SLR-QA – 7 _mÜ`_m§Mm {dH$mg gyMZm : gd© àíZ Adí`H$ AmhoV
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SLR-QA – 7
*SLRQA7*
Seat
No.
M.A (Mass Communication) (Semester – I) (New) Examination, 2014
Paper – II : DEVELOPMENT OF MEDIA
_mÜ`_m§Mm {dH$mg
Day and Date : Wednesday, 23-4-2014
Time : 11.00 a.m. to 2.00 p.m.
Total Marks : 70
N. B. : i) All questions are compulsory.
gyMZm : i) gd© àíZ Adí`H$ AmhoV
ii) Figures to the right indicate full marks.
COdrH$S>rb A§H$ nyU© JwU Xe©{dVmV.
1. Select the correct alternatives :
14
`mo½` n`m©`mMr {ZdS> H$am.
i) Agarkar started the _________ in 1888.
AJaH$a `m§Zr 1888 _Ü`o _________ ho d¥ÎmnÌ H$mT>bo.
a) Sudharak
b) Darpan
gwYmaH$
Xn©U
c) Samta
g_Vm
d) Mooknayak
_yH$Zm`H$
ii) _________ the first Marathi newspaper started in Maharashtra.
_________ ho n{hbo _amR>r dV©_mZnÌ _hmamîQ´>mV gwê$ Pmbo.
a) Kesari
b) sudharak
Ho$gar
gwYmaH$
c) Darpan
d) Janata
Xn©U
OZVm
iii) ‘Sudharak’ was publishing in ___________ language.
"gwYmaH$' d¥ÎmnÌ ___________ `m ^mfoV àH$m{eV hmoV hmoVo.
a) English
B§J«Or
c) Both in Marathi and English
_amR>r Am{U B§J«Or XmoÝhr
b) Hindi
qhXr
d) Marathi
_amR>r
P.T.O.
SLR-QA – 7
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iv) _________ was the first Marathi daily
_________ ho n{hbo _amR>r X¡{ZH$ hmoVo.
a) Mumbai Vaibhav
b) Sakal
_w§~B© d¡^d
c) Shivner
{edZoa
gH$mb
d) Bhala
^mbm
v) Tilak started the _________ in 1908.
{Q>bH$m§Zr 1908 _Ü`o _________ ho d¥ÎmnÌ H$mT>>bo.
a) Rashtramat
b) Samata
amîQ´>_V
c) Janata
OZVm
g_Vm
d) Jagruti
OmJ¥Vr
vi) Vishwanath wabale started the _________ in Mumbai.
{dídZmW dmãbo `m§Zr _w§~B©VyZ _________ ho d¥ÎmnÌ H$mT>bo
a) Shivner
b) Marata
{edZoa
c) Prabhat
à^mV
_amR>m
d) Vishal
{demb
vii) __________ invented moveable type.
_________ Zo MbZ Q>§H$mUm emoY bmdbm.
a) Bhimji Parikha
b) Hikey
{^_Or nm[aI
c) Gutenburge
JwQ>oZ~J©
{hH$s
d) Shripatrao Shinde
lrnVamd qeXo
viii) Congress party started the __________ in 1920.
H$m°J«og njm§Zr 1920 _Ü`o _________ ho d¥ÎmnÌ H$mT>bo.
a) Lokshakati
b) Janata
bmoH$eH$Vr
c) Samata
g_Vm
OZVm
d) Kal
H$mi
ix) Prabhakar news paper started in _________
"à^mH$a' d¥ÎmnÌ _________ _Ü`o gwê$ Pmbo.
a) 24 Oct. 1843
b) 14 Dec. 1842
24 AmQ>mo.1843
14 {S>go. 1842
c) 6 Jan. 1832
d) 4 Jan. 1881
6 OmZo.1832
4 OmZo.1881
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SLR-QA – 7
x) Krushnaji Prabhakar Khadilakar started the _______ in 1930.
H¥$îUmOr à^mH$a Im{S>bH$am§Zr 1930 _Ü`o _________ ho d¥ÎmnÌ H$mT>bo.
a) Nawakal
b) Hitwad
ZdmH$mi
c) Samata
g_Vm
{hVdmX
d) Bharat
^maV
xi) Who wrote Shatpatre ?
eVnÌo H$moUr {bhbr ?
a) Mukundrao Patil
b) Bhau Mahajan
c) Anant Bhalerao
d) Lokhitwadi
_wHw§$Xamd nm{Q>b
AZ§V ^mboamd
^mD$ _hmOZ
bmoH${hVdmXr
xii) Karmyogi newspaper started by _________
H$_©`moJr ho d¥ÎmnÌ _________ `m§Zr H$mT>bo.
a) Rambhau rajware
b) Anand Waghmare
am_^mD$ amOdmao
c) Anant Bhalerao
AZ§V ^mboamd
AmZ§X dmK_mao
d) Bhau Mahajan
^mD$ _hmOZ
xiv) ‘Bahishkrut bharat’ started by _________
"~{híH¥$V ^maV' ho d¥ÎmnÌ _________ `m§Zr gwé Ho$bo.
a) M. K. Gandhi
b) Dr. Ambedkar
E_. Ho$. Jm§Yr
c) B. Tilak
~r. {Q>bH$
S>m°. Am§~oS>H$a
d) G. Deshmukh
Or. Xoe_wI
2. Write short notes (any four) :
WmoS>`mV Q>rnm {bhm (H$moUVohr Mma)
1) Raja Ram Mohan Roy
amOmam_ _mohZ am°`
2) Dr. Ambedkar
S>m°. Am§~oS>H$a
3) Folk media
bmoH$ _mÜ`_o
4) Nikhil Wagle
{Z{Ib dmJio
5) Nidhi Rajdan
ZrYr amOXmZ
12
SLR-QA – 7
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*SLRQA7*
3. Write the answers in short (any four) :
16
WmoS>`mV CÎmao {bhm (H$moUVohr Mma)
1) Explain the importance of paper in development of news paper.
d¥ÎmnÌ {dH$mgmV H$mJXmMo _hËd ñnîQ> H$am.
2) State the contribution of Tilak in Marathi journalism.
Q>riH$m§Mo _amR>r nÌH$m[aVVrb `moJXmZ {deX H$am.
3) Explain the Raja Ram Mohan Roy’s view deals with Marathi journalism.
_amR>r nÌH$m[aVo~X²>Xb amOm am_ _mohZ am°` `m§Mo ÑpîQ>H$moZ ñnîQ> H$am.
4) Explain the importance of Darpan in Marathi journalism.
_amR>r nÌH$m[aVoV Xn©UmMo _hËd ñnîQ> H$am.
5) Comment on the Digdarshan.
{X½Xe©Z `m d¥ÎmnÌmda ^mî` H$am.
4. Write the answer in 250 words (any two) :
250
14
eãXmV CÎmao {bhm (H$moUVohr XmoZ) :
1) Write in detail on Dalit Press and its social importance.
X{bV àog Am{U Ë`mMo gm_m{OH$ _hËd `mda g{dñVa {bhm.
2) Write on changing role of the press in India
^maVmVrb "~XbVoo àogMr ^y{_H$m' `mda {bhm.
3) Discuss the historical development of Marathi journalism.
_amR>r nÌH$m[aVoÀ`m E¡{Vhmg {dH$mgmda MMm© H$am.
5. Discuss the contribution of Bal Sastri Jambhekar in Marathi journalism.
~miemñÌr O§m^oH$am§Mr _amR>r nÌH$m[aVoVrb `moJXmZmda MMm© H$am.
OR/qH$dm
Explain the conflict between Tilak and Agarkar in journalism.
AJaH$a Am{U Q>riH$m§À`m nÌH$m[aVoVrb g§Kf© ñnîQ> H$am.
_____________________
14
SLR-QA – 10
*SLRQA10*
Seat
No.
M.A. (Mass Comm.) (Semester – I) Examination, 2014
WRITING AND COMMUNICATION SKILLS AND CURRENT AFFAIRS
(Paper – V) (New)
Day and Date : Wednesday, 30-4-2014
Time : 11.00 a.m. to 2.00 p.m.
Total Marks : 70
Instructions : 1) All questions are compulsory.
2) Figures to the right indicate full marks.
1. Choose the correct alternative :
14
`mo½` n`m©` {ZdS>m :
1) ________ is the Secretary General of UNO.
a) Ban Ki-moon
b) Kofi Annan
c) Bill Klinton
_______ ho `wZmoMo ga{MQ>Urg AmhoV.
a)
~mZ H$s-_yZ
b)
H$mo\$s AÞmZ
c)
{~b pb¨Q>Z
d) Barak Obama
d)
~amH$ Amo~m_m
2) ________ is the President of forth coming Akhil Bhartiya Marathi Sahitya
Sammelan.
a) Arun Sadhu
b) F.M. Shinde
c) Prabha Ganorkar
d) None of these
ho AmJm_r A{Ib ^maVr` _amR>r gm{hË` g§_obZmMo AÜ`j AmhoV.
AéU gmYy
b) \$._w.qeXo
c) à^m JUmoaH$a
d) `mn¡H$s Zmhr
_______
a)
3) ________ is the Chairman of the Planning Commission.
a) President
b) Vice-President
c) Prime-Minister
d) Finance Minister
ho `moOZm Am`moJmMo AÜ`j AmhoV.
amîQ´>nVr
b) CnamîQ´>nVr c) n§VàYmZ
_______
a)
d)
{dÎm_§Ìr
4) The word ‘Gopher’ related with
a) TV
b) Film
Jmo\$a hm eãX _______ er g§~§{YV Amho.
a) Q>rìhr
b) {MÌnQ>
c) Internet
c)
B§Q>aZoQ>
d) None of these
d)
`mn¡H$s Zmhr
P.T.O.
SLR-QA – 10
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5) Who signed on ten rupee note ?
a) Finance Minister
b) Governor of RBI
c) Finance Secretary
d) None of these
Xhm én`mÀ`m ZmoQ>oda H$moUmMr ñdmjar AgVo ?
a) {dÎm _§Ìr
b) Ama ~r Am`Mo JdZ©a
c) {dÎm g{Md
d) `mn¡H$s Zmhr
6) _________ is the Railway Minister.
a) Mukul Roy
b) Mallikarjun Kharage
c) C.P. Joshi
d) Veerappa Moili
ho aoëdo _§Ìr AmhoV.
_wHw$b am°`
gr.nr.Omoer
_______
a)
c)
b)
d)
_{H$mOw©Z IaJo
draßnm _moB©br
7) Philately means
a) TV making company
b) Branch of philosophy
c) Collecting postal stamps
d) None of these
{\$bmQ>obr åhUOo
a) Q>rìhr V`ma H$aUmar H§$nZr
c) nmoñQ>mMr {V{H$Q>o O_m H$aUo
b)
d)
VËdkmZmMr emIm
`mn¡H$s Zmhr
8) _________ is the first Editor of Kesari.
a) Chiplunkar
b) B.G.Tilak
c) Agarkar
d) S.M. Paranjape
ho Ho$garMo n{hbo g§nmXH$ hmoVo.
{MniyUH$a
AmJH$a
_______
a)
c)
b)
d)
~mi J§JmYa {ViH$
{e._. nam§Ono
9) ________ write the song ‘Vande Mataram’.
a) Tagore
b) Iqbal
c) Pradip
d) Bankim Chandra Chatarjee
d§Xo _mVa_² _______ `m§Zr {b{hbo.
a) Q>mJmoa
c) àXrn
b)
d)
B~mb
~§{H$_M§Ð MQ>Ou
*SLRQA10*
SLR-QA – 10
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10) Communication between two peoples is known as
a) Intrapersonal communication
b) Dyadic communication
c) Both a and b
d) None of these
XmoZ ì`Vr_Yrb g§dmXmbm _______ åhUVmV.
a) B§Q´>mng©Zb H$å`w{ZHo$eZ
b) S>m`S>rH$ H$å`w{ZHo$eZ
c) XmoÝhr a Am{U b
d) `mn¡H$s Zmhr
11) _________ is the Chairman of Rajyasabha.
a) Speaker
b) President
c) Prime Minister
d) Vice-President
amÁ`g^oMo AÜ`j
a) g^mnVr
ho AgVmV.
amîQ´>nVr
_______
b)
c)
n§VàYmZ
d)
Cn-amîQ´>nVr
12) IAEA is set up in
a) 1959
Am` E B© E Mr ñWmnZm
a) 1959
b) 1954
c) 1957
_Ü`o Pmbr.
1954
c) 1957
d) 1956
_______
b)
d)
1956
13) International Trade Organisation established in
a) 1950
b) 1948
c) 1949
A§VaamîQ´>r` ì`mnma g§KQ>ZoMr ñWmnZm _______ _Ü`o Pmbr.
a) 1950
b) 1948
c) 1949
d) 1947
d)
1947
14) The headquarter’s of UNO is situated at
a) Washigton
b) London
`wZmoMo _w»`mb` _______ `oWo Amho.
a) dm°qe½Q>Z
b) b§S>Z
2. Write short notes (any four) :
Q>rnm {bhm (H$moUË`mhr Mma) :
1) Panchayat Raj
n§Mm`V amO
2) IMF
Am` E_ E\$
c) New York
c)
Ý`w`m°H©$
d) None of these
d)
`mn¡H$s Zmhr
12
SLR-QA – 10
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*SLRQA10*
3) PTI and UNI
nr Q>r Am` Am{U `w EZ Am`
4) Naxalism
ZjbdmX
5) Goa liberation movement
Jmodm _wVr g§J«m_
3. Write the answers in 150 words (any four) :
16
nwT>rb àíZm§Mr CÎmao 150 eãXmV {bhm (H$moUË`mhr Mma) :
1) State the importance of writing skill.
boIZ H$m¡eë`mMo _hÎd gm§Jm.
2) Explain the appropriate use of references.
g§X^m©Mm `mo½` dmna ñnîQ> H$am.
3) State the various types of communication.
g§dmXmMo {d{dY àH$ma Z_yX H$am.
4) Write a brief note on ‘Sanyukta Maharashtra Movement’.
"g§`wV _hmamîQ´> Midi' `mda WmoS>`mV {Q>nU H$am.
5) State the main reasons of First World War.
n{hë`m _hm`wÕmMr à_wI H$maUo gm§Jm.
4. Write the answers in 250 words (any two) :
14
nwT>rb àíZm§Mr CÎmao 250 eãXmV {bhm (H$moUVohr XmoZ) :
1) Discuss in detail about the functioning of the UNO.
g§`wV amîQ´> g§KmÀ`m H$m_H$mOm~m~V g{dñVa MMm© H$am.
2) Write a feature on ‘Telangana’.
Vob§JUmda boI {bhm.
3) Write an essay on ‘price rising.
"_hmJmB©" da {Z~§Y {bhm.
5. Write the answer in 500 words.
14
nwT>rb àíZmMo CÎma 500 eãXmV {bhm.
Write in detail about the effects of First and Second World War.
"n{hë`m Am{U Xwgè`m _hm`wÕmMo n[aUm_' `m~m~V g{dñVa {bhm.
OR/qH$dm
Write in detail about ‘Gramsabha, Vidhansabha and Loksabha’.
"J«m_g^m, {dYmZg^m Am{U bmoH$g^m' `m~m~V g{dñVa {bhm.
______________
SLR-QA 15
*SLRLQA15*
S
N
e
o
a
t
.
Master of Arts in Mass Communication (Sem. II) Examination, 2014
REGIONAL JOURNALISM (Old) (Paper V)
Day and Date : Friday, 2-5-2014
Total Marks : 70
Time : 11.00 a.m. to 2.00 p.m.
Instructions : 1) All questions are compulsory.
2) Figures to the right indicate full marks.
1. Select the correct alternative.
14
`mo½` n`m©` {ZdS>m.
1) Sericulture means __________
a) Flower agriculture
b) Fruit agriculture
c) Silk agriculture
d) None of these
goarH$ëMa åhUOo
1
a)
\y$beoVr
b)
\$ieoVr
c)
aoer_ eoVr
d)
`mn¡H$s Zmhr
2) __________ districts covered in drought-prone areas.
a) 24
b) 25
c) 28
d) 22
{Oëho Adf©U àdU joÌmV AmhoV.
a)
24
b)
25
c)
28
d)
22
P.T.O.
SLR-QA 15
*SLRLQA15*
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3) S. G. Barve Commission set up in __________
a) 1979
b) 1984
c) 1962
d) 1969
Eg. Or. ~d} Am`moJmMr ñWmnZm
a) 1979
c) 1962
_Ü`o Pmbr.
b)
d)
1984
1969
4) Sant Vidyapith is established in ___________
a) Paithan
b) Pandharpur
c) Alandi
d) None of these
g§V {dÚmnrR>
a) n¡R>U
c) Ami§Xr
`oWo Amho.
b)
d)
n§T>anya
`mn¡H$s Zmhr
5) Crop Insurance Programme started in _________
a) 1987
b) 1985
c) 1986
d) 1988
nrH$ {d_m `moOZm
a) 1987
c) 1986
_Ü`o gwê$ Pmbr.
b) 1985
d) 1988
6) Mahatma Phule Krishi Vidyapith established in ___________
a) 1958
b) 1968
c) 1978
d) 1967
_hmË_m \w$bo H¥$fr {dÚmnrR>
a) 1958
c)
1978
b)
_Ü`o ñWmnZ Pmbo.
1968
d)
1967
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SLR-QA 15
7) Maldhok Abhayaranya is situated in ___________
a) Nannaj
b) Solapur-Ahmednagar Border
c) Both a) and b)
d) None of these
_miXmoH$ A^`maÊ` ho
a)
ZmÝZO
b)
gmobmnya-Ah_XZJa gr_m
c)
XmoÝhr a) Am{U b)
d)
`mn¡H$s Zmhr
`oWo Amho.
8) ____________ is related with Co-operative Movement in Solapur district.
a) Yashwantrao Chavan
b) Shankarrao Mohite Patil
c) Balasaheb Vikhe-Patil
d) None of these
ho gmobmnya {OëømVrb ghH$ma Midirer g§~§{YV AmhoV.
a)
`ed§Vamd MìhmU
b)
e§H$aamd _mo{hVo - nmQ>rb
c)
~mimgmho~ {dIo - nmQ>rb
d)
`mn¡H$s Zmhr
SLR-QA 15
*SLRLQA15*
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9) __________ district is coming under the Mahatma Phule Krishi Vidyapith.
a) Solapur
b) Akola
c) Latur
d) Parbhani
a)
c)
gmobmnya
bmVya
hm {Oëhm _hmË_m \w$bo H¥$fr {dÚmnrR>m A§VJ©V `oVmo.
b) AH$mobm
d) na^Ur
10) The programme Nabhowani Shetishala is aired by __________
a) Doordarshan
b) Radio
c) FM Radio
d) None of these
Z^modmUr eoVremim hm H$m`©H«$_
a) XyaXe©Z
c) E\$. E_. ao{S>Amo
dê$Z àgmarV Ho$bm OmVmo.
b)
d)
ao{S>Amo
`mn¡H$s Zmhr
11) The Fruit Horticulture Programme is started in __________
a) 1990-91
b) 1991-92
c) 1992-93
d) 1989-90
\$i~mJm bmJdS> H$m`©H«$_
a) 1990-91
c) 1991-93
b)
d)
_Ü`o gwê$ Pmbm.
1991-92
1989-90
12) ___________ is not a agriculture produce processing business.
a) Winery
b) Jam
c) Chatani
d) Poultry
a)
dm`Zar
c)
MQ>Ur
hm H¥$fr CËnmXZmda à{H«$`m H$aUmam CX`moJ Zmhr.
b) Om_
d)
Hw$Hw$Q>nmbZ
*SLRLQA15*
SLR-QA 15
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13) Maharashtra state Seeds Corporation is established in __________
a) 1976
b) 1977
c) 1986
d) 1975
_hmamîQ´> amÁ` {~`mUo _hm_§S>i
_Ü`o ñWmnZ Pmbo.
a)
1976
b)
1977
c)
1986
d)
1975
14) Konkan Irrigation Development Corporation set up in _________
a) April 1997
b) December 1997
c) December 1996
d) None of these
H$moH$U qgMZ {dH$mg _hm_§S>i
a)
E{àb 1997
b)
{S>g|~a 1997
c)
{S>g|~a 1996
d)
`mn¡H$s Zmhr
2. Write short notes (any four) :
Q>rnm {bhm (H$moUË`mhr Mma) :
1) Self-employment
ñd§`amoOJma
2) Regional Journalism
àmXo{eH$ nÌH$m[aVm
_Ü`o ñWmnZ Pmbo.
12
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*SLRLQA15*
3. Write the answers in 100 words (any 4) :
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SLR-QA 15
3) Irrigation methods
qgMZmÀ`m nÕVr
4) Western Ghat
npíM_ KmQ>
5) Co-operative Movement.
ghH$ma Midi.
nwT>rb àíZm§Mr CÎmao 100 eãXmV {bhm (H$moUVohr 4) :
1) Give the importance of organic farming.
g|{Ð` eoVrMo _hÎd {deX H$am.
2) State the various obstacles in rural development.
J«m_rU {dH$mgmVrb {d{dY AS>Wio Z_yX H$am.
3) Define development and explain the concept of development.
"{dH$mgmMr' ì`m»`m H$am Am{U {dH$mgmMr g§H$ënZm ñnîQ> H$am.
4) State the need of environment education.
n`m©daU {ejUmMr Amdí`H$Vm gm§Jm.
5) State the importance of Gene Bank.
OrZ ~±Ho$Mo _hÎd Z_yX H$am.
*SLRLQA15*
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SLR-QA 15
4. Write answers in 150 words (any two) :
14
nwT>rb àíZm§Mr CÎmao 150 eãXmV {bhm (H$moUVohr 2) :
1) Discuss the various agricultural development programmes in detail.
{d{dY àH$maÀ`m H¥${f {dH$mg H$m`©H«$_m§~m~V g{dñVa MMm© H$am.
2) State the main issues in social and educational development.
gm_m{OH$ Am{U e¡j{UH$ {dH$mgmVrb à_wI _wÔo gm§Jm.
3) Evaluate the role of media in woman and child development.
_{hbm Am{U ~mb {dH$mgm_Yrb _mÜ`_mÀ`m ^y{_Ho$Mo _yë`_mnZ H$am.
5. Write the answer in 250 words :
14
nwT>rb àíZmMo CÎmao 250 eãXmV {bhm :
State in detail the various measurements taken by Maharashtra Government
for the development of drought-prone areas.
XwîH$miJ«ñV ^mJmgmR>r _hmamîQ´> gaH$maZo Ho$boë`m {d{dY Cnm``moOZm§Mr g{dñVa _m{hVr Úm.
OR/qH$dm
How the gap between cities and villages can be minimised through
development with the help of media ?
_mÜ`_m§À`m _XVrZo {dH$mgmÛmao ehao Am{U IoS>r `m§À`mVrb V\$mdV H$er H$_r H$aVm `oVo Vo gm§Jm.
_____________________
SLR-QA – 16
*SLRQA16*
Seat
No.
M.A. (Mass Communication) (Semester – II) Examination, 2014
MEDIA MANAGEMENT (Paper – I) (New)
_mÜ`_ ì`dñWmnZ
Day and Date : Tuesday, 22-4-2014day, --2014
Time : 11.00 a.m. to 2.00 p.m..00 .m. to .00 p.m.
Total Marks : 70
N.B. : i) All questions are compulsory.
gyMZm :
gd© àíZ Amdí`H$ Amho.
ii) Figures to the right indicate full marks.
COdrH$S>rb A§H$ nyU© JwU Xe©{dVmV.
1. Choose the correct alternative.
14
`mo½` n`m©` {ZdS>m.
1) Radio and TV are the examples of _______________
ao{S>`mo Am{U Q>r. ìhr. ho ______________ Mo CXmhaU Amho.
a) Group Communication
b) Interpersonal Communication
g_yh g§kmnZ
XmoZì`pV _Yrb g§kmnZ
c) Human Communication
_mZdr g§kmnZ
d) Mediated Communication
_mÜ`_ g§kmnZ
2) ______________ is the latest technology at plate making in newspapers.
d¥ÎmnÌmV ßboQ> V`ma H$aÊ`mgmR>r gÜ`m _____________ ho AmYw{ZH$ V§ÌkmZ dmnabo OmVo.
a) C.T.P.
gr. Q>r. nr.
b) D.T.P.
S>r. Q>r. nr.
c) K.B.P.
Ho$. ~r. nr.
d) B.P.L.
~r. nr. Eb.
3) Foreign equity in Indian media is allowed upto _______________
^maVr` _mÜ`_m_Ü`o naXoer` Jw§VdUwH$sÀ`m gh^mJmg______________n`©V nadmZJr
a) 22 percent
b) 26 percent
c) 24 percent
d) 20 percent
22 Q>Ho$
26 Q>Ho$
24 Q>Ho$
Amho.
20 Q>Ho$
4) Audit Bureau of circulation measures ______________ of newspaper.
Am°S>rQ> ã`yamo Am°\$ g`©wboeZ _____________ Mo _moO_mn H$aVo.
a) Readership
b) Circulation
c) Revenue
d) None of these
dmMH$g§ñWm
A§H$ {dH«$s
_hgyb
`mn¡H$s Zmhr
P.T.O.
SLR-QA – 16
*SLRQA16*
-2-
5) BBC means
~r~rgr åhUOo
a) British Broadcasting Corporation b) British Broadcasting Company
{~«{Q>e ~«m°S>H$mpñQ>¨J H$mnm¡©aoeZ
c) Bharat Broad Corporation
{~«{Q>e ~«m°S>H$mpñQ>¨J H$m§nZr
d) None of these
^maV ~«m°S> H$mnm¡©aoeZ
`mn¡H$s Zmhr
6) INS was established in________________ year.
Am`. EZ. Eg. Mr ñWmnZm _____________ gmbr Pmbr.
a) 1977
1977
b) 1978
1978
c) 1979
1979
d) 1983
1983
7) J. F. I. stands for
Oo. E\$. Am`. Mo nyU© ê$n _____________
a) Journalists Federation of India
OaZm°{bñQ> \o$S>aoeZ Am°\$ B§{S>`m
c) Junior Fellow of India
b) Journalist Film of India
OaZm°{bñQ >{\$ë_ Am°\$ B§{S>`m
d) None of these
`mn¡H$s Zmhr
Ow{ZAa \o$bmo Am°\$ B§{S>`m
8) Star TV started in _______________ year.
_____________ gmbr ñQ>ma Q>rìhrMr gwédmV Pmbr.
a) 1991
b) 1992
c) 1993
1991
1992
d) 1994
1993
1994
9) Who controlling the Doordarshan ?
XyaXe©Zda H$moUmMo {Z`§ÌU Amho ?
a) Prasar Bharthi
b) D.A.V.P.
c) Film Division
d) I and B Ministry
àgma ^maVr
{\$ë_ {S>pìhOZ
S>r. E. ìhr. nr.
Am` A§S> ~r {_{ZñQ>ar
10) Employment news is published by _____________
Eånbm°`_oÝQ> Ý`yO_____________ à{gÕ H$aVo.
a) Publications division
b) Press information bureau
npãbHo$eZ {S>pìhOZ
c) Ministry of employment
_rZrñQ>a Am°\$ Eånbm°`_oÝQ>
àog BZ\$m°a_oeZ ã`yamo
d) D.A.V.P
S>r. E. ìhr. nr.
*SLRQA16*
SLR-QA-16
-3-
11) Full form of R.N.I. is
Ama. EZ. Am`. Mo nyU©nX Amho.
a) Registered news in India
a{OñQ>S>© Ý`yO BZ B§{S>`m
b) Registrar of news in India
a{OñQ´>ma Am°\$ Ý`yO BZ B§{S>`m
c) Registrar of newspapers in India d) Recognised newspaper of information
a{OñQ´>ma Am°\$ Ý`yOnona BZ B§{S>`m
[aH$½ZmB©gS> Ý`yOnona Am°\$ BZ\$m°a_oeZ
12) The paper used for newspaper printing is known as ___________
d¥ÎmnÌ N>nmB©gmR>r dmnaë`m OmUmè`m H$mJdmbm _____________ åhUVmV.
a) News print
b) Art paper
c) Crest paper
d) Print paper
Ý`yO qàQ>
AmQ>© nona
H«o$ñQ> nona
qàQ> nona
13) Inventor of the printing press was______________
{à§qQ>J àogMm emoY _____________ `m§Zr bmdbm.
a) IVY Lee
b) Gutenburg
c) Jonesburg
JwQ>oZ~J©
OmoÝg ~J©
AmB©. ìhr. br
d) Sylvester Lee
{gbdoñQ>a br
14) What is I.S.P. ?
Am`. Eg. nr. H$m` Amho ?
a) Integrated service protocol
B§{Q>J«oQ>oS> g{d©g àmoQ>moH$mob
c) Indian survey point
B§{S>`Z gd} nm°BªQ>
2. Write notes (any four) :
Q>rnm {bhm (H$moUVohr Mma) :
a) People’s meter
nrnëg _rQ>a
b) D.T.P.
S>r. Q>r. nr.
c) Media Management
_mÜ`_ ì`dñWmnZ
d) Objectives of Management
ì`dñWmnZMr C{ÔîQ>ço
e) Principles of Management
ì`dñWmnZoMr _ybVÎdo
b) Internet service provider
BÝQ>>aZoQ> g{d©g àmoìhmBS>a
d) None of these
`mn¡H$s Zmhr
12
SLR-QA – 16
-4-
*SLRQA16*
3. Write answer in 150 words (any four) :
XrS>eo eãXmV CÎmao {bhm (H$moUVohr Mma) :
16
1) What are the benefits of Management ?
ì`dñWmnZmMo \$m`Xo H$moUVo AmhoV ?
2) Explain what is media monopoly.
_mÜ`_ EH$m{YH$maemhr åhUOo H$m` ñnîQ> H$am ?
3) Discuss on the D.T.H.
S>r.Q>r. EM. `mda MMm© H$am.
4) Explain the characteristics of Management.
ì`dñWmnZmMo JwUd¡{eîQ>ço ñnîQ> H$am.
5) Explain the concept of media buying.
_mÜ`_ IaoXrMr g§H$ënZm ñnîQ> H$am.
4. Write answer in 250 words (any two) :
AS>rMeo eãXmX CÎmao {bhm (H$moUVohr XmoZ) :
14
1) Explain the benefits of individual ownership.
ì`pVJV _mbH$sMo \$m`Xo ñnîQ> H$am.
2) Explain the new trends in printing technology.
_wÐU V§ÌkmZmVrb Zdo àdmh ñnîQ> H$am.
3) Explain the principles of media management.
_mÜ`_ ì`dñWmnZmMo _ybVÎdo ñnîQ> H$am
5. Write answer in 500 words (any one) :
500 eãXmV CÎmao {bhm :
14
1) Discuss history of newspaper printing technology.
d¥ÎmnÌ _wÐU V§ÌkmZmÀ`m B{VhmgmMr MMm© H$am.
OR / qH$dm
2) Describe various departments in newspaper office and give details of their working.
d¥ÎmnÌ H$m`m©b`mVrb {d{d{Y {d^mJ ñnîQ> H$am Am{U Ë`m§À`m H$m`m©Mm Vnerb Úm.
_____________________
SLR-QA – 17
*SLR-Q-7*
Seat
No.
M.A. (Mass Communication) (Semester – II) Examination, 2014
Paper – II : MEDIA LAW AND ETHICS (New)
Day and Date : Thursday, 24-4-2014
Total Marks : 70
Time : 11.00 a.m. to 2.00 p.m.
N.B. : All questions are compulsory.
1. Choose correct alternative :
14
`mo½` n`m©`mMr {ZdS> H$am :
1) ____________ newspaper appointed an Ombudsman.
d¥ÎmnÌmZo d¥ÎmnmbmMr Zo_UyH$ Ho$br Amho.
a) Indian Express
B§{S>`Z Egàog
b) Hindustan Samachar
qhXwñVmZ g_mMma
c) Hindu
qhXy
d) None of these
`mn¡H$s EH$hr Zmhr
2) Akash Bharti was recommended by _____________
AmH$me ^maVrMr {e\$mag
a) A. K. Chanda
E. Ho$. M§Xm
c) B. G. Vergese
~r. Or. d{J©g
`m§Zr Ho$br.
b) J. S. Rajadhyaksha
Oo. Eg². amOmÜ`j
d) None of these
`mn¡H$s EH$hr Zmhr
P.T.O.
SLR-QA – 17
*SLRQA17*
-2-
3) First Press Commission was constituted on ______________
n{hë`m d¥ÎmnÌ Am`moJmMr ñWmnZm
amoOr Pmbr.
a) 20th June 1954
20 OyZ 1954
b) 23th September, 1952
23 gßQ>|o~a 1952
c) 29th May, 1954
29 _o 1954
d) None of these
`mn¡H$s EH$hr Zmhr
4) Freedom of speech and expression is not absolute. The reasonable
restrictions to this are specified in ____________
^mfU d A{^ì`Vr ñdmV§Í` A_`m©X Zmhr, Ë`mda
AÝd`o dmOdr {Z~ªY AmhoV.
a) Article 19 (2)
H$b_ 19 (2)
b) Article 17 (1)
H$b_ 17 (1)
c) Article 18 (1)
H$b_ 18 (1)
d) None of these
`mn¡H$s EH$hr Zmhr
5) Oral defamation is known as ____________
_m¡{IH$ ~XZm_rbm
a) Slander
ñb±S>a
c) Slug
ñbJ
åhUVmV.
b) Libel
bm`~ob
d) None of these
`mn¡H$s EH$hr Zmhr
*SLRQA17*
SLR-QA – 17
-3-
6) A writ of __________ is a court order requiring that a prisoner be brought
before a judge to decide whether he is being held legally.
EImXr ì`Vr H$m`Xoera[aË`m Vmã`mV KoVbr Amho H$m` `mMr ehm{Zem H$aÊ`mg Ooìhm
åhUVmV.
Ý`m`mb` Ë`m ì`Vrbm Ý`m`mYremg_moa hOa H$aÊ`mMm AmXoe XoVo Ë`mg
a) Habeas Corpus
ho{~Ag H$m°n©g
b) Status Quo
ñQ>oQ>g H$mo
c) Suo Moto
gmo _moQ>mo
d) All of these
`mn¡H$s gd©
7) R. T. I. Act 2005 is came into existence due to the struggle of __________
_m{hVr A{YH$ma H$m`Xm 2005
`m§À`m à`ËZm_wio gwê$ Pmbm.
a) Arundhati Roy
Aé§YVr am°`
b) Aruna Roy
AéUm am°`
c) Anjali Roy
A§Obr am°`
d) None of these
`mn¡H$s EH$hr Zmhr
8) Copyright is generally given for _________ years.
_wÐUm{YH$ma gmYmaUV:
dfmªgmR>r {Xbm OmVmo.
a) 50 years
b) 60 years
50 df}
60 df}
c) 65 years
65 df}
d) None of these
`mn¡H$s EH$hr Zmhr
SLR-QA – 17
*SLRQA17*
-4-
9) Mrinal Pande is chairman of __________
_¥Umb nm§S>o
À`m AÜ`j AmhoV.
a) Indian Newspaper Society
B§{S>`Z Ý`yOnona gmogm`Q>r
b) Press Council of India
àog H$m°pÝgb Am°\$ B§{S>`m
c) Prasar Bharati
àgma ^maVr
d) None of these
`mn¡H$s EH$hr Zmhr
10) Right to property was deleted from the Fundamental rights due to _________
amendment of constitution.
g§nÎmrMm A{YH$ma
a) 42nd
42 dr
c) 35th
35 dr
KQ>ZmXwéñVrÛmao _yb^yV hH$mVyZ dJiÊ`mV Ambm.
b) 44th
44 dr
d) None of these
`mn¡H$s EH$hr Zmhr
11) The Press Council Bill was enacted in ___________
àog H$m°pÝgb H$m`Xm
a) Year 1965
1965 gmbr
b) Year 1946
1946 gmbr
c) Year 1956
1956 gmbr
d) None of these
`mn¡H$s EH$hr Zmhr
gmbr _§Oya Pmbm.
*SLRQA17*
SLR-QA – 17
-5-
12) Provision for declaring emergency is given in ________
AmUr~mUr bmJy H$aÊ`mMr VaVyX KQ>ZoÀ`m
H$b_mV g_m{dîQ> Amho.
a) Article 354
H$b_ 354
b) Article 348
H$b_ 348
c) Article 352
H$b_ 352
d) None of these
`mn¡H$s EH$hr Zmhr
13) Newspaper Prices and Pages Act enacted in ____________
d¥ÎmnÌ qH$_V d n¥îR>o H$m`Xm
_§Oya Pmbm.
a) Year 1954
b) Year 1956
1954 gmbr
1956 gmbr
c) Year 1952
1952 gmbr
d) None of these
`mn¡H$s EH$hr Zmhr
14) New Trademark Act is implemented from ____________
ZdrZ ì`mnma {MÝh H$m`Xm ________________ nmgyZ A_bmV Ambm.
a) 15th Sept. 2003
15 gßQ>|~a, 2003
b) 20th Dec. 2003
20 {S>g|~a, 2003
c) 12th Dec. 2003
12 {S>g|~a, 2003
d) None of these
`mn¡H$s EH$hr Zmhr
SLR-QA – 17
-6-
2. Write notes (any four) :
*SLRQA17*
12
Q>rnm {bhm (H$moUË`mhr Mma) :
a) Patent Act
noQ>§Q> H$m`Xm
b) Privileges Act
{deofm{YH$ma H$m`Xm
c) Emergency
AmUr~mUr
d) Ombudsman
d¥Îmnmb
e) Suo Moto.
gmo _moQ>mo.
3. Write answers (any four) :
CÎmao {bhm (H$moUVohr Mma) :
a) What is paid news ?
noS> Ý`yO åhUOo H$m` ?
b) What is the use of Drug and Magic Remedies Act ?
Am¡fYr d M_ËH$m[aH$ Cnm` H$m`ÚmMr Cn`wVVm H$m` Amho ?
c) What is your understanding about contempt of court ?
Ý`m`mb`mMm Ad_mZ H$m`X`m~m~V Vw_Mo AmH$bZ H$m` Amho ?
d) Describe the recommendations of First Press Commission.
n{hë`m d¥ÎmnÌ Am`moJmÀ`m {e\$magr {dfX H$am.
e) Explain the concept of ‘Self Regulation’.
"ñd {Z`_Z' hr g§H$ënZm ñnîQ> H$am.
16
*SLRQA17*
-7-
SLR-QA – 17
4. Give answers in detail (any two) :
14
Vnerbmgh CÎmao {bhm (H$moUVohr XmoZ) :
a) What is Defamation ? Discuss giving suitable examples.
~XZm_r åhUOo H$m` ? CXmhaUo XoD$Z MMm© H$am.
b) Describe the important provisions in Prasar Bharati Act.
àgma ^maVr H$m`ÚmVrb à_wI VaVwXr H$moUË`m ?
c) Describe the provisions of Press Council Act ?
àog H$m¡pÝgb H$m`ÚmVrb VaVwXr H$moUË`m ?
5. Give answers in 500 words (any one) :
nmMeo eãXmV CÎmao {bhm (H$moUVohr EH$) :
a) Does constitution of India succeeded in keeping democracy alive ? Discuss
in the light of salient features of constitution.
^maVr` KQ>Zm bmoH$emhr {Od§V R>odÊ`mV `eñdr R>abr Amho H$m ? KQ>ZoÀ`m R>iH$
JwUd¡{eîQ>çm§À`m g§X^m©Zo MMm© H$am.
b) Discuss freedom of media in India giving examples of various cases.
{d{dY IQ>ë`m§Mr CXmhaUo XoD$Z ^maVmVrb _mÜ`_ ñdmV§Í`m~m~V MMm© H$am.
_____________________
14
SLR-QA – 18
*SLRQA18*
Seat
No.
M.A. (Mass Communication) (Semester – II) (New) Examination, 2014
ELECTRONIC MEDIA (Radio and Television) (Paper – III)
BboQ´>mo{ZH$ {_{S>`m (ao{S>Amo Am{U Q>o{bpìhOZ)
Day and Date : Saturday, 26-4-2014
Time : 11.00 a.m. to 2.00 p.m.
Total Marks : 70
N.B. : i) All questions are compulsory.
gyMZm : gd© àíZ Amdí`H$ AmhoV.
ii) Figures to the right indicate full marks.
COdrH$S>rb A§H$ nyU© JwU Xe©{dVmV.
1. Choose the correct alternatives :
14
`mo½` n`m©`mMr {ZdS> H$am :
1) A. M. stands for _____________
ao{S>Amo g§X^m©V E. E_. åhUOo _____________
a) Amplitude Modulation
E°åbrQ>çyS> _moS>çyboeZ
b) Applied Modulation
A°ßbmB©S> _moS>çyboeZ
c) Audio Modulation
d) None of these
Am°{S>Amo _moS>çyboeZ
`mn¡H$s Zmhr
2) Vividh Bharti started in _____________
_____________ _Ü`o {d{dY ^maVrMr gwédmV Pmbr.
a) 1957
b) 1936
c) 1875
d) 1863
1957
1936
1875
1863
3) Akashwani separated from television according to the recommendations of
_____________ Committee.
_____________ g{_VrÀ`m {e\$maerZygma XyaXe©ZnmgyZ AmH$medmUrbm ñdV§Ì H$aÊ`mV
Ambo.
a) Vergis
dJug
b) Chanda
M§Xm
c) Joshi
Omoer
d) Rao
amd
P.T.O.
SLR-QA – 18
*SLRQA18*
-2-
4) _____________ is a private commercial radio centre.
_____________ ho ImOJr ì`mdgm{`H$ ao{S>Amo H|$Ð Amho.
a) Radio Mirchi
b) Radio city
c) Red F. M.
ao{S>Amo {_Mu
ao{S>Amo {gQ>r
d) All of these
aoS> E\$. E_.
darb gd©
5) SNG stands for
EgEZOr åhUOo
a) Satellite news gathering
b) Satellite news gate
g°Q>bmB©Q> Ý`yO J°X[a¨J
g°Q>bmB©Q> Ý`yO JoQ>
c) Satellite nation going
d) None of these
g°Q>bmB©Q> ZoeZ JmoB§J
`mn¡H$s Zmhr
6) Who developed the World Wide Web ?
dS>© dmB©S> do~ H$moUr {dH${gV Ho$bo hmoVo ?
a) Steve jobs
b) Tim-Barnes Lee
pñQ>ìh Om°~
{Q>_-~Z©g {b
c) Henry William gates
hoÝar {dë`_ JoQ>g
d) Michael Dell
_¡Ib S>ob
7) PTC stands for
nrQ>rgr åhUOo
a) Picture to camera
b) Piece to camera
{nMa Qy> H°$_oam
nrg Qy> H°$_oam
c) Person to camera
d) None of the above
nagZ Qy> H°$_oam
`mn¡H$s Zmhr
8) Colour television started in India in the year _____________
^maVmV a§JrZ Q>o{bpìhOZMr gyédmV _____________ _Ü`o Pmbr.
a) 1980
b) 1982
c) 1983
d) 1984
1980
1982
1983
9) Indian Broadcasting Service started in _____________
^maVr` àgmaU godm _____________ _Ü`o gwê$ Pmbr.
a) 1930
b) 1935
c) 1936
1930
1935
1936
1984
d) None of these
`mn¡H$s Zmhr
*SLRQA18*
SLR-QA – 18
-3-
10) Stand ups is also known as _____________
ñQ>°§S> Ang ho _____________ `m ZmdmZo AmoiIbo OmVo.
a) Voice over
b) Piece to camera
ìhmBg Amoìha
nrg Qy> H°$_oam
c) Story board
d) Script
ñQ>moar ~m}S>
ñH«$sßQ>
11) Simple shots that also known as _____________
{gånb em°Q>gbm _____________ `m AWm©Zohr AmoiIbo OmVo.
a) Fixed shots
b) Extreme long shot
{\$gS> em°Q>g
EH$ñQ´>r_ bm±J em°Q>
c) Long shot
d) A shot having lens movement
bm±J em°Q>
boÝgMr hmbMmb g_m{dîQ> AgUmam em°Q>
12) _____________ is the first 24 hours Marathi News channel.
_____________ hr 24 Vmg MbUmar n{hbr _amR>r d¥Îmdm{hZr Amho.
a) ETV
b) Z 24 Tass
c) Star Majha
d) Sahyadri
B©Q>rìhr
Pr 24 Vmg
ñQ>ma _mPm
gømÐr
13) Television came into India in _____________
Q>o{bpìhOZ _____________ _Ü`o ApñVÎdmV Ambo.
a) 15 Sept. 1959
b) 16 Sept. 1959
15 gßQ>o. 1959
16 gßQ>o. 1959
c) 15 Dec. 1959
d) 16 Dec. 1959
15 S>rg>o. 1959
16 S>r>go. 1959
14) In the year _____________ D. T. H. started in India.
^maVmV _____________ _Ü`o {S>. Q>r. EM. bm gwédmV Pmbr.
a) 2000
b) 2002
c) 2004
2000
2. Write short notes (any 4) :
2002
WmoS>`mV CÎmao {bhm (H$moUVohr Mma) :
a) All India Radio
Am°b B§{S>`m ao{S>Amo
b) TV cameras
Q>rìhr H°$_oam
2004
d) 1993
1993
12
SLR-QA – 18
-4-
*SLRQA18*
c) Prasar Bharti
àgma ^maVr
d) Television News
Q>o{bpìhOZ Ý`yO
e) FM Radio
E\$. E_. ao{S>Amo.
3. Answer the following questions (any four) :
Imbrb àíZm§Mr CÎmao {bhm (H$moUVohr Mma) :
16
1) Explain the development of Radio.
ao{S>AmoMm {dH$mg ñnîQ> H$am.
2) Discuss on the importance of music in radio programmes.
ao{S>Amo H$m`©H«$_m_Ü`o g§JrVmMo _hÎd `mda MMm© H$am.
3) Explain the sources of Radio News.
ao{S>Amo ~mV_rnÌmMo ñÌmoV ñnîQ> H$am.
4) Explain the characteristics of Radio and Television.
ao{S>Amo Am{U Xya{MÌdmUr Mo JwUd¡{eîQ>ço ñnîQ> H$am.
5) Discuss the internet as medium of mass communication.
B§Q>aZoQ> ho OZg§kmnZmMo _mÜ`_ Amho MMm© H$am.
4. Write answer in 250 words (any two) :
250 eãXmV CÎmao {bhm (H$moUVohr XmoZ) :
14
1) Explain the concept of satellite radio.
g°Q>obmB©Q> hr g§H$ënZm ñnîQ> H$am.
2) Explain the various programs formats of Radio.
ao{S>Amo H$m`H«$_mMo {d{dY àH$ma ñnîQ> H$am.
3) Discuss the types of microphones.
_m`H«$mo\$moZÀ`m àH$mam~Õb MMm© H$am.
5. Write answer in 500 words (any one) :
500 eãXmV CÎmao {bhm (H$moUVohr EH$) :
1) Explain the History of Television in India.
^maVmVrb Xya{MÌdmUrMm B{Vhmg ñnîQ> H$am.
2) Give details of various department in TV studio.
Q>rìhr ñQy>{S>Amo_Yrb {d{dY {d^mJm§Mr _m{hVr g{dñVa {bhm.
_____________________
14
SLR-QA 19
*SLRQA19*
S
N
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t
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M.A. (Mass Communication) (Semester II) Examination, 2014
NEW MEDIA APPLICATIONS (New) (Paper IV)
Day and Date : Tuesday, 29-4-2014
Total Marks : 70
Time : 11.00 a.m. to 2.00 p.m.
Instructions : 1) All questions are compulsory.
2) Figures to the right indicate full marks.
1. Choose the correct alternative :
14
`mo½` n`m©` {ZdS>m :
1) MSN, iGoogle, Netvibes are _____________
a) private web portals
b) web sites
c) public web portals
d) none of these
E_.Eg.EZ., Am`JwJb, ZoQ>dmB©~²g ho ___________ AmhoV.
a)
c)
ImOJr do~ nmoQ>©ëg
gmd©O{ZH$ do~ nmoQ>©ëg
b) do~gmB©Q²>g
d)
`mn¡H$s Zmhr
2) The Internet was launched in ___________
a) 1968
b) 1967
c) 1969
d) 1959
B§Q>aZoQ> ___________ _Ü`o àñWm{nV Pmbm.
a)
1968
b) 1967
c)
1969
d) 1959
P.T.O.
SLR-QA 19
*SLRQA19*
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3) Web is also known as ____________
a) internet
b) www
c) both a) and b)
d) none of these
do~ hr ___________ _m ZmdmZo hr AmoiIbr OmVo.
a) B§>aZoQ
b) S>ãë`w.S>ãë`w.S>ãë`w.
c)
XmoÝhr a) Am{U b)
d) `mn¡H$s
Zmhr
4) The first page of a web site is __________
a) home page
b) web page
c) both a) and b)
d) none of these
do~gmB©QMo n{hbo nmZ åhUOo___________ hmo`.
a) hmo_noO
b) do~noO
c)
XmoÝhr a) Am{U b)
d) `mn¡H$s
Zmhr
5) Sending and receiving of messages over the internet is called as __________
a) E-mail
b) E-commerce
c) E-shopping
d) None of these
B§Q>aZoQ>Ûmao g§XoemMr XodmU-KodmU åhUOo ___________ hmo`.
a) B©-_ob
b) B©-H$m°_g©
c)
B©-em°qnJ
d) `mn¡H$s
Zmhr
6) __________ is an Internet service for transferring files.
a) TCP
b) FTP
c) URL
d) None of these
\$mB©ëgMr AXbm~Xb H$aÊ`mgmR>r ___________ hr B§Q> aZoQ godm Amho.
a) Q>r.gr.nr.
b) E\$.Q>r.nr.
c) `w.Ama.Eb.
d) `mn¡H$s Zmhr
*SLRQA19*
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7) WAN means _________
a) Wide Access Network
b) Wide Area Network
c) Wide Advance Network
d) None of these
d°Z åhUOo _________
a) dmB©S> Egog ZoQ>dH©$
c) dmB©S> A°S>ìhmÝg ZoQ>dH©$
b) dmB©S>
E[a`m ZoQ>dH©$
d) `mn¡H$s Zmhr
8) The term blog is used in _________
a) 1998
b) 1997
c) 1999
d) 1996
ãbm°J `m g§koMm dmna _________ _Ü`o Pmbm.
a) 1998
b) 1997
c)
1999
d) 1996
9) The first online website appeared in _____________
a) 1992
b) 1993
c) 1994
d) 1991
n{hbr Am°ZbmB©Z do~gmB©Q> _________ _Ü`o ApñVËdmV Ambr.
a) 1992
b) 1993
c)
1994
d) 1991
10) The word hypertext coins by ___________
a) Ted Nelson
b) Vinton Serf
c) Bob Kahn
d) None of these
"hm`naQ>oñQ>' hm eãX _________ `m§Zr àM{bV Ho$bm.
a) Q>oS> ZoëgZ
b) pìhÝQ>m°Z g\©$
c) ~m°~ H$mZ
d) `mn¡H$s Zmhr
SLR-QA 19
SLR-QA 19
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*SLRQA19*
11) __________ is the main feature of computers fifth generation.
a) Microchip
b) Transistor
c) Artificial brain
d) IC
g§JUH$mÀ`m nmMì`m {nT>rMo _w»` d¡{eîQ>ç_________ ho Amho.
a) _m`H«$moMrn
b) Q´>m§{gñQ>a
c) H¥${Ì_ _|Xy
d) Am`.gr.
12) Web was introduced in __________
a) 1991
b) 1992
c) 1993
d) 1990
do~Mr AmoiI _________ _Ü`o Pmbr.
a) 1991
c) 1993
b) 1992
d) 1990
13) ___________ provides internet access without the need for a traditional
computer.
a) TV
b) Telephone
c) Web TV
d) Modem
nma§nm[aH$ g§JUH$m{edm` B§Q>aZoQ> godm _________ hm nwa{dVmo.
a) Q>r{ìh
b) Q>obr\$moZ
c) do~ Q>rpìh
d) _moS>o_
14) Web site addresses are also called __________
a) URLS
b) Hyperlinks
c) HTML
d) None of these
do~gmB©Q>À`m nÎ`m§Zm _________ Agohr g§~moYbo OmVo.
a) `w.Ama.Eb.Eg.
b) hm`naqbg
c) EM.Q>r.E_.Eb.
d) `mn¡H$m Zmhr
*SLRQA19*
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SLR-QA 19
2. Short notes (any four) :
12
Q>rnm {bhm (H$moUË`mhr Mma) :
1) Modem
_moS>o_
2) Video conferencing
pìh{S>Amo H$m°Ý\$a§qgJ
3) Recycle bin
[agm`H$b {~Z
4) Computer networking
g§JUH$ Omio
5) Operating system
Am°naoqQ>J {gpñQ>_.
3. Write the answers in 150 words (any four) :
nwT>rb àíZm§Mr 150 e×mV {bhm (H$moUVohr Mma) :
1) State the difference between software and hardware.
gm°âQ>doAa Am{U hmS>©doAa `m_Yrb \$aH$ Z_yX H$am.
2) Explain the five parts of an information system.
_m{hVr àUmbrÀ`m nmM ^mJmMo ñnîQ>> {ddaU H$am.
3) What is system software ? What is the most important type of system software ?
{gpñQ>_ gm°âQ>doAa åhUOo H$m`
gm§Jm.
?
{gñQ>_ gm°âQ>doAaMm AË`§V _hÎdmMm àH$ma H$moUVm Vo
4) State the various applications of optical fibre cable.
Am°pßQ>H$b \$m`~a Ho$~bMo {d{dY Cn`moJ {deX H$am.
5) What is e-commerce ? State the various types of e-commerce.
B©-H$m°_g© åhUOo H$m` ? Vo gm§JyZ Ë`mMo {d{dY àH$ma Z_yX H$am.
16
SLR-QA 19
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*SLRQA19*
4. Write the answers in 250 words (any two) :
14
nwT>rb àíZm§Mr CÎmao 250 e×mV {bhm (H$moUVohr XmoZ) :
1) Discribe any five latest terms related to information technology.
_m{hVr V§ÌkmZmer g§~§{YV nmM AX``mdV g§km§Mo dU©Z H$am.
2) Discuss about the social issues related to communication technology.
g§kmnZ V§ÌkmZmer g§~§{YV gm_m{OH$ _wÔ`m§~m~V MMm© H$am.
3) What are web authoring programmes ? What steps are involved in web authoring?
do~ Am°W[a¨J àmoJm« å° g åhUOo H$m` ? do~ Am°W[a¨J_Ü`o gh^mJr Agbobo Q>ßno H$moUVo Vo gm§Jm.
5. Write the answer in 500 words :
nwT>rb àíZmMo CÎmao 500 e×mV {bhm :
Define and discuss connectivity. Describe the various physical and wireless
communication channels.
H$ZoQ>rpìhQ>r~m~V MMm© H$ê$Z ì`m»`m H$am. {d{dY ^m¡{VH$ Am{U {~ZVmar g§dmX dm{hÝ`m§Mr
g{dñVa _m{hVr {deX H$am.
OR / qH$dm
Write an essay on Web Journalism.
"do~ nÌH$m[aVm' `mda {Z~§Y {bhm.
_____________________
14
SLR-QA 20
*SLRLQA20*
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t
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M.A. (Mass Communication) (Sem. II) Examination, 2014
(New)
Paper V : INTERNATIONAL COMMUNICATION
Day and Date : Friday, 2-5-2014
Total Marks : 70
Time : 11.00 a.m. to 2.00 p.m.
N. B. : I) All questions are compulsory.
II) Figures to the right indicate full marks.
1. 1) NAM News Network was established in _________
"Am{bßV amîQ´>m§Mo Ý`yO ZoQ>dH©$'
_Ü`o ñWmnZ H$aÊ`mV Ambo.
a) Year 2002
b) Year 2005
2002 gmbr
2005 gmbr
c) Year 2000
2000 gmbr
14
d) None of these
`mn¡H$s EH$hr Zmhr
2) AFP was established as government supported news agency by closing
private _________ news agency.
hr ImOJr d¥ËVg§ñWm ~§X H$ê$Z E.E\$.nr. hr emgH$s` nmR>~i Agbobr
d¥ËVg§ñWm gwê$ H$aÊ`mV Ambr.
a) Havas
hdmg
c) TASS
Vmg
b) Wolff
dwë\$
d) None of these
`mn¡H$s EH$hr Zmhr
P.T.O.
SLR-QA 20
*SLRLQA20*
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3) Wolff News Agency was formed in ___________
dwë\$ hr d¥ËVg§ñWm
ñWmnZ Pmbr.
a) Year 1851
b) Year 1860
1851 gmbr
1860 gmbr
c) Year 1849
d) None of these
1849 gmbr
`mn¡H$s EH$hr Zmhr
4) _________ News Agency was owned by State.
d¥ËVg§ñWoMr _mbH$s gaH$maH$S>o hmoVr.
a) TASS
b) Havas
Vmg
hdmg
c) AP
d) None of these
E.nr.
`mn¡H$s EH$hr Zmhr
5) AP was established in ___________
E.nr. Mr ñWmnZm
Pmbr.
a) Year 1860
b) Year 1848
1860 gmbr
1848 gmbr
c) Year 1852
d) None of these
1852 gmbr
`mn¡H$s EH$hr Zmhr
6) ____________ has taken initiative in formation of NAM News Pool.
Am{bßV amîQ´>m§Mm Ý`yO nyb gwê$ hmoÊ`mgmR>r
a) Fidel Castro
{\$S>ob H°$ñQ´>mo
`m§Zr nwT>mH$ma KoVbm.
b) Yaser Arafat
`mgoa Aam\$V
c) Marshal Tito
d) All of these
_me©b {Q>Q>mo
`mn¡H$s gd©
*SLRLQA20*
SLR-QA 20
-3-
7) Headquarter of WAN IFRA is in __________
d°Z-B\«$m Mo _w»`mb` `oWo Amho.
a) Darmstadt, Germany
S>_©ñQ>°S>, O_©Zr
c) Tokyo, Japan
Q>mo`mo, OmnmZ²
b) New York, USA
Ý`y`m°H©$, A_o[aH$m
d) None of these
`mn¡H$s EH$hr Zmhr
8) MacBride Report is also known as ___________
_°H$~«mB©S> [anmoQ>©bm
a) NWEO
EZ.S>ãby.B.Amo.
c) NWCIO
EZ.S>ãby.gr.Am`.Amo.
Agohr åhQ>bo OmVo.
b) NWICO
EZ.S>ãby.Am`.gr.Amo.
d) None of these
`mn¡H$s EH$hr Zmhr
9) UNESCO adapted International Program for Development Communication
due to ____________
`wZoñH$moZo
ñdrH$ma Ho$bm.
a) Dunkel Report
S>§Ho$b Ahdmb
b) Maxwell Report
_°gdob Ahdmb
c) MacBride Report
_°H$~«mB©S> Ahdmb
d) None of these
`mn¡H$s EH$hr Zmhr
_wio B§Q>aZ°eZb àmoJ«m_ \$m°a S>oìhbn_|Q> H$å`w{ZHo$eZMm
SLR-QA 20
*SLRLQA20*
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10) UNO declared ____________ as World Press Freedom Day.
g§`wV amîQ´> g§KmZo
Ho$bm Amho.
a) 3rd May
hm {Xdg OmJ{VH$ d¥ËVnÌ ñdmV§Í` {Xdg Kmo{fV
b) 16th November
3 _o
c) 1st December
16 Zmoìh|~a
d) None of these
1 {S>g|~a
`mn¡H$s EH$hr Zmhr
11) After submission of MacBride Report ____________ these two countries
left the UNESCO.
_°H$~«mB©S> Am`moJmMm Ahdmb gmXa Pmë`mda
gXñ`Ëd gmoS>bo.
`m XmoZ Xoem§Zr `wZoñH$moMo
a) US and France
A_o[aH$m d \«$mÝg
b) US and UK
A_o[aH$m d B§½b§S>
c) France and Germany
\«$mÝg d O_©Zr
d) None of these
`mn¡H$s EH$hr Zmhr
12) MacBride Commission Report contains total __________ recommendations.
_°H$~«mB©S> Am`moJmÀ`m AhdmbmV EH§$Xa
a) Eighty Two
ã`mE§er
c) Seventy
gËVa
{e\$magr hmoË`m.
b) Seventy Two
~mhËVa
d) None of these
`mn¡H$s EH$hr Zmhr
*SLRLQA20*
SLR-QA 20
-5-
13) First World Summit on Information Society was held in Geneva during
____________
n{hbr OmJ{VH$ _m{hVr g_mO n[afX {OZodm `oWo
_Ü`o Pmbr.
a) 22nd-24th December, 2003
22-24 {S>g|~a, 2003
b) 18th-20th December, 2003
18-20 {S>g|~a, 2003
c) 10th-12th December, 2003
10-12 {S>g|~a, 2003
d) None of these
`mn¡H$s EH$hr Zmhr
14) Headquarter of International Federation of Journalists is situated in
B§Q>aZ°eZb \o$S>aoeZ Am°\$ OZm©{bñQ> Mo _w»`mb`
a) Geneva, Switzerland
b) Brussels, Belgium
{OZodm, pñdPabm°ÝS>
~«wgoëg, ~opëOA_
c) Paris, France
n°[ag, \«$mÝg
2. Write notes (any four) :
Q>rnm {bhm (H$moUË`mhr Mma) :
a) Paul Julius Reuter
nm°b Á`w{bAg am`Q>a
b) Communication as a Human Right
g§kmnZ EH$ _mZdr hH$
`oWo Amho.
d) None of these
`mn¡H$s EH$hr Zmhr
12
SLR-QA 20
-6-
*SLRLQA20*
c) NAM News Network
Am{bßV amîQ´>m§Mo Ý`yO ZoQ>dH©$
d) International Telecommunication Union
B§Q>aZ°eZb Q>o{bH$å`w{ZHo$eZ `w{Z`Z
e) Democratization of Information.
_{hVrMo bmoH$emhrH$aU.
3. Write answers (any four) :
CËVao {bhm (H$moUVohr Mma) :
a) What were the objectives of MacBride Commission ?
_°H$~«mB©S> Am`moJmMr C{ÔîQ>ço H$m` hmoVr ?
b) What were the reasons behind decline of Wolff News Agency ?
dwë\$ d¥ËVg§ñWm Zm_eof hmoÊ`m_mJMr H$maUo H$moUVr hmoVr ?
c) What were the four essential freedoms declared in speech of US President
Franklin Roosevelt ?
A_o[aHo$Mo AÜ`j \«±$H$brZ ê$OdoëQ> `m§Zr H$moUË`m Mma Amdí`H$ ñdmV§Í`mMr KmofUm
Ho$br hmoVr ?
d) What is Convergence ?
EH${ÌH$aU (H$ÝdO©Ýg) åhUOo H$m` ?
e) Explain the concept of News Cartel.
"Ý`yO H$mQ>}b' hr g§H$ënZm H$m` Amho ?
16
*SLRLQA20*
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SLR-QA 20
4. Give answers in detail (any two) :
14
Vnerbmgh CËVao {bhm (H$moUVohr XmoZ) :
a) What was the situation of international communication in the early years of
twentieth century ?
{dgmì`m eVH$À`m Ama§^r Am§VaamîQ´>r` g§kmnZmMr pñWVr H$m` hmoVr ?
b) Does information imbalance removed after MacBride Commission Report.
Discuss.
_°H$~«mB©S> Am`moJmÀ`m AhdmbmZ§Va _m{hVr àdmhmVrb Ag_Vmob Xya Pmbm H$m§.
c) Explain the concept New Communication Technology.
"ZdrZ g§kmnZ V§ÌkmZ' hr g§H$ënZm ñnîQ> H$am.
5. Give answers in 500 words (any one) :
nmMeo eãXmV CËVao {bhm (H$moUVohr EH$) :
a) Describe the role of UNESCO for removal of imbalance in the news flow.
d¥ËV àdmhmVrb Ag_Vmob Xya H$aÊ`mgmR>r `wZoñH$moZo H$moUVo à`ËZ Ho$bo ?
b) Which are the international media institutions ? Describe their working with
details.
Am§VaamîQ´>r` _mÜ`_ g§ñWm H$moUË`m AmhoV ? Ë`m§Mr H$m`© nÕVr {dfX H$am.
_____________________
14
SLR-QA – 21
*SLRQA21*
Seat
No.
M.A. (Semester – III) Examination, 2014
MASS COMMUNICATION
Paper – III : Development Communication
Day and Date : Monday, 21-4-2014
Time : 3.00 p.m. to 6.00 p.m.
Max. Marks : 70
N.B. : 1) All questions are compulsory.
gd© àíZ Amdí`H$ AmhoV.
2) Figures to the right indicate full marks.
COdrH$S>rb A§H$ nyU© JwU Xe©{dVmV.
1. Choose correct alternative.
14
`mo½` n`m©` {ZdS>m.
i) ‘Diffusion of Innovation’ concept is coined by _______________
"Zì`m JmoîQ>tMo àgaU' hr g§H$ënZm ___________ `m§Zr _m§S>br.
a) Nora Qubral
b) Evert Rogers
Zmoam `w~«mb
c) Daniel Learner
S>°{Z`b bZ©a
BdQ>© am°Og©
d) None of these
`mn¡H$s EH$hr Zmhr
ii) ‘Human Development Index’ concept developed by ____________
"_mZd {dH$mg {ZX}em§H$' hr g§H$ënZm ___________ `m§Zr {dH${gV Ho$br.
a) Mohammad Yunus
b) Mohammad Yusuf
_mohå_X `wZwg
c) Mahboob-UL-Haq
_h~y~-C>b-hH$
_mohå_X `wgy\$
d) None of these
`mn¡H$s EH$hr Zmhr
iii) ‘Everybody Likes Draught’ is the book written by ___________
"Eìh[a~m°S>r bmBg S´>mâQ²>' `m nwñVH$mMo boIH$ ___________ AmhoV.
a) P. Sainath
b) Rajdeep Sardesai
nr. gmB©ZmW
c) Nalini Singh
Z{bZr qgh
amOXrn gaXogmB©
d) None of these
`mn¡H$s EH$hr Zmhr
P.T.O.
SLR-QA – 21
*SLRQA21*
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iv) ‘A newspaper dedicated to agriculture development is ____________
H¥$fr {dH$mg `m {df`mgmR>r H$mT>bo OmUmao d¥ÎmnÌ ___________ hmo`.
a) Economic Times
b) DNA
BH$m°Zm°{_H$ Q>mB©åg
c) Agro-One
A°J«modZ
S>r.EZ. E.
d) None of these
`mn¡H$s EH$hr Zmhr
v) A variety of crop popularized by radio is ___________
ao{S>AmoZo bmoH${à` Ho$bobo nrH$ ___________ Amho.
a) Radio Wheat
b) Radio Rice
ao{S>`mo ìhrQ>
ao{S>Amo amB©g
c) Radio Potato
d) None of these
ao{hAmo nmoQ>°Q>mo
`mn¡H$s EH$hr Zmhr
vi) ‘SITE’ experiment was implemented in _____________
"gmB©Q>' hm àH$ën ___________ IoS>`mV A_bmV AmUÊ`mV Ambm.
a) 2400 villages
b) 1800 villages
2400 IoS>r
1800 IoS>r
c) 600 villages
d) None of these
600 IoS>r
`mn¡H$s EH$hr Zmhr
vii) Human Development Commissionerate Office of Maharashtra State is situated
in _____________
_hmamîQ´> amÁ`mMo _mZd {dH$mg Am`wVmb` ___________ `oWo Amho.
a) Mumbai
b) Pune
_w§~B©
c) Aurangabad
Am¡a§Jm~mX>
nwUo
d) None of these
`mn¡H$s EH$hr Zmhr
viii) Mahatma Gandhiji’s concept of development was based on the principle of
____________
_hmË_m Jm§Yr `m§Mr {dH$mgmMr g§H$ënZm ___________ `m VÎdmda AmYmabobr hmoVr.
a) Technology
b) Self-Reliance
V§ÌkmZ
ñdmdb§~Z
c) Gramdan
d) All of these
J«m_XmZ
`mn¡H$s gd©
*SLRQA21*
SLR-QA – 21
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ix) ______________ State is ranked number one in India for better human
development index.
Mm§Jë`m _mZd {dH$mg {ZX}em§H$mgmR>r ^maVmVrb ________ amÁ`mMm n{hbm H«$_m§H$ Amho.
a) Maharashtra
b) Punjab
_hmamîQ´>
c) Kerala
Ho$ab
n§Om~
d) None of these
`mn¡H$s EH$hr Zmhr
x) ‘Passing of the Traditional Society’ is the book by author _____________
"nmqgJ Am°\$ X Q´>°{S>eZb gmogm`Q>r' `m J«§WmMo boIH$ ___________ AmhoV.
a) Daniel Learner
b) Evert Rogers
S°>{ZEb bZ©a
c) Denis McQuil
S>o{Zg _°pdb
BdQ>© am°Og©
d) None of these
`mn¡H$s EH$hr Zmhr
xi) It is targeted to achieve millenium development goals by the year __________
ghñÌH$ {dH$mg C>{ÔîQ>>ço gmÜ` H$aÊ`mgmR>r ___________ ho df© J¥{hV Yabo Amho.
a) 2020
b) 2015
2020
c) 2018
2018
2015
d) None of these
`mn¡H$s EH$hr Zmhr
xii) NGO involved in sustainable development is ____________
emídV {dH$mgmÀ`m H$m`m©V gh^mJr Agbobr ñd`§godr g§ñWm ___________ Amho.
a) Aam Aadmi Party
b) Narmada Bachao Aandolan
Am_ AmX_r nmQ>u
c) Snehalay
ñZohmb`
Z_©Xm ~MmAmo Am§XmobZ
d) None of these
`mn¡H$s EH$hr Zmhr
xiii) The man who is the pioneer of ‘Green Revolution’ in India is _____________
^maVmVrb harV H«$m§VrMo OZH$ ___________ AmhoV.
a) S.Swaminathan
b) Vergese Courien
Eg. ñdm_rZmWZ
c) Punjabrao Deshmukh
n§Om~amd Xoe_wI
dJug Hw$[a`Z
d) None of these
`mn¡H$s EH$hr Zmhr
SLR-QA – 21
*SLRQA21*
-4-
xiv) Development of Hivre bajar came into reality due to ___________
{hdao ~mOmaMm {dH$mg dmñVdmV hmoE eH$bm Ë`m_mJo ___________ AmhoV.
a) Anna Hazare
b) Nagnath Naikwadi
AÊUm hOmao
c) Popatrao Pawar
nmonQ>amd ndma
ZmJZmW Zm`H$dmS>r
d) None of these
`mn¡H$s EH$hr Zmhr
2. Write answer in 50 words (any four) :
nÝZmg eãXmV CÎmao {bhm (H$moUVohr Mma) :
12
a) What is the concept of ‘Water Bank’ ?
"dm°Q>a ~±H$' hr g§H$ënZm H$m` Amho ?
b) What are the objectives of ‘Education to All’ Campaign ?
gd© {ejm A{^`mZmMr C{ÔîQ>ço H$m` AmhoV ?
c) Give any two definitions of development communication.
{dH$mg g§kmnZmÀ`m H$moUË`mhr XmoZ ì`m»`m gm§Jm.
d) What is the meaning of women empowerment ?
_{hbm gj_rH$aU `mMm AW© H$m` ?
e) Mention criteria’s used to measure human development index.
_mZd {dH$mg {ZX}em§H$ _moOÊ`mgmR>r Cn`moJmV AmUbo OmUmao {ZH$f gm§Jm.
3. Write notes in 150 words (any four) :
XrS>eo eîXmV Q>rnm {bhm (H$moUË`mhr Mma) :
a) Radio and Development
ao{S>Amo Am{U {dH$mg
b) Mahatma Gandhi National Rural Employment Guarantee Scheme
_hmË_m Jm§Yr amîQ´>r` amoOJma h_r `moOZm
c) Zabua Project
Pm~wAm àH$ën
d) Panchayat Raj
n§Mm`V amO
e) Modernization.
AmYw{ZH$sH$aU.
16
SLR-QA 22
*SLRLQA22*
S
N
e
o
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t
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M.A. (Mass Communication) (Sem. III) Examination, 2014
FILM AND MAGAZINE JOURNALISM (Paper II)
Day and Date : Wednesday, 23-4-2014
Time : 3.00 p.m. to 6.00 p.m.
Total Marks : 70
Instructions : 1) All questions are compulsory.
2) Figures to the right indicate full marks.
1. Choose the correct alternative :
14
`mo½` n`m©` {ZdS>m.
1) Who directed the film English-Vinglish ?
a) Gauri Shinde
b) Swanand Kirkire
c) Ravi Jadhav
d) None of these
B§p½be-qdp½be hm {MÌnQ> H$moUr {X½X{e©V Ho$bm ?
a) Jm¡ar qeXo
b) ñdmZ§X {H$a{H$ao
c) adr OmYd
d) `mn¡H$s Zmhr
2) Dadasaheb Phalke died in ___________
a) 1945
b) 1944
c) 1946
d) 1943
XmXmgmho~ \$miHo$ `m§Mo {ZYZ
a) 1945
c) 1946
b)
d)
_Ü`o Pmbo.
1944
1943
P.T.O.
SLR-QA 22
*SLRLQA22*
-2-
3) The magazine Griha Shobha is related with ___________
a) Cinema
b) Women
c) Children
d) None of these
_m{gH$ "J¥hemo^m' ho
a) {MÌnQ>
c) _wbo
er g§~§{YV Amho.
b) _{hbm
d) `mn¡H$s Zmhr
4) Till date, only one Indian costume designer has been awarded an Oscar.
His or her name is ___________
a) Ritu Roy
b) Bhanu Athaiya
c) Monisha Bajaj
d) None of these
AmVmn`ªV EH$mM ^maVr` doe^yfmH$mambm Am°ñH$a nwañH$ma {_imbm Amho. Ë`mMo qH$dm {VMo
hmo`.
Zmd
a)
[aVw am°`
b)
^mZy AW¡`m
c)
_mo{Zgm ~OmO
d)
`mn¡H$s Zmhr
5) Which of the following films was directed by Sanjay Surkar ?
a) Chaukat Raja
b) Satchya Aat Gharat
c) Both a) and b)
d) None of these
Imbrbn¡H$s H$moUVo {MÌnQ> g§O` gyaH$a `m§Zr {X½X{e©V Ho$bo AmhoV ?
a)
Mm¡H$Q> amOm
b)
gmVÀ`m AmV KamV
c)
XmoÝhr a) Am{U b)
d)
`mn¡H$s Zmhr
*SLRLQA22*
SLR-QA 22
-3-
6) The film and TV Institute of India is situated in ___________
a) Mumbai
b) Delhi
c) Pune
d) None of these
^maVr` {MÌnQ> Am{U XyaXe©Z g§ñWm
`oWo Amho.
a)
_w§~B©
b)
{Xëbr
c)
nwUo
d)
`mn¡H$s Zmhr
7) R. K. films started by Raj Kapoor in ___________
a) 1948
b) 1945
c) 1950
d) 1951
amOH$nya `m§Zr Ama. Ho$. {\$ë_²gMm àma§^
Ho$bm.
a)
1948
b)
1945
c)
1950
d)
1951
8) The first film show of Lumire Brothers in Mumbai held on ___________
a) 7th July 1896
b) 8th July 1896
c) 8th July 1897
d) None of these
ë`w{_ao ~§Yy§À`m Mb{MÌm§Mo n{hbo àXe©Z _w§~B©V
a)
7 Owb¡ 1896
b)
8 Owb¡ 1896
c)
8 Owb¡ 1897
d)
`mn¡H$s Zmhr
amoOr Pmbo.
SLR-QA 22
*SLRLQA22*
-4-
9) The costliest film made in India is ___________
a) Sholay
b) Shan
c) Raaz
d) None of these
^maVmVrb gdm©V OmñV I{M©H$ {MÌnQ>
Amho.
a)
emobo
b)
emZ
c)
amO
d)
`mn¡H$s Zmhr
10) The movie ___________ did not have a single song.
a) Valu
b) Naujawan
c) Bahurupi
d) All of these
{MÌnQ>mV EH$hr JmUo Zmhr.
a)
diy
b)
Zm¡OdmZ
c)
~hþê$nr
d)
darbn¡H$s gd©
11) Which is the only movie in which Rajesh Khanna acted with Jaya Bhaduri ?
a) Aradhana
b) Guddi
c) Bawarchi
d) None of these
amOoe IÝZm§Zr O`m ^mXwar ~amo~a ^y{_H$m Ho$bobm EH$_od {MÌnQ> H$moUVm ?
a)
AmamYZm
b)
JwÈ>r
c)
~mdMu
d)
`mn¡H$s Zmhr
*SLRLQA22*
SLR-QA 22
-5-
12) Farah Khan is a ___________
a) Art director
b) Music director
c) Choreographer
d) None of these
\$amh ImZ `m
AmhoV.
a)
H$bm {X½Xe©H$
b)
g§JrV {X½Xe©H$
c)
Z¥Ë` {X½Xe©H$
d)
`mn¡H$s Zmhr
13) The Directorate of film festivals was setup under the ministry of information
and broadcasting in the year ___________
a) 1973
b) 1968
c) 1983
d) 1953
{MÌnQ> _hmoËgd _hmg§MmbZmb`mMr ñWmnZm _m{hVr Am{U Z^modmUr _§Ìmb`m§VJ©V
_Ü`o Pmbr.
a)
1973
b)
1968
c)
1983
d)
1953
14) Who is the father of Indian film ?
a) Dadasaheb Phalke
b) Dadasaheb Torane
c) Save dada
d) V. Shantaram
^maVr` {MÌnQ>mMo OZH$ H$moU AmhoV ?
a) XmXmgmho~ \$miHo$
b)
XmXmgmho~ VmoaUo
c)
gmdo XmX
ìhr. em§Vmam_
d)
SLR-QA 22
-6-
*SLRLQA22*
2. Write notes (any four) :
12
Q>rnm {bhm (H$moUË`mhr Mma) :
1) Prabhat films company
à^mV {\$ë_²g H§$nZr
2) Lights
àH$me `moOZm
3) Camera Angles
H°$_oam A±Jëg
4) Animation films
A°{Z_oeZ {\$ë_²g
5) Bhalaji Pendharkar.
^mbmOr n|T>maH$a.
3. Write answers in 100 words (any four) :
nwT>rb àíZm§Mr CÎmao 100 eãXmV {bhm (H$moUVohr Mma) :
1) State the various shots used in the film shooting.
{MÌnQ> {MÌH$aUmXaå`mZ dmnaÊ`mV `oUmè`m {d{dY em°Q²>gMr _m{hVr Úm.
2) Write in detail about scope of magazine publishing today.
AmOÀ`m _m{gH$ àH$meZmÀ`m ì`mßVr~m~V g{dñVa {bhm.
3) Discuss about the functioning of the Censor Board.
goÝgma ~moS>m©À`m H$m_H$mOm~m~V MMm© H$am.
4) What is the importance of editing in the films ?
{MÌnQ>m_Ü`o g§H$bZmMo _hÎd H$m` Vo gm§Jm.
5) Discuss in detail the characteristics of film Deool ?
XoD$i {MÌnQ>mÀ`m d¡{eîQ>çm§Mr g{dñVa MMm© H$am.
16
*SLRLQA22*
-7-
SLR-QA 22
4. Write the answers in 150 words (any 2) :
14
nwT>rb àíZm§Mr CÎmao 150 eãXmV {bhm (H$moUVohr 2) :
1) Write in detail about the functioning of CFSI.
^maVr` ~mb {MÌnQ> gmogm`Q>rÀ`m H$m_H$mOm~m~V g{dñVa {bhm.
2) Explain the role of magazines in Mass Communication.
OZg§dmXm_Ü`o _m{gH$m§Mr ^y{_H$m H$m` Vo ñnîQ> H$am.
3) Take review of International film festival in India.
^maVmVrb Am§VaamîQ´>r` {MÌnQ> _hmoËgdmMm AmT>mdm ¿`m
5. Write the answer in 250 words :
nwT>rb àíZmMo CÎmao 250 eãXmV {bhm :
Write an essay on Documentary films.
"_m{hVrnQ>' `m {df`mda {Z~§Y {bhm.
OR/qH$dm
How you starting a new magazine ? Discuss.
ZdrZ _m{gH$ H$go gwê$ H$amb ? MMm© H$am.
_____________________
14
SLR-QA 23
*SLRQA23*
S
N
e
o
a
t
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M.A. (Mass Communication) (Semester III) Examination, 2014
PRINT MEDIA (Paper IV)
Day and Date : Friday, 25-4-2014
Total Marks : 70
Time : 3.00 p.m. to 6.00 p.m.
N.B. : i) All questions are compulsory.
gd© àíZ Amdí`H$ AmhoV.
ii) Figures to the right indicate full marks.
COdrH$S>rb A§H$ nyU© JwU Xe©{dVmV.
1. Choose correct alternative :
14
`mo½` n`m©`mMr {ZdS> H$am :
i) Type of ownership of Maharashtra Times is _________________
"_hmamîQ´> Q>mB©åg' À`m _mbH$sMm àH$ma ___________________ Amho.
a) Private
ImOJr
c) Trust
{dídñV g§ñWm
b) Public limited company
npãbH$ {b{_Q>oS> H§$nZr
d) None of these
`mn¡H$s EH$hr Zmhr
ii) According to size Lokmat newspaper is called as ___________
AmH$ma_mZ {dMmamV KoVm "bmoH$_V' d¥ÎmnÌmbm ___________________ åhQ>bo OmVo.
a) Half Demi
hm\$ S>o_r
c) Taboloid
Q>°~mobm°B©S>
b) Broadsheet
~«m°S>erQ>
d) None of these
`mn¡H$s EH$hr Zmhr
P.T.O.
SLR-QA 23
*SLRQA23*
-2-
iii) Quark Express is useful for _________________
"dmH©$ Egàog' ___________________ gmR>r Cn`wV Amho.
a) Newspaper printing
d¥ÎmnÌ _wÐU
b) Newspaper Reporting
d¥ÎmnÌ dmVmªH$Z
c) Newspaper Design
d¥ÎmnÌ gOmdQ>
d) None of these
`mn¡H$s EH$hr Zmhr
iv) _______________ technology is used recently for newspaper printing.
gÜ`m d¥ÎmnÌ _wÐUmgmR>r ___________________ ho V§ÌkmZ dmnabo OmVo.
a) Rotary
amoQ>ar
c) Platen
ßb°Q>Z
b) Offset
Am°\$goQ>
d) None of these
`mn¡H$s EH$hr Zmhr
v) ___________________ is an important element in newspaper design.
d¥ÎmnÌ gOmdQ>rV ___________________ hm EH$ _hÎdnyU© KQ>H$ Amho.
a) White space
H$moar OmJm
c) Headlines
_Wio
b) Advertisements
Om{hamVr
d) All of these
`mn¡H$s gd©
*SLRQA23*
SLR-QA 23
-3-
vi) The person known for column writing is _____________
gXa boIZmgmR>r à{gÕ Agbobr ì`Vr ___________________ Amho.
a) Ashok Saraf
AemoH$ gam\$
b) Ajay Gogawale
AO` JmoJmdbo
c) Dilip Prabawalkar
{Xbrn à^mdbH$a
d) All of these
`mn¡H$s gd©
vii) An editorial written after death of a popular person is ________________
EH$mÚm à{gÕ ì`pVÀ`m {ZYZmZ§Va {b{hÊ`mV Pmboë`m AJ«boImg _________ åhUVmV.
a) Personality sketch
ì`pV{df`H$ aoImQ>Z
c) Condolences
emoH$ g§Xoe
b) Obituary
_¥Ë`yboI
d) None of these
`mn¡H$s EH$hr Zmhr
viii) Planning of editorial page is an responsibility of _______________
g§nmXH$s` nmZmMo {Z`moOZ hr ___________________ Mr O~m~Xmar AgVo.
a) Executive Editor
H$m`©H$mar g§nmXH$
b) Managing Editor
ì`dñWmnH$s` g§nmXH$
c) Assistant Editor
gh g§nmXH$
d) None of these
`mn¡H$s EH$hr Zmhr
SLR-QA 23
*SLRQA23*
-4-
ix) Cropping is the technique use for _______________
H«$m°qnJ ho V§Ì ___________________ gmR>r dmnamV AmUbo OmVo.
a) Plate Making
ßboQ> V`ma H$aUo
b) Photo Editing
N>m`m{MÌ g§nmXZ
c) Printing
_wÐU
d) All of these
`mn¡H$s gd©
x) _____________ is Managing Editor.
___________________ ho ì`dñWmnH$s` g§nmXH$ AmhoV.
a) Girish Kuber
b) Kumar Ketkar
{Jarf Hw$~oa
Hw$_ma Ho$VH$a
c) Vijay Kuvlekar
{dO` Hw$dboH$a
d) None of these
`mn¡H$s EH$hr Zmhr
xi) Indias largest circulated newspaper is ______________
^maVmVrb gdm©{YH$ In Agbobo X¡{ZH$ ___________________ Amho.
a) Bhaskar
b) Jagaran
^mñH$a
OmJaU
c) Times of India
Q>mB©åg Am°\$ B§{S>`m
d) None of these
`mn¡H$s EH$hr Zmhr
*SLRQA23*
SLR-QA 23
-5-
xii) _______________ newspaper published everyday without an editorial.
___________________ ho d¥ÎmnÌ XaamoO AJ«boIm{dZm àH$m{eV hmoVo.
a) Hindustan Samachar
qhXwñWmZ g_mMma
c) DNA
S>r.EZ.E.
b) Nai Dunia
ZB© Xw{Z`m
d) None of these
`mn¡H$s EH$hr Zmhr
xiii) Price war is the term used for _________________
qH$_V `wÕ hr g§km ___________________ gmR>r dmnabr OmVo.
a) Advertising Rates
Om{hamVtMo Xa
b) Competition in Newspapers
d¥ÎmnÌmVrb ñnYm©
c) Price Rise of Raw Material
H$ÀÀ`m _mbmÀ`m dmT>Ë`m {H$_Vr
d) None of these
`mn¡H$s EH$hr Zmhr
xiv) Middle is generally written by _____________
ñ\w$Q>boIZ ho ghgm ___________________ H$aVmV.
a) Outside writers
d¥ÎmnÌm~mhoarb boIH$
b) Senior Journalists in staff
d¥ÎmnÌmVrb d[aîR> nÌH$ma
c) Managing Editor
ì`dñWmnH$s` g§nmXH$
d) None of these
`mn¡H$s EH$hr Zmhr
SLR-QA 23
-6-
2. Write answers in 50 words (any four) :
*SLRQA23*
12
nÝZmg eãXmV CÎmao {bhm (H$moUVohr Mma) :
a) How advertisements can be used for designing of newspaper.
d¥ÎmnÌ gOmdQ>rgmR>r Om{hamVr H$em Cn`moJmV AmUVm `oVmV ?
b) What is your understanding about Media Monopoly ?
_mÜ`_ EH$m{YH$maemhr `m {df`r Vw_Mo AmH$bZ H$m` Amho ?
c) What is use of typography in newspaper designing ?
d¥ÎmnÌ gOmdQ>rV _wÐm`moOZoMr Cn`wVVm H$m` ?
d) What is Sindicated material ?
qg{S>Ho$Q>oS> _Q>o[aAb åhUOo H$m` ?
e) Why photo is more important than words ?
eãXm§nojm N>m`m{MÌ _hÎdmMo H$m AgVo ?
3. Write notes (any four) :
Q>rnm {bhm (H$moUË`mhr Mma) :
a) Modern platemaking techniques.
ßboQ> V`ma H$aÊ`mMo ZdV§ÌkmZ
b) Column writing
gXa boIZ
c) News photos
d¥Îm N>m`m{MÌo
d) Page Designing softwares
nmZm§À`m gOmdQ>tgmR>rMo gm°âQ>doAg©
e) Middle writing.
ñ\w$Q>boI boIZ.
16
*SLRQA23*
-7-
SLR-QA 23
4. Write answer in 250 words (any two) :
14
AS>rMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ) :
a) How will you prepare yourself for feature writing ?
d¥ÎmboI boIZmgmR>r Vwåhr H$er V`mar H$amb ?
b) What are the functions of Managing Editor ?
ì`dñWmnH$s` g§nmXH$mMr H$m`} H$moUVr ?
c) What are the threats to printed newspapers ?
_w{ÐV d¥ÎmnÌm§g_moa H$moUVo YmoHo$ AmhoV ?
5. With help of various definitions, explain the concept of feature.
{d{dY ì`m»`m§À`m AmYmao d¥ÎmboImMr g§H§$ënZm ñnîQ> H$am.
OR
What are the types of editorials ? What is the importance of editorial for a
newspaper ?
AJ«boIm§Mo àH$ma H$moUVo ? d¥ÎmnÌmgmR>r AJ«boImMo _hÎd H$m` AgVo ?
_____________________
14
SLR-QA – 24
*SLRQA24*
Seat
No.
M.A. (Mass Communication) (Semester – III) Examination, 2014
Paper – V : RADIO JOURNALISM AND PRODUCTION
Z^modmUr nÌH$[aVm d {Z{_©Vr
Day and Date : Monday, 28-4-2014
Time : 3.00 p.m. to 6.00 p.m.
Total Marks : 70
N. B. : i) All questions are compulsory.
gyMZm : gd© àíZ Amdí`H$ AmhoV.
ii) Figures to the right indicate full marks.
COdrH$S>rb A§H$ nyU© JwU Xe©{dVmV.
1. Choose the correct alternatives :
14
`mo½` n`m©`mMr {ZdS> H$am :
i) In 2004 ______________ radio started.
2004 _Ü`o
a)
b)
c)
d)
.ao{S>AmoMr gwê$dmV Pmbr hmoVr.
Community Radio / H$å`w{ZQ>r ao{S>Amo
FM Radio / E\$.E_. ao{S>Amo
Radio Mirchi / ao{S>Amo {_Mu
None of these / `mn¡H$s Zmhr
ii) ______________ is a private commercial radio centre.
a)
c)
. ho ImOJr ì`mdgm`rH$ ao{S>Amo H|$Ð Amho.
Radio City / ao{S>Amo {gQ>r
b) Radio Mirchi / ao{S>Amo {_Mu
Red FM / aoS> E\$.E_.
d) All of these / darb gd©
iii) In 1927 ______________ was established.
1927 _Ü`o
a)
b)
c)
d)
. ñWmnZm Pmbr.
Indian Broadcasting Company / B§{S>`Z ~«mS>H$mpñQ>¨J H§$nZr
Radio Rural Forums / ao{S>Amo ê$ab \$moaåg
Vividha Bharati / {d{dY ^maVr
Akashwani / AmH$medmUr
P.T.O.
SLR-QA – 24
-2-
*SLRQA24*
iv) ______________ is a theatre of mind.
a)
c)
. ho _ZmMo ZmQ>çJ¥h Amho.
Internet / B§Q>aZoQ>
b) Radio / ao{S>Amo
Television / Q>obrìhrOZ
d) Both b) and c) / XmoÝhr b) d c)
v) In ______________ year Akashwani Satellite Radio Service started.
AmH$medmUrZo CnJ«h ao{S>Amo godm
a) 2002 / 2002
c) 2003 / 2003
. `m gmbr gwê$ Ho$br.
b) 2004 / 2004
d) 2005 / 2005
vi) ‘Song and Drama Division’ established as part of ______________
"gm±J A°ÝS> S´> m_m {S>ìhrOZ' Mm
a) All India Radio / Am°b B§{S>`m ao{S>Amo
c) Public Division / nãbrH$ {S>ìhrOZ
. ^mJ åhUyZ ñWmnZm H$aÊ`mV Ambm.
b) Doordarshan / XyaXe©Z
d) None of these / `mn¡H$s Zmhr
vii) ____________ committee made recommendation for seperating Doordarshan
and Radio.
XyaXe©Z Am{U ao{S>Amo aMoVg hmoÊ`mgmR>r
`m g{_VrÛmao {e\$maer H$aÊ`mV Ambr.
a) Chanda Committee / M§Xm g{_Vr b) Verghese Committee / ìhaJug g{_Vr
c) Joshi Committee / Omoer g{_Vr d) None of these / `mn¡H$s Zmhr
viii) Before 1936 ‘All India Radio’ recognised as ______________ name.
1936 nydu "Am°b B§{S>`m ao{S>Amo'
a)
b)
c)
d)
. `m ZmdmZo AmoiIbo OmV hmoVo.
Indian State Broadcasting Service / B§{S>>`Z ñQ>oQ> ~«mS>H$mpñQ>¨J gìhug
Mumbai Delhi Broadcasting Service / _y§~B© - {Xëbr ~«mS>H$mpñQ>¨J gìhug
British Radio / ~«{Q>e ao{S>Amo
None of these / `mn¡H$s Zmhr
ix) Delhi Broadcasting Station established in ______________ year.
{Xëbr ~«mS>H$mpñQ>¨J ñQ>oeZMr ñWmnZm
a) 1938 / 1938
c) 1942 / 1942
. `m gmbr Pmbr.
b) 1936 / 1936
d) 1925 / 1925
x) Radio Mirchi Broadcasting on ______________ Mega Hartz.
ao{S>Amo {_Mu
. _oJm hQ>©Oda àgmaU H$aVo.
a) 98.3 MHz / 98.3 MHz
c) 87.5 MHz / 87.5 MHz
b) 93.5 MHz / 93.5 MHz
d) 91.1 MHz / 91.1 MHz
*SLRQA24*
-3-
SLR-QA – 24
xi) C.R.F. stand for ______________
gr.Ama.E\$ Mo nyU© ê$n
.
a) Community Radio Forum India / H$å`y{ZQ>r ao{S>Amo \$moa_ B§{S>`m
b) Communication Radio Forum / H$å`y{ZHo$eZ ao{S>Amo \$moa_
c) Community Radio FM / H$å`y{ZQ>r ao{S>Amo E\$.E_.
d) None of these / `mn¡H$s Zmhr
xii) Which group is media user ?
H$moUVm JQ> _mÜ`_ dmnUmam Amho ?
a) Film audience / {\$ë_ lmoVm
b) Newspaper readers / d¥ÎmnÌ dmMH$
c) Radio Listeners / ao{S>Amo lmoVm
d) All of the above / darb gd©
xiii) Radio newsreel started in ______________
ao{S>Amo Ý`yOarbMr gwê$dmV
a) 1955 / 1955
c) 1957 / 1957
. gmbr Pmbr.
b) 1956 / 1956
d) 1958 / 1958
xiv) Rural Radio Broadcast started in ______________
J«m_rU ao{S>Amo àñVonUmMr gwê$dmV
a) 1938 / 1938
c) 1940 / 1940
. gmbr Pmbo.
b) 1939 / 1939
d) 1941 / 1941
2. Write short notes (any four) :
Imbrb àíZmMr CÎmao {bhm (H$moUVohr Mma) :
1) Radio Documentary / ao{S>Amo S>m°`y_oÝQ>ar
2) Phone in Programme / \$moZ-BZ-àmoJ«m_
3) Radio Interview / ao{S>Amo _wbmIV
4) Radio Broadcasting / ao{S>Amo ~«mS>H$mpñQ>¨J
5) Radio Journalism / ao{S>Amo nÌH$m[aVm.
12
SLR-QA – 24
-4-
3. Answer following questions (any four) :
*SLRQA24*
16
Imbrb àíZm§Mr CÎmao {bhm (H$moUVohr Mma) :
1) Explain the Radio documentary.
ao{S>Amo S>m°`w_oÝQ>ar ñnîQ> H$am.
2) State the importance of a script in Radio programme.
ao{S>Amo H$m`©H«$_mgmR>rÀ`m g§{hVoMo _hÎd {deX H$am.
3) Explain the development of FM Radio.
E\$.E_. ao{S>AmoMo {dH$mg ñnîQ> H$am.
4) What is Radio feature ?
ao{S>Amo {\$Ma H$m` Amho ?
5) Explain the characteristics of Radio.
ao{S>AmoMr JwUd¡erîQ>ço ñnîQ> H$am.
4. Write answer in 250 words (any two) :
14
250 eãXmV CÎmao {bhm (H$moUVohr XmoZ) :
1) Explain the main function of Radio.
ao{S>AmoMo _w»` H$m`© ñnîQ> H$am.
2) Explain the importance of FM Radio.
E\$.E_. ao{S>AmoMo _hÎd ñnîQ> H$am.
3) Comment on Radio Interview.
ao{S>Amo _wbmIV `mda ^mî` H$am.
5. Write answer in 500 words (any one) :
500 eãXmV CÎmao {bhm (H$moUVohr EH$) :
1) Describe the history of Radio.
ao{S>AmoMm B{Vhmg dU©Z H$am.
OR/ qH$dm
2) Explain the importance of FM Radio in modern world.
AmYw{ZH$ OJmV E\$.E_. Mo _hÎd ñnîQ> H$am.
_____________________
14
SLR-QA – 25
*SLRQA25*
Seat
No.
M.A. (Mass Communication) (Semester – III) Examination, 2014
COMMUNICATION RESEARCH (Paper – I)
Day and Date : Wednesday, 30-4-2014
Total Marks : 70
Time : 3.00 p.m. to 6.00 p.m.
Instructions : 1) All questions are compulsory.
gd© àíZ Amdí`H$ AmhoV.
2) Figures to the right indicate full marks.
COdrH$S>rb A§H$ nyU© JwU Xe©{dVmV.
1. Choose correct alternative :
14
`mo½` n`m©` {ZdS>m :
i) Audience Research Unit is an research unit of _____________
Am°{S>`Ýg [agM© `w{ZQ> hm ______________________ Mm g§emoYZ {d^mJ Amho.
a) A.S.C.I.
E.Eg.gr.Am`.
c) P.R.S.I.
nr.Ama.Eg.Am`.
b) A.I.R.
E.Am`.Ama.
d) None of these
`mn¡H$s EH$hr Zmhr
ii) Quota sampling is belongs to __________ type of sampling.
H$moQ>m Z_wZm {ZdS nÕV ______________________ Z_wZm {ZdS> àH$mamMr Amho.
a) Probability
g§^mì`Vm
c) Cluster
EH$H$nw§O
b) Non-probability
Ag§^mì`Vm
d) None of these
`mn¡H$s EH$hr Zmhr
P.T.O.
SLR-QA – 25
*SLRQA25*
-2-
iii) A research that attempts to solve a problem rather than to construct a
theory is ___________
Á`m g§emoYZmV {gÕm§V _m§S>Ê`mnojm g_ñ`m gmoS>{dÊ`mMm à`ËZ Ho$bm OmVmo Ë`mg
______________________ åhUVmV.
a) Pure Research
_yb^yV g§emoYZ
b) Applied Research
Cn`mo{OV g§emoYZ
c) Quantitative Research
g§»`mË_H$ g§emoYZ
d) All of these
`mn¡H$s gd©
iv) Cultivation theory of media effect is coined by ______________
_mÜ`_ à^mdmMm _emJV {gÕm§V ______________________ `m§Zr _m§S>bm.
a) Paul Lazarfeld
b) Nolle-Newman
nm°b bmPma\o$ëS>
Zmoëbr-Ý`y_Z
c) George Gerbner
d) None of these
Om°O© J~©Za
`mn¡H$s EH$hr Zmhr
v) Recall test is related to _______________
ñ_aU MmMUr hr ______________________ er {ZJ{S>V Amho.
a) P R Research
OZg§nH©$ g§emoYZ
c) Television Research
{MÌdmUr g§emoYZ
b) Advertising Research
Om{hamV g§emoYZ
d) All of these
`mn¡H$s gd©
*SLRQA25*
SLR-QA – 25
-3-
vi) ____________ belongs to qualitative research method.
______________________ JwUmË_H$ g§emoYZ nÕVrer {ZJ{XV Amho.
a) Interview
_wbmIV
b) Case Study
ì`pîQ> AÜ``Z
c) Observation
{ZarjU
d) All of these
`mn¡H$s gd©
vii) Age of television viewers is ___________ variable.
{MÌdmUr Xe©H$mMo d` ho ______________________ Mb Amho.
a) Dependent
ñdm`Îm
c) Interdependent
namñnamdb§~r
b) Independent
nam`Îm
d) None of these
`mn¡H$s EH$hr Zmhr
viii) Research gap can be traced through _________________
g§emoYZmVrb _moH$i`m OmJoMm emoY ______________________ Ûmao KoVbm OmVmo.
a) Survey
gd}jU
c) Literature review
g§X{^©V gm{hË`mMm Aä`mg
b) Interview
_wbmIV
d) None of these
`mn¡H$s EH$hr Zmhr
SLR-QA – 25
*SLRQA25*
-4-
ix) A study of a Phenomenon in a natural setting is ___________
EImÚm n[apñWVrMm Z¡g{J©H$ aMZoV Ho$bobm Aä`mg åhUOo ______________________
a) Case study
ì`pîQ> AÜ``Z
c) Field observation
joÌ {ZarjU
b) Panel study
n°Zb AÜ``Z
d) None of these
`mn¡H$s EH$hr Zmhr
x) When options are given to every question then this type of questionnaire is
_________________
O|ìhm àË`oH$ àíZmÀ`m CÎmamgmR>r n`m©` {Xbobo AgVmV V|ìhm Aem àH$mamÀ`m àíZmdbrbm
______________________ åhUVmV.
a) Closed questionnaire
~§{XñV àíZmdbr
b) Open questionnaire
Iwbr àíZmdbr
c) Close and opened questionnaire
~§{XñV d Iwbr àíZmdbr
d) None of these
`mn¡H$s EH$hr Zmhr
xi) Software used to calculate data of many variables is _________
_moR>çm à_mUmV Agboë`m Mbm§Mr VÏ`o `m§Mr AmH$S>odmar _moOÊ`mgmR>r _______________
gm°âQ>doAa Cn`moJmV AmUbo OmVo.
a) S.A.P.
g°n
c) N.S.S.O.
EZ.Eg.Eg.Amo.
b) S.P.S.S.
Eg.nr.Eg.Eg.
d) All of these
`mn¡H$s gd©
*SLRQA25*
SLR-QA – 25
-5-
xii) The agency involved in readership research is ______________
dmMH$ g§emoYZmV gh^mJr Agbobr g§ñWm ______________________ Amho.
a) I.R.S.
b) I.N.S.
Am`.Ama.Eg.
c) R.N.I.
Am`.EZ.Eg.
d) None of these
Ama.EZ.Am`.
`mn¡H$s EH$hr Zmhr
xiii) A study of a specific population at different time period is known as _________
EH$mM g_yhJQ>mÀ`m {d{dY H$mbmdYrV Ho$boë`m Aä`mgmbm ______________________
åhUVmV.
a) Content analysis
b) Longitudinal study
Ame` {díbofU
c) Cohort Analysis
bm±{JQçwS>rZb {díbofU
d) None of these
H$mohQ>© {díboofU
`mn¡H$s EH$hr Zmhr
xiv) First step in any research is _______________
H$moUË`mhr g§emoYZmMr n{hbr nm`ar ______________________ AgVo.
a) Setting objectives
b) Selection of topic
C{ÔîQ> {ZpíMVr
c) Review of literature
{df`mMr {ZdS>
d) None of these
g§X^© gm{hË`mMm Aä`mg
`mn¡H$s EH$hr Zmhr
2. Write answer in 50 words (any four) :
nÝZmg eãXmV CÎmao {bhm (H$moUVohr Mma) :
a) How to select a problem for research ?
g§emoYZ g_ñ`oMo {ZYm©aU H$go Ho$bo OmVo ?
b) How research is useful for a television news channel ?
EImÚm {MÌdmUr d¥Îm dm{hZrgmR>r g§emoYZ H$go Cn`wV Amho ?
12
SLR-QA – 25
-6-
*SLRQA25*
c) What are the allegations about TRP rating system of TAM ?
Q>°_À`m Q>r. Ama. nr. _moOÊ`mÀ`m nÕVr~m~V H$moUVo Amjon KoVbo OmVmV ?
d) Why review of literature is necessary ?
g§X^© gm{hË`mMm Aä`mg H$m Amdí`H$ Amho ?
e) How content analysis is useful for media research ?
_mÜ`_ g§emoYZmgmR>r Ame` {díbofU H$go Cn`wV Amho ?
3. Write notes in 150 words (any four) :
16
XrS>eo eãXmV Q>rnm {bhm (H$moUË`mhr Mma) :
a) Snowball sampling
~\©$Jmoim Z_wZm {ZdS>
b) Questionnaire
àíZmdbr
c) Hypothesis testing
J¥{hVH¥$Ë`m§Mr MmMUr
d) Diary method
S>m`ar nÕV
e) Qualities of Researcher.
g§emoYH$mgmR>r Amdí`H$ JwU.
4. Write answer in 250 words (any two) :
a) Describe any two media effect theories.
H$moUVohr XmoZ _mÜ`_ à^md {gÕm§V {dfX H$am.
14
*SLRQA25*
-7-
SLR-QA – 25
b) What precautions are necessary while conducting a survey ?
gd}jU-H$aVmZm H$moUVr H$miOr KoUo Amdí`H$ Amho.
c) Differentiate between qualitative and quantitative research methods.
g§»`mË_H$ Am{U JwUmË_H$ g§emoYZ nÕVrVrb \$aH$ ñnîQ> H$am.
5. What is sampling ? Trace various methods of sampling giving suitable
examples.
14
Z_wZm {ZdS> åhUOo H$m` ? `mo½` CXmhaU XoD$Z Z_wZm {ZdS>rMo {d{dY àH$ma gm§Jm.
OR/qH$dm
Describe various fields of print media research ? Critically comment on methods
used for it.
_w{ÐV _mÜ`_ g§emoYZmMr {d{dY joÌo {dfX H$am `m g§emoYZmgmR>r dmnaÊ`mV `oUmè`m nÕVt~m~V
{ddoMH$ ^mî` H$am.
_____________________
SLR- QA – 26
*SLRQA26*
Seat
No.
M.A. (Mass Communication) (Semester – IV) Examination, 2014
TELEVISION JOURNALISM AND PRODUCTION (Paper – I)
Xya{MÌdmUr nÌH$m[aVm Am{U {Z{_©Vr
Day and Date : Tuesday, 22-4-2014
Time : 3.00 p.m. to 6.00 p.m.
Total Marks : 70
N.B. : i) All questions are compulsory.
gyMZm :
gd© àíZ Amdí`H$ AmhoV.
ii) Figures to the right indicate full marks.
COdrH$S>rb A§H$ g§nU
y © JwU Xe©{dVmV.
1. Choose the correct alternatives :
14
`mo½` n`m©`mMr {ZdS>m H$am :
i) CAS stands for ___________
a) Capable Air System
b) Compatible Audio System
c) Conditional Access System
d) Conducive Access System
H°$g åhUOo ___________
A) H$°ß`m°~b EAa {gpñQ>>_
H$) H§${S>eZb A°gog {gpñQ>>_
~) H$m°ånrQ>r~b Am°{S>Amo {gpñQ>>_
S>) H§$S>çy{gd A°gog {gpñQ>>_
ii) Television came into India in ___________
a) 15 September 1959
b) 15 December 1959
c) 16 September 1959
d) 16 December 1959
Q>obrpìhOZ ___________ _Ü`o ApñVËdmV Ambo.
~) 15 {S>g|~a 1959
A) 15 gßQ>o§~a 1959
H$) 16 gßQ>o§~a 1959
S>) 16 {S>g|~a 1959
iii) The conversation between the character in film means ___________
a) Talk
b) Narration
c) Dialogue
d) None of these
XmoZ H$bmH$am§_Yrb {MÌnQ>mVrb g§^mfU åhUOo ___________
A) Q>m°H$
~) Z° aoeZ
H$) S>m`bm°J
S>) `mn¡H$s EH$hr Zmhr
P.T.O.
SLR- QA – 26
-2-
*SLRQA26*
iv) SECAM uses ___________ frames per second.
a) 24 frames/sec
b) 25 frames/sec
c) 26 frames/sec
d) 30 frames/sec
Eg.B©.gr.E.E_. _Ü`o àË`oH$ goH§$Xmbm ___________ \«o$åg dmnaÊ`mV `oVo.
A) 24 \«o$åg/goH§$X
~) 25 \«o$åg/goH§$X
H$) 26 \«o$åg/goH§$X
S>) 30 \«o$åg/goH§$X
v) The character is on the screen but not seen on the screen is called as
___________
a) Off camera
b) On camera
c) Both a) and b)
d) None of these
H°$aoQ>a pñH«$Zda Amho nU grZ_Ü`o {XgV Zmhr Aem pñWVrbm ___________ åhUVmV.
A) Am°\$ H°$_oam
~) Am°Z H°$_oam
H$) A) Am{U ~) XmoÝhr
S>) `mn¡H$s EH$hr Zmhr
vi) A list of a shots and their duration on a sheet of a paper is called as
___________
a) Dope sheet
b) Depth of field
c) Script
d) None of these
nona erQ>_Yrb em°Q>gMr `mXr Am{U doimnÌH$mg ___________ Ago åhUVmV.
A) S>mon erQ>
~) S>oßW Am°\$ {\$ëS>
H$) pñH«$ßQ>
S>) `mn¡H$s EH$hr Zmhr
vii) Fire, accident, tsunami are not the type of ___________ news.
a) Spot news
b) Soft news
c) Scoop
d) None of these
AmJ, AnKmV Am{U ËgwZm_r øm ___________ àH$mamÀ`m ~mVå`m AmhoV.
A) ñnm°Q> Ý`yO
~) gm°\$Q> Ý`yO
H$) ñHy$n
S>) `mn¡H$s EH$hr Zmhr
*SLRQA26*
-3-
SLR- QA – 26
viii) The first DTH service provider in India is ___________
a) DD Metro
b) Doordarshan (DD Direct Plus)
c) Cable network
d) All the above
^maVmVrb n{hbr {S>{Q>EM godm nwa{dUmar dm{hZr ___________ Amho.
A) {S.> {S.> _oQ´>mo
~) XyaXe©Z ({S.> {S.> S>m`aoQ> ßbg)
H$) Ho$~b ZoQ>dH©$
S>) darb gd©
ix) 30 frames per second are uses in ___________ standard.
a) PAL
b) NTSC
c) SECAM
d) None of these
___________ Z_wZm_Ü`o àË`oH$ goH§$Xmbm 30 \«o$åg dmnaë`m OmVo.
A) {n.E.Eb.
H$) Eg.B©.gr.E.E_.
~) EZ.{Q>.B©.Eg.gr.
S>) `mn¡H$s EH$hr Zmhr
x) Editing video on a computer is basically called ___________
a) Linear
b) Sequential
c) Non linear
d) None of these
g§JUH$mda pìh{S>AmoMo g§nmXZ H$aÊ`mbm ___________ åhUVmV.
A) {bZr`a
~) {gpd|{g`b
H$) Zm°Z {b{Z`a
S>) `mn¡H$s EH$hr Zmhr
xi) Sound is encoded in ___________ forms onto a CD.
a) Analogue forms
b) Ultra forms
c) Digital
d) None of these
grS>rda ÜdZrMo ___________ ñdê$nmV g§Ho$VrH$aU Ho$bo OmVo.
A) A°Zmbm°J ñdê$nmV
~) AëQ´>m ñdê$nmV
H$) {S>{OQ>b
S>) `mn¡H$s EH$hr Zmhr
xii) CCD stands for ___________
a) Solid State Device
b) Camera Control Device
c) Camera Crystal Device
d) None of these
grgrS>r åhUOo ___________
A) gm°{bS> ñQ>oQ> {S>ìhmB©g
H$) H°$_oam {H«$ñQ>b {S>ìhmB©g
~) H°$_oam H§$Q´>mob {S>ìhmB©g
S>) `mn¡H$s EH$hr Zmhr
SLR- QA – 26
-4-
*SLRQA26*
xiii) A collection of a scenes that tell a part of the film means ___________
a) Series
b) Shots
c) Sequence
d) None of these
___________
grZ Mo EH${ÌH$aU Oo {MÌnQ>mMm ^mJ ì`V H$aVmV Ë`mg åhUVmV.
~) em°Q>g
S>) `mn¡H$s EH$hr Zmhr
A) grarP
H$) {gpd|g
xiv) In context of television, cues and commands means ___________
a) Oral signals
b) Non-verbal signals
c) Schedule list
d) None of these
Q>obrpìhOZ gX^m©V `yO Am{U H$_m§S> åhUOo ___________
A) _m¡{IH$ {g¾b
~) A_m¡{IH$ {g½Zb
H$) doimnÌH$ `mXr
S>) `mn¡H$s EH$hr Zmhr
2. Write short notes (any four) :
12
WmoS>`mV Q>rnm {bhm (H$moUË`mhr Mma) :
a) TRP
{Q>Amanr
b) Breaking news
~«oqH$J Ý`yO
c) Montage
_moZQ>mO
d) Camera mounting
H°$_oam _mD§$qQ>J
e) Properties
àm°nQ>uO.
3. Answer following questions (any four) :
Imbrb àíZm§Mr CÎmao {bhm (H$moUVohr Mma) :
a) Explain importance of camera angles in video production.
pìh{S>Amo àmoS>eZÀ`m ÑîQ>rZo H°$_oam A±JëgMo _hËd ñnîQ> H$am.
16
*SLRQA26*
-5-
SLR- QA – 26
b) Explain linear and non-linear editing with diagram.
AmH¥$Vrgh {bZr`a Am{U Zm°Z {bZr`a E{S>qQ>J ñnîQ> H$am.
c) Which are the shots mainly uses in TV production ?
{Q>ìhr àmoS>eZ H$aVm§Zm àm_w»`mZo dmnaÊ`mV `oUmao em°Q>g H$moUVo ?
d) Write in detail about any private ‘News portal’.
EImÚm ImOJr Ý`yO nmoQ>©b {df`r g{dñVa {bhm.
e) Describe the different kinds of microphones used in TV studio.
{Q>ìhr ñQw>{S>Amo_Ü`o dmnaÊ`mV `oUmao {d{dY àH$maÀ`m _m`H«$mo\$moZMo dU©Z H$am.
4. Write answer in 250 words (any two) :
250
14
eãXmV CÎmao {bhm (H$moUVohr XmoZ) :
a) Explain post production stage with suitable example.
nmoñQ> àmoS>eZ ñQ>oO `mo½` CXmhaUmgh ñnîQ> H$am.
b) Explain the difference between documentary and feature.
S>m©`w_|Q>ar Am{U {\$Ma_Yrb \$aH$ ñnîQ> H$am.
c) Write any reality shows of television in detail.
{Q>ìhrdarb H$moUË`mhr EH$m [aA°{b{Q> emo {df`r g{dñVa {bhm.
5. Write answer in 500 words (any one) :
500
eãXmV CÎma {bhm (H$moUVmhr EH$) :
1) As a studio manager you are asked to setup a new studio for television
channel. What will be the list of required properties ?
ñQw>{S>Amo _°ZoOa åhUyZ Vwåhmbm Q>o{bpìhOZ M°ZbgmR>r ZdrZ ñQw>{S>Amo goQ>An H$aÊ`mMo
gm§{JVbo Amho. `mgmR>r Amdí`H$ gmYZgm_wJ«r H$m` Agob ?
2) Explain the basic principles of video editing.
pìh{S>Amo E{S>qQ>JMo _yb^yV VËd ñnîQ> H$am.
_____________________
14
SLR-QA – 27
*SLRQA27*
Seat
No.
M.A. (Semester – IV) Examination, 2014
MASS COMMUNICATION
Advertising (Paper – II)
Day and Date : Thursday, 24-4-2014
Time : 3.00 p.m. to 6.00 p.m.
Total Marks : 70
N.B. : 1) All questions are compulsory.
2) Figures to the right indicate full marks.
1. Choose the correct alternative :
14
`mo½` n`m©`mMr {ZdS> H$am :
i) Opinion test is also known as _________
_V MmMUrbm _________________ åhUyZhr AmoiIbo OmVo.
a) Checklist Test
gyMr MmMUr
b) Consumer Jury Test
J«mhH$ narjH$ MmMUr
c) Sales Test
{dH«$s MmMUr
d) None of these
`mn¡H$s EH$hr Zmhr
ii) One line statement that explains how your product is different from others
is ______________
Vw_Mo CËnmXZ BVa CËnmXZm§nojm doJio H$go Amho ho EH$m AmoirV ñnîQ> H$aUmao {dYmZ åhUOo
_________________
a) USP
`y. Eg. nr.
c) POP
nr. Amo. nr.
b) AOR
E. Amo. Ama.
d) None of these
`mn¡H$s EH$hr Zmhr
P.T.O.
SLR-QA – 27
*SLRQA27*
-2-
iii) __________________ is a well-known copywriter.
_________________ ho à{gÕ Om{hamV boIH$ AmhoV.
a) Bharat Dabholkar
^aV Xm^moiH$a
c) Ratnakar Matkari
aËZmH$a _VH$ar
b) Shobha De
emo^m S>o
d) None of these
`mn¡H$s EH$hr Zmhr
iv) Jingle is a type of ______________ advertisement.
qOJb hm _________________ Om{hamVrMm EH$ àH$ma Amho.
a) Television
b) Internet
{MÌdmUr
B§Q>aZoQ>
c) Radio
Z^modmUr
d) None of these
`mn¡H$s EH$hr Zmhr
v) Self regulatory authority for an advertisement is _____________
Om{hamVrgmR>r ñd {Z`§ÌU H$aUmar g§ñWm _________________ Amho.
a) NBA
EZ.~r.E.
c) PCI
nr.gr.Am`.
b) ASCI
E.Eg.gr.Am`.
d) None of these
`mn¡H$s EH$hr Zmhr
vi) Creating space for a new product in market is known as __________
EImÚm ZdrZ CËnmXZmgmR>r ~mOanoR>oV OmJm {Z_m©U H$aÊ`mg _________________
åhUVmV.
a) Brand Building
~«±S> {Z{_©Vr
c) Marketing
{dnUZ
b) Positioning
ñWmZ {ZpíMVr
d) None of these
`mn¡H$s EH$hr Zmhr
*SLRQA27*
-3-
SLR-QA – 27
vii) Consumer diary method is used test an advertisement in __________
J«mhH$m§H$S>rb Zm|Xdhr hr nÕV _________________ `m àH$maÀ`m Om{hamV
MmMUrgmR>r dmnabr OmVo.
a) Pre-test
nyd© MmMUr
b) Post-test
CÎma MmMUr
c) Concurrent-test
Om{hamVH$mbrZ MmMUr
d) None of these
`mn¡H$s EH$hr Zmhr
viii) Using many media for short period is the principle of ___________
WmoS>çm H$mbmdYrgmR>r Iyn _mÜ`_m§Mm Cn`moJ H$aUo ho _______________ Mo VÎd Amho.
a) Media Dominance theory
_mÜ`_ àm~ë`Vm {gÕm§V
b) Wave theory
bmQ> {gÕm§V
c) Media concentration theory
_mÜ`_ EH$mJ«Vm {gÕm§V
d) None of these
`mn¡H$s EH$hr Zmhr
SLR-QA – 27
*SLRQA27*
-4-
ix) In Maslow’s theory of hierarchy of needs ________ are on the top.
_°ñbmo `m§Zr _m§S>boë`m JaOm§À`m MT>Ë`m H«$_dmarÀ`m {gÕm§VmV
gdm}ÀM ñWmZr AgVmV.
a) Physiological needs
emar[aH$ JaOm
c) Self-actualization needs
ñdËdmMr OmUrd XoUmè`m JaOm
_________________
b) Security needs
gwajm{df`H$ JaOm
d) None of these
`mn¡H$s EH$hr Zmhr
x) Pepsi is a ____________ brand.
noßgr hm _________________ ~«±S>Mm àH$ma Amho.
a) Product Brand
CËnmXZ ~«±S>
b) Consumer Brand
J«mhH$ ~«±S>
c) Corporate Brand
H$mnm}aoQ> ~«±S>
d) None of these
`mn¡H$s EH$hr Zmhr
xi) Visualizer helps ___________ for creating advertisement.
Ñí` g§H$ënH$ hm _________________ Om{hamV {Z{_©VrgmR>r _XV H$aVmo.
a) Production Manager
{Z{_©Vr ì`dñWmnH$
b) Art Director
H$bm g§MmbH$
c) Media Manager
_mÜ`_ ì`dñWmnH$
d) None of these
`mn¡H$s EH$hr Zmhr
*SLRQA27*
SLR-QA – 27
-5-
xii) _____________ apeal is used in Sufola advertisement.
g\$mobmÀ`m Om{hamVrV _________________ `m àH$maÀ`m AmdmhZmMm dmna Ho$bm Amho.
a) Humor
b) Emotional
{dZmoX
^md{ZH$
c) Fear
^rVr
d) None of these
`mn¡H$s EH$hr Zmhr
xiii) Final stage of advertisement lay-out is ____________
Om{hamVrÀ`m _m§S>Ur_Ü`o _________________ hm A§{V_ Q>ßnm Amho.
a) Comprehensive
H«$m°påàhopÝgd
b) Art work
AmQ>© dH©$
c) Thumbnail
Wå~Zob
d) None of these
`mn¡H$s EH$hr Zmhr
xiv) A consumer group that most likely to buy a specific product is _________
EImXo R>am{dH$ CËnmXZ IaoXr H$aÊ`mg V`ma hmoD$ eHo$b Agm J«mhH$m§Mm JQ> åhUOo
_________________
a) Normal Group
gd©gmYmaU JQ>
b) Target Group
bpú`V JQ>
c) Primary Group
àmW{_H$ JQ>
d) None of these
`mn¡H$s EH$hr Zmhr
-6-
*SLRQA27*
2. Write answers in 100 words (any four) :
12
SLR-QA – 27
e§^a eãXmV CÎmao {bhm (H$moUVohr Mma) :
a) What is super brand ?
gwna ~«±S> åhUOo H$m` ?
b) What is brainstorming ?
~«oZñQ>m°{_ªJ åhUOo H$m` ?
c) What is meaning of pre-test ?
nyd© MmMUr `mMm AW© H$m` ?
d) What is the importance of color in an advertisement ?
Om{hamVrV a§JmMo _hÎd H$m` Amho ?
e) Describe any two external factors that affects consumer behaviour.
J«mhH$ dV©Zmda à^md JmO{dUmao H$moUVohr XmoZ ~mø KQ>H$ {dfX H$am.
3. Write notes in 150 words (any four) :
XrS>eo eãXmV Q>rnm {bhm (H$moUË`mhr Mma) :
a) Advertising Apeals
Om{hamVrVrb AmdmhZo
b) Creative process
g¥OZmË_H$ à{H«$`m
c) Media strategies
_mÜ`_ YmoaU
d) Types of Brand
~«±S>Mo {d{dY àH$ma
e) Marketing Research and Advertising.
{dnUZ g§emoYZ Am{U Om{hamVr.
16
*SLRQA27*
-7-
SLR-QA – 27
4. Write answer in 250 words (any two) :
14
AS>rMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ) :
a) What is motivation ? Describe any two motivation theories.
àoaUm åhUOo H$m` ? H$moUVohr XmoZ àoaUm {gÕm§V {dfX H$am.
b) Critically comment on media scene in India.
^maVmVrb _mÜ`_m§Mo n[aàoj `m{df`r {ddoMH$ ^mî` H$am.
c) Which preparation is essential for presentation to client ?
Om{hamVXmamg_moa gmXarH$aU H$aÊ`mgmR>r H$moUVr V`mar Amdí`H$ Amho ?
5. Describe various models of consumer behaviour.
J«mhH$ dV©ZmMr {d{dY à{V_mZo {dfX H$am.
OR/ qH$dm
What is brand ? What are the essentials element for building a brand ?
~«±S> åhUOo H$m` ? ~«±S> {Z{_©VrgmR>r Amdí`H$ KQ>H$ H$moUVo ?
_____________________
14
SLR- QA – 28
*SLRQA28*
Seat
No.
M.A. (Mass Communication) (Semester – IV) Examination, 2014
Paper – III : PUBLIC RELATIONS AND CORPORATE COMMUNICATION
Day and Date : Saturday, 26-4-2014
Time :3.00 p.m. to 6.00 p.m.
Total Marks : 70
N. B. : i) All questions carry equal marks.
ii) Figures to the right indicate full marks.
1. Choose correct alternative :
14
`mo½` n`m©`mMr {ZdS> H$am :
i) ‘Brighter Living’ is new slogan of ___________
‘~«mB©Q>a {bpìh¨J’ hr ___________ Mr Zdr KmofUm Amho.
a) Samsung
b) Godrej
g°_g§J
c) Videocon
pìh{S>AmoH$m°Z
JmoXaoO
d) None of these
`mn¡H$s EH$hr Zmhr
ii) Crisis in Cadabary was due to ___________
H°$S>~ar_Ü`o {Z_m©U Pmbobr Amwn{Îm ___________ `m_wio KS>br hmoVr.
a) Financial crisis
b) Industrial unrest
Am{W©H$ Amn{Îm
c) Image loss
à{V_oMo ZwH$gmZ
Am¡Úmo{JH$ H$bh
d) None of these
`mn¡H$s EH$hr Zmhr
iii) ___________ is important to create corporate image.
H$mnm}aoQ> à{V_m {Z{_©VrgmR>r ___________ _hÎdmMo Amho.
a) Industry image
b) Country of origin
CÚmoJmMr à{V_m
c) Employees
H$_©Mmar
H§$nZrMm _yi Xoe
d) All of these
`mn¡H$s gd©
iv) Transformation of individual opinion into group opinion is ___________
d¡`pVH$ _VmMo gm_y{hH$ _VmV n[adV©Z hmoUo åhUOo ___________
a) General opinion
b) Sum of opinions
gd©gmYmaU _V
c) Public opinion
OZ _V
_Vm§Mr ~oarO
d) None of these
`mn¡H$s EH$hr Zmhr
P.T.O.
SLR- QA – 28
*SLRQA28*
-2-
v) ‘All publicity is good publicity’ is basic assumption of ___________ model of
crisis management.
‘ gd©
àH$maMr à{gÕr Mm§Jbr AgVo’ Aer _yb^yV AdYmaUm
ì`dñWmnZ à{V_mZmMr Amho.
a) Public information
OZ _m{hVr
c) Two-way assymmetrical
XwV\$m© Ag§Vw{bV
___________
`m Amn{Îm
b) Press Agentry
àog EOÝQ´>r
d) None of these
`mn¡H$s EH$hr Zmhr
vi) ‘Open Happiness’ is slogan of ___________
‘AmonZ h°nrZog²’ hr KmofUm ___________ Mr Amho.
a) Coca-Cola
H$moH$m-H$mobm
c) Maaza
_mPm
b) Pepsi
noßgr
d) None of these
`mn¡H$s EH$hr Zmhr
vii) A person who redress public grievances for a newspaper is ___________
EImÚm d¥ÎmnÌmg§~§YrÀ`m VH«$mat~m~V Omo {ZU©` XoVmo Ë`mg ___________ åhUVmV.$
a) Middleman
_Ü`ñW
c) Ombudsman
d¥Îmnmb
b) Media Commissioner
_mÜ`_ Am`wV
d) None of these
`mn¡H$s EH$hr Zmhr
viii) ___________ is a part of communication plan of any corporate.
H$moUË`mhr H$mnm}aoQ>À`m g§kmnZ `moOZoMm ___________ hm ^mJ AgVmo.
a) Punchline
n§MbmB©Z
c) Logo
~moY{MÝh
b) Mission statement
{_eZ ñQ>oQ>_|Q>
d) All of these
`mn¡H$s gd©
ix) Quality, service, cleanliness and value is marketing philosophy of
___________
JwUdÎmm, godm, ñdÀN>Vm Am{U _yë` ho ___________ Mo {dnUZ VÎdkmZ Amho.
a) Domino
S>m°{_Zmo
c) KFC
Ho$. E\$. gr.
b) Mc Donald
_°H$ S>moZmëS>
d) All of these
`mn¡H$s gd©
*SLRQA28*
SLR- QA – 28
-3-
x) Relationship between ___________ is known as love-hate relationship.
___________ `m§À`mVrb nañna g§~§Y ho ào_-Ûof g§~§Y åhUyZ AmoiIbo OmVmV.
a) Company and government
H§$nZr d emgZ
c) Company and community
H§$nZr d g_mO
b) Company and dealers
H§$nZr d {dVaH$
d) All of these
`mn¡H$s gd©
xi) Supplier of components to another company is known as ___________
Xwgè`m H§$nZrbm gwQ>çm ^mJm§Mm nwadR>m H$aUmè`mg ___________ åhUVmV.
a) Share holder
b) Vendor
eoAa hmoëS>a
ìh|S>a
c) Investor
d) All of these
BÝdoñQ>a
`mn¡H$s gd©
xii) Written information given to media persons in a press conference is
___________
nÌH$ma n[afXoÀ`m doir {Xë`m OmUmè`m {b{IV _m{hVrbm
a) Press release
b) Press note
à{gÕr nÌH$
d¥Îm {ZdoXZ
c) Press brief
d) All of these
àog ~«r\$
`mn¡H$s gd©
___________
åhUVmV.
xiii) Corporate logo is part of ___________ of a corporate.
EImÚm H$mnm}aoQ>Mo ~moY{MÝh hm Ë`m H$mnm}aoQ>À`m ___________ Mm ^mJ AgVmo.
a) Visual identity
b) Visual image
Ñí` AmoiI
Ñí` à{V_m
c) Non-visual identity
AÑí` AmoiI
d) All of these
`mn¡H$s gd©
xiv) To try to influence legislatures is known as ___________
bmoH$à{V{ZYtZm à^m{dV H$aÊ`mÀ`m àH$mamg ___________ åhUVmV.
a) Lobbying
bm°q~J
b) Propaganda
àmonJ§S>m
c) Agentry
d) All of these
EOÝQ´>r
`mn¡H$s gd©
SLR- QA – 28
-4-
2. Write answer in 100 words (any four) :
*SLRQA28*
12
e§^a eãXmV CÎmao {bhm (H$moUVohr Mma) :
a) Explain the concept of ‘Customer loyalty’.
‘ J«mhH$
{ZîR>m’ hr g§H$ënZm ñnîQ> H$am.
b) What is proactive public relations ?
g{H«$` OZg§nH©$ åhUOo H$m` ?
c) Explain customer satisfaction philosophy.
J«mhH$ g§VwîQ>r VÎdkmZ åhUOo H$m` Vo ñnîQ> H$am.
d) What is your understanding about press kit ?
àog {H$Q> `mg§X^m©V Vw_Mo AmH$bZ H$m` Amho ?
e) What is crisis ? Mention various types of crisis.
AmnÎmr åhUOo H$m` ? AmnÎmrMo {d{dY àH$mg gm§Jm.
3. Write notes in 150 words (any four) :
XrS>eo eãXmV Q>rnm {bhm (H$moUË`mhr Mma) :
a) Vendor relations
nwadRmXmamer g§nH©$
b) Employee expectations
H$m_Jmam§À`m Anojm
c) Production of house journal
J¥hnÌmMr {Z{_©Vr
d) Opinion leaders
_Z ZoVo
e) Lobbying
bm°q~J.
16
*SLRQA28*
-5-
SLR- QA – 28
4. Write answer in 250 words (any two) :
14
AS>rMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ) :
a) Differentiate between corporate image and identity.
H$mnm}aoQ> à{V_m d AmoiI `mVrb \$aH$ ñnîQ> H$am.
b) Describe the role of corporate communication department in crisis situation.
AmnÎmrÀ`m H$mimV H$mnmo©aoQ> g§kmnZ {d^mJmMr ^y{_H$m H$m` Agmdr Vo ñnîQ> H$am.
c) Do you agree that ‘change in corporate identity is possible’. Explain with
suitable examples.
‘H$mnm}aoQ>Mr
ñnîQ> H$am.
AmoiI ~XbVm `oV’o `m {dYmZmer Vwåhr gh_V AmhmV H$m ? `mo½` CXmhaUm§gh
5. Define community relations. What are the expectations of community from a
corporate ? What should be the role of public relations in it ?
g_mO g§nH$m©Mr ì`m»`m gm§Jm. EImÚm H$mnmo©aoQ>H$Sy>Z g_mOmÀ`m Anojm H$m` AgVmV. `mV
OZg§nH$m©Mr ^y{_H$m H$m` AgVo.
OR/ qH$dm
What precautions and preparations are necessary for proficient and smooth
handling of media relations ?
Mm§Jë`m Am{U ghO _mÜ`_ g§nH$m©gmR>r H$moUVr H$miOr KoÊ`mMr d H$moUVr V`mar H$aÊ`mMr
JaO Amho.
_____________________
14
SLR-QA – 29
*SLRQA29*
Seat
No.
M.A. (Mass Comm.) (Sem. – IV) Examination 2014
ONLINE JOURNALISM (Paper – IV)
Day and Date : Tuesday, 29-4-2014
Time : 3.00 p.m. to 6.00 p.m.
Max. Marks : 70
N.B. : 1) All questions are compulsory.
2) Figures to the rights indicate full marks.
1. Select the correct alternative.
14
`mo½` n`m©` {ZdS>m.
1) The first page of a website is known as _____________
a) Home page
b) Index Page c) Both a) and b)
do~gmB©Q>À`m n{hë`m nmZmg _____________ Agohr åhQbo OmVo.
a) hmo_noO
b) BÝS>og noO
c) XmoÝhr a) Am{U b)
d) None of these
d)
`mn¡H$s Zmhr
2) Sending and receiving of messages over the internet is known as ___________
a) E-mail
b) E-commerce c) E-shopping
d) None of these
B§Q>aZoQ>dê$Z g§XoemMr XodmU-KodmU H$aUo åhUOo _____________ hmo`.
a) B©-_ob
b) B©-H$m°_g©
c) B©-em°qnJ
d) `mn¡H$s Zmhr
3) The standard Protocol for the Internet is ___________
a) TCP/IP
b) IPA
c) DSL
B§Q>aZoQ> gmR>rMm à_m{UV àmoQ>moH$m°b _____________ Amho.
a) Q>rgrnr/Am` nr b) Am`nr E
c) S>rEg Eb
4) The new name of Arpanet is ___________
a) Web
b) Internet
c) Intranet
Anm©ZoQ>Mo ZdrZ Zmd _____________ Amho.
a) do~
b) B§Q>aZoQ>
c) B§Q´>mZoQ>
d) None of these
d)
`mn¡H$s Zmhr
d) None of these
d)
`mn¡H$s Zmhr
5) Standard size of online Advertising Banner is ___________
a) 468 × 60
b) 234 × 60
c) 728 × 90
d) 125 × 125
Am°ZbmB©Z A°S>ìhQ>m©`{PJ§ ~°ZaMo à_m{UV AmH$ma_mZ _____________ Amho.
a)
468 × 60
b)
234 × 60
c)
728 × 90
d)
125 × 125
P.T.O.
SLR-QA – 29
*SLRQA29*
-2-
6) The word hypertext coins by _____________
a) Ted Nelson
b) Bob Kahn
c) Both a) and b)
hm`naQ>oñQ> hm eR> _____________ `m§Zr àM{bV Ho$bm.
a) Q>oS> ZoëgZ
b) ~m°~ H$mÝh
c) XmoÝhr a) Am{U b)
d) None of these
d)
`mn¡H$s Zmhr
7) International Net Work of computer is known as ___________
a) Intranet
b) INC
c) Internet
d) None of these
g§JUH$mMo Am§VaamîQ´>r` Omio åhUOo _____________
b) Am`EZgr
c) B§Q>aZoQ>
d) `mn¡H$s Zmhr
a) BÝQ´>mZoQ>
8) Web portal is also used as ____________
a) entertainment
b) Search engine
c) multiple applications
d) None of these
do~ nmoQ>©bMm _____________ åhUyZ dmna Ho$bm OmVmo.
a) H$a_UyH$
b) g`© B§{OZ
c) _ëQ>rnb ApßbHo$eÝg
d) `mn¡H$s Zmhr
9) The term ‘blog’ is firstly used in __________
a) 1998
b) 1997
c) 1999
"ãbm°J' `m g§ko`m dmna àW_ _____________ _Ü`o Pmbm.
a) 1998
b) 1997
c) 1999
d) 1995
d)
1995
10) The Internet edition of Deccan Herold is launched in ___________
a) 1998
b) 1995
c) 1996
d) 1999
S>oH$Z hoam°ëS>Mr B§Q>aZoQ> Amd¥Îmr _____________ _Ü`o {ZKmbr.
a) 1998
b) 1995
c) 1996
d) 1999
11) LAN means _____________
a) Local Area Networking
c) Local Advanced Networking
b°Z åhUOo ______________
a) bmoH$b E[a`m ZoQ>d{Hª$J
c) bmoH$b A°S>ìhm°ÝgS> ZoQ>d{Hª$J
b) Local Access Networking
d) None of these
b)
d)
bmoH$b A°gog ZoQ>d{Hª$J
`mn¡H$s Zmhr
12) ___________ is/are the social networks.
a) Face book
b) Blog
c) Orkut
d) All of these
______________`m gm_m{OH$ ZoQ>dg© AmhoV.
a)
\o$g~wH$
b)
ãbm°J
c)
A°Hw©$Q>
d)
`mn¡H$s gd©
*SLRQA29*
SLR-QA – 29
-3-
13) The term web 2.0 is used in ___________
a) 1999
b) 1998
c) 1996
"do~ 2.0' `m g§koMm dmna ______________ _Ü`o Pmbm.
a) 1999
b) 1998
c) 1996
14) The first website appeared in ___________
a) 1993
b) 1992
c) 1991
n{hbr do~gmB©Q> ______________ _Ü`o ApñVÎdmV Pmbr.
a) 1993
b) 1992
c) 1991
d) 1997
d)
1997
d) 1994
d)
1994
2. Write short notes (any four) :
12
Q>rnm {bhm (H$moUË`mhr Mma) :
1) Web Journalism
do~ nÌH$m[aVm
2) E-commerce
B©-dm{UÁ`
3) Modem
_moS>o_
4) Computer networking
g§JUH$ ZoQ>d{Hª$J
5) Online advertising.
Am°ZbmB©Z Om{hamV.
3. Write the answers in 150 words (any four) :
nwT>rb àíZm§Mr CÎmao 150 eãXmV {bhm (H$moUVohr Mma) :
1) Define the term graphics and describe its various types.
J«m{\$gMr ì`m»`m H$am Am{U Ë`mÀ`m {d{dY àH$mam§~m~V g{dñVa {bhm.
2) State the various characteristics of internet.
B§Q>aZoQ>Mr {d{dY d¡{eîQ>ço Z_yX H$am.
3) Discuss in brief on e-paper.
B©-nona ~m~V WmoS>`mV MMm© H$am.
16
SLR-QA – 29
-4-
*SLRQA29*
4) State the difference between websites and web portals.
do~gmB©Q²>g Am{U do~nmoQ>©ëg `mVrb \$aH$ ñnîQ> H$am.
5) State the benefits of online Journalism.
Am°ZbmB©Z nÌH$m[aVoMo \$m`Xo gm§Jm.
4. Write the answers in 250 words (any two) :
14
nwT>rb àíZm§Mr CÎmao 250 eãXmV {bhm (H$moUVohr XmoZ) :
1) Write in detail about the reporting for the web media.
do~ _mÜ`_mgmR>r d¥Îmg§H$bZ H$go Ho$bo OmVo Ë`m~m~V g{dñVa {bhm.
2) State in detail about the website designing trends.
do~gmB©Q> {S>Pm`qZJÀ`m àdmhm~m~V g{dñVa {bhm.
3) Explain the need of cyber laws.
"gm`~a bm° ' Mr Amdí`H$Vm {deX H$am.
5. Write the answer in 500 words :
nwT>rb àíZmMo CÎma 500 eãXmV {bhm :
Online journalism is very costly media – Explain.
Am°ZbmB©Z nÌH$m[aVm AË`§V _hmJS>o _mÜ`_ Amho-ñnîQ> H$am.
OR/qH$dm
Define the term ‘convergence’ and state how it is useful in media.
"H$m±ìhO©Ýg'Mr ì`m»`m H$am Am{U _mÜ`_mgmR>r Vo H$go Cn`wV Amho Vo Z_yX H$am.
_____________________
14
SLR-QA – 8
*SLRQA8*
Seat
No.
M.A. (Mass Communication) (Sem. – I) (New) Examination, 2014
Paper – III : REPORTING AND EDITING
Day and Date : Friday, 25-4-2014
Time : 11.00 a.m. to 2.00 p.m.
Total Marks : 70
N. B. : i) All questions are compulsory.
gyMZm : gd© àíZ Amdí`H$.
ii) Figures to the right indicate full marks.
COdrH$S>rb A§H$ nyU© JwU Xe©{dVmV.
1. Choose correct alternative :
14
`mo½` n`m©`mMr {ZdS> H$am :
i) Assignment diary is useful to ______________ for distribution of work.
H$m_mMo dmQ>n H$aÊ`mgmR>r AgmB©Z_|Q> S>m`ar
.bm Cn`wV R>aVo.
a) News-Editor
b) Assistant Editor
c) Chief Reporter
d) All of these
d¥Îm g§nmXH$
_w»` dmVm©ha
gh g§nmXH$
`mn¡H$s gd©
ii) Recent technology used for platemaking is ______________
ßboQ>_oqH$JgmR>r Cn`wV Agbobo Zdo V§ÌkmZ
a) CTP
gr.Q>r.nr.
c) GTP
Or.Q>r.nr.
Amho.
b) ATP
E.Q>r.nr.
d) None of these
`mn¡H$s EH$hr Zmhr
iii) Person responsible for editorial as well as management department of a
newspaper is ______________
d¥ÎmnÌmÀ`m g§nmXH$s` d ì`dñWmnZ {d^mJmg O~m~Xma AgUmar ì`Vr
a) Executive Editor
b) Management Editor
c) Resident Editor
d) All of these
H$m`©H$mar g§nmXH$
{Zdmgr g§nmXH$
hmo`.
ì`dñWmnH$s` g§nmXH$
`mn¡H$s gd©
P.T.O.
SLR-QA – 8
*SLRQA8*
-2-
iv) Paper-cuttings on important issues preserved in ______________
d¥ÎmnÌmVrb _hÎdmÀ`m {df`mdarb H$mÌUo
`oWo OnyZ R>odVmV.
a) Godown
b) Syndicate
c) Morgue
d) None of these
JmoS>mD$Z
qgS>rHo$Q>
_m°J©
`mn¡H$s EH$hr Zmhr
v) Heading which appears above the title of newspaper is ______________
d¥ÎmnÌmÀ`m erf©H$mÀ`m da {Xë`m OmUmè`m _Wù`mg
a) Banner
b) Byline
c) Skyline
d) None of these
~°Za
åhUVmV.
~m`bmB©Z
ñH$m`bmB©Z
`mn¡H$s EH$hr Zmhr
vi) Document given to reporters in press conference is ______________
nÌH$ma n[afXoV nÌH$mam§Zm {Xë`m OmUmè`m H$mJXnÌmg
a) Press-Brief
b) Press-Note
c) Press-release
d) All of these
àog-~«r\$
åhUVmV.
àog-ZmoQ>
àog-[abrO
`mn¡H$s gd©
vii) News about Malala is based on ______________ news value.
_bmbm {hÀ`mg§~§YmVrb ~mV_r
d¥Îm_yë`mda AmYmabobr Amho.
a) Prominence
b) Proximity
c) Impact
d) All of these
_hmËå`
ZOrH$Vm
à^md
`mn¡H$s gd©
viii) ______________ is a news agency.
a) A.F.P.
hr d¥Îmg§ñWm Amho.
E.E\$.nr
b) Reuter
am°`Q>a
c) UNI
d) All of these
`y.EZ.Am`.
`mn¡H$s gd©
ix) P. Sainath is known for ______________
nr. gmB©ZmW
gmR>r à{gÕ AmhoV.
a) Investigative reporting
b) Development reporting
c) Environmental reporting
d) All of these
emoY nÌH$m[aVm
n`m©daU nÌH$m[aVm
{dH$mg nÌH$m[aVm
`mn¡H$s gd©
*SLRQA8*
SLR-QA – 8
-3-
x) The news giving up-dates of a story is ______________
EImÚm KQ>Zog§~§YrMo VmOo d¥Îm XoUmè`m ~mV_rg
a) Follow-up
b) Scoop
c) Background
d) None of these
\$m°bmo-An
~°H$J«mD§$S>
åhUVmV.
ñHy$n
`mn¡H$s EH$hr Zmhr
xi) When court itself takes action to file a case is termed as ______________
Ý`m`mb` Ooìhm ñdV: EImXm IQ>bm gwê$ H$aÊ`mMr H¥$Vr H$aVo Ë`mg
a) Hebius Corpes
b) Libel
c) Sue-Motto
d) None of these
ho{~`g H$m°n©g
gmo-_moQ>mo
åhUVmV.
bm`~ob
`mn¡H$s Zmhr
xii) Crime Reporter’s news mainly based on ______________
H«$mB©_ [anmoQ>©aMr ~mV_r àm_w»`mZo
da AmYmabobr AgVo.
a) Investigation
b) F.I.R.
c) On the spot reporting
d) None of these
emoY
KQ>ZmñWbr Ho$bobo dmVmªH$Z
E\$.Am`.Ama.
`mn¡H$s EH$hr Zmhr
xiii) Editing of news received from rural areas is the responsibility of ___________
J«m_rU ^mJmVrb ~mVå`m§À`m g§nmXZmMr O~m~Xmar
a) Crede Desk
b) Coordination Desk
c) Provincial Desk
d) All of these
H«$sS> {d^mJ
àmXo{eH$ {d^mJ
H$S>o AgVo.
g_Ýd` {d^mJ
`mn¡H$s gd©
xiv) Details about printer, publisher of newspaper are given in ______________
d¥ÎmnÌmÀ`m _wÐH$, àH$meH$mMo Zmd
`mV {Xbobo AgVo.
a) Byline
b) Deadline
c) Print line
d) All of these
~m`bmB©Z
qàQ> bmB©Z
BoS>bmB©Z
`mn¡H$s gd©
2. Write answers 50 words (any four) ;
nÞmg eãXmV CÎmao {bhm (H$moUVohr Mma) :
a) What is ‘Human Interest Story’ ?
_mZdr AmñWoMr ~mV_r åhUOo H$m` ?
b) What are the duties of sports reporter ?
H«$sS>m nÌH$mamÀ`m O~m~Xmè`m H$moUË`m ?
12
SLR-QA – 8
-4-
*SLRQA8*
c) What is your understanding about ‘Hard News’ ?
"H$R>rU ~mV_r' `m g§H$ënZo~m~V Vw_Mo AmH$bZ H$m` Amho ?
d) What is the use of library for a newspaper ?
d¥ÎmnÌmbm J«§Wmb`mMm H$m` Cn`moJ hmoVmo ?
e) What is deadline ?
S>oS>bmB©Z åhUOo H$m` ?
3. Write notes (any four) :
16
Q>rnm {bhm (H$moUË`mhr Mma) :
a) Style book.
e¡br nwpñVH$m.
b) News values
~mV_rMr _yë`o.
c) Legislative reporting.
{dYr_§S>imVrb dmVmªH$Z
d) Environmental reporting.
n`m©daU nÌH$m[aVm.
e) Press conference.
nÌH$ma n[afX.&
4. Write answer in 250 words (any two) :
14
AS>rMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ) :
a) Trace various structures of news writing.
~mV_r aMZoÀ`m {d{dY àH$mam§Mm emoY Úm.
b) What are the types of ‘Headlines’ ? How they are useful ?
_Wb`m§Mo {d{dY àH$ma H$moUVo ? Ë`m§Mr Cn`wVVm H$m` Amho ?
c) What is the importance of ‘Investigative Reporting’ ?
emoY nÌH$m[aVoMo _hÎd H$m` ?
5. Describe various types of lead, giving suitable examples.
`mo½` CXmhaUm§gh {eamo^mJmMo {d{dY àH$ma {dfX H$am.
OR/qH$dm
Why role of ‘News-Editor’ is crucial for a newspaper ? What are his duties and
responsibilities ?
d¥ÎmnÌmV d¥Îmg§nmXH$mMr ^y{_H$m _hËdnyU© H$m AgVo ? Ë`m§Mr H$m`} Am{U O~m~Xmè`m H$moUË`m ?
_____________________
14
SLR-QA – 9
*SLRQA9*
Seat
No.
M.A. (Mass Communication) (Semester – I) (New) Examination, 2014
Paper – IV : ADVERTISING AND PUBLIC RELATIONS
Om{hamV Am{U OZg§nH©$
Day and Date : Monday, 28-4-2014
Time : 11.00 a.m. to 2.00 p.m.
N.B. :
gyMZm :
Total Marks :70
i) All questions are compulsory.
gd© àíZ Amdí`H$ AmhoV.
ii) Figures to the right indicate full marks.
COdrH$S>rb A§H$ nyU© JwU Xe©{dVmV.
1. Choose the correct alternatives.
14
`mo½` n`m©`mMr {ZdS H$am :
i) ‘Public ka naya transport’ is the catch line of _____________
"npãbH$ H$m Z`m Q´>mÝgnmoQ>© ' ho _____________ Mo `mMbmB©Z Amho.
a) Kawasaki Bajaj
b) Hero Honda
H$mdmgmH$s ~OmO
hramo hm|S>m
c) Enfield
d) Bajaj pulsar
BÝ\$sëS>
~OmO nëga
ii) Central Governments publicity machinery for rural India is _____________
J«m_rU ^maVmV Ho$ÝÐ gaH$maMr à{gÔr H$aUmar `§ÌUm _____________ Amho.
a) R. N. I.
b) D. A. V. P.
Ama. EZ. Am`
c) Field publicity office
joÌr` à{gÕr H$m`m©b`
S>r. E. ìhr. nr.
d) I. S. A.
Am`. Eg. E.
iii) Agencies involved in media buying are known as _____________
_mÜ`_ IaoXr H$aUmè`m g§ñWmZm _____________ åhUVmV.
a) A. A. A. I.
b) A. O. R
c) A. M. B.
d) A. B. C.
E. E. E. Am`
E. Amo. Ama.
E. E_. ~r.
iv) ‘Kar lo duniya mutti mein’ is the punch line of ____________
"H$a bmo Xw{Z`m _wÅ>r _|' ho Kmofdm` _____________ Mo Amho.
a) Tata
b) Bullet motorcycle
Q>mQ>m
c) Reliance India mobile
[abmBÝg B§{S>`m _mo~mB©b
E. ~r. gr.
~wboQ> _moQ>magm`H$b
d) Bajaj pulsar
~OmO nbga
P.T.O.
SLR-QA – 9
*SLRQA9*
-2-
v) Which one is an ad agency ?
H$moUVr EH$ Om{hamV EOÝgr Amho ?
a) MC can Erickson Pvt. Ltd.
b) R. K. Swami – BBDO
c) F. B. C. – Ulka
d) All of the above
E_gr H°$Z B©[agZ àmo. {b.
E\$. ~r. gr. - CbH$m
Ama. Ho$. ñdm_r- ~r. ~r. S>r. Amo.
darb gd©
vi) Lintas is
{bÝQ>mg Amho
a) Indian advertising Agency
b) Indias Newspaper
c) Indias Magazine
d) Indias TV
B§{S>`Z ES>ìhaQ>mBPtJ EOÝgr
B§{S>`mO _°JPtZ
B§{S>`mg Ý`wOnona
B§{S>`mO Q>r. ìhr.
vii) The full form of AIDCA
E. Am`. S>r. gr. E. Mo nyU© ê$n
a) Attention, Interest, Desire, Conviction and Action
AQoZeZ, B§Q>aoñQ>, {S>Pm`a, H$ZìhrH$eZ Am{U A°H$eZ
b) Action, Interest, Desire, Conviction and Active
A°H$eZ, B§Q>aoñQ>, {S>Pm`a, H$ZìhrH$eZ Am{U A°H$Q>rìh
c) Action, Internet, Development, Conviction and Active
A°H$eZ, B§Q>aoñQ>, S>oìhbn_|Q>, H$ZìhrH$eZ Am{U A°H$Q>rìh
d) None of these
`mn¡H$s Zmhr
viii) Thumbnail is prepared by _________________
Wå~Zob Mr {Z{_©Vr _____________ Ûmam Ho$br.
a) Creative Dept.
b) PR. Dept.
H$bm {d^mJ
c) Advertisement Dept.
Om{hamV {d^mJ
OZg§nH©$ {d^mJ
d) Contract Dept.
H$ama {d^mJ
ix) Press Conference is organized when _________________
Ë`mdoir nÌH$ma n[afX Am`mo{OV Ho$br OmVo.
a) There is new announcement
b) Organize a programme
c) Need Journalist’s advice
d) None of these
Zdr KmofUm H$amamMr AgVo
nÌH$mam§Mm gëbm hdm AgVmo
EImXm H$m`©H«$_ Am`moOrV H$aVmo
`mn¡H$s EH$hr Zmhr
x) _________________ prepares and distribute advertising for Government
gaH$magmR>r Om{hamVr V`ma H$aÊ`mMo d {dVaU H$aÊ`mMo H$m_ _____________ H$aVo.
a) D. A. V. P.
b) P. C. I.
c) P. I. B.
d) R. N. I.
S>r. E. ìhr. nr.
nr. gr. Am`.
nr. Am`. ~r.
Ama. EZ. Am`.
*SLRQA9*
SLR-QA – 9
-3-
xi) D. A. V. P. stand for
S>r. E. ìhr. nr. Mo nyU© ê$n
a) Directorate of Advertising and visual publicity
S>m`aoQ>a Am°\$ AS>ìhaQ>mBPtJ A°ÝS> ìhrÁ`yAb nãbrgrQ>r
b) Director of advertise and visual publicity
S>m`aoQ>a Am°\$ AS>ìhaQ>mBO A°ÝS> ìhrÁ`yAb nãbrgrQ>r
c) Director of Agency and visual people
S>m`aoQ>a Am°\$ EOÝgr A°ÝS> ìhrÁ`yAb nrnb
d) None of these
`mn¡H$s Zmhr
xii) ________________ is the example of family brand.
_____________ ho \°${_br ~«°ÝS> Mo CXmhaU Amho.
a) Johnson’s baby products
b) Surf
Om°ÝgÝg ~o~r à°S>Q>g
c) TATA
Q>mQ>m
g\}$
d) None of these
`mn¡H$s Zmhr
xiii) The consumers trust in a brand is known as
J«mhH$m§Mm ~«°ÝS> darb {dídmg _____________ åhUyZ AmoiIim OmVmo.
a) Brand loyalty
b) Brand
~«°ÝS> bm°`ëQ>r
c) Brand equity
~«°ÝS> B©drQ>r
~«Ý° S
d) Brand promise
~«°ÝS àm°_rg
xiv) First printed advertisement in English was prepared by ____________ in
1477
B§J«OrVrb n{hbr N>mnrb Om{hamV 1477 gmbr _____________ `m§Zr V`ma Ho$br.
a) William Carrey
b) William Cacksten
{dë`_ H°$ao
c) Johans Gutenberg
Om°Ýg JwQ>oZ~J©
2. Write short notes (any four) :
Q>rnm {bhm (H$moUVohr Mma) :
1) Advertising Agencies
Om{hamV g§ñWm
2) Corporate Public Relations
H$manmoaoQ> OZg§nH©$
3) Advertising and standard of living
Om{hamV Am{U amhUr_mZm§Mm XOm©
{dë`_ H°$H$ñQ>oZ
d) William Shakespeare
{dë`_ goH$g²{nAa
12
SLR-QA – 9
-4-
*SLRQA9*
4) A. S. C. I.
E. Eg. gr. Am`.
5) PR films.
OZg§nH©$ {\$ë_g.
3. Write answer in 150 words (any four) :
XrS>eo eãXmV CÎmao {bhm (H$moUVohr Mma) :
16
1) What is political public relations ?
amOH$s` OZg§nH©$ H$m` Amho ?
2) Differentiate between advertising and sales promotion.
Om{hamV Am{U {dVaU dmT> `mVrb \$aH$ ñnîQ> H$am.
3) Explain the disadvantage of Advertisements.
Om{hamVrMr hmoUmao VmoQ>o ñnîQ> H$am.
4) State the responsibilities of PR.
OZg§nH$m©Mr O~m~Xmar {deX H$am.
5) What is House Journal ? How it is useful for a Corporate ?
J¥hnÌ åhUOo H$m` ? Vo H$manmoaoQ>bm H$go Cn`wV R>aVo ?
4. Write answer in 250 words (any two) :
AS>rMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ) :
14
1) Describe code of ethics for PR professionals.
OZg§nH©$ ì`mdgm{`H$m§gmR>rMr AmMmag§{hVm {deX H$am.
2) Describe the working of ASCI.
ASCI Mr H$m`} nÕVr {deX H$am.
3) What is Brand ?
~°«ÝS> H$m` Amho.
5. Write answer in 500 words (any one) :
nmMeo eãXmV CÎmao {bhm :
1) Explain the role of PR in crisis management.
AmnÎmr ì`dñWmnZmV OZg§nH$m©Mr ^y{_H$m ñnîQ> H$am.
OR/qH$dm
What are the various departments in an advertising agency ? Describe working
of each department.
Om{hamV g§ñWoVrb {d{dY {d^mJ H$moUVo ? Ë`m àË`oH$ {d^mJmMr H$m`} ñnîQ> H$am.
_____________________
14
