Truth in advertising
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Pick an ad from Print or the internet that makes a testable claim about the product.
Use the scientific method to come up with a question, hypothesis, and an experiment you could do to test the validity of the claim. The test
should include a numbered list of procedures. The independent and dependent variables must be included. Do not actually test it.
The advertisement MUST be included in the homework. Bring in the magazine, newspaper or tear it out and staple it to the homework.
You can print out an internet ad, but I must see the ad to verify that the claim is testable.
Follow the rubric to get a good grade
Staple this rubric to your homework
Truth in advertising homework rubric
0
4
8
10
Advertisement
selection
No testable claim
Makes a clear claim,
but difficult to test
conclusively
Clear claim that
would be easy to
analyze the results
Use of the
Scientific
Method
Method not used or
is not evident
Ambiguous claim:
hard to make
measurements,
nearly impossible
to get a clear result
Incomplete use of
the scientific
method up to the
testing step
Procedures
Steps do not test
claim or test
something that is
not claimed
Procedure
confusing or
obvious steps
missing
score
All steps used up to
All steps followed,
the testing step,
listed, explained,
missing
clear, and concise
independent/dependent
variables
Clear steps logical
Very detailed, any
progression
person could follow
the instructions to
test the product
Total ___________________