BUSINESS STUDIES DEPARTMENT
Notre Dame Catholic Secondary School
Course Code: BMI 3C1
Course Name: MARKETING: Goods, Services, Events
Level:
Grade 11 College Preparation
Instructor:
Period:
Room Number:
Course Overview:
This course explores the fundamentals of marketing by defining its nature and scope. Students examine
consumer consumption patterns and motivation, as well as the major factors that play a role in identifying
consumer, industrial and institutional target markets. Students study how market research, the analysis of
change in the economy and the global market place play key roles in the segmenting of markets. Also,
there is an examination of current environmental, international and technological trends. This course
enables students to apply the theory covered, by embracing the strategic aspects of marketing in their final
culminating project. Students will identify the catholic values and Catholic Graduate Expectations
necessary to succeed in the business world and evaluate personal and spiritual employability skills
necessary for success.
Specific Strands of Study and Expectations include:
Marketing Fundamentals:
Students will:
 Develop an understanding of the nature and scope of the marketing mix.
 Recognize how emerging technologies influence the manner in which goods/services are
exchanged.
 Learn how marketing influences the competitive environment and the role that research plays in
the marketing process.
 Explore how cultural and ethnic differences affect marketing methods in the global economy.
The Marketing Mix:
Students will:
 Successfully price, distribute, promote and position products in a competitive environment.
 Examine the importance of marketing products for the common good.
 Demonstrate an understanding of the factors involved in establishing a promotional plan that is
both socially and fiscally responsible.
Trends in Marketing:
Students will:
 Investigate the role that information technology plays in the current marketing environment.
 Compare and contrast local, regional and international marketing strategies.
 Critique environmental, ethical, and legal issues that surround marketing.
 Compare ways in which not-for-profit organizations apply the marketing mix.
 Explore prevalent marketing trends that challenge and promote Catholic values.
The Marketing Plan:
 Developing a market plan
.
Efforts will be made to meet the individual learning needs of students in order to facilitate
learning.
Course Breakdown
to ensure these expectations are being met.
Unit 1 Marketing Fundamentals

Marketing Concepts

Global Marketing

Consumer & Competition

Marketing Research
Catholic Graduate Expectation: An Effective Communicator
Unit 2 The Marketing Mix

Product Positioning and Development, Pricing, Distribution &
Promotion
Catholic Graduate Expectation: An Effective and Creative Thinker
Unit 3 Trends in Marketing

Information Technology in Marketing

Issues in Marketing

International Marketing

Not-for-Profit Marketing/career paths
Catholic Graduate Expectation: A Reflective and Creative Thinker who
creates, adapts, evaluates new ideas in light of the common good.
Unit 4 The Marketing Plan

Explaining the process of developing a market plan

Developing a market plan

Analyze the uses of a marketing plan
Catholic Graduate Expectation: A Collaborative Contributor
Resources:
The course will use a variety of resources
including video, CD-ROM, Internet Applications
and a variety of print sources. The textbook
Marketing Essentials will be distributed to
students during the first week of the course. The
text and all other resources assigned to students
are the responsibility of the student. Any
damage incurred will result in payment for
replacement. Replacement cost for the text is
$99.00.
Evaluation Structure:
Knowledge/Understanding
Thinking/Inquiry
Communication
Application
30%
20%
20%
30%
The above is reflected both in the term work (worth
70% of the final mark) and the summative work
(worth 30% of the final mark). Summative work
consists of the Final Exam (20%) and a Culminating
Performance Task (10%).
Evaluation Policy
Students will be assessed & evaluated according to the work produced & skills displayed. Methods of providing
feedback will include assessing work in process & evaluating completed assignments, tests, co-operative learning
activities, simulations and presentations. Peer & self-evaluations will also be utilized.
Student marks will be determined by evaluating process & product according to 4 categories & 4 levels. Please see the
chart below for specific skills and key words used to determine student competency in the different categories.
Category
Level
Knowledge/Understanding

Knowledge of facts & terms
Understanding of concepts & relationships

Thinking/Inquiry


Critical thinking skills
Creative thinking skills
Inquiry Skills

Communication


Communication of ideas and information
Use of symbols & visuals
Oral & written communication

Level 1:
50-59%
Level 2:
60-69%
Level 3:
70-79%
Level 4:
80-100%
-Limited
display of
knowledge,
skills and
ability to
apply
concepts
-Some
success in
displaying
knowledge,
skills and
application
of concepts
-Considerable
display of
knowledge
skills and
ability to apply
concepts
-Thorough
understanding
of concepts and
ability to
communicate,
think creatively
and apply
concepts
Application




Applications in familiar contexts
Transfer of concepts to new contexts
Making logical conclusions and predictions
Use of technology
Making connections

Feedback will also be provided for student learning skills. Skills like working independently, team work, organization,
work habits and homework, and initiative are assessed independently student achievement and will be conducted
through the use of a rubric indicating specific criteria to be achieved to receive each of the following letter grades:
E –Excellent
Other Evaluation Issues




G – Good
S – Satisfactory
N - Needs Improvement
LATE ASSIGNMENTS. Assignments submitted after the Primary Due Date established by the teacher will be accepted with a
penalty of 5% off for the first day late, 3% for the second day late, 2% for the final day, to a maximum of 10%. This three
day Penalty Zone is the maximum time allowed for submissions. The third day after the assignment is due is considered the
Closure Date upon which no further assignments will be accepted. If the teacher returns the marked assignments within the
four day penalty zone, the date of return is considered the closure date. Repeated lateness in submissions indicates poor
organization skills and will result in parental contact and will be reflected in the learning skills section of the report card.
INCOMPLETE ASSSIGNMENTS Assignments will be graded according to the extent with which they meet the criteria
established in the rubric or evaluation structure.
MISSED TESTS Tests missed with a legitimate reason will be written within a few days of the student returning from the
absence. Student eligibility to write the test and the date of writing will be at the discretion of the teacher in consultation with
the department head.
CULMINATING ACTIVITIES These activities will be due toward the end of the course. They are valued at 10 per cent of
the final mark and will reflect course material and competencies not otherwise reflected on the final exam.