9/14/2011
IME 3010
Dr. Steven Butt and Dr. Tycho Fredericks
y The entrepreneurial mindset is marked by:
y Imagination
y Initiative
y Perseverance
y Risk‐taking
y Integrity
y Honesty
y Good at failure
G d t f il
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“Develop success from failures. Discouragement and p
g
failure are two of the surest stones to success. No other element can do so much for man if he is willing to study them and make capital out of them”
‐Dale Carnegie
“Success is the ability to go from failure to failure with Success is the ability to go from failure to failure with no loss of enthusiasm”
‐ Winston Churchill
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y Habitually‐ they can not stop being entrepreneurial
y Create – they start from scratch and bring into being y
g
g
y
y
y
y
something that was not there before
Innovate – overcome obstacles and turn problems and risk into opportunities, deliver and see ideas through
Build something – output of being innovative
Of recognized value – encompasses economic, commercial, social or aesthetic value
commercial social or aesthetic value
Market opportunities – they exploit a recognized market need y Also called intrapreneurship, is entrepreneurship practiced by people within established organizations.
p
yp p
g
y This may lead to new business ventures, the development of new products and services or processes. 3
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y Product vs. Product Development
y Characteristics of Successful Product Development
y Product Quality
P d C y Product Cost y Development Time
y Development Cost
y Development Capability (Team)
y Interdisciplinary activity:
y Marketing
g – opportunities, market segment, customer needs
pp
,
g
,
y Apple’s Newton vs. PalmPilot
y Design – physical form of the product to best meet the customers needs. This includes engineering design and industrial design.
y Manufacturing – designing, operating, and/or coordinating the production system
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Product Development Team
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Three Product Development Processes
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y went to Target and Harding’s
i
i
d y interviewed groups
y made observations about cart use and functions
y created storyboard
y designing ideas
i f i
i id
y voting for most innovative idea
y discussing pros and cons
y building on each others ideas
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y Drew pictures of solutions
y Posted pictures on walls
y Voted for specific ideas
y Extra cooler, independent
suspension, cushioned child seats,
calculator, collapsible frame
y Built models of ideas
y Combined solutions for final
cart design
y Built model of final cart
y Identified problems
S
d the
th public
bli
y Surveyed
about problems
y Drew solutions without
limit
y Built models
y Narrowed down
solutions
y Drew final cart
y Built model of final cart
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y each problem category built their own prototype
y each prototype was presented to the group
y more discussion and analysis y combined prototypes to make a final sketch
Part 3 – Construction
• Piece by piece construction
• Redesigning of the cart
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y turned our drawings and visions into a model
PVC PVC PVC and more PVC
y PVC, PVC, PVC, and more PVC
y hard work and power tools
y adapted to and solved unexpected problems and obstacles
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y Decided and listed upon materials
y Assembly according to plan
y Presentation of final cart
After hours of work and perspiration, our
Apollo’s
design team finally completed Apollo
s Chariot, the
first prototype design for our cart of the future.
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