{edZoa

SLR-B – 2

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10) Prabodhan started by .

à~moYZ d¥ÎmnÌ `m§Zr gwê$ Ho$bo.

a) Lokhitwadi bmoH${hVdmXr b) Raj Thakare c) Keshav Shitaram Thakare d) Bal Thakare amO R>mH$ao

Ho$ed {gVmam_ R>mH$ao

~mi R>mH$ao

*SLRB2*

11) Brahminical Magazine was publishing in Language.

~«m÷rZrH$b _°JPrZ `m ^mfoV àH$m{eV hmoV hmoVo.

a) English

B§J«Or b) Hindi c) Gujarati d) Marathi qhXr

JwOamVr

_amR>r

12) year was known as Tilak era.

{Q>iH$ `wJ åhUyZ df} AmoiIbo OmVo.

a) 1901-1920

1901-1920 b) 1920-1947 c) 1947-1950 d) 1903-1919

1920-1947

1947-1950

1903-1919

*SLRB2*

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13) Sudharak was publishing in Language.

gwYmaH$ d¥ÎmnÌ ^mfoV àH$m{eV hmoV hmoVo.

a) Both in Marathi and English

B§J«Or Am{U _amR>r XmoÝhr ^mfoV b) Marathi c) Hindi d) English

_amR>r qhXr

B§J«Or

SLR-B – 2

14) Krushnaji Prabhakar Khadilkar started the in 1930.

H¥$îUmOr à^mH$a Im{S>bH$am§Zr 1930 _Üò ho d¥ÎmnÌ H$mT>bo.

a) Nawakal

ZdmH$mi b) Hitwad c) Bhoot d) Samta

{hVdmX

^yV g_Vm


WmoS>`mV Q>rnm {bhm (H$moUVohr Mma ) :

1) Darpan

Xn©U

2) Sudharak gwYmaH$

12

SLR-B – 2

3) Dr. Babasaheb Ambedkar

S>m°. ~m~mgmho~ Am§~oS>H$a

4) Folk media bmoH$ _mÜ`_o

5) Kesari.

Ho$gar.

-6-

*SLRB2*



1) State the contribution of Lokhitwadi in Marathi Journalism.

bmoH${hVdmXtMo _amR>r nÌH$m[aVoVrb `moJXmZ {dfX H$am.

2) Explain the importance of Marathi Journalism in Maharashtra.

_hmamîQ´>mVrb _amR>r nÌH$m[aVoMo _hÎd ñnîQ> H$am.

3) Explain the importance of Mahatma Gandhi’s Journalism.

_hmË_m Jm§YrOrMr nÌH$m[aVoMo _hÎd ñnîQ> H$am.

4) Discuss the changing role and nature of the press.

nÌH$m[aVoMr ~XbVr ^y{_H$m Am{U ñdê$n `m ~m~V MMm© H$am.

5) Explain the importance of printing technology in the development of Newspaper

_wÐU V§ÌkmZmMr d¥ÎmnÌ {dH$mgmVrb _hÎd ñnîQ> H$am.

16

*SLRB2*

-7-



1) Discuss the features of Darpan Newspaper.

Xn©U d¥ÎmnÌmMr d¡{eîQ>o `mda MMm© H$am.

2) Write in detail the press in Solapur District.

gmobmnya {OëhmVrb nÌH$m[aVoda g{dñVa {bhm.

3) Explain the Birth of Journalism in India.

^maVmVrb nÌH$m[aVoMr gwédmV ñnîQ> H$am.

5. Write answer in 500 words ( any one ) : nmMeo eãXmV CÎmao {bhm (H$moUVohr EH$ ) :

1) Explain the importance of First Press Commissions.

n{hë`m d¥ÎmnÌ Am`moJmMo _hÎd ñnîQ> H$am.

OR

2) Write in detail on Marathi Magazines in the 19 th Century.

19 ì`m eVH$mVrb _amR>r _m{gHo$ `mda g{dñVa {bhm.

_____________________

SLR-B – 2

14

14

*SLRB3*

Seat

No.

SLR-B 3

M.A. (Mass Communication) (Sem. I) Examination, 2015

Paper III : REPORTING AND EDITING (New CBCS)

Day and Date : Friday, 20-11-2015

Time : 10.30 a.m. to 1.00 p.m.

N .

B .

: 1) All questions are compulsory .

2) Figures to the right indicate full marks.

Max. Marks : 70

1. Choose correct alternative :

`mo½` n`m©` {ZdS>m :

1) P. Sainath is related to nr. gmB©ZmW ho

___________ er {ZJ{S>V AmhoV.

a) Crime Reporting

JwÝhoJmar{df`H$ dmVmªH$Z b) Development Reporting

{dH$mg dmVmªH$Z c) Investigative Reporting emoY dmVmªH$Z d) None of these

`mn¡H$s EH$hr Zmhr

2) ___________ is Group Editor of Daily Lokmat.

___________ ho bmoH$_VMo g_yh g§nmXH$ AmhoV .

a) Dinakar Raikar

{XZH$a am`H$a b) Vijay Kuwalekar

{dO` Hw$dioH$a c) Uttam Kamble

CÎm_ H$m§~io d) None of these

`mn¡H$s EH$hr Zmhr

3) ___________ is an offence in court reporting.

Ý`m`mb`rZ dmVmªH$Z H$aVmZm

___________ hm JwÝhm R>aVmo.

a) Comment on Judgment

{ZH$mbmdarb ^mî` b) Comment on Eyewitness

àË`jXeuda ^mî` c) Personal Comment on Judge d) None of these

Ý`m`mYrem§da d¡`pVH$ ^mî` `mn¡H$s EH$hr Zmhr

4) News regarding Ujani dam is important for Solapur due to gmobmnyagmR>r COZr YaUmMr ~mV_r ___________ _wio _hËdmMr R>aVo.

a) Impact n[aUm_ b) Oddity doJionU c) Prominence d) None of these

_hmËå` `mn¡H$s EH$hr Zmhr

14

P.T.O.

SLR-B 3

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*SLRB3*

5) Due to Privilege Act a special right is given to

{deofm{YH$ma H$m`Úm_wio ___________ `m§Zm Img A{YH$ma XoÊ`mV Ambm Amho.

a) Journalists nÌH$ma b) Legislature bmoH$à{V{ZYr c) People

OZVm d) None of these

`mn¡H$s EH$hr Zmhr

6) ___________ is an important element for designing of newspaper.

___________ hm d¥ÎmnÌ gOmdQ>rVrb _hËdmMm KQ>H$ Amho.

a) Font

Q>§H$ b) News

~mV_r c) Morge

_m°J© d) None of these

`mn¡H$s EH$hr Zmhr

7) News about political rally belongs to ___________ type.

amOH$s` a°brMr ~mV_r ___________ àH$mamV _moS>Vo.

a) Soft News b) Hard News c) Good News d) All of these gmYr ~mV_r H$R>rU ~mV_r Mm§Jbr ~mV_r `mn¡H$s gd©

8) In any newspaper details about the editor, publisher are given in

H$moUË`mhr d¥ÎmnÌmV g§nmXH$, àH$meH$ `m~m~VMm Vnerb ___________ _Üò {Xbobm

AgVmo.

a) By line

~m` bmB©Z b) Print line

{à§Q> bmB©Z c) Date line

S>oQ> bmB©Z d) All of these

`mn¡H$s gd©

9) A person who read the copy and detects the grammatical mistakes in it is called as

~mV_rMo dmMZ H$ê$Z Ë`mVrb ì`mH$aU {df`H$ MwH$m emoYÊ`mMo H$m_ H$aUmè`mg

___________

åhUVmV.

a) Page Maker b) Compositor c) Proof Reader d) None of these noO _oH$a H§$nmo{OQ>a _w{ÐV emoYH$ `mn¡H$s EH$hr Zmhr

10) ___________ journalism uses eye-catching headlines to sale the newspaper.

Ooìhm d¥ÎmnÌ {dHo$Ê`mÀ`m CÔoemZo gZgZmQ>r _Wio {Xbo OmVmV, Ë`m àH$maÀ`m nÌH$m[aVobm

___________

åhUVmV.

a) Development

{dH$mg b) Yellow nrV c) Investigative emoY d) None of these

`mn¡H$s EH$hr Zmhr

*SLRB3*

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SLR-B 3

11) Gathering information is work of

_m{hVr Jmoim H$aUo ho ___________ Mo H$m{` Amho.

a) Sub-Editor b) Reporter

Cn g§nmXH$ dmVm©ha c) News Editor d) None of these d¥Îm g§nmXH$ `mn¡H$s EH$hr Zmhr

12) ___________ plans the material of editorial page.

AJ«boImÀ`m nmZmdarb _OHw$amMo {Z`moOZ² ___________ ho H$aVmV.

a) News Editor d¥ËV g§nmXH$ b) Editor g§nmXH$ c) Assistant Editor gh`moJr g§nmXH$ d) None of these

`mn¡H$s EH$hr Zmhr

13) A specified time limit given to each department of newspaper to complete their work is known as d¥ÎmnÌmVrb àËòH$ {d^mJmg H$m_ nyU© H$aÊ`mgmR>r {ZpíMV doi _`m©Xm R>adyZ {Xbobr AgVo

Ë`mg

___________

åhUVmV.

a) Dead Line b) Time Line

S>oS> bmB©Z Q>mB©_ bmB©Z c) Print Line

{à§Q> bmB©Z d) None of these

`mn¡H$s EH$hr Zmhr

14) A prominent news which appears below the fold of the newspaper on front page is known as d¥ÎmnÌmÀ`m n{hë`m nmZmÀ`m KS>rImbr N>mnë`m OmUmè`m R>iH$ ~mV_rg

___________

åhUVmV.

a) Anchor

A±H$a b) Banner

~°Za c) Feature

\$sMa d) None of these

`mn¡H$s EH$hr Zmhr

2. Write notes ( any four ) :

Q>rnm {bhm (H$moUË`mhr Mma )

: a) Types of Headlines

_Wù`m§Mo àH$ma b) Yellow Journalism nrV nÌH$m[aVm c) Developmental News

{dH$mg{df`H$ ~mVå`m d) Political Reporting amOH$s` dmVmªH$mZ² e) Sports Desk.

H«$sS>m {d^mJ.

12

SLR-B 3

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*SLRB3*

3. Write answers ( any four ) :

CÎmao {bhm (H$moUVohr Mma )

: a) What is the use of right to information for news reporting ?

_m{hVr A{YH$mamMr dmVmªH$ZmgmR>r Cn`wVVm H$m`

?

b) What is the use of photographs for news ?

~mV_rgmR>r N>m`m{MÌmMr Cn`wVVm H$m`

?

c) How to report a crime story ?

JwÝhoJmar{df`H$ ~mV_rMo dmVmªH$Z H$go H$amdo

?

d) What are the types of interviews ?

_wbmIVtMo àH$ma H$moUVo

?

e) What are the qualities of reporter ?

dmVm©hamÀ`m A§Jr H$moUVo JwU Amdí`H$ AmhoV

?

4. Give answers in detail ( any two ) :

Vnerbmgh CÎmao {bhm (H$moUVohr XmoZ )

: a) Differentiate between development news and in-depth news.

{dH$mg {df`H$ ~mV_r d gImob ~mV_r `mVrb \$aH$ {dfX H$am.

b) Trace various types of news structure.

~mV_r aMZoMo {d{dY àH$ma H$moUVo

?

c) Describe investigative reporting giving suitable examples.

`mo½` CXmhaUo XoD$Z emoY nÌH$m[aVoMr g§H$ënZm ñnîQ> H$am.

16

14

5. Give answers in 500 words ( any one ) : nmMeo eãXmV CÎmao {bhm (H$moUVohr EH$ )

: a) What are the values of news ? Do you think values of news are changing due to cut-throat competition of media units ? Discuss giving specific examples.

~mV_rMr _yëò H$moUVr

?

_mÜ`_m§À`m OrdKoÊ`m ñnY}_wio `m _yë`m§_Üò ~Xb hmoVmo Amho Ago dmQ>Vo H$m

?

`mo½` CXmhaUo XoD$Z MMm© H$am.

b) What is the importance of editing for news ? What is the process of editing ?

Discuss in the light of copy management.

~mV_rgmR>r g§nmXZmMo _hËd H$m` Amho

?

g§nmXZmMr àH«$s`m H$er AgVo

?

~mV_r _OHw$amÀ`m

ì`dñWmnZmÀ`m g§X^m©Zo MMm© H$am.

14

*SLRB4*

Seat

No .

SLR-B – 4

M.A. (Mass Communication) (Semester – I) (New CBCS) Examination, 2015

Paper – IV : ADVERTISING AND PUBLIC RELATIONS


Time : 10.30 a.m. to 1.00 p.m.

Instructions : 1) All questions are compulsory .

2) Figures to the right indicate full marks.

Total Marks : 70

1. Choose correct alternatives :

`mo½` n`m©`mMr {ZdS> H$am : i) The advertising medium that has the high selectivity is

________ ho Om{hamVrMo Ago _mÜ`_ Amho Á`mÀ`m {ZdS>rMr OmñV e`Vm Amho.

a) Telephone

Q>o{b\$moZ b) Mail c) Online d) None of these

_ob

Am°ZbmBZ

`mn¡H$s Zmhr ii) Press kit is commonly used for

àog H$sQ> ho gd©gmYmanUo

________

gmR>r dmnaVmV.

a) Product launching

CËnmXZ ~mOmamV AmUVmZm b) New Company Establishment c) Press Conference d) All of these

ZdrZ H§$nZr H$mT>VmZm nÌH$ma n[afX KoVmZm

`mn¡H$s gd© iii) Photo Division’s head office is situated in

N>m`m{MÌ {d^mJmMo _w»` H$m`m©b`

________

òWo Amho.

a) New Delhi

Zdr {Xëbr b) Kolkata c) Mumbai d) None of these

H$mobH$mVm

_w§~B©

`mn¡H$s Zmhr

14

P.T.O.

SLR-B – 4

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*SLRB4* iv) Directorate of Advertising and Visual Publicity (D.A.V.P.) is established in a) 1955 b) 1965 c) 1975 d) None of these

1955

1965

1975

`mn¡H$s Zmhr v) ________ is the basic principle of advertising.

________ ho Om{hamVrMo _wb^yV VËd Amho.

a) Basic needs of the consumer b) Grab attention of the consumer c) Media Scheduling d) All of these

J«mhH$m§À`m _wb^yV JaOm

J«mhH$m§Mo bj H|$ÐrV H$aUo

_mÜ`_ doimnÌH$ darbn¡H$s gd© vi) Code of ethics for PR professionals is furnished by

OZg§nH©$ ì`mdgm{`H$m§gmR>r AmMmag§{hVm

________

Zo gmXa Ho$br.

a) P.R.S.I.

nr.Ama.Eg.Am`.

b) P.B.I.

c) A.A.A.I.

d) All of these nr.Am`.~r.

E.E.E.Am`.

`mn¡H$s Zmhr vii) The target group of a political meeting is amOZ¡{VH$ gôVrb bpú`V JQ>

________

AgVmV.

a) Consumers

J«mhH$ b) Voters c) Viewers d) None of these

_VXma

àojH$

`mn¡¡H$s gd© viii) ________ is type of Radio advertisement.

________ hm ao{S>Amo Om{hamVrMm àH$ma Amho.

a) Jingle b) Promo qOJb

àmo_mo c) Audio d) All of these

Am°{S>Amo

`mn¡H$s gd©

*SLRB4*

-3ix) Which tool of the marketing mix consists of short-term incentives ?

{dnUZ {_lmVrb H$moUË`m gmYZmMm H$_r H$mbmdYrgmR>r bm^ {_iVmo ?

a) Advertising

Om{hamV b) Sales promotion c) Direct marketing d) None of these

{dH«$s dmT>

àË`j {dnUZ

`mn¡H$s Zmhr x) ________ is very useful for sales promotion.

{dH«$s dmT>{dÊ`mgmR>r

________

Cn`wV Amho.

a) Market Survey

{dnUZ gd}jU b) Ad Campaign c) Product Quality d) All of these

Om{hamV _mohr_

CËnmXZmMr JwUdËVm

`mn¡H$s gd© xi) ________ is a type of logo.

________ ho bmoJmoMm àH$ma Amho.

a) Icon b) Combination Mark c) Letter Mark d) All of these

Am`H$m°Z

H$m°på~ZoeZ _mH©$ boQ>a _mH©$

`mn¡H$s gd© xii) The most important aspect of public relations is

OZ g§nH$m©_Yrb

________ hm _hËdmMm n¡by Amho.

a) Product

CËnmXZ b) Public c) Service d) None of these

OZ godm

`mn¡H$s Zmhr xiii) Image on the internet has scope for

B§Q>aZoQ>darb à{V_og

________

Mm dmd Amho.

a) Movement hmbMmb b) Stability c) Solidity d) None of these pñWaVm

KZVm

`mn¡H$s Zmhr

SLR-B – 4

SLR-B – 4

-4xiv) ________ is cannot be part of public relations.

________ hm OZ g§nH$m©Mm ^mJ Agy eV Zmhr.

a) Advertisement

Om{hamV b) Propaganda c) Publicity d) None of these

àmonmJm|S>m

à{gÕr

`mn¡H$s Zmhr

2. Write short notes (any four ) : g§{jßV Q>rnm {bhm (H$moUË`mhr Mma ) : a) Press Release

à{gÕr nÌH$ b) Creativity gO©ZerbVm c) Media Mix

_mÜ`_ g§{_l d) Body Copy

Om{hamVrMm _w»` _OHy$a e) A.A.A.I.

E.E.E.Am`.

3. Write the answers in 150 words (any four ) :

XrS>eo eãXmV CÎmao {bhm (H$moUVohr Mma ) : a) What are the tools of advertising ?

Om{hamVrMr gmYZo H$moUVr AmhoV ?

b) Write brief note on ‘Press Kit’.

"àog {H$Q>' {df`mdaVr Q>rn {bhm.

c) Explain the process of employee communication.

H$_©Mmar g§dmXmMr à{H«$`m ñnîQ> H$am.

*SLRB4*

12

16

*SLRB4*

-5-

SLR-B – 4 d) Explain the terms Public and Public Opinion.

OZ Am{U OZ_V `m g§H$ënZm ñnîQ> H$am.

e) What are the key contents of public relations ?

OZg§nH$m©Mo _hËdmMo KQ>H$ H$moUVo AmhoV ?

4. Write answer in 250 words (any two ) :

AS>rMeo eãXmV CÎmao {bhm(H$moUVohr XmoZ ) : a) What are the kinds of target group associated advertising ?

bpú`V JQ>mZwgma Om{hamVtMo àH$ma H$moUVo AmhoV ?

b) Write about ad agency management.

Om{hamV g§ñWm ì`dñWmnZ `m{df`r {bhm.

c) Discuss the use of social media for advertising.

gmoeb {_{S>`mMm Om{hamVrgmR>r dmna `m{df`mdaVr MMm© H$am.

14

5. Write answer in 500 words (any one ) : nmMeo eãXmV CÎmao {bhm (H$moUVohr EH$ ) : a) Define advertise. Describe its advantages and disadvantages with example.

Om{hamVrMr ì`m»`m H$am. Om{hamVtMo \$m`Xo Am{U VmoQ>o gmoXmhaU dU©Z H$am.

b) Write an essay on ‘Public Relation of Central Government’.

"H|$Ð gaH$maMm OZg§nH©$' `m {df`mdaVr {Z~§Y {bhm.

14

_______________

*SLRB5*

SLR-B 5

M.A. (Mass Communication) (Semester I) (CBCS) Examination, 2015

Paper V : WRITING AND COMMUNICATION SKILLS AND CURRENT

AFFAIRS (New)

Day and Date : Thursday, 26-11-2015

Time : 10.30 a.m. to 1.00 p.m.

Total Marks : 70

Instructions : 1) All questions are compulsory .


14 1. Choose correct alternatives :


i) ___________ has become the youngest nobel peace prize winner.

Zmo~ob em§Vr nwañH$mamMr gdm©V VéU _mZH$ar R>abr Amho.

a) Malala Yusufzai _bmbm `wgw\$PmB© b) Aniya Shaikh c) Hina Rabbani d) None of these

AmZr`m eoI hrZm aã~mZr

`mn¡H$s Zmhr ii) World Post Day is observed on ___________

OmJ{VH$ Q>nmb {Xdg bm AgVmo.

a) 9 October 9 Am°Q>mo~a b) 10 October c) 10 November d) None of these

10 Am°Q>mo~a

10 Zmoìh|~a

`mn¡H$s Zmhr

P.T.O.

SLR-B 5

-2-

*SLRB5* iii) ___________ American newspaper has issued apology for racist cartoon on Mars Mission.

_§Ji _mo{h_odaVr dU©Ûofmda AmYm[aV ì`§J{MÌm~Ôb A_o[aHo$Vrb dV©_mZnÌmZo

_m\$s N>mnbr.

a) New York Times

Ý`y `m°H©$ Q>mBåg² b) The Sun c) Sunday Times d) None of these

X gZ gZS>o Q>mBåg²

`mn¡H$s Zmhr iv) India defeated ___________ team in Asian Games 2014 Hockey final and won Gold Medal.

^maVmZo `m g§Kmbm E{e`Z Joåg 2014 hm°H$sÀ`m A§{V_ gm_Ý`mV hadyZ gwdU© nXH$ nQ>H$mdbo.

a) China

MrZ b) Pakistan c) Japan d) None of these nm{H$ñVmZ

OnmZ

`mn¡H$s Zmhr v) ___________ social networking site has been closed permanently.

gmoeb ZoQ>d{Hª$J gmB©Q> H$m`_Mr ~§X Pmbr.

a) Google plus

JwJb ßbg b) Facebook c) Orkut d) None of these

\o$g~wH$

Am°Hw©$Q>

`mn¡H$s Zmhr

*SLRB5*

-3vi) Global Infrastructure facility has been launched by ___________

OmJ{VH$ nm`m^yV gmoB©-gw{dYm Zo CnbãY Ho$ë`m AmhoV.

a) UNDP b) World Bank c) UNO d) None of these

`w. EZ. S>r. nr.

OmJ{VH$ ~±H$

`w. EZ. Amoo.

`mn¡H$s Zmhr vii) ___________ team has won Champion League T-20, 2014.

M¡ånrAZ brJ Q>r -20, 2014 g§KmZo qOH$br.

a) Delhi Dare Devils

S>oëhr S>oà S>opìhëg b) Kolkata Night Riders

H$bH$ËVm ZmBQ> am`S>g© c) Chennai Super Kings d) None of these

MÝZB© gwna qH$½g

`mn¡H$s Zmhr viii) Which Movie has been chosen from India for OSCARS Awards 2014 ?

Am°ñH$a nwañH$ma 2014 gmR>r `m {MÌnQ>mMr ^maVmVyZ {ZdS> Pmbr.

a) Highway b) Long Road c) Queen d) None of these hm`do bm±J amoS>

drZ

`mn¡H$s Zmhr ix) Taslima Nasreen is ___________

Vgbr_m ZgarZ `m AmhoV.

a) Writer b) Actress c) Poet bo{IH$m

Zm{`H$m

H$d{`Ìr d) None of these

`mn¡H$s Zmhr

SLR-B 5

SLR-B 5

-4-

*SLRB5* x) ___________ is the new Chairman of UPSC.

ho `w. nr. Eg. gr. Mo ZdrZ AÜ`j AmhoV.

a) Rajni Razdan b) Vinay Mittal aOZr amOXmZ

{dZ` {_ËVb c) Alka Sirohi d) None of these

AbH$m {gamohr

`mn¡H$s Zmhr xi) _____________ disease has been declared as Global Health Emergency by WHO.

S>ãby. EM. Amo. Zo `m amoJmbm OmJ{VH$ Amamo½` AmUr~mUr Omhra

Ho$bo Amho.

a) AIDS b) Ebola

ES²>g

B~mobm c) Tuberculosis d) None of these jàmoJ

`mn¡H$s Zmhr xii) ____________ has been appointed as UNICEF Goodwill Ambassador for

South Asia.

X{jU Am{e`mMm gX^mdZm XyV åhUyZ `w{Zgo\$Zo Mr {Z`wVr Ho$br Amho.

a) Amitabh Bachhan

A{_Vm^ ~ÀMZ b) Amir Khan c) Salman Khan d) None of these

A_ra ImZ gb_mZ ImZ

`mn¡H$s Zmhr

*SLRB5*

-5xiii) Mark Zukerberg is the founder of ___________ company.

_mH©$ PwHo$a~J© hm `m H§$nZrMo g§ñWmnH$ AmhoV.

a) Tweeter b) Google

Q²>{dQ>a

JwJb c) Facebook d) None of these

\o$g~wH$

`mn¡H$s Zmhr xiv) Creator of Chacha Chowdhary cartoon corrector is ___________

MmMm Mm¡Yar `m H$mQy>©Z nmÌmMo ho {Z_m©Vo AmhoV.

a) Pankaj Singh n§H$O qgK b) Ganesh Mali c) Pran Kumar Sharma d) None of these

JUoe _mir

àmU Hw$_ma e_m©

`mn¡H$s Zmhr

2. Write short notes (any four) : g§{jßV Q>rnm {bhm (H$moUË`mhr Mma ) : a) Fluency

AñIbrVnUm b) Positive Thinking gH$mamË_H$ {dMma c) World Bank

OmJ{VH$ ~±H$

SLR-B 5

12

SLR-B 5

-6d) Time Management doioMo ì`dñWmnZ e) UNO

`w. EZ. Amo.

3. Write the answers in 150 words. (any four) :

XrS>eo eãXmV CÎmao {bhm : (H$moUVohr Mma ) : a) Write note on topic References.

g§X^© `m {df`mdaVr Q>rn {bhm.

b) Describe the process of communication.

g§dmXmMr à{H«$`m {deX H$am.

c) State the importance of Panchayat Raj n§Mm`VamOMo _hÎd ñnîQ> H$am.

d) What is UNI ?

`w. EZ. Am`. åhUOo H$m` ?

e) Write about Press release.

à{gÕr nÌH$m{df`r {bhm.

4. Write answer in 250 words (any two) :

AS>rMeo eãXmV CÎmao {bhm ( H$moUVohr XmoZ ) : a) Write about stress management.

VmU VUmd ì`dñWmnZm{df`r {bhm.

*SLRB5*

16

14

*SLRB5*

-7b) Discuss the basic principles of translation.

^mfm§VamÀ`m _ybVÎdm§daVr MMm© H$am.

c) Explain the importance of communication skills.

g§dmX H$m¡eë`m§Mo _hÎd ñnîQ> H$am.

5. Write answer in 500 words (any one) : nmMeo eãXmV CÎmao {bhm ( H$moUVohr EH$ ) : a) Define communication and discuss the types of communication.

g§dmXmMr ì`m»`m H$am Am{U g§dmXmÀ`m àH$mam§Mr MMm© H$am.

b) Write an essay on Newspaper Writing.

"d¥ËVnÌm§gmR>r boIZ' `m {df`mdaVr {Z~§Y {bhm.

_____________________

SLR-B 5

14

*SLRB11*

Seat

No.

SLR-B – 11

M.A. (Mass Communication) (Semester – II) (CGPA) Examination, 2015

MEDIA MANAGEMENT (Paper – I)

_mÜ`_ ì`dñWmnZ

Day and Date : Tuesday, 17-11-2015

Time : 10.30 a.m. to 1.00 p.m.

Total Marks : 70




`mo½` n`m©`mMr {ZdS> H$am : i) Discovery channel started in ______________

{S>ñH$ìhar M°ZbMr gwédmV

______________

_Üò Pmbr.

a) 1999

1999 b) 1998 c) 1997 d) 1996

1998

1997

1996 ii) ____________ is the most circulated newspaper in India.

______________

ho ^maVmVrb gdm©{YH$ InmMo d¥ÎmnÎm Amho.

a) Amar Ujala

A_a COmbm b) Jagarn c) Hindustan d) None of these

OmJaU qhXwñWmZ

`mn¡H$s Zmhr

14

P.T.O.

SLR-B – 11

-2iii) Broadcasting capacity of fm stations is upto _____________ only.

E\$E_ ao{S>Amo ñQ>oeZMr àgmaU j_Vm Ho$db

______________

AgVo.

a) 25 km

25 {H$._r.

b) 40 km c) 100 km d) None of these

40 {H$._r.

100 {H$._r.

`mn¡H$s Zmhr

*SLRB11* iv) What is the meaning of ‘Signature Tune’ ?

"{g½ZoMa Q>çyZ' Mm AW© Amho.

a) Signature b) Autograph c) Special Tune d) None of these

{g½ZoMa

Am°Q>moJ«m\$

{deof YyZ

`mn¡H$s Zmhr v) TRP stands for

Q>rAmanr Mo nyU©ê$n a) Television Rating Point

Q>o{bpìhOZ aoqQ>J nm°BÝQ> b) Television Role Process

Q>o{bpìhOZ amob àmogog c) Television Role Point

Q>o{bpìhOZ amob nm°BÝQ> d) None of these

`mn¡H$s Zmhr

*SLRB11*

-3vi) _____________ is the Chairman of the Zee group.

Pr J«wnMo

______________

ho MoAa_Z Amho.

a) Subhash Chandra b) Vineet Jain c) Karan Karnic d) None of these gw^mf M§Ðm

{d{ZV O¡Z

{H$aU H${U©H$

`mn¡H$s Zmhr vii) BBC stands for

~r~rgrMo nyU© ê$n a) British Broadcasting Corporation

{~«Q>re ~«m°S>H$mpñQ>¨J H$mnmo}aoeZ b) British Board Company

{~«Q>re ~moS>© H§$nZr c) British Board Cinema

{~«Q>re ~moS>© {gZo_m d) None of these

`mn¡H$s Zmhr viii) Major revenue of any newspaper spent on ____________

H$moUË`mhr d¥ÎmnÌmMo CËnÝZ àm_w»`mZo

______________

`mgmR>r IM© hmoVo.

a) Machinery

`§Ìgm_J«r b) News print c) Man power d) None of these d¥ÎmH$mJX

_Zwî`~i

`mn¡H$s Zmhr

SLR-B – 11

SLR-B – 11

-4-

*SLRB11* ix) Indian Broadcasting Service established in __________

^maVr` àgmaUgodm

______________

_Üò ñWmnZ Pmbr.

a) 1927

1927 b) 1930 c) 1935 d) 1940

1930

1935

1940 x) ____________ is a theatre of mind.

______________

ho _ZmMo ZmQ>çJ¥h Amho.

a) Radio b) Television c) a) and b) d) Internet ao{S>`mo

Xya{MÌdmUr a)

Am{U b)

B§Q>aZoQ> xi) DTH service started in ______________

______________

gmbr S>rQ>rEM godm gwé Pmbr.

a) 2004 b) 2005

2004

2005 c) 2006 d) 2007

2006

2007 xii) ___________ works as a advertising agency for Government of India.

^maV gaH$magmR>r Om{hamVg§ñWm åhUyZ

______________

H$m`© H$aVo.

a) DAVP

S>rEìhrnr b) RNA c) PIB d) TRP

AmaEZE nrAm`~r

Q>rAmanr

*SLRB11*

-5xiii) In television studio news first reaches to ____________

{MÌdmUr ñQ>çw{S>AmoV ~mV_r àW_

______________

{d^mJmV OmVo.

a) Input section

BZnyQ> {d^mJ b) Output section

AmD$Q>nyQ> {d^mJ c) Broadcast studio

àgmaU ñQ>çw{S`mo d) None of these

`mn¡H$s Zmhr xiv) Ownership pattern of sanchar is ____________ type.

g§MmaMr _mbH$s nÕV

______________

Amho.

a) Individual

ì`VrJV b) Private c) Public company d) None of these

ImOJr nãbrH$ H§$nZr

`mn¡H$s Zmhr

2. Write in short notes ( any four ) :

Q>rnm {bhm (H$moUVohr Mma ) : i) Economics of print media

_w{ÐV _mÜ`_mMo AW©H$maU ii) Media Monopoly

_mÜ`_ EH$m{YH$maemhr

SLR-B – 11

12

SLR-B – 11 iii) Editorial Responsibility g§nmXH$s` O~m~Xmar iv) ABC

E~rgr v) INS.

AmÈZEg.

-6-

3. Write answer in 150 words ( any four ) :

XrS>eo eãXmV CÎmao {bhm (H$moUVohr Mma ) :

1) Explain the management is multi-disciplinary activity.

ì`dñWmnZ ho ~hþn`m©`r H$m`© Amho ñnîQ> H$am.

2) Discuss the new trends in Radio.

ao{S>`mo _Yrb Zdo àdmh MMm© H$am.

3) Describe the principles of Management.

ì`dñWmnZmMo _ybVÎdo dU©Z H$am.

4) Discuss what is price war.

qH$_V `wÕ H$m` Amho MMm© H$am.

5) Explain the working of INS.

AmÈZEg Mo H$m`© ñnîQ> H$am.

4. Write answer in 250 words ( any two ) :


1) Explain the functions of ABC.

E~rgrMo H$m`} ñnîQ> H$am.

*SLRB11*

16

14

*SLRB11*

2) Explain the term media monopoly.

_mÜ`_ EH$m{YH$maemhr g§km ñnîQ> H$am.

3) Comment on TRP.

Q>rAmanr `mda ^mî` H$am.

-7-


500 eãXmV CÎmao {bhm (H$moUVohr EH$ ) :

1) Explain the management of FM Radio.

E\$E_ ao{S>`moMo ì`dñWmnZ ñnîQ> H$am.

OR

2) Explain media management is Art and Science.

ì`dñWmnZ ho H$bm Am{U emñÌ Amho ñnîQ> H$am.

_____________________

SLR-B – 11

14

*SLRB12*

Seat

No.

SLR-B 12

M.A. (Mass Communication) (Semester II) (C.G.P.A.) Examination, 2015

MEDIA LAW AND ETHICS (Paper II)


Time : 10.30 a.m. to 1.00 p.m.

Note : i) All questions are compulsory .

ii) Figures to the right indicate full marks.

Max. Marks : 70


`mo½` n`m©`mMr {ZdS> H$am

: i) Prasar Bharati was passed on

àgma ^maVr H$m`Xm _________ amoOr ApñVËdmV Ambm .

a) 12 Sept. 1990

12 gßQ>|~a 1990 b) 23 Nov. 1997

23 Zmoìh|~a 1997 c) 20 Nov. 1999

20 Zmoìh|~a 1999 d) 20 Sept. 1985

20 gßQ>|~a 1985 ii) ________ Press Commission suggested to establish Press Registrar Office.

d¥ÎmnÌ à~§YH$ H$m`m©b` ñWmnZ H$aÊ`mMr gyMZm

_________

d¥ÎmnÌ Am`moJmZo Ho$br

.

a) Fifth nmMdo b) Third

{Vgao c) Second

Xwgao d) First n{hbo iii) In Rajastan _________ fought for Right to Information.

amOñWmZ_Üò

_________

`m§Zr _m{hVr A{YH$mamgmR>r g§Kf© Ho$bo

.

a) Aruna Roy

AéUm am°` b) Rajendra Singh amO|Ð> qgh c) Tarun Tejpal

VéU VoOnmb d) Aruna Singh

AéUm qgh

14

P.T.O.

SLR-B 12

-2-

*SLRB12* iv) The new Patent Act is implemented from year ________.

_________

gmbr Zdm noQ>|Q>> H$m`Xm A_bmV Ambm Amho

.

a) 20 May 1999

20 _o 1999 c) 20 May 2003

20 _o 2003 b) 20 May 2000

20 _o 2000 d) 20 May 2005

20 _o 2005 v) In Indian print media _________ percent foreign direct investment is allowed.

^maVmVrb _w>{ÐV _mÜ`_mV _________ Q>¸o$ eoa naH$s` Jw§VdUyH$sg nadmZJr Xrbr .

a) 26 percent

26 Q>¸o$ b) 27 percent c) 28 percent

27 Q>¸o$ 28 Q>¸o$ d) 36 percent

36 Q>¸o$ vi) ________ types of classified documents.

dJuH¥$V XñVmdoOmMo _________ BVHo$ àH$ma AmhoV .

a) Two

2 b) Four

4 c) Six

6 d) Nine

9 vii) Article _________ is related to provision for declaration of emergency.

_________ `m H$b_mZwgma AmUr~mUr Omhra H$aÊ`m~m~VMr VaVyX Ho$br Amho .

a) 356 (1)

356

(

1

) b) 352 (1)

352

(

1

) c) 399 (1)

399

(

1

) d) None of these

`mn¡H$s Zmhr viii) ________ submitted the report of second press commission.

Xwgè`m d¥ÎmnÌ Am`moJmMm Ahdmb _________ `m§Zr gmXa Ho$bm .

a) K. K. Mathew b) Girilal Jain c) P. K. Goswami d) Aruna Roy

Ho$

.

Ho$

.

_¡Ï`y {J[abmb O¡Z nr

.

Ho$

.

Jmoñdm_r AéUm am°` ix) First ombudsman in India was appointed by

^maVmV d¥ÎmnbmMr Zo_UyH$ gd©àW_ _________ `m§Zr Ho$br .

a) Times of India

Q>mB©åg A°\$ B§{S>`m b) The Hindu

X {hÝXy c) The Indian Express

X B§{S>`Z Egàog d) None of these

`mn¡H$s Zmhr x) Article ________ deals with law of defamation.

~XZm_rÀ`m H$m`Úm~Ôb VaVyX KQ>ZoÀ`m H$b_

_________

_Üò Z_yX Amho

.

a) 499

499 b) 492

492 c) 482

482 d) None of these

`mn¡H$s Zmhr

*SLRB12*

-3-

SLR-B 12 xi) Idea of preamble was borrowed from Constitution of

KQ>ZoÀ`m àmñVm{dH$mMr g§H$ënZm

_________

À`m KQ>Zodê$Z KoVbr Amho

.

a) Australia

Am°ñQ´>o{b`m b) France

\«$mÝg c) U.S.A.

`y .

Eg .

E .

d) None of these

`mn¡H$s Zmhr xii) ________ Act was enacted in year 1923.

1923 gmbr

_________

hm H$m`Xm g§_V H$aÊ`mV Ambm

.

a) Official Secrets Act emgH$s` JmonZr`VoMm H$m`Xm c) Right to Information

_m{hVr A{YH$ma b) Trade Mark Act

ì`mnma {MÝh H$m`Xm d) None of these

`mn¡H$s Zmhr xiii) Trade Mark Act 1999 is implemented from

ì`mnma >{MÝh H$m`Xm 1999 _________ nmgyZ Am_bmV Amho .

a) 15 Sept. 2003

15 gßQ>|~a 2003 b) 25 June 2004

25 OyZ 2004 c) 23 Aug. 2005

23 Am°JñQ> 2005 d) 25 Nov. 2006

25 Zmoìh|~a 2006 xiv) The Working Journalist Act came into existence from _________

_________

gmbr H$m{_©H$ nÌH$ma H$m`Xm ApñVËdmV Ambo.

a) 1963

1963 b) 1955

1955 c) 1977

1977 d) 1988

1988


Q>rnm {bhm ( H$moUVohr Mma ) :

1) Ombudsman d¥Îmnmb

2) Broadcast Council

àgmaU n[afX

3) Prasar Bharati Act

àgma ^maVr H$m`Xm

4) Right to Information Act

_m{hVr A{YH$ma H$m`Xm

5) Official Secrets Act.

emgH$s` JmonZr`VoMm H$m`Xm .

12

SLR-B 12

-4-

*SLRB12*


XrS>e o eãXmV CÎmao {bhm

(

H$moUVohr Mma

) :

1) How media was restricted during the emergency ?

AmUr~mUrÀ`m H$mimV _mÜ`_mda H$moUVr ~§YZo bmdÊ`mV òV hmoVr

?

2) What are the guidelines of press council for media during electoral campaigning ?

{ZdS>UyH$ _mohr_oÀ`m H$mimV _mÜ`_m§gmR>r d¥ÎmnÌ _§S>imZo H$moUË`m _mJ©Xe©H$ gyMZm Ho$ë`m

AmhoV

?

3) What is sedition ?

amOÐmoh H$m` Amho

?

4) What do you understand by cyber crime ?

"gm`~a JwÝhm' `mg§X^m©V Vw_Mo AmH$bZ H$m` Amho

?

5) Describe the Patent Act.

~m¡{ÕH$ g§nXm A{YH$mamMo

(

H$m`ÚmMo

)

dU©Z H$am

.

16

14 4. Write answer in 250 words ( any two ) :

AS>rMe o eãXmV CÎmao {bhm

(

H$moUVohr XmoZ

) :

1) Discuss the major recommendations of first press commission.

n{hë`m d¥ÎmnV« Am`moJmÀ`m _hËdmÀ`m {e\$maer§Mr MMm© H$am

.

2) Explain the kinds of defamation.

~XZm_rMo àH$ma ñnîQ> H$am

.

3) State the importance of Contempt of Court Act.

Ý`m`mb` Ad_mZmÀ`m H$m`ÚmMo _hËd {deX H$am

.

5. Write answer in 500 words ( any one ) : nmMeo eãXmV CÎmao {bhm

(

H$moUVohr EH$

) : i) Discuss why the press council is called as teethless tiger.

d¥ÎmnÌ _§S>imbm XmV Zgbobm dmK H$m åhUVmV MMm© H$am

.

ii) Explain the salient features of Indian Constitution.

^maVr` amÁ`KQ>ZoMr R>iH$ d¡{eîQ>ço ñnîQ> H$am

.

14

*SLRB13*

Seat

No.

SLR-B

13

M.A. (Mass Communication) (Semester II) Examination, 2015

ELECTRONIC MEDIA (Radio and Television) (CGPA)

(Paper III)

BboQ´>m°{ZH$ {_{S>`m (ao{S>Amo Am{U Q>o{bpìhOZ)

Max. Marks : 70 Day and Date : Saturday, 21-11-2015

Time : 10.30 a.m. to 1.00 p.m.

.

N.B. : i) All questions are compulsory .



COdrH$S>rb A§H$ nyU© JwU Xe©{dVmV.

1. Choose the correct alternatives :

`mo½` n`m©` {ZdS>m : i) ____________ year colour television started in India.

^maVmV a§JrV Q>o{bpìhOZMr gwédmV ____________ _Üò Pmbr.

a) 1980

1980 b) 1982

1982 c) 1981

1981 ii) ___________ was considered the father of radio.

____________

`m§Zm ao{S>Amo OZH$ g§~moYbo OmVo.

a) Lee day

{b S>o b) Lee de forest

{b S>o \$moaoñQ> c) Le di forest

{b {S> \$moaoñQ> iii) ENG stands for

BEZOr Mo nyU©ê$n a) Electronic News Gathering

BboQ´>m°{ZH$ Ý`yO J°X[a¨J c) Electronic News Going

BboQ´>m°{ZH$ Ý`yO JmoBªJ d) 1985

1985 d) Lee Krus

{b H«y$g b) Electronic News Gaining

BboQ´>m°{ZH$ Ý`yO J|ZtJ d) None of these

`mn¡H$s Zmhr

14

P.T.O.

SLR-B 13

-2-

*SLRB13* iv) All India Radio came into existence in

Am°b B§{S>`m ao{S>Amo ____________ _Üò ApñVËdmV Ambo.

a) 1936

1936 b) 1937

1937 c) 1938

1938 v) Community radio started in

H$å`y{ZQ>r ao{S>AmoMr gwédmV ____________ _Üò Pmbr.

a) 2004

2004 b) 2005

2005 c) 2006

2006 d) 1939

1939 d) 2007

2007 vi) IP TV stands for

Am`nr Q>rpìh Mo nyU©ê$n a) Internet Protocol Television

B§Q>aZoQ> àmoQ>moH$m°b Q>o{bpìhOZ c) Indian Press Television

B§{S>`Z àog Q>o{bpìhOZ b) Internet Private Television

B§Q>aZoQ> àmìhoBQ> Q>o{bpìhOZ d) None of these

`mn¡H$s Zmhr vii) SITE program was launched in _______________ state.

gmB©Q> hm àH$ën EHy$U ____________ amÁ`mV am~{dÊ`mV Ambm hmoVm.

a) three

VrZ b) five nmM c) six ghm viii) DTH service started in

{S>Q>rEM godm

____________

_Üò gwé Pmbo.

d) eight

AmR> a) 2004

2004 b) 2005

2005 ix) Television is ________________ media.

Q>o{bpìhOZ ho

____________

_mÜ`_ Amho.

a) two-way

Xw_mJr© c) both a) and b)

XmoÝhr A) Am{U ~) x) PTC stand for nrQ>rgr Mo nyU©ê$n a) Picture To Camera nrMa Qy> H°$_oam c) Pixel To Camera nrgb Qy> H°$_oam c) 2006

2006 b) one-way

EH$_mJu d) none of these

`mn¡H$s Zmhr b) Piece To Camera nrg Qy> H°$_oam d) Person To Camera ng©Z Qy> H°$_oam d) 2007

2007

*SLRB13*

-3SLR-B 13 xi) A news reporter normally uses a ______________ microphone for piece to camera.

Ý`yO [anmoQ>}a gmYmanUo nrg Qy> H°$_oamÀ`m doir

___________

_m`H«$mo\$moZMm dmna H$aVmo.

a) Dynamic microphone

S>m`Z°{_H$ _m`H«$mo\$moZ c) Fluid microphone

âë`yS> _m`H«$mo\$moZ b) Condensor microphone

H§$ÝS>oÝga _m`H«$mo\$moZ d) Hanging condensor microphone h°qJJ H§$ÝS>oÝga _m`H«$mo\$moZ xii) A shot of two-people together is called

XmoZ bmoH$m§Mo EH${ÌV em°Q>bm ____________ åhQbo OmVo.

a) close shot

bmoO em°Q> b) shot angle em°Q> A°Jb c) two-shot

Qy>-em°Q> d) none of these

`mn¡H$s Zmhr xiii) Microwaves are

_m`H«$modoìhO

____________

AmhoV.

a) Unidirectional

`yZrS>màoeZb c) Bidirectional

~m`S>màoeZb b) Omnidirectional

Amo_ZrS>màoeZb d) None of these

`mn¡H$s Zmhr xiv) Pranay Roy is the chief of ________________ channel.

àU` am°` ho ____________ `m dm{hZrMo à_wI AmhoV.

a) Z-news

Pr-Ý`yO b) Star

ñQ>ma c) NDTV

EZS>r{Q>ìhr d) Discovery

{S>ñH$ìhar


Q>rnm {bhm (H$moUVohr Mma ) :

1) Web production do~ àm°S>eZ

2) FM radio

E\$E_ ao{S>Amo

3) Sound effects

ÜdZr à^md

4) Computer graphics

H$åß`wQ>a J«m{\$g

5) Camera Angle

H°$_oam A°Jb

12

SLR-B 13

-4-

3. Answer the following questions ( any four ) :

Imbrb àíZm§Mr CÎmao {bhm (H$moUVohr Mma ) :

1) State the history of radio.

ao{S>`moMm B{Vhmg {deX H$am .

2) What are the different programs formats of TV ?

Q>rìhr H$m`©H«$_mMo {d{dY \$m°a_°Q>g² H$moUVr AmhoV ?

3) Explain the concept of visual radio.

pìhPwAb ao{S>Amo hr g§H$ënZm ñnîQ> H$am.

4) Explain the characteristics of Television.

Q>o{bpìhOZMo JwU d¡{eîQ>ço ñnîQ> H$am.

5) Discuss on the history of All India Radio.

Am°b B§{S>`m ao{S>AmoMm B{Vhmg `mda MMm© H$am.


250 eãXmV CÎmao {bhm (H$moUVohr XmoZ ) :

1) Explain the non-linear editing.

Zm°Z {b{ZAa E{S>qQ>J ñnîQ> H$am.

2) Discuss the function of Radio.

ao{S>AmoMo H$m`© dU©Z H$am.

3) Explain the concept of satellite radio.

goQ>bmB©Q> ao{S>Amo hr g§km ñnîQ> H$am.


500 eãXmV CÎma {bhm (H$moUVohr EH$ ) :

1) Explain the different types of microphones use in radio studio.

ao{S>Amo ñQy>{S>AmoV dmnaÊ`mV òUmè`m {d{dY _m`H«$mo\$moZMo àH$ma ñnîQ> H$am.

2) What are the new trends of TV programme.

Q>rìhr H$m`©H«$_mMo Zdoàdmh H$moUH$moUVo AmhoV.

*SLRB13*

16

14

14

*SLRB14*

Seat

No.

SLR-B – 14


Paper – IV : NEW MEDIA APPLICATIONS

Total Marks : 70 Day and Date : Tuesday, 24-11-2015

Time : 10.30 a.m. to 1.00 p.m.

N.B. : 1) All questions are compulsory .

2) Figures to the right indicate full marks.


`mo½` n`m©`mMr {ZdS> H$am : i) RAM stands for a°_ åhUOo a) Random Access Memory b) Read Application Memory c) Read Again Memory d) None of these a°ÊS>_ A°gog _o_ar arS> A°ßbrHo$eZ _o_ar arS> AJoZ _o_ar

`mn¡H$s Zmhr ii) C.P.U. has gr.nr.`w. _Üò

________

AgVo.

a) Mother Board b) RAM c) Hard Disk d) All of these

_Xa ~moS>© a°_ hmS>© {S>ñH$

`mn¡H$s gd© iii) Multimedia includes

_pëQ>_r{S>`m _Üò

________

g_{dîQ> AgVo.

a) Audio

ÜdZr b) Video

Mb{MÌ c) Word d) All of these eãX

`mn¡H$s gd©

14

P.T.O.

SLR-B – 14 -2iv) ___________ is a type of printer.

________

hm qàQ>aMm àH$ma Amho.

a) Dot matrix b) Laser c) Both a) and b) d) None of these

S>m°Q> _°{Q´>g boPa

XmoÝhr a)

Am{U b)

`mn¡H$s Zmhr v) __________ is a founder of Microsoft Company.

________

hm _m`H«$mogm°âQ> H§$nZrMm g§ñWmnH$ Amho.

a) Bill Gets

{~b JoQ>g² b) Charls Marconi c) Mark Zukerburg d) None of these

Mmëg© _mH$m}Zr

_mH©$ PwHo$a~J©

`mn¡H$s Zmhr vi) Google is an example of

JwJb ho

________

Mo CXmhaU Amho.

a) Browser b) Search engine c) Both a) and b) d) None of these

~«mD$Pa gM© B§{OZ

XmoÝhr a)

Am{U b)

`mn¡H$s Zmhr vii) M-Commerce stands for

E_-H$m°_g© åhUOo a) Mobile Commerce b) Market Commerce c) Marketing Commerce d) None of these

_mo~mB©b H$m°_g©

_mH}$Q> H$m°_g©

_mH}$qQ>J H$m°_g©

`mn¡H$s Zmhr viii) Data includes

VÏ`m§ _Üò

________

A§V^m©d hmoVmo.

a) Information b) Film c) Document d) All of these

_m{hVr

{MÌnQ>

XñVmEodO

`mn¡H$s gd©

*SLRB14*

*SLRB14*

-3ix) _________ is a example of computer uses.

g§JUH$mÀ`m dmnamMo

________

ho CXmhaU Amho.

a) Information storage

_m{hVrMr gmR>dUyH$ b) Editing picture c) Creating message d) All of these

Nm>`m{MÌmMo g§nmXZH$aUo g§XoemMr {Z{_©Vr

`mn¡H$s gd© x) Mojo means

_moOmo åhUOo a) Mobile Joinder b) Mobile Journalist c) Mobile Job d) None of these

_mo~mB©b Om°BªS>a

_mo~mB©b OZ©{bñQ>

_mo~mB©b Om°~

`mn¡H$s Zmhr xi) Unicode is a

`w{ZH$moS> ho a) Universal language b) Application c) Software d) None of these d¡pídH$ ^mfm

Cn`moOZ gm°âQ>doAa

`mn¡H$s Zmhr xii) Capacity of memory is measured in

ñ_¥VrMr j_Vm

________

_Üò _moOVmV.

a) Byte

~mB©Q> b) Hertz c) Centimeter d) None of these hQ>©g² g|Q>r_rQ>a

`mn¡H$s Zmhr xiii) _________ is the new computer language.

________ a) C b) C++ c) JAVA

hr ZdrZ g§JUH$s` ^mfm Amho.

gr d) None of these gr++

Omdm

`mn¡H$s Zmhr

SLR-B – 14

SLR-B – 14 -4xiv) First name of Internet was

B§Q>aZoQ>Mo n{hbo Zmd

________

hmoVo.

a) ARPANET b) OCARANET c) ALFANET d) None of these

AmanmZoQ>

AmoH$amZoQ>

Aë\$mZoQ>

`mn¡H$s Zmhr

2. Write short notes ( any four ) : g§{jßV Q>rnm {bhm (H$moUË`mhr Mma ) : a) Types of computer.

g§JUH$mMo àH$ma.

b) Web-site.

do~ gmB©Q>.

c) M-Commerce.

E_. H$m°_g©.

d) Cyber Crime.

gm`~a JwÝhm.

e) Communication technology.

g§dmX V§ÌkmZ.

3. Write the answers in 150 words ( any four ) :

XrS>eo eãXmV CÎma {bhm (H$moUVohr Mma ) : a) Write a note on ‘Cyber Community’.

"gm`~a g_mO' `m {df`mda Q>r>n {bhm.

b) Explain the term ‘LAN’.

"b°Z' hr g§H$ënZm ñnîQ> H$am.

c) What is ‘multimedia’ ?

"_pëQ>_r{S>`m' åhUOo H$m` ?

*SLRB14*

12

16

*SLRB14*

-5d) What are the uses of Pager ?

noOaMo {d{dY dmna gm§Jm ?

e) What are the features of online paper ?

Am°ZbmB©Z d¥ÎmnÌmMr d¡{eîQ>ço H$moUVr AmhoV ?


AS>rMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ ) : a) What is ‘optical fiber’ ?

"Am°pßQ>H$b \$m`~a' åhUOo H$m` ?

b) What are the uses of Video Conference in the field of media ?

_mÜ`_ joÌmV pìh{S>Amo H$m°Ý\$aÝgMo Cn`moJ H$moU-H$moUVo AmhoV ?

c) Write on topic ‘Android Mobile’.

"A±ÝS´>m°B©S> _mo~mB©b' `m {df`mda {bhm.

5. Write answer in 500 words ( any one ) : nmMeo eãXmV CÎma {bhm (H$moUVohr EH$ ) : a) Describe the mechanism of computer.

g§JUH$mÀ`m H$m`©àUmbrMo dU©Z H$am.

b) Write an essay on ‘E-Governance’.

"B©-àemgZ'`m {df`mdaVr {Z~§Y {bhm.

SLR-B – 14

14

14

————————

*SLRB15

Seat

No.

SLR-B –

15


Paper – V : INTERNATIONAL COMMUNICATION


Time : 10.30 a.m. to 1.00 p.m.

Max. Marks : 70

N.B. : I) All questions are compulsory.

II) Figures to the right indicate full marks.

1. Choose the correct answer :

1) McBride Commission was appointed in _____________

_°H$~«mB©S> Am`moJmMr ñWmnZm

___________

_Üò ñWmnZ H$aÊ`mV Ambr.

a) Year 1974

1974 gmbr b) Year 1976

1976 gmbr c) Year 1978

1978 gmbr d) None of these

`mn¡H$s EH$hr Zmhr

2) A news agency owned by government is ____________

___________

hr d¥Îmg§ñWm emgZmÀ`m _mbH$sMr Amho.

a) Reuter am°`Q>a b) AFP

E. E\$.nr.

c) A P

E.nr.

d) None of these

`mn¡H$s EH$hr Zmhr

3) Headquarter of Reuter is situated at ____________ am°`Q>a `m d¥Îmg§ñWoMo _w»`mb`

___________

òWo Amho.

a) Paris n°arg b) Berlin

~{b©Z c) London b§S>Z d) None of these

`mn¡H$s EH$hr Zmhr

4) Wolff News Agency was established in ______________ dwë\$ d¥Îmg§ñWm

___________

gmbr ñWmnZ Pmbr.

a) Year 1860




`mn¡H$s EH$hr Zmhr

14

P.T.O.

SLR-B – 15 -2-

*SLRB15

5) UPI was established in _______________

`w.nr.Am`. Mr ñWmnZm

___________

Pmbr.

a) Year 1960




`mn¡H$s EH$hr Zmhr

6) Non Alignment News Agency Pool (NANAP) was established in ___________

Am{bßV amîQ´>m§Mm Ý`yO nyb

___________

gmbr gwé Pmbm.

a) Year 1974




`mn¡H$s EH$hr Zmhr

7) Headquarter UNESCO is in ____________

`wZoñH$moMo _w»`mb`

___________

òWo Amho.

a) Darmstadt, Germany

S>_©ñQ>°S>, O_©Zr b) New York, USA

Ý`y`m°H©$, A_o[aH$m c) Paris, France n°arg, \«$mÝg d) None of these

`mn¡H$s EH$hr Zmhr

8) Concept of NWICO was based on _____________

EZ. S>ãby.Am`.gr.Amo. Mr g§H$ënZm

___________

da AmYmabobr hmoVr.

a) NIEO

EZ.Am`.B©.Amo

b) NACCO

EZ.E.gr.gr.Amo

c) NIA

EZ.Am`.E

d) None of these

`mn¡H$s EH$hr Zmhr

9) Human Rights Day is celebrated on ______________

_mZdr hH$ {Xdg

___________

`m {Xder gmOam Ho$bm OmVmo.

a) 3 rd May

3

_o b) 16 th November

16

Zmoìho§~a c) 10 th December

10

{S>g|~a d) None of these

`mn¡H$s EH$hr Zmhr

10) International Federation of Newspaper Editors was established in _______

B§Q>aZ°eZb \o$S>aoeZ Am°\$ Ý`yOnona E{S>Q>g©Mr ñWmnZm

___________

gmbr Pmbr.

a) Year 1956




`mn¡H$s EH$hr Zmhr

*SLRB15

-3-

11) News cartel was started in _____________

___________

grbr Ý`yO H$mQ>}bMr gwédmV Pmbr.

a) Year 1856




`mn¡H$s EH$hr Zmhr

12) Spot coverage of war was first telecasted by ___________

`wÕmMm WoQ> d¥Vm§§V àgm[aV H$aÊ`mg

___________

Zo àW_ gwédmV Ho$br.

a) BBC

~r.~r.gr.

c) FOX

E\$.Amo.Eg b) CNN gr.EZ.EZ.

d) None of these

`mn¡H$s EH$hr Zmhr

13) ____________ is international organization of journalists.

___________

hr nÌH$mam§Mr Am§VaamîQ´>r` g§KQ>Zm Amho.

a) ITU

Am`.Q>r.`y b) IFJ

Am`.E\$.Oo

c) IFO

Am`.E\$.Amo

d) None of these

`mn¡H$s EH$hr Zmhr

14) Headquarter of NAM News Network is situated in __________

Zm_ Ý`yO ZoQ>dH©$Mo _w`mb`

___________

òWo Amho.

a) Geneva, Switzerland

{OZodm, pñdËPbªS> b) Bruxelles, Belgium

~w«goëg ~opëOA_ c) Paris, France n°arg, \«$mÝg d) None of these

`mn¡H$s EH$hr Zmhr

2. Write notes (any four) :

Q>rnm {bhm (H$moUË`mhr Mma ) : a) Declaration of human rights

_mZdr hH$m§Mm OmhraZm_m b) Information Society

_m{hVr g_mO c) IPR

Am`.nr.Ama.

d) AFP

E.E\$.nr.

e) News Cartel.

Ý`yO H$mQ>}b.

SLR-B – 15

12

SLR-B – 15 -4-

*SLRB15

3. Write answers (any four) :

CÎmao {bhm (H$moUVohr Mma ) : a) What were the objectives of McBride Commission ?

_°H$~«mB©S> Am`moJmMr C{ÔîQ>çoo H$m` hmoVr ?

b) What is ‘NAM’ ?

EZ.E.E_. åhUOo H$m` ?

c) Explain the meaning of ‘Cold War’.

erV`wÕ hr g§H$ënZm {dfX H$am.

d) What is ‘Third World’ ?

"{Vgao OJ' åhUOo H$m` ?

e) Explain the concept of ‘Imbalance’.

"Ag_Vmob' hr g§H$ënZm ñnîQ> H$am.

4. Give answers in detail (any two) :

Vnerbmgh CÎmao {bhm (H$moUVohr XmoZ ) : a) What is the strength of BBC ?

~r.~r.gr.Mo gm_Ï`© H$emV Amho ?

b) What is your understanding about information rich countries ?

"_m{hVr lr_§V' Xoe `m~m~V Vw_Mo AmH$bZ H$m` Amho ?

c) Explain the concept ‘Information Super Highway’.

_m{hVrMo _hm_mJ© hr g§H$ënZm ñnîQ> H$am.

5. Give answers in 500 words (any one) : nmMeo eãXmV CÎmao {bhm (H$moUVohr EH $) : a) What are the effects of globalization on international communication ?

OmJ{VH$sH$aUm_wio Am§VaamîQ´>r` g§kmnZmda H$moUVo n[aUm_ Pmbo ?

b) Describe the efforts for establishing alternative international news agencies to stay away from dominance of west.

npíM_oMm à^md amoIÊ`mgmR>r n`m©`r Am§VaamîQ´>r` d¥Îmg§ñWm C^maÊ`mMo H$moU-H$moUVo à`ËZ

Pmbo.

16

14

14

_____________________

*SLRB16*

Seat

No .

SLR-B – 16

M.A. (Mass Communication) (Semester – III) Examination, 2015

(Paper – III) – DEVELOPMENT COMMUNICATION (CGPA)

Total Marks : 70 Day and Date : Monday, 16-11-2015

Time : 2.30 p.m. to 5.00 p.m.


`mo½` n`m©`mMr {ZdS> H$am : i) _________ is a job of development Reporter.

{dH$mg nÌH$mamMo

________ ho H$m`© Amho.

a) Creating awareness b) Creating atmosphere c) Informing to benefiters d) All of these

OZOmJ¥Vr {Z_m©U H$aUo dmVmdaU {Z{_©Vr H$aUo bm^mÏ`mªZm _m{hVr XoUo

`mn¡H$s gd© ii) ________ is the head of Grampanchayat.

J«m_n§Mm`VrMo

________ ho à_wI AgVmV.

a) Block Development Officer

JQ> {dH$mg A{YH$mar b) Sarpanch gan§M c) Gramsevak d) None of these

J«m_godH$

`mn¡H$s Zmhr

14

P.T.O.

SLR-B – 16

-2iii) The mass media cannot

OZ _mÜ`_ ho

________

H$é eH$V Zmhr.

a) Change the perspective of the masses

OZm§Mm ÑîQ>rH$moZ ~XbUo b) Effect deep rooted changes in a short period

H$_r doioV Imobda ~Xb H$aUao n[aUm_ c) Widen the mental horizons of the people bmoH$m§À`m _mZ{gH$VoMr {j{VOo {dñVmaUo d) None of these

`mn¡H$s Zmhr iv) A development journalism includes the topic

{dH$mg nÌH$marVoVo

________

{df` A§V^©yV AgVmV.

a) Women Empowerment

_{hbm g~brH$aU b) Literacy Ratio c) Panchayat Raj d) All of these gmjaVoMo à_mU n§Mm`V amO

`mn¡H$s gd© v) India started SITE project in

^maVmZo gmB©Q> àH$ën

________

_Üò gwé Ho$bm.

a) 1978-79

1978-79 b) 1959-60 c) 1975-76 d) None of these

1959-60

1975-76

`mn¡H$s Zmhr vi) Development communication is focused on

{dH$mg g§kmnZ ho

________

H|${ÐV AgVo.

a) Individual d¡`pVH$ b) Society c) Nation d) All of these g_mO amîQ´>

`mn¡H$s gd©

*SLRB16*

*SLRB16*

-3vii) The migration is in favour of

ñWbm§Va ho

________

À`m ~mOyZo AgVo.

a) Joint family

EH$Ì Hw$Q>§w>~ b) Independent family c) Urban family d) None of these

{d^V Hw$Qw>§~ ehar Hw$Qw>§~

`mn¡H$s Zmhr viii) The watchdog of democracy is

________ ho bmoH$emhrMo dm°MS>m°J AmhoV.

a) Press

àog b) Cinema c) Audiences d) None of these

{MÌnQ>

àojH$

`mn¡H$s Zmhr ix) The opinion of a large proportion of the masses valuable in bmoH$m§Mo _moR²>`mà_mUmVrb _V ho

________

_Üò _m¡ë`dmZ AgVo.

a) a non participant society

Agh^mJr g_mO b) participant society c) both a) and b) d) none of these gh^mJr g_mO

XmoÝhr a)

Am{U b)

`mn¡H$s Zmhr x) ________ satellite used in the SITE project.

________ ho gQ>obmB©Q> gmB©Q> àH$ënmV dmnabo Jobo hmoVo.

a) ATS-6 b) ATS-5 c) ATS-4

EQ>rEg-6

EQ>rEg-5

EQ>rEg-4 d) None of these

`mn¡H$s Zmhr

SLR-B – 16

SLR-B – 16

-4xi) The three objectives of the SITE were gmB©Q>Mo VrZ _w»` CÔoe`

________

ho hmoVo.

a) Communication, Entertainment and Education g§kmnZ, _Zmoa§OZ Am{U {ejU b) Enlighten, Education and Entertainment kmZ, {ejU Am{U _Zmoa§OZ c) Entertainment, Education and Information

_Zmoa§OZ, {ejU Am{U _m{hVr d) None of these

`mn¡H$s Zmhr xii) Growth of the society depends upon g_mOmMr CÝZVr

________ da Adb§~yZ AgVo.

a) Industrialization

Am¡Úmo{JH$sH$maU b) Literacy c) Democracy d) All of these gmjaVm bmoH$emhr

`mn¡H$s gd© xiii) Panchayat Raj is n§Mm`V amO ho

________

Amho.

a) Administrative structure b) State structure c) Financial structure d) None of these

àemgH$s` aMZm amÁ` aMZm

Am{W©H$ aMZm

`mn¡H$s Zmhr xiv) In ________ States SITE programmes were launched.

________ a) 3 b) 4 c) 5 amÁ`m§_Üò gmB©Q> hm àH$ën gwé Ho$bm hmoVm.

3 d) None of these

4

5

`mn¡H$s Zmhr

*SLRB16*

*SLRB16*

-5-

2. Write short notes ( any four ) : g§{jßV Q>rnm {bhm (H$moUË`mhr Mma ) : a) Nora Qubral

Zmoam `w~«mb b) Globalization

OmJ{VH$sH$aU c) Women Empowerment

_{hbm g~brH$aU d) Development Journalism

{dH$mg nÌH$m[aVm e) Sarpanch.

gan§M.


XrS>e o eãXmV CÎmao {bhm (H$moUVohr Mma ) : a) What is development message ?

{dH$mg g§Xoe åhUOo H$m` ?

b) Write about Amartya Sen.

A_Ë`© goZ `m§À`m{df`r {bhm.

c) What are the reasons of migration ?

$ñWbm§VamMr H$maUo H$moU-H$moUVr AmhoV ?

d) State the importance of agriculture communication.

H¥$fr g§kmnZMo _hËd {deX H$am.

e) Write short note on Zabua Project.

Pm~wAm àH$ënmda g§{jßV Q>rn {bhm.

SLR-B – 16

12

16

SLR-B – 16

-6-


AS>rMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ ) : a) What are the models of sustainable development ?

emídV {dH$mgmMr à{V_mZo H$moUVr AmhoV ?

b) Write about Panchayat Raj System.

n§Mm`M amO ì`dñWo{df`r {bhm.

c) What is human development index ?

_mZd {dH$mg {ZX}em§H$ åhUOo H$m` ?

5. Write answer in 500 words ( any one ) : nmMeo eãXmV CÎmao {bhm (H$moUVohr EH$ ) : a) Describe the theory of Evert Rogers.

BdQ>© am°Og© `m§Mm {gÕm§V {deX H$am.

b) Write an essay on a topic ‘Role of Media in Development’.

"_mÜ`_m§Mr {dH$mgmVrb ^y{_H$m ' `m {df`mda {Z~§Y {bhm.

*SLRB16*

14

14

_______________

*SLRB17*

Seat

No.

SLR-B 17

M.A. (Mass Communication) (Semester III) Examination, 2015

(CGPA)

FILM STUDIES (Paper II)

({MÌnQ> AÜ``Z)

Day and Date : Wednesday, 18-11-2015

Time : 2.30 p.m. to 5.00 p.m.

Max. Marks : 70

N.B : i) All questions are compulsory .





`mo½` n`m©`m§Mr {ZdS> H$am.

1) The film English-Vinglish is directed by a) Swanand Kirkire b) Gauri Shinde c) Ravi Jadhav d) None of these

`m§Zr B§p½be-qdp½be {MÌnQ> {X½X{e©V Ho$bm Amho.

a)

ñdmZ§X {H$a{H$ao b)

Jm¡ar qeXo c) a{d OmYd

2) Dadasaheb Phalke died in a) 1945 b) 1944 c) 1946

XmXmgmho~ \$mbHo$ `m§Mo {ZYZ _Üò Pmbo.

a) 1945 b) 1944 c) 1946 d)

`mn¡H$s Zmhr d) 1947 d) 1947

3) Who play the role of Nachya in film Natrang ?

a) Atul Kulkarni c) Girish Kulkarni b) Kishor Kadam d) None of these

ZQ>a§J _Üò ZmÀ`mMr ^y{_H$m `§mZr Ho$br Amho.

a) AVwb Hw$bH$Uu b) {H$emoa H$X_ c) {Jare Hw$bH$Uu d) `mn¡H$s Zmhr

14

P.T.O.

SLR-B 17 -2-

*SLRB17*

4) NFAI means a) National Film Authority of India b) National Film Archives of India c) National Federation for Arts in India d) None of these

EZ$ E\$$ E Am` åhUOo a) c)

^maVr` amîQ´>r` {MÌnQ> àm{YH$aU b) ^maVr` amîQ´>r` {MÌnQ> g§J«hmb`

^maVr` amîQ´>r` H$bm _hmg§K d)

`mn¡H$s Zmhr

5) _________ is associated with parallel cinema ?

a) Akshay Kumar c) Govinda Nihlani b) Prakash Mehra d) None of these

ho g_m§Va {gZo_mer g§~§{YV AmhoV ?

a)

Aj` Hw$_ma b)

àH$me _oham c)

JmoqdX {ZhbmZr d)

`mn¡H$s Zmhr

6) NFDC is formed in a) 1975 b) 1974 c) 1978

EZE\$S>rgr Mr ñWmnZm _Üò Pmbr.

a) 1975 b) 1974 c) 1978 d) 1976 d)

7) Who played the role of Chief Minister in film Sinhasan ?

a) Nilu Fule b) Shriram Lagoo

1976 c) Arun Sarnaik d) Datta Bhat

"qghmgZ' _Üço _w»`_§Í`mMr ^y{_H$m `m§Zr Ho$br Amho.

a) {Ziy \w$bo b) lram_ bmJy c) AéU gaZmB©H$ d) XÎmm ^Q>

8) _________ is the first Marathi Talkies film.

a) Ayodhyecha Raja b) Sairandhri c) Raja Harishchandra d) None of these

hm _amR>rVrb n{hbm ~mobnQ> Amho.

a) A`moÜòMm amOm b) g¡a§Y«r c) amOm h[aíM§Ð d) `mn¡H$s Zmhr

9) The headquarter of CBFC is situated in a) Delhi b) Pune c) Mumbai d) None of these goÝgma ~moS>m©Mo _w»`mb` òWo Amho.

a)

{Xëbr b) nwUo c)

_w§~B© d)

`mn¡H$s Zmhr

10) Childrens Film Committee of India set up in a) 1955 b) 1956 c) 1957

^maVr` ~mb {MÌnQ> g{_VrMr ñWmnZm _Üò Pmbr.

a)

1955 b)

1956 c)

1957 d) 1945 d)

1945

*SLRB17*

-3SLR-B 17

11) Nitin Desai is a a) Art director b) Choreographer c) Actor

{Z{VZ XogmB© ho AmhoV.

a) d) None of these

H$bm {X½Xe©H$ b)

Z¥Ë`{X½Xe©H$ c)

A{^ZoVm d)

`mn¡H$s Zmhr

12) Raja Harishchandra released on a) 3 rd May 1913 c) 5 th May 1913 d) None of these amOm h[aíM§Ð amoOr àX{e©V Pmbm.

a) c)

3 _o 1913

5 _o 1913 b) 21 st April 1913 b) d)

21E{àb 1913

`mn¡H$s Zmhr

13) Ajay-Atul, the famous musician pair, did compose music for which of the following films ?

a) Jogawa b) Natrang c) Singham d) All of these

AO`-AVwb `m à{gÕ g§JrVH$ma OmoS>rZo Imbrbn¡H$s H$moUË`m {MÌnQ>mbm g§JrV {Xbo Amho ?

a)

OmoJdm b)

ZQ>a§J c) qgK_ d) darb n¡H$s gd©

14) The Indian Cinematograph Act was passed in a) 1918 b) 1921 c) 1930

B§{S>`Z {gZo_mQ>moJ«m\$ A°Q> _Üò Pmbm.

a)

1918 b)

1921 c)

1930 d) 1909 d)

1909


Q>rnm {bhm (H$moUË`mhr Mma ) :

1) F.T.T.I.

^maVr` {MÌnQ> Am{U Xya{MÌdmUr g§ñWm.

2) International film festival.

Am§VaamîQ´>r` {MÌnQ> _hmoËgd.

3) Censor Board.

goÝgma ~moS>©.

4) Bollywood.

~m°brdyS>.

5) Film Appreciation.

{MÌnQ> agmñdmX

12

SLR-B 17 -4-

3. Write the answers in 150 words ( any four ) : nwT>rb níZm§Mr CÎmao 150 eãXmV {bhm (H$moUVohr Mma ) :

1) Describe the contribution of Satyajit Ray in Indian cinema.

gË`{OV ao `m§À`m ^maVr` {MÌnQ>mVrb `moJXmZmMr _m{hVr Xçm.

2) State importance of editing in cinema.

{MÌnQ>mV g§H$bZmMo _hÎd H$m` Vo {deX H$am.

3) Discuss about the various factors in film production.

{MÌnQ> {Z{_©Vr _Yrb {d{dY KQ>H$m§Mr MMm© H$am.

4) Discuss the functions of film division.

{MÌnQ> à^mJmMr H$m`} gm§Jm.

5) State the various movements of camera and types of shots.

H°$_oè`mÀ`m {d{dY hmbMmbr Am{U em°Q²>gMo {d{dY àH$ma Z_yX H$am.

4. Write the answers in 250 words ( any two ) : nwT>rb níZm§Mr CÎmao 250 eãXmV {bhm (H$moUVohr XmoZ ) :

1) Describe the film distribution, import and export of the film.

{MÌnQ>m§Mo "{dVaU Am{U Am`mV-{Z_m©V' `m~m~V g{dñVa _m{hVr Xçm.

2) Discuss in detail about lights, colour and sound.

"àH$me, a§J Am{U ÜdZr' `m~m~V g{dñVa MMm© H$am.

3) Explain the importance of screenplay in the films Box office hit.

{MÌnQ>mÀ`m èm_Üò nQ>H$WoMo _hËd H$m` Vo ñnîQ> H$am.

5. Write the answers in 500 words : nwT>rb àíZmMo CÎmao 500 eãXmV {bhm (H$moUVohr XmoZ ) :

Discuss in detail about the development of Indian film Industry.

"^maVr` {MÌnQ> CX`moJmMr OS>UKS>U' `m~m~V g{dñVa ^mî` H$am.

OR/ qH$dm

Write an essay on Film Society Movement in India.

^maVmVrb "{MÌnQ> gmogm`Q>r Midirda' {Z~§Y {bhm.

_______________

*SLRB17*

16

14

14

*SLRB18*

Seat

No.

SLR-B – 18

M.A. (Mass Communication) (Semester – III) (CGPA) Examination, 2015

Paper – IV : PRINT MEDIA


Time : 2.30 p.m. to 5.00 p.m.

Total Marks : 70

N.B. : All questions are compulsory .


`mo½` n`m©`mMr {ZdS> H$am :

1) ______________ technology is used for plate making of newspaper.

d¥ÎmnÌm§_Üò ßboQ> V`ma H$aÊ`mgmR>r

_____________

ho V§ÌkmZ Cn`moJmV AmUbo OmVo.

a) CTP b) DTP grQ>rnr c) FCP

E\$grnr

S>rQ>rnr d) None of these

`mn¡H$s EH$hr Zmhr

2) There are _____________ basic colors in newspaper printing.

14 a§JrV N>nmB©gmR>r

_____________

Mr Amdí`H$Vm AgVo.

a) Six b) Seven ghm c) Four

Mma gmV d) None of these

`mn¡H$s EH$hr Zmhr

3) __________ is demanding for converting Press council into Media Council.

àog H$m¡pÝgbMo ê$nm§Va {_{S>`m H$m¡pÝgb_Üò H$amdo Aer _mJUr

________

`m§Zr Ho$br Amho.

a) G.N. Ray b) Markandeya Katzu

Or. EZ. ao c) P.B. Samant

_mHª$S>o` H$mQ>Oy d) None of these nr.~r. gmd§V `mn¡H$s EH$hr Zmhr

P.T.O.

SLR-B – 18 -2-

*SLRB18*

4) ___________ is a essential part of newspaper make-up.

_____________

hm d¥ÎmnÌ gOmdQ>rMm _hËdmMm ^mJ Amho.

a) Open White Space b) Color

_moH$ir nm§T>ar OmJm c) Fonts

Q>§H$ a§J d) All of these

`mn¡H$s gd©

5) ___________ maintains assignments diary.

_____________

AgmB©Z_|Q> S>màrVrb Zm|Xr R>odVmo.

a) Chief Reporter

_w»` dmVm©ha b) News Editor d¥Îm g§nmXH$ c) Sub-Editor

Cn g§nmXH$ d) None of these

`mn¡H$s EH$hr Zmhr

6) Appointment of ombudsman is _______ for newspaper owners in India.

d¥ÎmnÌnÌm_Üò d¥ÎmnmbmMr Zo_UyH$ H$aUo

_____________

Amho.

a) Mandatory b) Voluntary

~§YZH$maH$ c) Fixed

{ZpíMV

BÀN>oZwgma d) All of these

`mn¡H$s gd©

7) Editorial is also known as g§nmXH$s` boImg

_____________

åhUyZhr AmiIbo OmVo.

a) Side Article b) Leader Article gmB©S> Am{Q>©H$b c) Bottom Article

VimMm boI

AJ«boI d) None of these

`mn¡H$s EH$hr Zmhr

*SLRB18*

-3SLR-B – 18

8) When we use bold and light font, big and small picture etc. for designing, it is called _____________ design.

_____________

Ooìhm AmnU d¥ÎmnÌ gOmdQ>rgmR>r R>iH$ d gmYm Q>§H$, _moR>o d N>moQ>o N>m`m{MÌ

BË`mXr ~m~tMm Adb§~ H$aVmo, Ë`mg

_____________

_m§S>Ur åhUVmV.

a) Rhythm b` b) Balance g_Vmoob c) Contrast

{damoYm^mgr d) None of these

`mn¡H$s EH$hr Zmhr

9) A best photo editor have a sense of

Mm§Jë`m N>m`m{MÌ g§nmXH$mbm

_____________

Mm AX_mg AgUo JaOoMo Amho.

a) News

~mV_r b) Humor

{dZmoX c) Personality

ì`Vr_Ëd d) None of these

`mn¡H$s EH$hr Zmhr

10) Half Demy size newspaper is also known as hm\$ S>o_r AmH$mamÀ`m d¥ÎmnÌmbm

_____________

Agohr AmoiIVmV.

a) Tabloid

Q>°ãbm°B©S> b) Broadsheet

~«m°S>erQ> c) Berliner

~{b©Za d) None of these

`mn¡H$s EH$hr Zmhr

11) Keeping Style Book update is responsibility of d¥ÎmnÌmVrb e¡brnwpñVH$m AX`mdV R>odUo hr

_____________

Mr O~m~Xmar AgVo.

a) Editor g§nmXH$ b) Assistant Editor gh g§nmXH$ c) News Editor d¥Îm g§nmXH$ d) None of these

`mn¡H$s EH$hr Zmhr

SLR-B – 18 -4-

12) __________ is well known column writer.

_____________

ho à»`mV gXa boIH$ AmhoV.

a) Prakash Amte

àH$me Am_Q>o b) Anil Awachat

A{Zb AdMQ> c) Nagaraj Manjule

ZmJamO _§Owio d) None of these

`mn¡H$s EH$hr Zmhr

13) Editor of Loksatta is bmoH$gËVmMo g§nmXH$

_____________

AmhoV.

a) Kumar Ketkar b) Girish Kuber

Hw$_ma Ho$VH$a c) Vijay Kuvlekar

{dO` Hw$dioH$a

{Jare Hw$~oa d) None of these

`mn¡H$s EH$hr Zmhr

14) _____________ is a organization of newspaper owners.

_____________

hr d¥ÎmnÌ _mbH$m§Mr g§KQ>Zm Amho.

a) INS

Am`.EZ. Eg.

b) PIB nr.Am`.~r.

c) RNI

Ama.EZ.Am`.

d) None of these

`mn¡H$s EH$hr Zmhr

2. Write notes (any four) :

Q>rnm {bhm (H$moUË`mhr Mma ) : a) Newspaper supplements d¥ËVnÌmÀ`m nwadÊ`m b) Side Article gmB©S> Am{Q>©H$b c) Readers Response dmMH$m§Mm à{VgmX d) Cross Media Ownership

~hþ_mÜ`_ _mbH$s e) Photo Feature.

N>m`m{MÌ d¥ËVboI

*SLRB18*

12

*SLRB18* -5SLR-B – 18

3. Write answers (any four) :

CÎmao {bhm (H$moUVohr Mma ) : a) What is the use of photo editing ?

N>m`m{MÌ g§nmXZmMr Cn`wVVm H$m` ?

b) What are the duties of sub editor ?

Cn g§nmXH$mMr H$m_o H$moUVr ?

c) What is your understanding about Color stories ?

H$ba ñQ>moarO~m~V Vw_Mo AmH$bZ H$m` Amho ?

d) Describe the importance of color printing for newspapers.

d¥ÎmnÌmgmR>r a§JrV _wÐUmMo _hËd {dfX H$am.

e) What is Column writing ? Give example of any two column writers.

gXa boIZ åhUOo H$m` ? H$moUË`mhr XmoZ gXa boIH$mMo CXmhaU Xçm.

4. Give answers in detail (any two) :

Vnerbmgh CÎmao {bhm (H$moUVohr XmoZ ) : a) Describe the changing nature of newspaper content.

d¥ÎmnÌmVrb _OHw$amMo ~XbVo ñdê$n ñnîQ> H$am.

b) Do you think importance of newspaper editor is vanishing ?

d¥ÎmnÌ g§nmXH$mMo _hËd Zm_eof hmoV Amho Ago Vwåhmg dmQ>Vo H$m ?

c) Compare the editorial writings of any two editors.

H$moUË`mhr XmoZ g§nmXH$m§À`m AJ«boIm§Mr VwbZm H$am ?

5. Give answers in 500 words (any one) : nmMeo eãXmV CÎmao {bhm (H$moUVohr EH$ ) : a) What are the various elements useful for newspaper design ?

d¥ÎmnÌ _m§S>Ur d gOmdQ>rg Cn`wV R>aUmao {d{dY KQ>H$ H$moUVo ?

b) What will be the future of print media in India ? Discuss with reference to challenges of online media.

^maVmVrb _w{ÐV _mÜ`_mMo ^{dVì` H$m` ? Am°ZbmB©Z _mÜ`_mZo {Z_m©U Ho$boë`m AmìhmZmÀ`m g§X^m©Zo MMm© H$am.

16

14

14

—––––––––————

*SLRB19*

SLR-B – 19

Seat

No.

M.A. (Mass Communication) (Semester – III) Examination, 2015

(CGPA)

RADIO JOURNALISM AND PRODUCTION (Paper – V)

Z^modmUr nÌH$m[aVm Am{U {Z{_©Vr


Time : 2.30 p.m. to 5.00 p.m.

Total Marks : 70




COdrH$S>rb A§H$ àíZmMo nyU© JwU Xe©{dVmV.


`mo½` n`m©`mMr {ZdS> H$am : i) Vividh Bharati started in __________

_Üò {d{dY ^maVrMr gwédmV Pmbr.

a) 1957

1957 b) 1936 c) 1975 d) 1863

1936

1975

1863 ii) Commercials service started on radio in __________ ao{S>`modarb ì`mdgm`rH$ OmhramVrg _Üò gwédmV Pmbr.

a) 1966

1966 b) 1967 c) 1976 d) 1977

1967

1976

1977

14

P.T.O.

SLR-B – 19

-2iii) TAM was established in ___________

Q>°_Mr ñWmnZm `m dfu Pmbr.

a) 1998

1998 b) 2004 c) 1994 d) 1995

2004

1994

1995 iv) First radio news bulletin is started in _________

_Üò n{hë`m ao{S>`mo Ý`yO ã`wbo{Q>ZMr gyédmV Pmbr.

a) 1916

1916 b) 1918 c) 1920 d) 1905

1918

1920

1905 v) AM stands for ao{S>`mo g§X^m©V E.E_ åhUOo a) Amplitude Modulation b) Applied Modulation c) Audio Modulation d) None of these

A°påßbQ>çy>S> _m°Sy>boeZ

AßbmBS> _m°Sy>boeZ

Am°{S>`mo _m°Sy>boeZ

`mn¡H$s Zmhr vi) In 1936 _________ came into existence.

1936 _Üò ApñVËdmV Ambo.

a) All India Radio

Am°b B§{S>`m ao{S>`mo b) Akashwani c) Vividh Bharati d) IBS

AmH$medmUr

{d{dY ^maVr

Am`{~Eg

*SLRB19*

*SLRB19*

-3vii) From Vividh Bharati __________ programme was broadcasted.

{d{dY ^maVrdéZ H$m`©H«$_ àgm[aV hmoVo.

a) Jaimala

O`_mbm b) Sakhi Saheli c) Cibaka Geetmala d) All the above gIr ghobr

{g~mH$m JrV_mbm darb gd© viii) __________ works as a advertising agency for Government of India.

^maV gaH$magmR>r _m{hVg§ñWm åhUyZ H$m`© H$aVo.

a) DAVP

{S>Epìh{n b) RNA c) PIB d) None of these

AmaEZE

{nAm`{~

`mn¡{H$ Zmhr ix) Radio Newsreel started in _________ ao{S>`mo Ý`wOarb gwédmV gmbr Pmbr.

a) 1955

1955 b) 1956 c) 1958 d) 1957

1956

1958

1957

SLR-B – 19

SLR-B – 19

-4x) India State Broadcasting Service (ISBS) started in _________

gmbr B§{S>`Z ñQ>oQ> ~«m°S>>H$mpñQ>¨J gìhugMr gwédmV Pmbr.

a) 1930

1930 b) 1931 c) 1932 d) 1933

1931

1932

1933 xi) _________ the Madras Presidency Radio Club started.

amoOr _Ðmg ào{gS>Ýgr ao{S>`mo b~Mr gwédmV Pmbr.

a) 1924

1924 b) 1925 c) 1926 d) 1927

1925

1926

1927 xii) Radio City started in __________

gmbr ao{S>`mo {gQ>r gwédmV Pmbr.

a) 2002

2002 b) 2005 c) 2003 d) 2004

2005

2003

2004

*SLRB19*

*SLRB19*

-5xiii) ________ is the private radio centre in Solapur.

ho gmobmnya _Yrb ImOJr ao{S>`mo H|$Ð Amho.

a) Big FM

{~J E\$.E_.

b) Radio Gold c) Radio Mirchi d) Solapur Akashwani ao{S>`mo JmoëS> ao{S>`mo {_Mu gmobmnya AmH$medmUr xiv) _________ was the father of Radio.

ao{S>`mo OZH$ hmoVo.

a) Lee de Forest b) Lee day c) Lee di Forest d) None of these br S>o \$maoñQ> br S>o br S>r \$maoñQ>

`mn¡H$s Zmhr


Q>rnm {bhm (H$moUVohr Mma ) : a) Radio Journalism ao{S>`mo nÌH$m[aVm b) Radio talk ao{S>`mo Q>m°H$

SLR-B – 19

12

SLR-B – 19

-6c) Phone in programme

\$moZ BZ àmoJ«m_ d) Radio interview ao{S>`mo _wbmIV e) Community radio

H$å`y{Z{Q> ao{S>`mo



1) State the importance of a script in a radio programme.

ao{S>`mo H$m`©H«$_mgmR>rÀ`m g§{hVoMo _hÎd {dfX H$am.

2) Explain the Radio Studio.

ao{S>`mo ñQw>{S>Amo ñnîQ> H$am.

3) Explain the concept of visual radio.

ìhrÁ`wAb ao{S>`mo hr g§H$ënZm ñnîQ> H$am.

4) Describe the qualities required for a radio producer.

ao{S>`mo àmoS>çygagmR>r Amdí`H$ AgUmao JwUmMo dU©Z H$am.

5) Explain the main function of radio.

ao{S>`moMo _w»` H$m`© ñnîQ> H$am.

*SLRB19*

16

*SLRB19*

-7-


250 eãXmV CÎmao {bhm (H$moUVohr XmoZ ) :

1) Comment on the voice dispatch.

ìhmBg {S>gn°M`mda ^mî` H$am.

2) Explain the types of radio station.

ao{S>`mo ñQ>oeZMo àH$ma ñnîQ> H$am.

3) Discuss on the characteristic of radio.

ao{S>`moÀ`m JwUd¡{eîQ>çm§Mr MMm© H$am.


500 eãXmV CÎmao {bhm (H$moUVohr EH$ ) :

1) Explain the new trends in FM Radio.

E\$. E_. ao{S>`moMo Zdo àdmh ñnîQ> H$am.

2) Write down the process of documentary production for audio media.

^mî` _mÜ`_mgmR>r S>m`w_|ÝQ>ar {Z_uVrMr à{H«$`m {bhm.

_____________________

SLR-B – 19

14

14

*SLRB20*

Seat

No.

SLR-B –

20

M.A. (Mass Communication) (Semester – III) (CGPA) Examination, 2015

COMMUNICATION RESEARCH (Paper – I)


Time : 2.30 p.m. to 5.00 p.m.

Max. Marks : 70

Note : 1) All questions are compulsory.

2) Figures to the right indicate full marks.

1. 1) Content analysis is ____________ type of research.

Ame` {díbofU ho

__________

àH$maMo g§emoYZ Amho.

a) Qualitative

JwUmË_H$ b) Quantitative g§»`mË_H$ c) Both Qualitative and Quantitative d) None of these

Zmhr

2) When data is already collected by other investigator then it is known as

____________

Ooìhm BVa g§emoYH$m§Zr AmYrM g§H${bV Ho$bobr VÏò g§emoYZmV Cn`moJmV AmUbr OmVmV

Voìhm Ë`mg

__________

VÏò åhUVmV.

a) Primary

àmW{_H$ c) Both Primary and Secondary

àmW{_H$ d Xwæ`_ hr XmoÝhr b) Secondary

Xwæ`_ d) None of these

`mn¡H$s EH$hr Zmhr

3) _____________ is a type of probability sampling.

__________

hm g§^mì`Vm Z_wZm {ZdS>rMm àH$ma Amho.

a) Lottery Method bm°Q>ar nÕV b) Convenient Method gmo`rñH$a nÕV c) Snowball Method

~\©$Jmoim nÕV d) None of these

`mn¡H$s EH$hr Zmhr

14

4) When a study is conducted to improve the speed of the printing machine then it is ____________ type of research.

_wÐU `§ÌmMr JVr dmT>{dÊ`mgmR>r Ho$bo OmUmao g§emoYZ ho

_________


a) Qualitative

JwUmË_H$ b) Quantitative g§»`mË_H$ c) Applied

Cn`mo{OV d) None of these

`mn¡H$s EH$hr Zmhr

P.T.O.

SLR-B – 20 -2-

*SLRB20*

5) _____________ method is used in public relation research.

OZg§nH©$ g§emoYZmgmR>r

__________

Mm dmna Ho$bm OmVmo.

a) Evaluation Research

_yë`_mnZ g§emoYZ b) Post Test Reseach

CÎma MmMUr g§emoYZ c) Circulation Reseach

{dVaU g§emoYZ d) None of these

`mn¡H$s EH$hr Zmhr

6) When researcher gets information through free discussion with respondent then he uses ____________ type of questionnaire.

Ooìhm g§emoYH$ Iwë`m MM}Ûmao _m{hVr {_i{dVmo Voìhm

__________

àíZmdbr dmna H$aVmo.

a) Structured g§a{MV b) Unstructured

Ag§a{MV c) Focus Group

{deof JQ> d) None of these

`mn¡H$s EH$hr Zmhr

7) Media slowly imbibe imaginary images in the minds of people is the main argument of ______________

_mÜ`_o OZVoda hiy -hiy H$mën{ZH$ à{V_m q~~dVmV Ago

________

{gÕm§VmV _m§S>bo Amho.

a) Hypodermic Needle Theory

Q>moH$Xma gwB©Mm {gÕm§V b) Cultivation Theory

_emJVrMm {gÕm§V c) Agenda Setting Theory

H$m`©gyMr {ZpíMVrMm {gÕm§V d) All of these

`mn¡H$s gd©

8) ______________ radio fulfills the communication needs of specialized smaller groups.

ao{S>Amo Ooìhm bhmZ JQ>mÀ`m g§kmnZ JaOm§Mr nyV©Vm H$aÊ`mgmR>r gwé Ho$bm OmVmo Vmo

__________

àH$maMm AgVmo.

a) FM Radio

E\$.E_. ao{S>Amo c) All India Radio

Am°b B§{S>`m ao{S>Amo b) Community Radio g_wXm` ao{S>Amo d) All of these

`mn¡H$s gd©

9) ____________ is useful for measuring the space allotted for a particular topic in newspapers.

d¥ÎmnÌmV R>a{dH$ {df`mbm {H$Vr OmJm {Xbr ho _moOÊ`mg

__________

Cn`wV Amho.

a) Case Study

ì`îQ>r AÜ``Z g§emoYZ b) Content Analysis

Ame` {díbofU c) Sampling

Z_wZm {ZdS> d) None of these

`mn¡H$s EH$hr Zmhr

*SLRB20*

-3-

SLR-B – 20

10) Developing a new theory is ____________ type of research.

Zì`m {gÕm§VmMm emoY KoUo ho

__________


a) Applied

Cn`mo{OV b) Experimental

à`moJmË_H$ c) Exploratory joÌ Aä`mg d) None of these

`mn¡H$s EH$hr Zmhr

11) ______________ is a major method of data collection.

__________

hr VÏ` g§H$bZmMr à_wI nÕVr Amho.

a) Focus group

{deof JQ> b) Correlation Method ghg§~§Y nÕVr c) Interviews

_wbmIVr d) None of these

`mn¡H$s EH$hr Zmhr

12) IRS measures number of _____________

Am`.Ama.Eg.

__________

Mr g§»`m _moOVo.

a) Readers dmMH$ b) Sale of newspapers dV©_mZnÌmÀ`m A§H$m§Mr {dH«$s c) Viewers

Xe©H$ d) None of these

`mn¡H$s EH$hr Zmhr

13) ____________ is a method used for data collection.

VÏ` g§H$bZmgmR>r hr nÕVr A_bmV AmUbr OmVo.

a) Hypothesis testing b) t Test

MmMUr c) Sampling

Z_wZm {ZdS> d) None of these

`mn¡H$s EH$hr Zmhr

14) When researcher collects 10 samples from each ward of a municipal corporation then used sampling method is _____________

Ooìhm g§emoYH$ _hmnm{bHo$À`m àËòH$ dmS>m©VyZ àËòH$s Xhm Z_wZo g§H${bV H$aVmo Voìhm Vmo

__________

àH$maMr Z_wZm {ZdS> nÕV dmnaVmo.

a) Snowball sampling

~\©$Jmoim Z_wZm {ZdS> c) Random Sampling

`mÑpÀN>H$ Z_wZm {ZdS> b) Quota Sampling

H$moQ>m Z_wZm {ZdS> d) None of these

`mn¡H$s EH$hr Zmhr

2. Write notes (any four) :

Q>rnm {bhm ( H$moUË`mhr Mma ) : a) Review of Literature gm{hË`mMm AmT>mdm

12

SLR-B – 20

-4-

*SLRB20* b) Exit Poll

CÎma MmMUr c) PR Research

OZg§nH©$ g§emoYZ d) Qualities of Researcher

JwUmË_H$ g§emoYZ e) Research Ethics.

g§emoYZmVrb ZrVr_yëò.

3. Write answers (any four) :

CÎmao {bhm ( H$moUË`mhr Mma ) : a) What are the methods of data collection ?

VÏ` g§H$bZmÀ`m nÕVr H$moUË`m ?

b) What are the types of Interviews ?

_wbmIVtMo àH$ma H$moUVo ?

c) What are the benefits of Panel study ?

JQ> (n°Zb) Aä`mgmMo \$m`Xo H$moUVo ?

d) Discuss ‘Alternative Hypothesis’.

n`m©`r J¥{hVH¥$Ë`m§Mr Cn`wVVm H$m` ?

e) Describe survey research.

gd}jU g§emoYZ `m~m~V {ddoMZ H$am.

4. Give answers in detail (any two) :

Vnerbmgh CÎmao {bhm ( H$moUVohr XmoZ ) : a) Describe advertising research.

Om{hamV g§emoYZ {deX H$am.

b) Describe radio research

Z^modmUr g§emoYZ {deX H$am.

c) Explain the concept field observation. How it is useful for media research ?

joÌ Aä`mgmMr g§H$ënZm ñnîQ> H$am. Vr _mÜ`_ g§emoYZmgmR>r H$er Cn`wV R>aVo ?

5. Give answers in 500 words (any one) : nmMeo eãXmV CÎmao {bhm ( H$moUVohr EH$ ) : a) What are the types of media effect theories ? Discuss.

_mÜ`_ à^md {gÕm§Vm§Mo àH$ma H$moUVo ? CXmhaUo XoD$Z MMm© H$am.

b) What are the types of research design ?

g§emoYZ AmamIS²>çmMo àH$ma H$moUVo ?

_____________________

16

14

14

*SLRB21*

Seat

No.

SLR-B – 21

M.A. (Mass Communication) (Semester – IV) Examination, 2015

TELEVISION JOURNALISM AND PRODUCTION

(Paper – I) (Old-CGPA)

Xya{MÌdmUr nÌH$m[aVm Am{U {Z{_©Vr


Time : 2.30 p.m. to 5.00 p.m.





1. Choose the correct alternative.


I) RGB colour system is concerned with _______ media.

AmaOr~r hr a§J nÕVr

_______

_mÜ`_m§er g§~{YV Amho.

a) Radio ao{S>Amo b) TV c) Print d) None of these

{Q>pìh

àrÝQ>

`mn¡H$s Zmhr

II) Sound is encoded in _________ forms on to a CD.

grS>r da AmdmOmMo gm§Ho$VrH$aU

_________

`m ñdê$nmV Ho$bo OmVo.

a) Analogue

A°Zbm°J b) Ultra forms c) Digital d) None of these

AëQ´>m \$moa_g

{S>OrQ>b

`mn¡H$s Zmhr

14

P.T.O.

SLR-B – 21

-2-

III) CCU stand for grgr`y åhUOo a) Camera Control Unit b) Close Camara Unit c) Crystal Camera Unit d) None of these

H°$_oam H$ÝQ´>mob `wZrQ>

bmoO H°$_oam `wZrQ>

H«$sñQ>b H°$_oam `wZrQ>

`mn¡H$s Zmhr

IV) Star TV started in

ñQ>ma Q>rìhr

_________

_Üò gwédmV Pmbr.

a) 1991 b) 1992 c) 1993 d) 1994

1991

1992

1993

1994

V) A close-up shot is also known as

_________

`mbm bmoOn em°Q>> g§~moYbo OmVo.

a) Personal shot ng©Zb em°Q> b) Mid shot c) Full shot d) None of these

_rS> em°Q>

\y$b em°Q>

`mn¡H$s Zmhr

VI) DTH stands for

S>r{Q>EM Mo nyU©ê$n a) Deal To Home b) Dish To House c) Direct To Home d) None of these

S>rb Qy> hmo_

S>rí Qy> hmD$g

S>màoQ> Qy> hmo_

`mn¡H$s Zmhr

*SLRB21*

*SLRB21*

-3-

VII) Television is also referred to as the _______ vehicle.

Xya>{MÌdmUr

_________

Mo dmhH$ g§~moYbo OmVo.

a) Independent

ñdV§Ì b) Indispensable c) Versatile d) All of these

An[a>hm`© gmd©{ÌH$ darb gd©

VIII) Simple shots that also known as

{gånb em°Q>gbm

_________

`m AWm©dohr AmoiIbo OmVo.

a) Fixed shot

{\$gS> em°Q> b) Extreme long shot c) Mid shot d) Long shot

EgQ´>r_ bm±J em°Q>

_rS> em°Q> bm±J em°Q>

IX) Stand ups is also known as

ñQ±>S> Ang ho

_________

`m ZmdmZo AmoiIbo OmVo.

a) Voice over

ìhmB©g Amoìha b) Piece to camera c) Story board d) Script nrg Qy> H°$_oam

ñQ>moar ~moS>© pñH«$ßQ>

SLR-B – 21

SLR-B – 21

-4-

X) NTSC stands for

EZ{Q>Eggr åhUOo a) National Television System Committee

Z°eZb Q>o{bpìhOZ {gñQ>r_ H${_Q>r b) National Television System Council

Z°eZb Q>o{bpìhOZ {gñQ>r_ H$mm¢{gb c) National Television Serial Camera

Z°eZb Q>o{bpìhOZ gr[a`b H°$_oam d) None of these

`mn¡H$s Zmhr

XI) ________ is the basic unit of video/film.

_________

ho pìh{S>`mo/{\$ë_Mo ~o{gH$ `w{ZQ> Amho.

a) Shot b) Angle em°Q>

A±Jb c) Movement d) None of these

_wìh_|ÝQ>

`mn¡H$s Zmhr

XII) IPTV stands for

Am`nr {Q>ìhr åhUOo a) Internet Protocol Television b) Internet Prime Television c) Indian Private Television d) None of these

B§Q>aZoQ> \«$moQ>H$mob Q>o{bpìhOZ

B§Q>aZoQ> àmB©_ Q>o{bpìhOZ

B§{S>`Z àm`doQ> Q>o{bpìhOZ

`mn¡H$s Zmhr

*SLRB21*

*SLRB21*

-5-

SLR-B – 21

XIII) The long shot in which the entire scene is played out known as bm±J em°Q> Á`m_Üò g§nyU© Ñî`> eyQ> Ho$ë`m OmVo Ë`mbm

________

A`m©dohr AmoiIbo OmVo.

a) Master shot

_mñQ>a em°Q> b) Extreme long shot c) Mid long shot d) None of these


{_S> bm±J em°Q>

`mn¡H$s Zmhr

XIV) A series of frames means

ào_Mr e¥§H$bm åhUOo a) Shot b) Scene c) Sequence d) None of these em°Q> grZ

{gdoÝg

`mn¡H$s Zmhr

2. Write short notes (any four) :


1) White balance

ìhmB©Q> ~°b|g

12

2) TV anchor

{Q>ìhr A±H$a

3) Multi camera shooting

_ëQ>r H°$_oam eyqQ>J

4) Communication with still picture

ñVãY {MÌmVyZ hmoUmam g§dmX

5) Visual grammar pìhOwdb J«m_a

SLR-B – 21

-6-

3. Answer following questions (any four) :


1) What is shot ?

em°Q> åhUOo H$m` ?

2) Explain what is the web production ?

do~ àS>eZ H$m` Amho ñnîQ> H$am ?

3) Explain the linear editing.

{b{Zà E{S>qQ>J ñnîQ> H$am ?

4) What is angle ?

A±Jb åhUOo H$m` ?

5) Discuss the concept of video production.

pìh{S>`mo àS>eZ hr g§H$ënZm MMm© H$am.


250

eãXmV CÎmao {bhm (H$moUVohr XmoZ ) :

1) Explain the concept of voice over.

ìhmB©g Amoìha hr g§H$ënZm ñnîQ> H$am.

2) Discuss what is the location hunting ?

bmoHo$eZ h§qQ>J åhUOo H$m` MMm© H$am ?

3) Explain the elements of TV news.

{Q>pìhgmR>rÀ`m ~mV_rMoo KQ>H$ ñnîQ> H$am.

*SLRB21*

16

14

*SLRB21*

-7-

5. Write answer in 500 words (any one) :

500

eãXmV CÎma {bhm (H$moUVohr EH$ ) :

1) Discuss the new trends in TV news bulletin.

{Q>pìh ~mV_r nÌmVrb Zdo àdmhm MMm© H$am.

2) Write any television serial that you like ? Give reasons.

Vwåhmbm AmdS>Vo H$moUË`mhr EH$m {Q>pìh _m{bHo${df`r gH$maU {bhm.

————————

SLR-B – 21

14

*SLRB22*

SLR- B – 22

Seat

No.


ADVERTISING (Paper – II) (Old) (CGPA)


Time : 2.30 p.m. to 5.00 p.m.

Total Marks : 70


`mo½` n`m©`mMr {ZdS> H$am : i) Mail is a part of ___________ advertising.

_ob hm

_________

Om{hamVrMm ^mJ Amho.

a) Direct c) Straight

WoQ> gai b) Indirect d) None of these

AàË`j

`mn¡H$s Zmhr

14 ii) In advertising, a document that describes the target market, budget, creative strategy and objectives is known as ___________

Om{hamVr_Üò Á`m XñVEodOmV b{jV ~mOma, AW©g§H$ën, H«$sEQ>rìh `moOZm Am{U CÔoem§Mo dU©Z AgVo Ë`mg

_________

åhUVmV.

a) Media profile c) Media brief

_mÜ`_ àmo\$mB©b b) Strategy document

`moOZm XñVEodO

_mÜ`_ ~«r\$ d) None of these

`mn¡H$s Zmhr iii) ___________ is the basic objectives of market segmentation.

_________

ho ~mOma N>oXmMo _w»` CÔoe Amho.

a) Identify target market b) Defining market b{jV ~mOma AmoiIUo

~mOmamMr ì`m»`m H$aUo c) Divide market d) None of these

~mOmamMr {d^mJUr H$aUo

`mn¡H$s Zmhr iv) Placing two versions of an advertisement in same issue of a newspaper is known as ___________

EH$mM Om{hamVrMo XmoZ àH$ma dV©_mZnÌmÀ`m EH$mM A§H$m_Üò N>mnUo `mg

_________

åhUVmV.

a) Play advertisement

ßbo Om{hamV b) Post test c) Slit run test

CËVa MmMUr

pñbQ>> aZ MmMUr d) None of these

`mn¡H$s Zmhr

P.T.O.

SLR- B – 22 -2-

*SLRB22* v) ___________ is the author of a book.‘Define Advertising Goals For Measured

Advertising Results’.

_________

hm

‘Define Advertising Goals For Measured Advertising Results’

`m nwñVH$mMm boIH$ Amho.

a) Green Rosenburg c) R. H. Colley

J«rZ amogoÝ~J© b) Philip Kotler

{\$brn H$moQ>ba

Ama. EM. H$mobr d) None of these

`mn¡H$s Zmhr vi) A specific communication task to be accomplished with a specific target audience during a specific period of time is termed ___________

EH$ {d{eîQ> g§dmX H$m`© Oo {d{eîQ> b{jV JQ>mgmR>r {d{eîQ> H$mbmdYrV nyU© Ho$bo OmVo

Ë`mg

_________

åhUVmV.

a) Advertising campaign b) Advertising objective

Om{hamV _mohr_

Om{hamVrMo CÔoe c) Advertising criterion d) None of these

Om{hamVrMo {ZH$f

`mn¡H$s Zmhr vii) Which form of advertising is heavily used to introduce a new product ?

ZdrZ CËnmXZmMr AmoiI H$ê$Z XoÊ`mgmR>r H$moUË`m àH$maÀ`m Om{hamVrMm _moR²>`mà_mUmda dmna H$aVmV ?

a) Persuasive advertising b) Reminder advertising

_Z didUmar Om{hamV

AmR>dU H$ê$Z XoUmar Om{hamV c) Informative advertising d) None of these

_m{hVràX Om{hamV

`mn¡H$s Zmhr viii) An economy of a industry depends upon ___________

CX²`moJmMr AW©ì`dñWm

_________

da Adb§~yZ AgVo.

a) Brand names

~«±S>Mo Zmd b) Advertising c) Consumer satisfaction d) None of these

Om{hamV

J«mhH$ g_mYmZ

`mn¡H$s Zmhr ix) ___________ is an external factor that affects consumer behaviour.

_________

hm ~mø KQ>H$ J«mhH$ dV©ZmdaVr à^md Q>mH$Vmo.

a) Class c) Lifestyle dJ©

OrdZe¡br b) Motivation d) None of these

àoaUm

`mn¡H$s Zmhr

*SLRB22*

-3SLR- B – 22 x) When an advertisement agency offers several specialized services, it is called ___________

O|ìhm Om{hamV g§ñWm H$mhr {deof godm XoVo Ë`mg

_________

åhUVmV.

a) Baket

~Ho$Q> b) Bunch

~§M c) Basket

~mñHo$Q> d) None of these

`mn¡H$s Zmhr xi) According to a survey, advertisements published by women magazines were

___________

EH$m gd}Zwgma _{hbm§{df`H$ _m{gH$mV N>mnboë`m Om{hamVr

_________

AgVmV.

a) Conferring

H$Ý\o$[a¨J b) Commodity

H$_moS>rQ>r c) Ethicizing

BWrgm`qPJ d) None of these

`mn¡H$s Zmhr xii) Which of the following is not a function of an advertisement ?

nwT>rbn¡H$s H$moUVo Om{hamVrMo H$m`© Zmhr ?

a) Informing the consumer

J«mhH$m§Zm _m{hVr XoUo b) Persuading the consumer

J«mhH$m§Mm nmR>nwamdm H$aUo c) Reminding the consumer for repeat purchase

J«mhH$m§Zm nwÝhm IaoXrgmR>r AmR>dU H$ê$Z XoUo d) All of these

`mn¡H$s gd© xiii) A deluxe hotel will issue its advertisement in ___________

{S>bg hm°Q>ob

_________

_Üò Om{hamV XoB©b.

a) Local newspaper

ñWm{ZH$ dV©_mZnÌ b) National level magazine c) Local language magazine d) None of these amîQ´>r` ñVamdarb _m{gH$

ñWm{ZH$ ^mfoVrb _m{gH$

`mn¡H$s Zmhr

SLR- B – 22 -4xiv) According to Maslow’s theory of needs hierarchy ___________

_mñbmoÀ`m JaOtMr CVa§S> {gÕm§VmZwgma

_________ a) Higher order satisfied first

JaOm§Mm CÀM H«$_ àW_ g_mYmZr H$aob b) Lower order needs satisfied first

JaOm§Mm Imbrb H«$_ àW_ g_mYmZr H$aob c) There is no such pattern of needs satisfaction

JaOm§À`m g_mYmZmMm Agm H$moUVmhr Z_wZm Zmhr d) None of these

`mn¡H$s Zmhr

2. Write short notes (any four) : g§{jßV Q>rnm {bhm (H$moUË`mhr Mma) : a) Brand

~«±S> b) Media planning

_mÜ`_ {Z`moOZ c) Social group gm_m{OH$ JQ> d) Advertise

Om{hamV e) Image

à{V_m.

3. Write the answers in 150 words (any four) :

XrS>e o eãXmV CÎmao {bhm (H$moUVohr Mma) : a) Write about the importance of advertise research.

Om{hamV g§emoYZmMo _hÎd {bhm.

b) Discuss about brand management.

~«±S> ì`dñWmnZm{df`r MMm© H$am.

*SLRB22*

12

16

*SLRB22*

-5SLR- B – 22 c) What is marketing mix ?

{dnUZ {_l åhUOo H$m` ?

d) Describe the proces of motivation.

àoaUoÀ`m à{H«$òMo dU©Z H$am.

e) Explain the concept of media reach.

_mÜ`_m§Mr nmohmoM {h g§H$ënZm ñnîQ> H$am.


AS>rMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ) : a) What are the tools of advertising ?

Om{hamVrMr gmYZo H$moU H$moUVr AmhoV ?

b) Write note on topic audience.

àojH$ `m{df`mdaVr Q>rn {bhm.

c) Explain the role of graphics in advertising.

Om{hamVrVrb J«m{\$gMr ^y{_H$m ñnîQ> H$am.

5. Write answer in 500 words (any one) : nmMeo eãXmV CÎmao {bhm (H$moUVohr EH$) : a) What is the celebrity advertisement ? List its advantages. Discuss one example.

{gbo{~«Q>r Om{hamV åhUOo H$m` ? {VÀ`m \$m`Xçm§Mr `mXr H$am. EH$m CXmhaUmMr

MMm© H$am.

b) Write an essay on ‘Use of Internet in Advertising’.

B§Q>aZoQ>Mm Om{hamVrgmR>r Cn`moJ `m{df`mda {Z~§Y {bhm.

14

14

_____________________

*SLRB24*

Seat

No.

SLR-B 24

M.A. (Mass Communication) (Semester IV) Examination, 2015

(Old CGPA)

ONLINE JOURNALISM (Paper IV)


Time : 2.30 p.m. to 5.00 p.m.

Total Marks : 70



1. Choose the correct alternative :


1) The standard protocol for the Internet is a) IPA b) DSL c) TCP/IP d) None of these

B§Q>aZoQ>gmR>rMm ñQ>±S>S>© àmoQ>moH$m°b hm Amho.

a)

Am`nrE b) c) Q>rgrnr/Am`nr d)

S>rEgEb

`mn¡H$s Zmhr

2) Standard size of online advertising Banner is

14 a) 728 × 90 b) 468 × 60 c) 234 × 60

Am°ZbmB©Z Om{hamV "~°Za' Mm `mo½` AmH$ma Amho.

a)

728

×

90 b)

468

×

60 c)

234

×

60

3) Ted Nelson coined the word hypertext in d) 125 × 125 d)

125 a) 1965 b) 1966 c) 1967 d) 1968

Q>oS> ZoëgZ `m§Or "hm`naQ>oñQ>' hm eãX _Üò àM{bV Ho$bm.

a) 1965 b) 1966 c) 1967 d) 1968

4) The term cyber space is coined by

×

125 a) Ted Nelson b) Vinton Serf c) William Gibson d) None of these

"gm`~a ñnog' hr g§km `m§Zr àM{bV Ho$br.

a) Q>oS> ZoëgZ b) c)

{dë`_ {JãgZ d) pìhÝQ>mZ g\©$

`mn¡H$s Zmhr

P.T.O.

SLR-B 24

-2-

*SLRB24*

5) The first web page is created by a) Even Williams c) Tim-Berners-Lee n{hbo do~noO `m§Zr V`ma Ho$bo.

a) c)

BìhmZ {dë`åg

Q>r_-~Z©g©-br

6) HTML means a) Hyper Text Markup Language c) Higher Text Markup Language b) Vinton Serf d) None of these b) d) pìhÝQ>m°Z g\©$

`mn¡H$s Zmhr b) Hyper Text Markup Links d) None of these

EMQ>rE_Eb åhUOo a) hm`naQ>oñQ> _mH©$An b±½doO c) hmà Q>oñQ> _mH©$An b±½doO

7) Orkut is launched in a) Jan. 2004 c) 2006 b) d) hm`naQ>oñQ> _mH©$An qbg

`mn¡H$s Zmhr b) 2005 d) None of these

AmHw©$QMm> àma§^ _Üò Pmbm.

a) c)

OmZodmar 2004

2006 b) d)

2005

`mn¡H$s Zmhr

8) The first Internet edition of Deccan Herold is launched in a) 1995 b) 1998 c) 1996 d) 1990

S>oH$Z hoam°ëS>Mr n{hbr B§Q>aZoQ> Amd¥Îmr _Üò {ZKmbr.

a)

1995 b)

1998 c)

1996

9) Netvibes, MSN are a) Private web portals c) Websites d) b) Public web portals d) None of these

ZoQ>ìhmB©~²g, E_EgEZ hr AmhoV.

a) c)

àm`ìhoQ> do~ nmoQ>©ëg do~ gmB©Q²>g

10) The term blog is used in a) 1998 b) 1997 b) d) npãbH$ do~ nmoQ>©ëg

`mn¡H$s Zmhr c) 1999

"ãbm°J' hr g§km _Üò dmnamV Ambr.

a)

1998 b)

1997 c)

1999 d) 1996 d)

1990

1996

*SLRB24*

11) Website addresses are also called

-3a) HTML b) Hyper Links c) URL d) None of these do~gmB©Q> nË`m§Zm `m ZmdmZo hr g§~moYbo OmVo.

a) EMQ>rE_Eb b) c)

`wAmaEb d) hm`na qbg

`mn¡H$s Zmhr

12) LAN means a) Local Area Networking b) Local Air Networking

SLR-B 24 c) Local All Networks b°Z åhUOo a)

ñWm{ZH$ jo{Ì` Omio c) ñWm{ZH$ gd© Omir

13) WWW means d) None of these b) d)

ñWm{ZH$ hdmB© Omio

`mn¡H$s Zmhr a) Word Wide Web c) World Wide Wave

S>ãë`w S>ãë`w S>ãë`w åhUOo a) dS>© dmB©S> do~ c) dëS>© dmB©S> doìh

14) Information Techonology Act passed in b) World Wibe Web d) World Wide Web b) d) dëS>© dmB©~ do~ dëS>© dmB©S> do~ a) 2001 b) 2002 c) 2000

_m{hVr V§ÌkmZ H$m`Xm _Üò _§Oya Pmbm.

a) 2001 b) 2002 c) 2000 d) 2004 d) 2004



1) Online advertising.

Am°ZbmB©Z Om{hamV.

2) E-Governance.

B©-amÁ`H$ma^ma.

3) Web Master.

do~ _mñQ>a.

4) Animation Films.

H$mQy>©Z {MÌnQ>.

5) Modem.

_moS>o_.

12

SLR-B 24

-4-

3. Write answers in 100 words ( any four ) : nwT>rb àíZm§Mr CÎmao 100 eãXmV {bhm (H$moUVohr Mma ) :

1) Define the term graphics and describe its various types.

J«m{\$gMr ì`m»`m H$am Am{U Ë`mÀ`m {d{dY àH$mam§~m~V g{dñVa {bhm.

2) State the various characteristics of Internet.

B§Q>aZoQ>Mr {d{dY JwUd¡{eîQ>ço Z_yX H$am.

3) What are the three basic elements of an e-mail message ?

B©-_ob g§XoemMo VrZ nm`m^yV KQ>H$ H$moUVo Vo gm§Jm ?

4) What is connectivity ? Describe in detail.

H$ZoQ>rpìhQ>r åhUOo H$m` Vo gm§JyZ g{dñVma {bhm.

5) What is the difference between input and output ?

BZnyQ> Am{U AmD$Q>nyQ> `m_Üò \$aH$ H$m` Vo gm§Jm ?

*SLRB24*

16

4. Write the answers in 150 words ( any two ) : nwT>rb àíZm§Mr CÎmao 150 eãXmV {bhm (H$moUVohr XmoZ ) :

1) Describe the different types of search engines with suitable examples.

gM© B§{OZMo {d{dY àH$ma gmoXmhaU ñnîQ> H$am.

2) State merits and demerits of online journalism.

Am°ZbmB©Z nÌH$m[aVoMo \$m`Xo-VmoQ>o Z_yX H$am.

3) What are web portals ? State the difference between websites and web portals.

do~ nmoQ>©ëg åhUOo H$m` ? do~ gmB©Q²>g Am{U do~ nmoQ>©ëg `m_Yrb \$aH$ ñnîQ> H$am.

14

14 5. Write the answer in 250 words : nwT>rb àíZmMo CÎma 250 eãXmV {bhm :

Discuss in detail about the economics of online newspapers.

Am°ZbmB©Z d¥ÎmnÌm§À`m AW©ì`dñWoda g{dñVa MMm© H$am.

OR/ qH$dm

Write in detail about the reporting for the web media.

"do~ _mÜ`_mgmR>r d¥Îmg§H$bZ' `m~m~V g{dñVa {bhm.

___________

*SLRB25*

Seat

No.

SLR-B – 25


TELEVISION JOURNALISM AND PRODUCTION

(Paper – I) (New-CGPA)

Xya{MÌdmUr nÌH$m[aVm Am{U {Z{_©Vr


Time : 2.30 p.m. to 5.00 p.m.





1. Choose the correct alternative.


I) RGB colour system is concerned with _______ media.

AmaOr~r hr a§J nÕVr

_______

_mÜ`_m§er g§~{YV Amho.

a) Radio ao{S>Amo b) TV c) Print d) None of these

{Q>pìh

àrÝQ>

`mn¡H$s Zmhr

II) Sound is encoded in _________ forms on to a CD.

grS>r da AmdmOmMo gm§Ho$VrH$aU

_________

`m ñdê$nmV Ho$bo OmVo.

a) Analogue

A°Zbm°J b) Ultra forms c) Digital d) None of these

AëQ´>m \$moa_g

{S>OrQ>b

`mn¡H$s Zmhr

14

P.T.O.

SLR-B – 25

-2-

III) CCU stand for grgr`y åhUOo a) Camera Control Unit b) Close Camara Unit c) Crystal Camera Unit d) None of these

H°$_oam H$ÝQ´>mob `wZrQ>

bmoO H°$_oam `wZrQ>

H«$sñQ>b H°$_oam `wZrQ>

`mn¡H$s Zmhr

IV) Star TV started in

ñQ>ma Q>rìhr

_________

_Üò gwédmV Pmbr.

a) 1991 b) 1992 c) 1993 d) 1994

1991

1992

1993

1994

V) A close-up shot is also known as

_________

`mbm bmoOn em°Q>> g§~moYbo OmVo.

a) Personal shot ng©Zb em°Q> b) Mid shot c) Full shot d) None of these

_rS> em°Q>

\y$b em°Q>

`mn¡H$s Zmhr

VI) DTH stands for

S>r{Q>EM Mo nyU©ê$n a) Deal To Home b) Dish To House c) Direct To Home d) None of these

S>rb Qy> hmo_

S>rí Qy> hmD$g

S>màoQ> Qy> hmo_

`mn¡H$s Zmhr

*SLRB25*

*SLRB25*

-3-

VII) Television is also referred to as the _______ vehicle.

Xya>{MÌdmUr

_________

Mo dmhH$ g§~moYbo OmVo.

a) Independent

ñdV§Ì b) Indispensable c) Versatile d) All of these

An[a>hm`© gmd©{ÌH$ darb gd©

VIII) Simple shots that also known as

{gånb em°Q>gbm

_________

`m AWm©dohr AmoiIbo OmVo.

a) Fixed shot

{\$gS> em°Q> b) Extreme long shot c) Mid shot d) Long shot


_rS> em°Q> bm±J em°Q>

IX) Stand ups is also known as

ñQ±>S> Ang ho

_________

`m ZmdmZo AmoiIbo OmVo.

a) Voice over

ìhmB©g Amoìha b) Piece to camera c) Story board d) Script nrg Qy> H°$_oam

ñQ>moar ~moS>© pñH«$ßQ>

SLR-B – 25

SLR-B – 25

-4-

X) NTSC stands for

EZ{Q>Eggr åhUOo a) National Television System Committee

Z°eZb Q>o{bpìhOZ {gñQ>r_ H${_Q>r b) National Television System Council

Z°eZb Q>o{bpìhOZ {gñQ>r_ H$mm¢{gb c) National Television Serial Camera

Z°eZb Q>o{bpìhOZ gr[a`b H°$_oam d) None of these

`mn¡H$s Zmhr

XI) ________ is the basic unit of video/film.

_________

ho pìh{S>`mo/{\$ë_Mo ~o{gH$ `w{ZQ> Amho.

a) Shot b) Angle em°Q>

A±Jb c) Movement d) None of these

_wìh_|ÝQ>

`mn¡H$s Zmhr

XII) IPTV stands for

Am`nr {Q>ìhr åhUOo a) Internet Protocol Television b) Internet Prime Television c) Indian Private Television d) None of these

B§Q>aZoQ> \«$moQ>H$mob Q>o{bpìhOZ

B§Q>aZoQ> àmB©_ Q>o{bpìhOZ

B§{S>`Z àm`doQ> Q>o{bpìhOZ

`mn¡H$s Zmhr

*SLRB25*

*SLRB25*

-5-

SLR-B – 25

XIII) The long shot in which the entire scene is played out known as bm±J em°Q> Á`m_Üò g§nyU© Ñî`> eyQ> Ho$ë`m OmVo Ë`mbm

________

A`m©dohr AmoiIbo OmVo.

a) Master shot

_mñQ>a em°Q> b) Extreme long shot c) Mid long shot d) None of these


{_S> bm±J em°Q>

`mn¡H$s Zmhr

XIV) A series of frames means

ào_Mr e¥§H$bm åhUOo a) Shot b) Scene c) Sequence d) None of these em°Q> grZ

{gdoÝg

`mn¡H$s Zmhr

2. Write short notes (any four) :


1) White balance

ìhmB©Q> ~°b|g

12

2) TV anchor

{Q>ìhr A±H$a

3) Multi camera shooting

_ëQ>r H°$_oam eyqQ>J

4) Communication with still picture

ñVãY {MÌmVyZ hmoUmam g§dmX

5) Visual grammar pìhOwdb J«m_a

SLR-B – 25

-6-

3. Answer following questions (any four) :


1) What is shot ?

em°Q> åhUOo H$m` ?

2) Explain what is the web production ?

do~ àS>eZ H$m` Amho ñnîQ> H$am ?

3) Explain the linear editing.

{b{Zà E{S>qQ>J ñnîQ> H$am ?

4) What is angle ?

A±Jb åhUOo H$m` ?

5) Discuss the concept of video production.

pìh{S>`mo àS>eZ hr g§H$ënZm MMm© H$am.


250

eãXmV CÎmao {bhm (H$moUVohr XmoZ ) :

1) Explain the concept of voice over.

ìhmB©g Amoìha hr g§H$ënZm ñnîQ> H$am.

2) Discuss what is the location hunting ?

bmoHo$eZ h§qQ>J åhUOo H$m` MMm© H$am ?

3) Explain the elements of TV news.

{Q>pìhgmR>rÀ`m ~mV_rMoo KQ>H$ ñnîQ> H$am.

*SLRB25*

16

14

*SLRB25*

-7-

5. Write answer in 500 words (any one) :

500

eãXmV CÎma {bhm (H$moUVohr EH$ ) :

1) Discuss the new trends in TV news bulletin.

{Q>pìh ~mV_r nÌmVrb Zdo àdmhm MMm© H$am.

2) Write any television serial that you like ? Give reasons.

Vwåhmbm AmdS>Vo H$moUË`mhr EH$m {Q>pìh _m{bHo${df`r gH$maU {bhm.

————————

SLR-B – 25

14

*SLRB26*

Seat

No.

SLR-B 26

M.A. (Mass Communication) (Semester IV) (New CGPA) Examination, 2015

Paper II : ADVERTISING AND SOCIAL MARKETING


Time : 2.30 p.m. to 5.00 p.m.

Max. Marks : 70

N. B. : 1) All questions are compulsory .




i) An economy of a industry depends upon

CÚmoJmMr AW©ì`dñWm _________ da Adb§~yZ AgVo.

a) Advertising

Om{hamV b) Consumer satisfaction

J«mhH$m§Mo g_mYmZ c) Brand

~«°ÝS> d) None of these

`mn¡H$s Zmhr ii) E-mail is a part of ________ advertising.

B©-_ob hm _________ Om{hamVrMm ^mJ Amho.

a) Indirect

AàË`j b) Straight gai c) Direct

WoQ> iii) Media brief includes

_mÜ`_ ~«r\$ _Üò _________ Mm A§V^m©d AgVmo.

a) Target Market b) Budget bpú`V ~mOmanoR> AW©g§H$ën c) Objectives

CÔoí` d) None of these

`mn¡H$s Zmhr d) All of these

`mn¡H$s gd© iv) Lifestyle is an ________ factor that affects consumer behaviour.

OrdZe¡br hm _________ KQ>H$ Amho Omo J«mhH$ dV©Zmda à^md S>mbVmo.

a) Internal

A§VJ©V b) External

~møm c) Both a) and b)

XmoÝhr a) Am{U b) d) None of these

`mn¡H$s Zmhr

14

P.T.O.

SLR-B 26

-2-

*SLRB26* v) Bread is a example of

~«oS> ho _________ Mo CXmhaU Amho.

a) Demand

_mJUr b) Motivation

àoaUm c) Need

JaO d) All of these

`mn¡H$s gd© vi) _________ includes in the process of product development.

_________ Mm CËnmXZ {dH$mg à{H«$òV g_mdoe hmoVmo.

a) Marketing

{dnUZ c) Business analysis

ì`dgm` {díbofU b) Generation of product

CËnmXZ {Z{_©{V d) All of these

`mn¡H$s gd© vii) For local advertisement __________ is a best media option.

ñWm{ZH$ Om{hamVrgmR>r _________ CÎm_ _mÜ`_ n`m©` Amho.

a) Local newspaper

ñWm{ZH$ d¥ÎmnÌ b) Regional Radio Station jo{Ì` ao{S>Amo ñQoeZ c) Local Magzine

ñWm{ZH$ _m{gH$ d) None of these

`mn¡H$s Zmhr viii) ___________ is useful to satisfy the consumer needs.

_________ J«mhH$m§À`m JaOm§M g_mYmZ H$aÊ`mg Cn`wV Amho.

a) Price qH$_V c) Product

CËnmXZ b) Demand

_mJUr d) All of these

`mn¡H$s gd© ix) __________ is the important factor of demographic segmentation.

_________ ho bmoH$g§ñWm N>oXmMm EH$ _hËdnyU© K>Q>H$ Amho.

a) Age d` b) Gender qbJ c) Status

XOm© d) All of these

`mn¡H$s gd© x) Pubic service is a type of

OZgodm ho _________ Mm àH$ma Amho.

a) Advertisement

Om{hamV c) Both a) and b)

XmoÝhr a) Am{U b) b) Corporate industry

H$mnm}aoQ> CÚmoJ d) None of these

`mn¡H$s Zmhr

*SLRB26*

-3-

SLR-B 26 xi) __________ heads the advertisement agency.

_________ hm Om{hamV g§ñWmMm à_wI AgVmo.

a) Writer boIH$ c) Editor g§nmXH$ b) Creative director

{H«$E{Q>ìh g§MmbH$ d) None of these

`mn¡H$s Zmhr xii) Marketing ethics change with ____________

{dnUZmMr Z¡{VH$Vm _________ Zwgma ~XbVmV.

a) Time doi b) Situation

àg§J c) Place

{R>>H$mU d) All of these

`mn¡H$s gd© xiii) __________ is an example of marketing tactic.

_________ ho {dnUZ gmYZmMo CXmhaU Amho.

a) Contraversial Ad.

{ddmXmñnX Om{hamV c) Mindless act

{dMmahrZ H¥$Vr b) Political stunt amOZ¡{VH$ KmS>g d) None of these

`mn¡H$s Zmhr xiv) __________ is a part of buying process.

_________ hm IaoXrÀ`m à{H«$òMm ^mJ Amho.

a) Evaluation

_yë`_mnZ b) Comparison c) Searching product d) All of these

VwbZm CËnmXZmMm emoY `mn¡H$s gd©

2.

Write short notes ( any four ) : g§{jßV Q>rnm {bhm (H$moUË`mhr Mma ) : a) Social change.

gm_m{OH$ ~Xb b) Consumer behaviour

J«mhH$ dV©Z c) Uses of colors in ad.

a§Jm§Mm Om{hamVrVrb dmna d) Market

~mOmanoR> e) Media buying.

_mÜ`_ IaoXr.

12

SLR-B 26

-4-


XrS>e o eãXmV CÎma {bhm (H$moUVohr Mma ) : a) Write note on marketing research.

"{dnUZ g§emoYZ' Mm {df`mda Q>rn {bhm.

b) What are the advertising tools ?

Om{hamVrMr gmYZo H$moUVr AmhoV ?

c) What is corporate brand ?

H$mnm}aoQ> ~«°ÝS> åhUOo H$m` ?

d) What are the stages in creative process ?

{H«$E{Q>ìh à{H«$òVrb Q>ßno gm§Jm.

e) Write about role of media in marketing.

"_mÜ`_m§Mr {dnUZmVrb ^y{_H$m' `m {df`r {bhm.


AS>rMe o eãXmV CÎma {bhm (H$moUVohr XmoZ ) : a) Describe the process of brand management.

~«±S> ì`dñWmnZ à{H«$òMo dU©Z H$am.

b) Write down process of motivation.

àoaUoMr à{H«$`m {bhm.

c) Explain the process of marketing.

{dnUZmMr à{H«$`m ñnîQ> H$am.

5. Write answer in 500 words ( any one ) : nmMe o eãXmV CÎma {bhm (H$moUVohr EH$ ) : a) Describe the principles of advertising design.

Om{hamV AmIUrMr _ybVËdo {deX H$am.

b) Explain the role and scope of advertisement.

Om{hamVrMr ^y{_H$m Am{U ì`mpßV ñnîQ> H$am.

_____________

*SLRB26*

16

14

14

*SLRB27*

Seat

No .

SLR-B – 27

M.A. (Mass communication) (Semester – IV) (New CGPA) Examination, 2015

Paper – III :CORPORATE COMMUNICATION & EVENT MANAGEMENT

Total Marks : 70 Day and Date : Saturday, 21-11-2015

Time : 2.30 p.m. to 5.00 p.m.


`mo½` n`m©`mMr {ZdS> H$am : i) _________ is an internal public of an organization.

________ ho g§ñWoMo A§VJ©V KQ>H$ AmhoV.

a) Opinion Leaders

_V ZoVo b) Workers c) Supplier d) None of these

H$m_Jma nwadR>mXma

`mn¡H$s Zmhr ii) Corporate ‘identity’ is related to with

H$mnmo©aoQ> AmoiI hr

________ g§~§{YV Amho.

a) Stakeholder perceptions

^mJrXmam§À`m OmUrdm b) Symbols c) Organizational culture d) None of these

{MÝho g§ñWmË_H$ g§ñH¥$Vr

`mn¡H$s Zmhr iii) ________ introduced models of crises management.

________

`m§Zr AmnÎmr ì`dñWmnZ à{V_mZmMr _m§S>Ur Ho$br.

a) Edward Bernays

ES>>dS>© ~Z©g b) David Scott

S>opìhS> ñH$m°Q> c) James Grunig

Ooåg J«w{ZJ d) None of these

`mn¡H$s Zmhr

14

P.T.O.

SLR-B – 27

-2-

*SLRB27* iv) ________ can be defined as those critical groups of people upon who rests the success of an organization.

EImX`m g§ñWoMo è Á`m§À`mda Adb§~yZ AgVo Aem bmoH$m§À`m JQ>>mbm

________

Aer g§km XoVm òB©b.

a) Target Audience b) Opinion Leaders bpú`V JQ>

_V ZoVo c) Government Officials d) None of these emgH$s` A{YH$ar

`mn¡H$s Zmhr v) ________ is the indication of how a company is perceived by the outside world.

________ hmo`.

åhUOo ~mhoaMo bmoH$ EImX`m H$mnm}aoQ>g§~§Yr H$m` {dMma H$aVmV `mMr à{MVr a) Corporate Image b) Corporate Plan c) Corporate Event d) All of these

H$mnm}aoQ> à{V_m

H$mnm}aoQ> AmamIS>m

H$mnm}aoQ> àg§J

`mn¡H$s gd© vi) Corporate Communication is related to

H$mnm}aoQ> g§dmX

________ er {ZJ{S>V Amho.

a) Image building

à{V_m {Z{_©Vr b) Corporate identity c) Media relations d) All of these

H$mnm}aoQ> AmoiI

_mÜ`_ g§nH©$

`mn¡H$s gd© vii) ________ is the most important tool for consumer relations.

J«mhH$ g§nH$m©gmR>r

________ ho gdm©V _hÎdmMo gmYZ Amho.

a) Advertisements

Om{hamVr b) Annual Report c) Press Releases d) All of these dm{f©H$ Ahdmb

à{gÕr nÌH$

`mn¡H$s gd©

*SLRB27*

-3-

SLR-B – 27 viii) Credibility is the first essential attribute for

________ gmR>r {dídmgmh©Vm hm n{hbm Amdí`H$ JwU Amho.

a) Media Relations b) House Journal

_mÜ`_ g§nH©$

J¥h nÌ c) Campaign d) None of these

_mohr_

`mn¡H$s Zmhr ix) Monetary support by an organization for an event with a definite commercial objective in mind is known as

{d{eîQ> ì`mdgm{`H$ C{ÔîQ> g_moa R>oD$Z EImX`m CnH«$_mgmR>r EImX`m g§ñWoZo Am{W©H$ ghH$m`©

Ho$bo Va Ë`mg

________

Ago åhUVmV.

a) Contract b) Sponsorship

H$ama

à`moOH$Ëd c) Loyalty d) None of these

{ZîR>m

`mn¡H$s Zmhr x) ________ belongs to outdoor publicity tool of corporate communication.

________ ho H$mnm}aoQ> g§nH$m©Vrb ~mhç n«{gÕrMo gmYZ Amho.

a) Conference b) Workshops n[afX

H$m`©emim c) Hoarding d) None of these hmo{S>ªJ

`mn¡H$s Zmhr xi) Written declaration of a corporate stating core purpose of organization is

________

åhUOo H$m`m}aooQ>À`m _w»` CÔrîQ>m§Mm {b{IV OmhraZm_m hmo`m.

a) Mission statement b) MOU

{_eZ ñQ>oQ>_|Q>

E_.Amo.`y.

c) Merger Document d) None of these

_O©a S>m°`w_|Q>

`mn¡H$s Zmhr

SLR-B – 27

-4xii) Primary medium of communication in investor’s relations is

Jy§VdUyH$Xma g§nH$m©V à_wIgmYZ

________

AgVo.

a) Press Releases

à{gÕr nÌHo$ b) House Journal c) Annual Report d) None of these

J¥hnÌ dm{f©H$ Ahdmb

`mn¡H$s Zmhr xiii) ________ is related to corporate identity.

________

H$mnm}aoQ> AmoiIrer {ZJ{S>V Amho.

a) Product Quality b) House Journal

CËnmXZmMr JwUdÎmm

J¥hnÌ c) House Colour d) None of these

B_maVr§Mm a§J

`mn¡H$s Zmhr xiv) ‘Crystallizing Public Opinion’ is book written by

"{H«$ñQ>bm`qOJ npãbH$ Amo{n{ZAZ' `m J«§WmMo boIZ

________

`m§Zr Ho$bo.

a) Edward Louis Bernays

ES>dS>© bwB©g ~Z©g b) David Scott c) Scott M. Cutlip d) None of these

S>opìhS> ñH$m°Q>

ñH$m°Q> E_. H$Q>brn

`mn¡H$s Zmhr

2. Write short notes ( any four ) : g§{jßV Q>rnm {bhm ( H$moUË`mhr Mma ) : a) Corporate Image

H$mnm}aoQ> à{V_m b) Community Relations g_mO g§nH©$ c) Media Relations

_mÜ`_ g§nH©$ d) Open House

Iwbo XmbZ e) Lobbying.

bm°q~J.

*SLRB27*

12

*SLRB27*

-5-

SLR-B – 27


XrS>e o eãXmV CÎmao {bhm ( H$moUVohr Mma ) : a) What is the use of Press Conference for Corporate Communication ?

H$mnm}aoQ> g§dmXmV nÌH$ma n[afXoMr Cn`wVVm H$m` Amho ?

b) What is the content of a House Journal ?

J¥hnÌmÀ`m _OHw$amV H$m` g_m{dîQ> AgVo ?

c) Describe any three important steps essential for effective Government

Relations.

à^mdr emgH$s` g§nH$m©gmR>r Amdí`H$ Agboë`m H$moUË`mhr VrZ ~m~r gm§Jm.

d) Explain the types of opinion leaders.

_V ZoË`m§Mo àH$ma {dfX H$am.

e) What is your understanding about consumer relations ?

J«mhH$ g§nH$m©~m~V Vw_Mo AmH$bZ H$m` Amho ?


AS>rMeo eãXmV CÎmao {bhm ( H$moUVohr XmoZ ) : a) What is the role of public relation officer in employee communication ?

H$m_Jma g§dmXmV OZg§nH©$ A{YH$mè`mMr ^y{_H$m H$m` AgVo ?

b) Describe the various stakeholders for corporate communication.

H$mnm}aoQ> g§nH$m©gmR>r H$moU-H$moUVo KQ>H$ {dMmamV ¿`mdo bmJVmV Vo ñnîQ> H$am.

c) Write about Investor’s Relations.

Jy§VdUyH$Xmam§er g§nH©$ `m{df`r {bhm.

5. Write answer in 500 words ( any one ) : nmMeo eãXmV CÎmao {bhm ( H$moUVohr EH$ ) : a) Discuss the importance of the event management for media industry with examples.

_mÜ`_ CÚmoJmgmR>r àg§J ì`dñWmnZmÀ`m _hËdm~Ôb gmoXmhaU MMm© H$am.

b) What is crisis ? Describe the role of PR Department in crisis management with suitable examples.

AmnÎmr ì`dñWmnZ åhUOo H$m` ? AmnÎmr ì`dñWmnZmV OZg§nH©$ {d^mJmMr ^y{_H$m H$m`

AgVo Vo gmoXmhaU ñnîQ> H$am.

16

14

14

_______________

*SLRB28*

Seat

No.

SLR-B 28

M.A. (Mass Communication) (Semester IV) Examination, 2015

(New CGPA)

ONLINE JOURNALISM (Paper IV)


Time : 2.30 p.m. to 5.00 p.m.

Total Marks : 70



1. Choose the correct alternative :


1) The standard protocol for the Internet is a) IPA b) DSL c) TCP/IP d) None of these

B§Q>aZoQ>gmR>rMm ñQ>±S>S>© àmoQ>moH$m°b hm Amho.

a)

Am`nrE b) c) Q>rgrnr/Am`nr d)

S>rEgEb

`mn¡H$s Zmhr

2) Standard size of online advertising Banner is

14 a) 728 × 90 b) 468 × 60 c) 234 × 60

Am°ZbmB©Z Om{hamV "~°Za' Mm `mo½` AmH$ma Amho.

a)

728

×

90 b)

468

×

60 c)

234

×

60

3) Ted Nelson coined the word hypertext in d) 125 × 125 d)

125 a) 1965 b) 1966 c) 1967 d) 1968

Q>oS> ZoëgZ `m§Or "hm`naQ>oñQ>' hm eãX _Üò àM{bV Ho$bm.

a) 1965 b) 1966 c) 1967 d) 1968

4) The term cyber space is coined by

×

125 a) Ted Nelson b) Vinton Serf c) William Gibson d) None of these

"gm`~a ñnog' hr g§km `m§Zr àM{bV Ho$br.

a) Q>oS> ZoëgZ b) c)

{dë`_ {JãgZ d) pìhÝQ>mZ g\©$

`mn¡H$s Zmhr

P.T.O.

SLR-B 28

-2-

*SLRB28*

5) The first web page is created by a) Even Williams c) Tim-Berners-Lee n{hbo do~noO `m§Zr V`ma Ho$bo.

a) c)

BìhmZ {dë`åg

Q>r_-~Z©g©-br

6) HTML means a) Hyper Text Markup Language c) Higher Text Markup Language b) Vinton Serf d) None of these b) d) pìhÝQ>m°Z g\©$

`mn¡H$s Zmhr b) Hyper Text Markup Links d) None of these

EMQ>rE_Eb åhUOo a) hm`naQ>oñQ> _mH©$An b±½doO c) hmà Q>oñQ> _mH©$An b±½doO

7) Orkut is launched in a) Jan. 2004 c) 2006 b) d) hm`naQ>oñQ> _mH©$An qbg

`mn¡H$s Zmhr b) 2005 d) None of these

AmHw©$QMm> àma§^ _Üò Pmbm.

a) c)

OmZodmar 2004

2006 b) d)

2005

`mn¡H$s Zmhr

8) The first Internet edition of Deccan Herold is launched in a) 1995 b) 1998 c) 1996 d) 1990

S>oH$Z hoam°ëS>Mr n{hbr B§Q>aZoQ> Amd¥Îmr _Üò {ZKmbr.

a)

1995 b)

1998 c)

1996

9) Netvibes, MSN are a) Private web portals c) Websites d) b) Public web portals d) None of these

ZoQ>ìhmB©~²g, E_EgEZ hr AmhoV.

a) c)

àm`ìhoQ> do~ nmoQ>©ëg do~ gmB©Q²>g

10) The term blog is used in a) 1998 b) 1997 b) d) npãbH$ do~ nmoQ>©ëg

`mn¡H$s Zmhr c) 1999

"ãbm°J' hr g§km _Üò dmnamV Ambr.

a)

1998 b)

1997 c)

1999 d) 1996 d)

1990

1996

*SLRB28*

11) Website addresses are also called

-3a) HTML b) Hyper Links c) URL d) None of these do~gmB©Q> nË`m§Zm `m ZmdmZo hr g§~moYbo OmVo.

a) EMQ>rE_Eb b) c)

`wAmaEb d) hm`na qbg

`mn¡H$s Zmhr

12) LAN means a) Local Area Networking b) Local Air Networking

SLR-B 28 c) Local All Networks b°Z åhUOo a)

ñWm{ZH$ jo{Ì` Omio c) ñWm{ZH$ gd© Omir

13) WWW means d) None of these b) d)

ñWm{ZH$ hdmB© Omio

`mn¡H$s Zmhr a) Word Wide Web c) World Wide Wave

S>ãë`w S>ãë`w S>ãë`w åhUOo a) dS>© dmB©S> do~ c) dëS>© dmB©S> doìh

14) Information Techonology Act passed in b) World Wibe Web d) World Wide Web b) d) dëS>© dmB©~ do~ dëS>© dmB©S> do~ a) 2001 b) 2002 c) 2000

_m{hVr V§ÌkmZ H$m`Xm _Üò _§Oya Pmbm.

a) 2001 b) 2002 c) 2000 d) 2004 d) 2004



1) Online advertising.

Am°ZbmB©Z Om{hamV.

2) E-Governance.

B©-amÁ`H$ma^ma.

3) Web Master.

do~ _mñQ>a.

4) Animation Films.

H$mQy>©Z {MÌnQ>.

5) Modem.

_moS>o_.

12

SLR-B 28

-4-

3. Write answers in 100 words ( any four ) : nwT>rb àíZm§Mr CÎmao 100 eãXmV {bhm (H$moUVohr Mma ) :

1) Define the term graphics and describe its various types.

J«m{\$gMr ì`m»`m H$am Am{U Ë`mÀ`m {d{dY àH$mam§~m~V g{dñVa {bhm.

2) State the various characteristics of Internet.

B§Q>aZoQ>Mr {d{dY JwUd¡{eîQ>ço Z_yX H$am.

3) What are the three basic elements of an e-mail message ?

B©-_ob g§XoemMo VrZ nm`m^yV KQ>H$ H$moUVo Vo gm§Jm ?

4) What is connectivity ? Describe in detail.

H$ZoQ>rpìhQ>r åhUOo H$m` Vo gm§JyZ g{dñVma {bhm.

5) What is the difference between input and output ?

BZnyQ> Am{U AmD$Q>nyQ> `m_Üò \$aH$ H$m` Vo gm§Jm ?

*SLRB28*

16

4. Write the answers in 150 words ( any two ) : nwT>rb àíZm§Mr CÎmao 150 eãXmV {bhm (H$moUVohr XmoZ ) :

1) Describe the different types of search engines with suitable examples.

gM© B§{OZMo {d{dY àH$ma gmoXmhaU ñnîQ> H$am.

2) State merits and demerits of online journalism.

Am°ZbmB©Z nÌH$m[aVoMo \$m`Xo-VmoQ>o Z_yX H$am.

3) What are web portals ? State the difference between websites and web portals.

do~ nmoQ>©ëg åhUOo H$m` ? do~ gmB©Q²>g Am{U do~ nmoQ>©ëg `m_Yrb \$aH$ ñnîQ> H$am.

14

14 5. Write the answer in 250 words : nwT>rb àíZmMo CÎma 250 eãXmV {bhm :

Discuss in detail about the economics of online newspapers.

Am°ZbmB©Z d¥ÎmnÌm§À`m AW©ì`dñWoda g{dñVa MMm© H$am.

OR/ qH$dm

Write in detail about the reporting for the web media.

"do~ _mÜ`_mgmR>r d¥Îmg§H$bZ' `m~m~V g{dñVa {bhm.

___________

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_mÜ`_mMm {dH$mg

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_mÜ`_ ì`dñWmnZ

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({MÌnQ> AÜ``Z)

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Xya{MÌdmUr nÌH$m[aVm Am{U {Z{_©Vr

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Xya{MÌdmUr nÌH$m[aVm Am{U {Z{_©Vr

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_mÜ`_ ì`dñWmnZ

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({MÌnQ> AÜ``Z)

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