Nan Li
Contact
Information
4-322 Carol Simon Hall
Rochester, NY 14627
585-978-4504
nan.li@simon.rochester.edu
Research
Interests
Dynamic discrete choice models, Bayesian learning models, Social media, Video game
industry, Television, Internet advertising
Education
University of Rochester, Rochester, NY
PhD Student, Marketing, 2013-present
Southeast University, Nanjing, China
M.S., Economics, May 2013
• Topic: Research on competition between media platforms under the network
convergence
• Advisors: Xiangyang Zhang, Ph.D and Yumei He, Ph.D
Guangdong University of Foreign Studies, Guangzhou, China
B.A., English for Business, June 2010
• Merit Student
Papers
1. Li, Nan, 2014. “Talk about it and watch it: An empirical study on communication
and primetime TV viewing”, first-year qualification paper.
2. He, Yumei, Zhang, Xiangyang and Li, Nan, 2012. “Literature review on proceedings
of foreign studies on digital piracy”, Modern Economic Inquiry (Chinese), 12.
Research
Experience
Research Assistant
March 2014 to November 2014
Project on social media and television viewing,
Simon Business School,
University of Rochester
Supervisor: Mitchell Lovett, Ph.D
Research Assistant
June 2010 to May 2011
Project on experimental economics,
Business School,
Queensland University of Technology
Supervisors: Uwe Dulleck, Ph.D and Yumei He, Ph.D
Teaching
Experience
Teaching Assistant
MKT 436 - Marketing Analytics
Instructor: Avery Haviv, PhD
Simon Business School,
University of Rochester
Winter 2015
Hardware and Computer Programming:
Software Skills • R, C, C++, CUDA C, BASH Script, Python, JavaScript, GNU Make, Matlab,
and others
1 of 1