Iona Catholic Secondary School
Business & Technology Department
Course Code: BDI3C1
Course Name: Entrepreneurial Studies: Venture Planning
Level: Grade 11 College
Instructor: Mr. Tingle
Course Overview:
This course focuses on the application of entrepreneurial characteristics and skills. Students will learn how to
develop a venture plan. In making the plan they will consider available resources, analyse the potential market
base, identify legal requirements and available financing, evaluate all aspects of the plan, and identify the
management skills and technology that would be required in carrying out their plan.
Specific Strands of Study and Expectations include:
Unit 1: Challenges of a Venture Start-up
• Investigate challenges and opportunities faced by entrepreneurs during the start-up; • Explore factors contributing to success and failure in various market conditions;
• Compare and analyse business plans’ key components.
Unit 2: Venture Conception
• Identify and evaluate local opportunities and ideas;
• Select opportunity to develop into a venture plan;
• Determine the type and structure of the venture.
Unit 3: Preparing for Start-up
• Examine problems and tasks faced by entrepreneurs;
• Investigate resources for information to use when planning the venture;
• Analyse capital and operating financial needs and identify potential sources;
• Assess their management abilities and legal requirements are applicable.
Unit 4: Targeting Customers
• Determine the size and characteristics of the venture’s target market;
• Understand how to use market research to identify customers;
• Study competition;
• Develop promotional strategies.
Unit 5: Developing a Venture Plan
• Apply the concepts learned in Units 1 through 4 to prepare a venture plan;
• Review plan’s opportunity for success through peer, instructor and potential investor
assessment.
Efforts will be made to meet the individual learning needs of students
in order to ensure these expectations are being met.
Resources: BDI3C1
The course will use a variety of resources to provide
students with a comprehensive learning activity:
• Textbook: Entrepreneurship: Creating a Venture;
• Students are responsible for keeping organized
notes of lecture material - including missed classes;
• Handouts and reprints of articles;
• Print and on-line internet research;
• Returned tests and quizzes should be kept for
study reference
Evaluation Structure:
Term and Summative work is weighted in 4 categories
• Knowledge................................30%
• Thinking....................................20%
• Communication.........................20%
• Application................................30%
The above is reflected in the term work (worth 70% of the final
mark) and the summative work (worth 30% of the final mark)
Summative work consists of:
10% Culminating Activity (Venture Plan)
20% Final Examination
Evaluation Policy
Students will be assessed and evaluated according to the work produced and skills displayed. Methods of providing feed- back will include assessing work in process and evaluating completed assignments, tests, co-operative learning activities,
simulations and presentations. Peer and self-evaluations will also be utilized.
Student marks will be determined by evaluating process and product according to 4 categories and 4 levels.
The chart below defines the specific skills and key words used to determine student competency in the different categories:
Category Level
Knowledge & Understanding
• Knowledge of facts and terms
• Understanding of concepts and relationships
Thinking & Inquiry
• Critical thinking skills
• Creative thinking skills
• Inquiry skills
Level 1:
50 - 59%
Limited display
of knowledge,
skills and
ability to apply
concepts.
Level 2:
60 - 69%
Level 3:
70 - 79%
Some success
in displaying
knowledge,
skills and
application of
concepts.
Considerable
display of
knowledge,
skills and
ability to apply
concepts.
Level 4:
80 - 100%
Thorough
understanding
of concepts
and ability to
communicate,
think creatively
and apply
concepts.
Communication
• Communication of ideas and information
• Use of symbols and visuals
• Oral and written presentation
Application
• Applications in familiar contexts
• Transfer of concepts to new contexts
• Making logical conclusions and predictions
• Use of technology
The following student learning skills are assessed independently and feedback provided on reports: Working
Independently, Team Work, Organization, Work Habits and Homework, and Initiative.
E = Excellent
G = Good
S = Satisfactory
N = Needs Improvement
Other Evaluation Issues
• Late assignments will be accepted with a penalty as stipulated in the Iona Student Agenda;
• No assignments will be accepted after the instructor returns the marked assignments;
• Repeated lateness in submitting work indicates poor organization skills and will result in parental contact;
• Students are obliged to follow the Board’s policy on computer use any misuse will result in consequences;
• Plagiarism, in any form, reflects academic dishonesty and will reult in a mark of zero for the assignment;
• Students are expected to be prepared for all class work, and attend wearing the full Iona uniform properly;
• All students are bound by the policies and procedures detailed in the Iona Student Agenda, with
consequences as outlined - including administration involvement and parental contact.