CAREER OPPORTUNITIES FOR SPORT
MARKETING & SPORT MANAGEMENT MAJORS
SKILLS & ABILITIES OF THE SPORT MARKETING/MANAGEMENT MAJOR
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Communica ons Persuasion Time Management Organiza on Decision‐Making Public Speaking Wri ng Research Skills Problem‐Solving Crea vity Nego a on Direc ng Budge ng Evalua ng 
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Networking Management Societal Ethics Legal Aspects Marke ng Finance Economics Sport and Exercise Science Field Experience for Skill Applica on *Par ally taken from Xavier University’s course catalog and
www.sportmarke ngassocia on.com
POTENTIAL CAREERS
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Team General Manager Business Manager Director of Opera ons Professional Scout Marke ng Director Marke ng Assistant Promo ons Director Public Rela ons Director Publicist Ticket Manager Traveling Secretary Equipment Manager Professional Sports Agent Sports Sta s cian 
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Sports Industry Publicist Coach/Assistant Coach Sports Event Coordinator Sports Informa on Director Athle c Program Fundraising Sports Facility Manager Corporate Sales Sponsorship Coordinator Sport Researcher Compliance Director Recruiter Product Development/Distribu on Golf Course Manager Sports Store Management *Par ally taken from h p://cehd.umn.edu/ETCS/students/majordeciding/SpSt/do.html
TYPES OF EMPLOYERS
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Arenas/Stadiums Colleges/Universi es Professional Sport Teams Semi‐Professional Teams High Schools Intercollegiate Athle cs Newspapers/Magazines Recrea on Departments  Spor ng Goods Manufacturers  Spor ng Goods Dealers  Spor ng Goods Stores  Sports Associa ons  Sports Facili es 
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Sports Public Rela ons Firms TV/Radio Sta ons Youth Camps Youth Sport Programs Sport Agencies Repre‐
sen ng Players *Par ally taken from h p://cehd.umn.edu/ETCS/students/majordeciding/SpSt/do.html
ACTIVITIES ON THE JOB
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Promote and sell single, group, and season ckets Organize and promote spor ng special events Market sports teams and players Adver se sport‐specific items Handle financial aspects of an athle c facility or organiza on Help athletes nego ate contracts or sponsorship/endorsement deals Athle c fundraising Hire and manage facility or coaching staff Act as a liaison between teams, athle c departments, and news media Prepare press guides and press releases, and organize “Media Days” *Par ally taken from h p://careers.statetuniversity.com/pages/663/Sports‐Management‐Professional.html
RELATED WEBSITES
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Jobsinsports.com Sportscareers.com Espn.go.com/sitetools/help/jobs.html Teamworkonline.com Womensportsjobs.com 
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Workinsports.com Ncaamarket.ncaa.org/search.cfm Sportmarke ngassocia on.com Nassm.com (North American Society for Sports Management) RELATED BOOKS IN THE CAREER RESOURCE LIBRARY (CLC 530)
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Career Opportuni es in The Sports Industry Opportuni es in Sports and Fitness Careers Careers for Sports Nuts and Other Athle c Types Sports Market Place Directory