Policies
Business Plan and Purchase Relationship
Worldwide Learning Partner Organization Program
Business Plan*
If asked by its Business Development Manager,** the Learning Partner should
provide a Business Plan* covering a minimum of 12-months describing: sales forecasts
and minimum commitment to Cisco, target market segments, geographic coverage,
value proposition and differentiation strategy, resources allocated and marketing
investments planned.
The goal for the business plan* is to allow the WWLPO team to provide enhanced
guidance and collaborative planning with the Learning Partner. Cisco has a vested
interest in successful Learning Partners that are effectively delivering courses to the
marketplace.
Purchase Relationship
Learning Partners purchase course kits either:
1. Directly from the Learning Store, or Gilmore (Gilmore Global Logistic Services
operates as the Cisco e-commerce vendor which supports or performs Cisco's
ordering, fulfillment, billing and reporting functions including course kit
fulfillment and corresponding collections and acquiring and reporting royalties
to Cisco associated to Authorized Training Course content.)
2. Indirectly via Education Service Distributors (ESD).
Learning Partners will buy course kits via Education Service Distributors (ESD), unless
the Learning Partner participates in a specific program that involves direct purchase
from Cisco, limited to the conditions of each specific program.
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* A (Partner) Business Plan means a document created by the Learning Partner that is reviewed and
approved by Cisco, describing the Learning Partner's go-to-market plan and associated allocated
resources for a specified period of time.
** Business Development Manager (BDM) means the role within the Cisco Worldwide Learning
Partner Organization responsible for Learning Partner account management and business
development.
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