BUSINESS DEPARTMENT
IONA CATHOLIC SECONDARY SCHOOL
Course Code: BDV 4C1
Course Name: Entrepreneurship: Venture Planning in the Electronic Age, College, Gr. 11
Instructor:
Period:
Room Number:
Description/Rationale
This course provides students with the opportunity to develop and apply entrepreneurial skills through the
creation
of a venture
plan thatand
capitalizes
on theExpectations
potential of e-commerce.
Students will research and identify
Strands
of Study
Overall
include:
an opportunity for a venture.They will then complete the components of a venture plan that includes a website.
Strands of Study and Overall Expectations include:
1. E-Commerce and Venture Planning
• analyse the challenges and opportunities of doing business on the Internet;
• evaluate the impact of e-commerce on small business;
• evaluate elements of website design for a small business.
2. The Venture Concept
• analyse the challenges and opportunities of the start-up phase of a business life cycle;
• identify and evaluate entrepreneurial opportunities in their community in order to select
one well suited to their interests and capabilities;
• generate ideas that match their selected entrepreneurial opportunity and assess the idea that
is most appropriate for a new venture;
• analyse the factors that would influence the form and type of their venture.
3. Preparing for Start-up
• analyse the key components of a venture plan;
• organize the information and sources of information needed for the successful start-up of
their venture;
• determine the human and physical resources needed for their venture;
• determine effective ways to manage their venture;
• determine the legal requirements of their venture;
• determine the financial requirements and sources of financing for their venture.
4. Targeting Customers
• analyse the size and composition of the potential market for their venture;
• develop effective promotional strategies for their venture.
5. Developing a Venture Plan
• produce, using appropriate computer software, the elements of a venture plan, including a
production plan, marketing plan, human resources plan, management plan, and financial plan
that are most appropriate for their proposed venture;
• design a website as part of their venture plan;
• assess and finalize the venture plan, including the website, and use it to assess the viability of
their venture.
Efforts will be made to meet the individual learning needs of students in order to ensure these
expectations are being met.
Course Breakdown
UNITS OF STUDY:
TEXTS AND RESOURCES:
Unit 1 - E-Commerce and Venture Planning

Unit 2 - The Venture Concept
Unit 3 - Preparing for Start-up
Resources:
The course will use a variety of resources including
video, Internet Applications, Computer Programs and
a variety of print sources. The textbook will be
distributed to students during the first week of the
course. The text and all other resources assigned to
students are the responsibility of the student. Any
damage incurred will result in payment for
replacement. Replacement cost for the text will be
posted in the classroom.
Evaluation Structure:
Knowledge/Understanding
Thinking
Communication
Application
Unit 4 - Targeting Customers
Unit 5 - Developing a Venture Plan

25%
25%
20%
30%
These are assessed in both term work and summative
work as follows:
TERM WORK - 70% SUMMATIVE WORK – 30%
Culminating Task – 10%
+ Final Exam –
20%
Evaluation Policy
Students will be assessed & evaluated according to the work produced & skills displayed. Methods of providing feedback will include
assessing work in process & evaluating completed assignments, tests, co-operative learning activities, simulations and presentations.
Student marks will be determined by evaluating process & product according to 4 categories & 4 levels. Please see the chart below for
specific skills and key words used to determine student competency in the different categories.
Category
Knowledge/Understanding:

Knowledge of facts & terms
 Understanding of concepts &
relationships
Thinking:

planning skills (e.g., focusing
research, gathering information,
selecting strategies, organizing a
project)

processing skills
Communication:

The conveying of meaning through
various oral, written, and visual
forms, including electronic forms
(e.g., presentations, charts, graphs,
tables, maps, models ,web pages)
Level 1:
Level 2:
Level 3:
Level 4:
50-59%
60-69%
70-79%
80-100%
Limited display of:
Some success in:
-knowledge and
understanding
-knowledge and
understanding
-critical and creative
thinking skills and/or
processes
-critical and creative
thinking skills and/or
processes
-conveying of meaning
through various forms
-conveying of meaning
through various forms
-knowledge and skills
to make connections
between various
contexts
-knowledge and skills to
make connections
between various contexts
Considerable display
of:
-knowledge and
understanding
Thorough understanding of:
-knowledge and understanding
-critical and creative thinking
skills and/or processes
-critical and creative
thinking skills and/or
processes
-conveying of meaning through
various forms
-conveying of meaning
through various forms
-knowledge and skills to make
connections between various
contexts
-knowledge and skills
to make connections
between various
contexts
Application:

Applications in familiar contexts

Transfer of concepts to new contexts

Use of technology
Feedback will also be provided for student learning skills. Skills like working independently, team work, organization, work habits and homework, and initiative
are assessed independently student achievement and will be conducted through the use of a rubric indicating specific criteria to be achieved to receive each of the
following letter grades:
E –Excellent
G – Good
S – Satisfactory
N - Needs Improvement
Other Evaluation Issues





LATE ASSIGNMENTS The due dates for major assignments will be clearly articulated by the teacher when the task is assigned. The teacher will establish a
deadline and an acceptance period of 3 school days following the deadline. The teacher will also allow for submission of assignments before the deadlines of
the acceptance period for the purpose of assistance in revising. If a student does not hand in the assignment by the deadline, a mark reduction will be applied to
the assignment submitted thereafter up to a total of 10%. If the assignment is not submitted by the end of the acceptance period the student will receive a mark
of zero. Refer to the Student Handbook for further details.
INCOMPLETE ASSSIGNMENTS Assignments will be graded according to the extent with which they meet the criteria established in the rubric or
evaluation structure.
MISSED TESTS. Teachers will give the class ample notice for up-coming tests/evaluations. It is the responsibility of the student to make arrangements for an
alternative assessment date (which may not be during class time) with the teacher before the scheduled time for the test/evaluation. If a test is missed due to a
legitimate reason, verification (note only to be handed in on the day of the student’s return) from a parent/guardian must be given to the subject teacher
indicating that the parents are aware the student has missed a test. If a test is missed as a result of truancy, a mark of zero will be assigned with no
opportunity for a re-write.
PLAGIARISM in any form reflects academic dishonesty and will result in a mark of zero for the assignment in question. Refer to the Student Handbook for
further details.
ATTENDANCE It is the responsibility of each student to be punctual and in attendance, with proper materials, at all classes and scheduled activities. Students
who miss classes may put their credit in jeopardy. It is the student’s responsibility to catch up on missed work when absent.