Bailey Core! Marketing Intern! Des Moines, IA! May 13, 2013- August 1st, 2013! Overview § § § § § § § § § § Lessing-Flynn Business Environment Job Description Supervisor How I “Landed the Job” Expectations What I learned Overview of the projects I worked on Professional Benefits Questions Lessing-Flynn History § Started by Paul Lessing and Roy Flynn in 1907 § Over 100 years old § Making it Iowa’s oldest agency and one of oldest in US § Family run § 60% Agriculture § Recently voted Top Ad Agency in Iowa by Ad Week Lessing-­‐Flynn History Lessing-Flynn Competitors § § § § § Two Rivers Marketing Trilix Paulsen Marketing Integer Group Osborn+ Barr Business Environment- “Agency” Life § Fairly low-key but high class § Not all agencies are the same § Everyone wears many hats § Important to be multi-skilled § LF was considered - “Flat” § Dress: Business Casual § Remodel of the office Job Description Support account managers and PR director with various clients. Worked on copywriting tasks that included press releases and ghost writing. Large projects included: social media campaign for American Shorthorn Association and Ad Media Summit Editor project for Iowa Power Farming Show. Also worked to acquire PR and project management skills. Supervisors Kylee Deniz Client Manager Jessica Held Vice- President Claire Celsi Director of PR How I landed the job… “It’s all about who you know…” Jessica Held Vice- President Expectations What I expected: § Nervous § Not sure if I was qualified § Lots of pressure What I learned: § How to write a press release § What a media list was § How to project manage § How to put something into production § How to display competitive ad research § How to ghost write Press Releases Social Media Vermeer Copy Content Competitive Ad Research Database Entry and Support Media Pulls Blog Posts Battle of the Brands Info Graphic for Ag Media Summit Iowa Power Farming Show Professional Benefits § § § § § Resume Builder Connections Experience Knowledge My future job My Advice § Talk to people § Start early § Take everything you can from your experience Questions?