Marketing
Your skills and the employment market
Possible Career Opportunities
A student who has studied Marketing is sought after in
many industries. You have learned many skills during
your course, all of which are useful in the workplace.
Some of the skills a marketing student has gained are:
 Understanding of business and marketing techniques
 Team building
 Leadership skills
 Influencing and negotiation
 Initiative taking
 Oral and written communication
 Time management
 Presentation skills
 IT Literacy
Advertising
Sales
Services
Marketing
Public Relations
Officer
Marketing
Executive
Promotions
Marketing
Strategy
Brand
Management
Marketing
Consultant
Market
Research
Analyst
Media Buyer /
Planner
New Product
Planner
Event
Management
Direct
Marketing
Retail
Management
International
Marketing
Sales
Representative
On Line
Marketing
Sample Job Advertisements
Note: Further qualifications may be needed for certain positions
Some jobs advertised recently that may suit students /
graduates (these jobs are for illustration purposes only).
Up to 40% of graduate employment opportunities are
open to graduates of all disciplines so many other
potential careers are also possible for the marketing
graduate.
Marketing & Promotions Executive,Ireland West Airport
Knock. Strong communications, presentation, PC and
Internet skills. Previous experience and knowledge in
working with social media platforms and devising,
implementing and executing social media campaigns.
Digital and online marketing a distinct advantage. Task
oriented – with the ability to manage and deliver multiple
tasks simultaneously, whilst always think outside the box.
Enterprise Ireland’s two-year international graduate
programme. Requires confident individuals who are
professional, client-focussed and highly motivated with
the energy and enthusiasm to deliver projects and results.
Excellent communications, networking and relationshipbuilding skills, coupled with a teamwork and flexible
approach are essential.
L'Oreal - Internships in Marketing and PR. Interns may
apply to the Graduate Management Training Programme
after the 12 months of their internship. Tasks: Product
Launches / Press Releases / Design of Promotional
material / Event Planning / Market Research /Networks
with all department and divisions.
Entertainment Operations Manager, INEC. Reporting to
the Entertainments Director, this role will be responsible
for the day-to-day running of the Entertainment business
unit focusing on driving sales, leading the marketing
function and motivating the Entertainment team. Must be
creative in thinking. Must have excellent knowledge in
social media. Must have excellent leadership skills.
What past graduates have done
Here is a sample of the destinations of past students who
studied Marketing. These have been taken from our
annual graduate survey
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Market Research, NPD, Athlone
Marketing Assistant, Mayo
Sales Support Executive, Payzone
Graduate Programme, AIB Bankcentre
Sales and Marketing Internship, Harbour Hotel
Marketing Officer, Claregalway Hotel
Financial Consultant, Cornmarket Financial Group
Services Ltd
Events Intern, Irish Management Institute, Dublin
Internship-Marketing Administrator, DPD Courier
Sales Representative, Flawless Marketing, Sligo
Marketing Officer, SourceDogg, Galway
Assistant Manager, Jumeirah Group, UAE
Project Manager, Smurfit Kappa
Further study opportunities
For certain career choices, employers may look for
candidates with further qualifications and training.
Some of the courses chosen by marketing graduates in the
past at NUI Galway (www.nuigalway.ie/courses) were:
 Master of Science (Marketing Practice)
 Master of Science (Strategic Marketing)
 LLB Degree
 Master of Science (International Management)
 Master of Business Studies (Electronic Commerce)
 Postgraduate Diploma In Education
Jobs obtained by graduates of NUIG’s related
postgraduate programmes include:
 Digital Marketing Strategist, Aró, Galway
 Global Channel Account Manager, Spam Titan
 R&D Market Researcher , Fintrax
 Enterprise Accounts EMEA Analyst, Linkedin
 Marketing Executive, Irish Mapping and GIS
Solutions, Dublin
 Marketing Co-ordinator, Otterbox
 Volume Marketing Specialist, Quest Software (Dell)
 Marketing Executive, ATC, Dublin
 Trade Marketing Assistant, Imperial Tobacco-John
Player
 Brand Marketing Executive, Lifes2good
 Marketing Executive, Kerry Convention Bureau
 Account Executive, Pigsback.com
 Marketing Manager, Astech, Wicklow
Other courses that marketing graduates have taken are:
 MBS Retail Management, DIT
 M. International Management & Global Business, UL
 PostGrad in International Business, DIT
 Masters in Marketing, Letterkenny IT
 Masters in Strategic Management, DIT
 Hotel Management, London (UK)
www.nuigalway.ie/careers has sections on studying in
Ireland and studying abroad with useful links for many
countries worldwide.
The website www.postgradireland.com also contains
useful information on postgraduate courses in Ireland,
www.prospects.ac.uk is an excellent site for researching
opportunities in the UK and http://ec.europa.eu/ploteus/
covers the EU.
Deciding on your Career
Choosing a career involves more than just finding out
what is open to you. Knowledge about yourself is vital to
the process. It is valuable to start by looking at your
strengths, weaknesses, interests, abilities and skills in
order to relate career options to you.
There are resources available on our website for help
deciding ‘what next?’ including Psychometric Tests at:
www.nuigalway.ie/careers/students/careerinfo.html
Resources in the Careers Information Room
Reference material in the Information Room includes:
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Sector file G - Marketing, public relations and
advertising
The Career Guide for Creative and unconventional
People
Media Careers – Marketing
Media Careers – Advertising
We also have a range of titles to reference on taking
psychometric tests, going for interview, writing a CV or
personal statement… and much more.
Drop into our information room and we will be happy to
assist you – there’s no need to book an appointment to
browse through our resources.
Be sure and pick up our free booklets ‘Your CV’ and
‘Interview Skills’.
Useful websites
We have found that the following websites contain
relevant and interesting information on opportunities with
a degree in Marketing.
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www.nuigalway.ie/careers
http://gradireland.com/career-sectors/marketingadvertising-and-pr
www.mii.ie (Marketing Institute Ireland)
Europe
 www.prospects.ac.uk/links/AdvertisingSB
(Advertising & PR Sector Briefing)
 www.cim.co.uk (Chartered Inst Marketing)
 www.camfoundation.com
 www.theidm.com (Inst Direct Marketing)
 www.mrs.org.uk (Market Research Society)
 www.adassoc.org.uk (Advertising Association)
Abroad
 www.careers-in-marketing.com/
More online at
https://delicious.com/careersinfo/marketing
There are many social media sites and groups helping
people who are looking for work. Search LinkedIn,
Twitter, Facebook to find people, companies and
discussion groups to follow. Use query sites such as
www.twitjobsearch.com/, www.google.ie/alerts to search
for latest news items. See our FAQ at
www.nuigalway.ie/careers/students/faq/socialmedia.html