Solapur University, Solapur
Semester Pattern Syllabus
Class – BBA-II
(w.e.f. June 2011)
Total Marks -100
University Exam. 80
Internal Exam.
20
Semester –III
Subject - Business Statistics (Subject Code: 301)
1) Introduction: Definition, importance and scope of statistics in business,
Concept of statistical population with illustration, concept of sample with
illustrations, method of sampling (Only Theory)
(6)
2) Data Condensation and Graphical Methods: Raw Data, Attributes and
variables, discrete and continuous variables, principles of classification of raw
data, frequency distribution, graphical representation, frequency distribution.
(6)
3) Concepts of Central Tendency: Concept, Arithmetic mean, weighted mean,
combined mean, Introduction to median and mode.
(10)
4) Measure of Dispersion: Concept of dispersion and measures of dispersion.
Absolute and relative measures of dispersion, Range, variance, merits and
demerits of Range and Variance, Standard Deviation, Coefficient of Variation .
(12)
5) Correlation (For ungrouped data): Bivariate data scatter diagrams,
Concept of Correlation, Positive correlation, negative correlation, Cause and
effect relation, Karl Pearson’s Coefficient of Correlation.
(12)
6) Regression (for ungrouped data): Concept of regression, Derivation of
Lines of Regression by method of least squares, Properties of regression
coefficient.
(8)
7) Index Numbers: Need of Index numbers, general problems in construction
of Index numbers, un-weighted and weighted index numbers. Price index
numbers by Laspeyre’s Paacher’s and fishers formulae, Stock Market Index –
(only introduction of BSE sensitive index and NSE – Nifty Index)
(6)
Books Recommended:
1. Fundamentals of statistics: S.C.Gupta
2. Statistical methods – S.P.Gupta
3. Business Statistics – Sancheti and Kapoor
4. Business and Statistics – Suranjan Saha
Distribution of marks for internal assessment
5 marks for attendance
5 marks for quiz (Minimum 25 questions)
5 marks for assignment (2 assignments x 25 marks) 50 marks should be
converted in to 5
5 marks group exercise on the syllabus
Solapur University, Solapur
Semester Pattern Syllabus
Class – BBA-II
(w.e.f. June 2011)
Semester –III
Total Marks -100
University Exam. 80
Internal Exam. 20
Subject - Service Management (Subject Code-302)
1) Service managementConcept, nature and characteristics of service, classification of services,
components of services, role of services in economy (10)
2) Service Process-Introduction, Classification of service operating system,
policies and flow charting, balancing supply and demand, challenges for
service manager, process improvement, concept of service quality.
(10)
3) Service facility LocationLocation consideration, Classification of location, location techniques, site
consideration, Concept of franchising and it functioning.
(10)
4) Pricing the servicesCost of services, pricing strategy, price determination procedure, price
modification, packages.
(6)
5) Promoting servicesPromotional objectives, selection criteria, guidelines for improving promotion
of services, sales promotion and its tools, Advertising, Personal selling,
Promotional schemes. ( Various schemes in Telecommunication, Hospitality,
Banking need to be studied)
(14)
6 )Marketing of ServicesConcept, designing service strategies in various service sectors,
Challenges and opportunites in
Domestic Airlines, Tourism, Transport
sectors.
(10)
Reference Books:1. B. Balaji: Service Marketing & Management- S. Chand & Co. ltd. , new Delhi
2. Vasanti Venugopal, Raghu V.N: Service Marketing- Himalaya publications
3. S. M. Jha- Service Marketing
Distribution of marks for internal assessment
5 marks for attendance
5 marks for quiz ( Minimum 25 questions)
5 marks for assignment ( 2 assignments x 25 marks) 50 marks should be
converted in to 5
5 marks group exercise on the syllabus
Solapur University, Solapur
Semester Pattern Syllabus
Class – BBA-II
(w.e.f. June 2011)
Total Marks -100
University Exam. 80
Internal Exam.
20
Semester –III
Subject - Foundation of Human Skills ( Subject code – 303)
1. Basics of Human Skills :
Introduction to Human Skills, Types of human skills, Reading , Writing &
Listening . Basic abilities – Muscular , Sensory, Mental, Social & Conceptual.
Concept of Learning & Learning Techniques.
(10)
2. Self Discovery:
Journey of Self Discovery- Analysis of Strengths & Weakness, Goal Setting to
over come weakness
(6)
3. Personality :
Meaning, Determinants of personality, Process of personality , Personality
types - Personality Traits- Erikson’s Eight Life Stages, Jung’s personality
Theory.
(10)
4. Skills Development:
Decision making skills, Analytical skills, Methods to develop decision making
skills- In Basket , Business Games & Case Studies. Interpersonal Skills ,
Methods used to develop Interpersonal skills- Role Playing, Behaviour
Modelling, Sensitivity Training, Transaction Analysis & Structured Insight.
(14)
5. Stress Management:
Meaning, Importance, understanding stress & its Consequences, potential
sources of stress, Managing Stress.
(10)
6. Utilisation of skills:
Meaning, Definition, Career stages, Basic Career Anchors- Creativity,
Functional Competence, managerial competence, Factors affecting career
choices, Concept of career planning.
(10)
Figures in the bracket shows number periods.
Internal assessment should be taken during regular period only.
Reference Books :
1. Modern Business – Personnel Management - A C Croft
2. Basic Managerial Skills for All – E H Mcgrath , S J PHI
3. Managing Organizational Behaviour –Randolph/ Blackburn – Tata
Mcgraw Hill
Distribution of marks for internal assessment
5 marks for attendance
5 marks for quiz ( Minimum 25 questions)
5 marks for assignment ( 2 assignments x 25 marks) 50 marks should be
converted in to 5
5 marks group exercise on the syllabus
Solapur University, Solapur
Semester Pattern Syllabus
Class – BBA-II
(w.e.f. June 2011)
Semester –III
Total Marks -100
University Exam. 80
Internal Exam.
20
Subject-Management of SME (Subject code: 304)
1. Introduction: Meaning and definition of SME, objectives, importance of SME,
Characteristics of Small Scale units, Role SME in Indian economy.
(6)
2. Starting New Venture : Ideas generation – Methods used to generates ideas,
brain storming, creativity , sources of originating ideas – information collected
by self, by associates, or other and discovery.
(8)
3 Various institutions – DIC, MIDC, SICOM, Banks financing schemes for SME,
Venture capital.
(6)
3. New Venture Startup - Forms of ownership, Registration, Licences, opening of
bank A/c, selection of premises, organizing the basic infrastructure – water,
power, road etc., order of machinery , arrangement of resources, trial run
(10)
4. Promotional schemes for SME- Objectives , subsidy, tax concession,
marketing and export assistance, technical assistance.
(6)
5 Introduction, Characteristics of project , project feasibility analysis, Market
analysis, Technical analysis, Financial analysis, means of financing, Prepare
project report for starting new unit
(14)
6 Problems of SME in areas of production, finance, human resources, marketing,
export etc. Global challenges and SME
(10)
Reference Books :
1. Dynamics of Entrepreneurial Development & Managt – Vasant Desai.
2. Entrepreneurial Development – S.S.Khandka
3. Entrepreneurship Development - Paul Ajitkumar.
Distribution of marks for internal assessment
5 marks for attendance
5 marks for quiz ( Minimum 25 questions)
5 marks for assignment ( 2 assignments x 25 marks) 50 marks should be
converted in to 5
5 marks seminar
Solapur University, Solapur
Semester Pattern Syllabus
Class – BBA-II
(w.e.f. June 2011)
Semester –III
Total Marks -100
University Exam. 80
Internal Exam.
20
Subject: E-Commerce (Subject Code: 305)
1) Introduction to E-Commerce:
Concept, Feature & Function of E-Commerce, Scope & Basic Models of ECommerce, Benefits of E-Commerce. Overview of Electronic Commerce, Driving
the Electronic Commerce Revolution
(10)
2) EDI:
Concept of EDI, Differences in Paper Board Business & EDI based
business. Advantages of EDI, Application Area of EDI, Action Plan for
Implementing EDI, Factors influencing the choice of EDI software
(6)
3) Application of E-Commerce:
A) E-Marketing:Traditional Marketing V/S E-Marketing, Impact of E-Commerce on market.
Marketing issues in E-marketing, Promoting your E-Business, Direct marketing,
One-to-One marketing.
B) E-Finance:Areas of E-Financing, E-Banking, Operations in E-Banking-Trading & Stock
Market Trading, Importance & Advantages of E-Trading
(14)
4) E-Payments:
Transactions through Internet, Requirements payment systems, Post-paid
payment system, credit card, cyber cash, indirect cheques.
Instant paid payment system:-Electronic cash, Digi cash, Net cash, Cyber cash,
Smart cards.
(10)
5) E-Security:
Areas of Internet, Security, Security Threads, Security Breach, Breach
Avoidance, Detection & Recovery, Confidentially & Integrity, Electronic
Signature, Access Control, Authentication, Firewalls & Proxy Services, and
Precautions for secure e-Commerce.
(10)
6) E-Commerce in India:
Stage of E-Commerce India, Problems & opportunities in E-Commerce in
India, Future of E-Commerce, Legal Issues involved in E-Commerce in India.
(10)
Reference Books1.E-Commerce-C.S.V. Murthy
2.E-Commerce-Lavden & Trayer (Person PW)
3.E-Commerce- Bajaj & Nag (Tata-MC-Grew)
4. E-business® evolution – Daniel Amor
Distribution of marks for internal assessment
5 marks for attendance
5 marks for quiz ( Minimum 25 questions)
5 marks for assignment ( 2 assignments x 25 marks) 50 marks should be
converted in to 5
5 marks seminar
Solapur University, Solapur
Semester Pattern Syllabus
Class – BBA-II
(w.e.f. June 2011)
Semester –III
Total Marks -100
University Exam. 50
Internal Exam. 50
Subject : Mini Project –I (Subject Code: 306)
A group of 2-3 students will be formed by the college. Each group will be
given the project for starting a new unit. Group is expected to do the market
survey for market analysis, technical details may collected by visiting industrial
units. Financial data may be prepared by taking the help of bankers, consultants.
Chartered accounts.
One typed copy should be submitted to copies and students can have their
personal copies which will be required at the time of oral examination.
The college will give marks out of 50 on the basis students efforts in
preparing the project report. This is also called as Business Plan.
University oral examination will be conducted for 50 marks. The panel will
consist of 2 teachers i.e. one external and one internal. Panel will be appointed
by the university. Questions will be based on the work presented by the student
in project.
Solapur University, Solapur
Semester Pattern Syllabus
Class – BBA-II
(w.e.f. June 2011)
Semester –IV
Total Marks -100
University Exam: 80
Internal Exam:20
Subject- Business Policy (Subject code:401)
1 : Concept of strategy :
Defining strategy, Levels at which strategy operates, Strategic Decision
Making and Approaches to Strategic Decision making, Mission and Purpose,
Objectives and Goals, Strategic Business Units
(6)
2 : Environment Analysis and Diagnosis :
Concept of Environment and its components, Environment scanning and
appraisal, organizational appraisal – Methods & techniques used for
organizational appraisal, Strategic advantage analysis and diagnosis, SWOT
analysis.
(6)
3 : Strategy Formulation and Choice of Alternatives:
Strategies – Stability Strategy, Expansion strategy, Retrenchment
strategy.Modernization, Diversification, Integration, Merger, Take-over and Joint
Venture strategies, Turnaround – divestment and Liquidation strategies.
(12)
4: Strategy Implementation:
Inter-relationship between formulation and Implementation, IssuesProject implementation- phases in project – conception phase , definition phase,
planning and organizing phase , implementation phase, clean-up phase.
Procedural implementation,- licencing, FEMA, Import Export procedure, legal
aspects, labor management. Resource allocation- procurement of resources.
(12)
5: Strategy Implementation:
Behavioral Implementation- leadership, personal values, ethics, social
responsibilities. Functional implementation-functional strategies –finance, hr,
marketing, Research and development.
Structural Implementation:- structure and strategy.
(8)
6: Strategy Evaluation:
Importance, Symptoms of malfunctioning of strategy, Overview of
strategic Evaluation, strategic control, techniques of strategic evaluation and
control, Operational Control.
(8)
7: Innovation and strategy:
Innovation and technology, technological forecasting technological
change, implementing change.
(8)
Books Recommended:
1. Business Policy, 2nd Ed. - Azhar Kazmi
2. Management Policy and Strategic Management (Concepts, Skills and
Practices) - R.M.Shrivastava
3. Business Policy and Strategic Management - P.Subba Rao
4. Strategic Management – R.Srinivasan.
Distribution of marks for internal assessment
5 marks for attendance
5 marks for quiz (Minimum 25 questions)
5 marks for assignment (2 assignments x 25 marks) 50 marks should be
converted in to 5
5 marks seminar Solapur University, Solapur
Semester Pattern Syllabus
Class -B.B.A. II
(w.e.f. June 2011)
Semester – IV
Total Marks 100
University Exam 80
Internal Assessment 20
Subject- Business Economics – II (MACRO)(Subject code:402)
Objectives
a) To acquaint the students with the basic concepts and theories in Macro
Economics.
b) To enable them to apply macro economic policies in business decision making
Unit
No.
1.
Name of the Topic
Introduction to
Macro Economics
2.
Macro Economic
Problems
3.
Money – Banking
Monetary Policy
Details
1.1. Meaning Nature scope
1.2. Significance and limitations
1.3. Macro economics goal-objectives
a) Full employment
b) Price stability
c) Social justice
d) Globalization with sovereignty
intact
2.1 Unemployment
2.2 Business cycle
a) Phases
b) Theories of Hawtrey and
Schumpeter
2.3 a) Inflation – Causes, Effects,
Controls
b) Deflation – stagflation-Demand
pull and cost push
3.1
Definition and functions of money
3.2 Demand for and supply of money
3.3 Functions of commercial banking
3.4 Central Bank and credit control
No. of
Periods
05
12
12
4.
5.
Public Finance and
Fiscal Policy
International
Trade and Trade
policy
4.1
4.2
4.3
4.4
4.5
4.6
5.1
5.2
5.3
Meaning – nature scope of public
finance
Fiscal policy – meaning objectives
Budget – Meaning and Classification
Public revenue – Taxation
Classification
Public Expenditure
Public Dept.
Basic features of export and import
Free Trade and protectionism
Balance of Trade -Balance of
payment-Dis-equilibrium causes and
remedies.
Suggested Reading and Reference Book:
1)
2)
3)
4)
5)
6)
7)
8)
9)
10)
11)
12)
Macro Economics: Theory and Policy – Gardner Ackley
Macro Economics: Theory and Application – G. S. Gupta
Monetary Theory: Vaish M.C.
Modern Economic Theory – D. M. Mithani
Macro – Economic Theory – Allen RGD
Trade Cycles – Hicks JR
The Theory of Public Finance – Musgrave R.A.
Monetary Economics. Shukla D.K.
A study of Public Finance – Pigou A. A.
A Text book of Economic Theory – Stonier & Hague
Theory of International Trade – Haberler
The General Theory – J. M. Keynes
Distribution of marks for internal assessment
5 marks for attendance
5 marks for quiz ( Minimum 25 questions)
5 marks for assignment ( 2 assignments x 25 marks) 50 marks should be
converted in to 5
5 marks seminar
19
12
Solapur University, Solapur
Semester Pattern Syllabus
Class – BBA-II
(w.e.f. June 2011)
Total Marks -100
University Exam. 80
Internal Exam.
20
Semester –IV
Subject: Organizational Behavior (Subject code:403)
1. Introduction to Organisational Behavior
Introduction, Definition, Nature& Scope, Evolution of OB, Approaches to OB
2. Indivdual Behavior:
Introduction, Nature , Understanding Individual Behavior in Organization,
Factors affecting individual Behavior- Environmental Factors, Personal factors
& Psychological factors.
3. Perception :
Definition, Basic elements of perception process, Factors affecting perception.
4. Values:
Meaning, Importance & Relevance of Values to OB, Types of Values, Sources
of Values, Effects of Values on Behavior & Values across Culture.
5. Attitude :
Definition, Meaning, Types of attitudes, Cognitive Dissonance Theory,
Attitude & Work force diversity.
6. Group Behavior:
Definition & Classification of groups, Stages of group development,
Determinants of group behavior. Nature of work Teams, TeamV/S Group,
Types of Teams, Creating Effective Teams.
Reference Books:
1.
2.
3.
4.
5.
Organisational
Organisational
Organisational
Organisational
Organisational
Behavior
Behavior
Behavior
Behavior
Behavior
–
–
–
–
–
Luthans
Keith Devis
Robbins
K. Ashwathappa
Suja Nair
Distribution of marks for internal assessment
5 marks for attendance
5 marks for quiz ( Minimum 25 questions)
5 marks for assignment ( 2 assignments x 25 marks) 50 marks should be
converted in to 5
5 marks group exercise on the syllabus
Solapur University, Solapur
Semester Pattern Syllabus
Class – BBA-II
(w.e.f. June 2011)
Semester –IV
Total Marks -100
University Exam: 80
Internal Exam:
20
Subject: Entrepreneurship Development (Subject Code:404)
1. Introduction : Definition and meaning of entrepreneur, Intrapreneur,
Entrepreneur VS Intrapreneur, Entrepreneur VS Manager, Role of Entrepreneur
in Economic Development.
(8)
2. Entrepreneurship : Concept and need of entrepreneurship development,
defintion of entrepreneurship, factors influencing entrepreneurship,
entrepreneurship and economic development, obstacles for entrepreneurship
development.
(10)
3. Women Entrepreneurs - Concept of women entrepreneurs, motivation of
women entrepreneurs, problems of women entrepreneurs, obstacles in
development of women entrepreneurship, women entrepreneurship in India.
(10)
4. Social Entrepreneurship - Introduction to Social Entrepreneurship, Traits and
Characteristics of a Successful Social Entrepreneur, Business Opportunity Identification and
Selection, Entrepreneurial Motivation, Extension Motivation and Soft Skill Competency
Development, Planning and Managing a Social Enterpr
(12)
5. Entrepreneurial Competencies : Common entrepreneurial qualities, types of
entrepreneur, – family entrepreneurship, Agri-entrepreneurship,
Intrapreneurship. Managing Innovation, Change.
(10)
6. Study of autobiography/biography of following entrepreneurs Seth Walchand
Hirachand, J.R.D.Tata, Dhirubhai Ambani, Rahul Bajaj, Narayan Murthy.
Note – While reading students are expected to know early background of the
entrepreneurs, Developments in their career, problems faced by them and how
they overcome the problem, qualities which made them to become successful
entrepreneur.
(10)
Reference Books :
1.Dynamics of Entrepreneurial Development & Managt – Vasant Desai.
2.Entrepreneurial Development – S.S.Khandka
3.Entrepreneurship Development - Paul Ajitkumar.
Distribution of marks for internal assessment
5 marks for attendance
5 marks for quiz ( Minimum 25 questions)
5 marks for assignment ( 2 assignments x 25 marks) 50 marks should be
converted in to 5
5 marks group exercise on the syllabus
Solapur University, Solapur
Semester Pattern Syllabus
Class – BBA-II
(w.e.f. June 2011)
Total Marks -100
University Exam. 80
Internal Exam.
20
Semester –IV
Subject: Marketing Management- I (Subject Code:405)
1) Introduction to Marketing ManagementDefinition and evolution of Marketing, Concepts of Marketing- Traditional and
Modern Concepts of Marketing, Distinction between Market and Marketing,
Distinction between Marketing and selling, Functions of Marketing Management,
Marketing in 21st Century
(10)
2) Marketing Environment –
Concept, Forces of Marketing Environment, Economic, Social, Political, Physical,
Technological, Demographic, International environment.
(10)
3) Understanding ConsumerA. Concepts – Buyer, Consurmer, Customer.r – Meaning of consumer
behaviour, , factors influencing consumer behaviour, buying process.
B. Indian consumer market – Characteristics of Indian consumer market –
Demographic characteristics.
(10)
4) Market Segmentation –
Concept, Basis for Market Segmentation, Benefits of Market Segmentation,
Target Marketing, Product Positioning
(6)
5) Marketing Mix conceptMarketing Mix Elements (7Ps)- Product, Price, Place,
Promotion, Place, People, physical evidence.
(14)
6) Contemporary issues in marketing- Customer relationship management, , Network Markeing, Retailing – Various
concepts of retailing, types of retailing , benefits and Important brands in
organized retaling ( Minimum 5 brands)
(10)
Reference Books:
1. Marketing Management (Analysis, Planning, Implementation and Control) –
Philip Kotler
2. Fundamental of Marketing – William J. Stanton and others.
3. Principles and Practice of Marketing –Philip Kotler
4. Marketing Management – Rajan Saxena
5. Marketing Management – S.A. Sherlekar
6. Service Marketing – S.M.Zha
Distribution of marks for internal assessment
5 marks for attendance
5 marks for quiz ( Minimum 25 questions)
5 marks for assignment ( 2 assignments x 25 marks) 50 marks should be
converted in to 5
5 marks group exercise on the syllabus
Solapur University, Solapur
Semester Pattern Syllabus
Class – BBA-II
(w.e.f. June 2011)
Semester –IV
Total Marks -100
University Exam. 50
Internal Exam. 50
Subject : Mini Project –II (Subject Code: 406)
Each student has to prepare a project independently. The following will be
contents of Project.
Part –I Review of the Book on entrepreneur (Any two
entrepreneurs) – 20 Marks
Part – II – Interview of one Entrepreneur and summary of the same.-`10
Marks
Part – III – Report on Women Entrepreneur/ Social Entrepreneur/
Agri-Entrepreneur
- 10 Marks
Part – IV - Review of Research articles on Entrepreneur – 10 Marks
College will give marks out 50 on the basis the students performance in
above areas.
University will appoint a panel for oral examination . A panel will consist of
2 members – i.e. one internal and one external. A panel will be appointed by the
university. Questions will be based on the work presented by the student in
project.
Solapur University, Solapur
Nature of Question Paper For Semester Pattern
• Faculty of Commerce (B.B.A.)
(w.e.f. June 2011)
Time :- 3 hrs.
Total Marks-80
Note: - All questions are compulsory.
Q. 1.
A) Multiple choice questions
8 Marks
}
B) Fill in the Blanks
Q. 2.
Write Short Notes
(16 Marks)
8 Marks
(16 Marks)
(a)
(b)
Q. 3.
Write Short Notes
(16 Marks)
(a)
(b)
Q. 4.
Long Answers
(16 Marks)
(a)
(b)
Q. 5.
Long Answers
(a)
(b)
(16 Marks)